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Auth0 vs Salesforce Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Auth0
Ranking in Customer Identity and Access Management (CIAM)
1st
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
18
Ranking in other categories
Single Sign-On (SSO) (5th), Access Management (3rd)
Salesforce Identity
Ranking in Customer Identity and Access Management (CIAM)
10th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
5
Ranking in other categories
Mobile Identity (2nd)
 

Mindshare comparison

As of April 2025, in the Customer Identity and Access Management (CIAM) category, the mindshare of Auth0 is 20.3%, down from 25.1% compared to the previous year. The mindshare of Salesforce Identity is 3.2%, down from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM)
 

Featured Reviews

Serge Wautier - PeerSpot reviewer
Simplified integration with helpful support and decent pricing
Auth0 is used as an identity provider for our new SaaS platform to manage the identity of users Auth0 is cost-effective because it provides all the features we need, and it was very easy to integrate into our platform. The documentation is comprehensive, and their support team is highly helpful.…
Mitesh (Mitesh) Kumar - PeerSpot reviewer
Adheres to the data privacy regulations of each region, easy to learn and offers strong security features
The single sign-on feature of Salesforce Identity enhances our organization's security posture overall. For example, I recently implemented Identity for a fashion brand in Canada. They were using GitGuard before. From my experience, I saw a lot of complexities with GitGuard, especially when developing core integrations. Salesforce Identity was much easier. We replaced it in a month which took them six months to build. It saves time, and it's very secure. You need permissions for any operation, and data is protected when switching between apps. Salesforce Identity supports compliance with data protection and privacy regulations. Salesforce adheres to the data privacy regulations of each region. The data is always encrypted, and their security is very strong. Even with access, you can't break into the system due to their security settings. It definitely obeys regulations regarding data security.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users."
"It is easily connected and easy to put our app in single sign-on."
"The most important thing for me is compliance. Everything that they have developed in Auth0 is already certified by many regulators such as ISO. So, we do not need to take care of that. We have the shared responsibility model to share assets with other products we are using in the cloud."
"If we had to develop our own and manage it, it would take years of development and maintenance. In those terms, it’s definitely beneficial."
"The most valuable feature is that it is simple to integrate, irrespective of your codebase."
"The most important feature for me was the ease of use, as it needed to be easy to integrate into my platform."
"The most valuable feature of the product is scalability."
"The most valuable feature is interface application integration, but we haven't fully used it yet. We'll need it in the future for a few potential clients."
"The single sign-on feature of Salesforce Identity enhances our organization's security posture overall."
"Salesforce Identity is a very user-friendly solution."
"The user experience was great because it had all the features that the client needed. It was fully customized for the client, and it was very simple. It was the best solution at that time."
"The solution is very easy to understand."
"The most valuable features are the pipeline management, being able to track the pipeline anytime, and the ability to get in touch with our high management team or board members."
 

Cons

"There are indeed areas where the product could improve. For instance, Okta offers various application configurations, enabling access management, which the tool could consider implementing."
"The price modelling is a bit confusing on the site and can be costly."
"I find it surprising that there is no access to a standard user profile."
"The Management API could be improved so it's easier to get user information."
"I think they can do a better job in explaining what you're supposed to do next in order to correctly follow an idiomatic approach to using the solution beyond simply passing a JWT token to a server and having the server check then signature to validate the token."
"The product support for multi-tenancy could be improved."
"There is a possibility to improve the machine-to-machine authentication flow. This part of Auth0 is not really well documented, and we could really gain some additional knowledge on that."
"I find it surprising that there is no access to a standard user profile."
"The product is slow."
"The interface should be simplified and the dashboard has a lot of options but could be improved."
"The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities. This is also my area of expertise, so it would be very interesting to see AI in these platforms."
"Salesforce Identity needs more expertise in the application."
"Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person."
 

Pricing and Cost Advice

"The tool is cheaper compared to competing solutions. Those alternatives tended to be more expensive. Consequently, Okta purchased it because it was considerably cheaper. The solution even offered some free services while still providing excellent functionality."
"It is a relatively inexpensive product in the industry."
"Pricing of Auth0 is a pain point. Their pricing model is very confusing, at least for an enterprise. I don't like their pricing model. I think it's too aggressive. It's not very cheap for a service that only does authentication."
"I am pretty happy with the pricing model of Auth0. It is very clear for me. Considering our scale, the features that we are using, and additional features that we bought, we still find it great. If you split the costs for the whole year and calculate the number of people you needed to hire, it always comes out to be much lesser than what we would have spent on building our own solution."
"There are different price levels: B2B, B2C, and enterprise. The basic plan is about $1,500 per month."
"On a scale of one to ten, where one is a very low price and ten is a very high price, I rate Salesforce Identity's pricing a six out of ten."
"I'd recommend Salesforce for larger products where you really need a robust CRM. It's expensive, so for smaller websites or products, it might not be the most cost-effective solution."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Comms Service Provider
7%
Manufacturing Company
7%
Computer Software Company
16%
Financial Services Firm
12%
Manufacturing Company
11%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Auth0?
It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users.
What is your experience regarding pricing and costs for Auth0?
The cost of the solution itself was cost-effective enough that I didn't even need to compare it with EntraID.
What needs improvement with Auth0?
There is no immediate need for improvement. However, better documentation for Salesforce integration is suggested. Multi-factor authentication could be considered for future research.
What do you like most about Salesforce Identity?
The single sign-on feature of Salesforce Identity enhances our organization's security posture overall.
What is your primary use case for Salesforce Identity?
We get network-related cases on Salesforce Identity and work on them.
 

Overview

 

Sample Customers

1. Airbnb 2. Accenture 3. Adidas 4. Atlassian 5. Audi 6. Baidu 7. BlackRock 8. Cisco 9. CocaCola 10. Dell 11. eBay 12. FedEx 13. Fiat Chrysler 14. Ford 15. Google 16. Groupon 17. Hewlett Packard Enterprise 18. IBM 19. Intel 20. LinkedIn 21. Mastercard 22. Mercedes Benz23. Microsoft 24. Nike 25. Oracle 26. PayPal 27. Pinterest 28. Qualcomm 29. SAP 30. Spotify 31. Tesla 32. Toyota
SAP, Microsoft, Workday, Servicenow, ADP, Google Apps, box, Oracle
Find out what your peers are saying about Auth0 vs. Salesforce Identity and other solutions. Updated: March 2025.
848,253 professionals have used our research since 2012.