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NetApp AFF vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
NetApp AFF
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
311
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
198
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of NetApp AFF is 9.3%, down from 9.8% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.3%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Anna Sofo - PeerSpot reviewer
Since switching, our clients have reported improved performance and reduced latency
I like NetApp AFF's deduplication. The solution's AutoSupport feature is efficient and effective because customers are notified of potential issues before they experience problems with NetApp. The support is sold based on metro clusters, so they guarantee the client's business continuity. NetApp has an Active IQ app that allows you to get information on your smartphone.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."
"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."
"The latency is good."
"What I really like about this program, is that it is easy to use and easy to configurate."
"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."
"The initial setup was extremely simple and straightforward."
"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."
"The most valuable features are deduplication and compression, so we get more out of our storage. The replication is also important."
"Using System Manager for green management or command line interface, we have a single point for managing the cluster. It is much easier to manage. It is very seamless. The product is robust and solid."
"Technical support has been okay."
"Even though the complete workload will fill out the AFF storage box, it will give us sustained stability."
"We are a large-scale company, and our growth has been pretty significant over the last five or six years. We like the scale, and the way NetApp grows, so that's why we use it. It's mostly for block storage."
"The most valuable features are the ease of administration and configuration, as well as the speed of deployment."
"Deduplication"
"The technical support is fantastic. No one else is like their team. We're happy with them."
"The support team is available all the time and they seem to know what they are doing."
"It is easy to manage. You don't have to have the same people who used to manage the Dell EMC arrays because the solution is more intuitive."
"It is fast and reliable. It works."
"We can store more for a cheaper price as opposed to paying for larger devices and larger rack spaces which get outdated sooner and which we'd have to change every two years. It simplifies storage for us."
"I like FlashArray's ActiveCluster as well as its snapshot and cloning capabilities."
"I have seen a huge increase in speed and performance on our databases."
"Their technical support is excellent. It's the best out of any of the vendors we work with."
"The compression and deduplication features help to make the best use of the capacity."
 

Cons

"There is room for improvement in the pricing of the product."
"Maybe the price can be reduced since the solution is very expensive."
"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."
"The tool's portfolio is minimal. It is expensive."
"It feels more suitable for small and medium-sized businesses rather than enterprises."
"Adding some functions to the product would be beneficial."
"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."
"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."
"The response to basic problems could be faster. They usually respond fast when there are critical issues, but you always want it right now."
"The web management interface has fewer options than the on-prem console."
"During the initial setup, you need to know what you are doing."
"Something I've talked to NetApp about in the past is going more to a node-based architecture, like the hyper-converged solutions that we are doing nowadays. Because the days of having to buy massive quantities of storage all at one time, have changed to being able to grow in smaller increments from a budgetary standpoint. This change would be great for our business. This is what my leadership would like to see in a lot of things that they purchase now. I would like to see that architecture continue to evolve in that clustered environment."
"The scaling needs improvement. NetApp is limited for scaling options."
"We don't have many issues related to the appliance itself. In terms of the OS, we do get some hiccups here and there."
"There are no pNFS with VMware VVOLs."
"One minor improvement could be making scale-up solutions with AFF more cost-effective compared to scale-out options."
"The file functionality could be better."
"A noticeable area for improvement is the support for object storage."
"When we were doing some tests, we found that there was an I/O freeze when they were switching the controller."
"This product has only two active controllers, whereas other solutions can have more. This is something that needs to improve."
"I would like to see data tiering to AWS."
"Storage. There could be better storage."
"Pure Storage FlashArray could improve by being more secure."
"We would like to see more development on their Copy Automation Tool (CAT) for Oracle, as well as better integration for our customers running Oracle VM."
 

Pricing and Cost Advice

"Given its price, Pure is not the first option."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"The licensing is on a yearly basis."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"With VMware, we pay $300,000 annually."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"As far as the licensing costs, everything is included in the license."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"You need to be careful with the licensing since it can become expensive."
"Our TCO has increased by 15 to 18 percent."
"NetApp AFF is an expensive product, although not compared to other vendors."
"The pricing is not a lot considering what you get and it bundles hardware and licensing."
"I am able to store two times more data than what I'm purchasing, which affects the way funds are being utilized."
"NetApps offers a lot of different options. Just take your time and work with the consulting teams. Lay out what your needs are to ensure you are purchasing what will help you be successful."
"When we bought NetApp, it was very reasonably priced. When you factor in the time savings, it's highly cost-effective."
"Once we did get into the NetApp ecosystem, we realized that the cost effectiveness was greater than we originally thought."
"We evaluated Oracle and Hitachi, but Pure Storage had the better pricing."
"Pricing is very competitive, and it's better than other competitors."
"The Evergreen Storage subscription is great, because then I get new controllers every three years."
"You can pay extra for Evergreen support, which gives you free upgrades when new features are introduced."
"Pure is typically more expensive than everyone else. You get what you pay for, but I have lost deals to similar solutions because of pricing. They include everything, and that's another positive about Pure Storage. They aren't trying to nickel and dime their customers for different features. It is all included in one price. The license is by capacity, and the price depends on the capacity and the discount we're getting from the vendor. You get the SKU of the physical appliance, support, and maintenance, and that's it. You're licensed for whatever feature they offer. It is all rolled up into the price of the appliance."
"We implemented Pure Storage FlashArray nine years ago when it was new to the market and obtained it at a preferential price."
"It was less expensive than some of the alternatives. It's not as though it was a premium price to get that kind of quality. It's a very competitive product from a price perspective..."
"We are finding the TCO of flash to be lower than SSD implementations."
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Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Educational Organization
70%
Computer Software Company
6%
Manufacturing Company
6%
Financial Services Firm
3%
Educational Organization
33%
Computer Software Company
12%
Manufacturing Company
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive th...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
DreamWorks Animation, FICO, Yahoo! Japan
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about NetApp AFF vs. Pure Storage FlashArray and other solutions. Updated: April 2025.
849,190 professionals have used our research since 2012.