Oracle Analytics Cloud vs Salesforce Einstein Analytics comparison

Oracle and Salesforce are both solutions in the BI (Business Intelligence) Tools category. Oracle is ranked #9 with an average rating of 8.2, while Salesforce is ranked #12 with an average rating of 8.6. Oracle holds a 2.4% mindshare in BIT, compared to Salesforce’s 1.4% mindshare. Additionally, 78% of Oracle users are willing to recommend the solution, compared to 85% of Salesforce users who would recommend it.

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Executive Summary

We performed a comparison between Oracle Analytics Cloud and Salesforce Einstein Analytics based on real PeerSpot user reviews.

Find out in this report how the two BI (Business Intelligence) Tools solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Oracle Analytics Cloud vs. Salesforce Einstein Analytics Report (Updated: October 2024).

Buyer's Guide

Oracle Analytics Cloud vs. Salesforce Einstein Analytics

October 2024

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Categories and Ranking

IBM Cognos

Mindshare comparison

As of November 2024, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 3.8%, down from 4.4% compared to the previous year. The mindshare of Oracle Analytics Cloud is 2.4%, down from 3.2% compared to the previous year. The mindshare of Salesforce Einstein Analytics is 1.4%, down from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools

Featured Reviews

Carlos Larrad Salgado

Deputy Director Operations Management Control at Mapfre

Jul 27, 2022

Improved the quality of our KPIs, while reducing calls to the IT department

I don't like that when we use Colab packages, we get less functionality. For example, you can make groups of data with Excel or with the data sets from the packages, but when you use the Colab packages directly, you can only group the data when you analyze it with Analysis Studio. I think Cognos needs to improve more on this functionality. The user experience is also very important. Cognos is not very easy to understand sometimes, especially when they change the layout but keep the functionality the same. The help is not very graphic and they have no examples. Cognos has to make a big effort to help with understanding the functionality by improving the documentation. There is a lot of documentation, but the examples are hard to find and they should make their help section easier to understand for non-technical users.

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Hafiz Abdul Mannan

Senior Consultant Oracle Technologies at Hewlett Packard Enterprise

Nov 29, 2023

Empowers your entire organization to ask any question of any data—across any environment, on any device

The migration of older dash tools from the classic interface of Oracle BI prior to OAS launch to the newer Data Visualization and Oracle Analytics Cloud interfaces, including dashboards and metadata, is currently a cumbersome process. Improvements in this area would be highly beneficial. Additionally, the administration of the cloud, particularly the startup of services and linking of the WebLogic server and integrated components, takes longer than desired. In today's enterprise landscape, waiting forty minutes for the server to be operational is quite lengthy; ideally, this process should take a maximum of four minutes. It would be excellent to incorporate metadata management as an integral part of the Oracle Analytics Cloud. When dealing with integrated data from various sources, tracking data lineage and the entire data life cycle, from sources to report development and the mapping of reports to specific dashboards, should be seamlessly managed within the Oracle Analytics Cloud. This would eliminate the need for additional tools. Drawing a comparison, tools like Tableau have a feature enabling metadata management, making it easier to trace the complete data lineage of reports. Managing over seven hundred and thirty-six business dashboards, the metadata management capability within Tableau simplified the process of understanding how reports were developed, including details like associated tables, users, linked views, materialized views, data segmentations, ETL jobs, and the data warehouse stages. Enhancing metadata tracking within the Oracle Analytics Cloud layout would facilitate easy and practical management of the complete data life cycle, encompassing user accessibility and report permissions.

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Parker Goodson

Enterprise Account Executive at T-Mobile

May 22, 2023

Helpful consistent measurements, high availability, and scales well

As a sales representative, my primary tool for data analysis is Salesforce Einstein Analytics, which I predominantly utilize for sales-related activities near Rina. Additionally, I regularly review the tracked figures within the platform to ensure that I meet all the required performance metrics…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"A drag-and-drop interface for selecting creating ad hoc reports makes this product very easy to use."

"Stability-wise, I rate the solution a ten out of ten."

"The correlation analysis is excellent. It's one of the best that I have used to date."

"The most valuable features of IBM Cognos are governance and enterprise reporting."

