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Nimble CRM vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Nimble CRM
Ranking in Social CRM
7th
Average Rating
8.6
Reviews Sentiment
7.8
Number of Reviews
3
Ranking in other categories
CRM (29th)
Salesforce Marketing Cloud
Ranking in Social CRM
2nd
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
55
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of April 2025, in the Social CRM category, the mindshare of Nimble CRM is 0.9%, down from 2.3% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 13.9%, up from 10.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM
 

Featured Reviews

Hakan Genel - PeerSpot reviewer
An easy-to-use, simple and stable CRM solution
The solution is used for VMware Environment It's easy to configure and easy to create a data source or replicate it to another one. It's very easy to use. All servers are in the environment, and we are using the data source. Nimble is very reliable. The configuration is very quick and simple.…
SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's easy to configure and easy to create a data source or replicate it to another one."
"The interface is easy to use and has many features, such as email marketing and ad management, live chat, and more."
"It is a fast and reliable solution."
"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."
"It is very easy to use from a marketing standpoint."
"This is a very powerful and scalable solution."
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
"Marketing Cloud has improved our productivity and our team enjoy using it."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
 

Cons

"Nimble sometimes slows down the progress of any work or project we have pending as it lacks the customization to manage the task through the work dashboard."
"The solution should improve its replication groups' verification confirmation."
"The product has a security flaw."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
"I would like to see more ways to accomplish specific tasks."
"An additional feature needed would be better capacity for personalization."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"The encryption and decryption have room for improvement."
"In a future release, adding end-user personalization would be a benefit."
"The pricing is a bit high."
"The UA could be better designed for a mobile connection."
 

Pricing and Cost Advice

"The solution is cost-effective."
"The pricing is moderate."
"The licensing cost for the solution is on a yearly basis."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"The solution's pricing is very high and should be more flexible for smaller companies."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
"The solution is paid for monthly."
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
"Licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
No data available
Educational Organization
60%
Computer Software Company
7%
Financial Services Firm
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Nimble?
It is a fast and reliable solution.
What needs improvement with Nimble?
The product has a security flaw. The security vulnerabilities of the product should be improved.
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What needs improvement with Salesforce Marketing Cloud?
In the SMS area, it is not up to the mark, compared to what has been developed for email.
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

A.M. Custom Clothing, Skymax, Totus Tuus Consulting, Nourmand & Associates, Intermedio Information Technology, Digiterati, TradeGecko, Things With Wings, Trendr, WebbROI, Servicerate.com
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Nimble CRM vs. Salesforce Marketing Cloud and other solutions. Updated: March 2025.
845,406 professionals have used our research since 2012.