"Even while a user is using a cube for reporting, there will not be a situation as ' Cube file locked; unable to build or deploy'."

"This solution allows you to input a wide range of file formats."

"Mapbox integration for geospatial analytics down to longitude/latitude layers."

"IBM Cognos offers tools so that you can design and develop your own test queries and reporting solutions."

More IBM Cognos pros

"The solution is user-friendly."

"It's valuable feature is that it is user-friendly and doesn't require much time for understanding. The solution is stable. The initial setup was straightforward."

"The solution can scale."

"It plays a crucial role in facilitating decision-making for various organizational stakeholders."

"The best feature may be data flow, which is used to prepare and clean data."

"It's really an enterprise solution. It has a dashboard, like standard dashboarding functionality. It also has reporting capabilities for producing pixel-perfect reports, bursting large volumes of a document if you need to. It has interactive data discovery functionality, which you would use to explore your data, bring your own data, and merge it with maybe the data from an enterprise data warehouse to get new insights from the pre-existing data. It has machine learning embedded in the solution. If you're new to machine learning, it's a really good way to get into it, because it's all within this platform, and it's really easy to use."

"I've discovered that the new layout of this product makes Docker sharing, machine learning support, and data backups more efficient. Unlike the older method of linking physical, pre-logical, and presentation layers separately, the new interface simplifies this process. Additionally, the integration of databases and machine learning is seamless, with the new visualization approach being particularly beautiful and highly beneficial."

"Mobility is the most valuable feature for us. All employees can access it from anywhere. It is a big advantage for us."

More Oracle Analytics Cloud pros

"The fact that the solution is visually appealing because of its lightning interfaces can be considered one of its most valuable features"

"The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. Integrating other systems and conducting campaigns is easy. The solution relies heavily on AI."

"It's scalable."

"The inbuilt features, like pictorial representation of the data and the ability to remap and realign the data, provide clarity in understanding sales perspectives."

"Einstein Analytics provides insights into what we are doing and how we are doing it. It tells us what benchmarks we need to hit consistently to achieve our goals. In sales, there is sometimes a disconnect between actions and objectives. We aren't necessarily going to close a deal because we call X number of people. There are some underlying skills that add nuance to these metrics."

"The tool is a cloud-based solution capable of integrating any kind of data in the world."

"The most valuable feature of Salesforce Einstein Analytics is the reporting tools."

"The most valuable features of Salesforce Einstein Analytics are the flexibility around the deployment, overall capabilities, user-friendliness, and interactiveness with the tools that came built with it."

More Salesforce Einstein Analytics pros

Cons

"We need more predictive analytical functions, not only diagnostic or decryptic analytics."

"The charts and graphics are weak."

"I think the GIS pieces maybe not as good as we would like."

"It could have more options for themes."

"Chart quality: many other competitors have charts and graphics that look much better and that provide dynamic effects. Cognos doesn't."

"I would like for the platform to become more standard. If we make a development on our report and our dashboard, it will not be used in another solution. That means there is no portability for the developers."

"The solution's support could be better."

"There are some small features that are missing. It would be nice if the graphics were better. You can use external sources for charts, but it's quite complex to use and not easy to implement. If you want a new chart, you can download it from multiple tools and implement it into IBM Cognos."

More IBM Cognos cons

"Its FAW feature has limitations in terms of usage."

"As with most BI tools, the visualizations can be made much nicer. Currently, it has standard visualizations. They've been adding new visualizations, but we see animated visualizations from other vendors. It would be nice to have similar visualizations, such as the swarming visualizations, which are fairly new and very popular at the moment. I haven't seen that with Oracle. That would be nice."

"It is less scalable than Snowflake."

"The interfaces could be improved and some in-memory operations could be built in."

"When we have, for example, a table with low performance, we have several issues with drawing some graphics in the Oracle cloud."

"Its machine learning and visualization capabilities can be improved. There should be more visualization options."

"Oracle Analytics Cloud is lacking in charts. They should add more charts to it."

"The solution could be more flexible."

More Oracle Analytics Cloud cons

"Improvement-wise, I feel the solution must be more robust since it is not exactly ready to handle large data."

"There are some offerings like Sales Cloud, Service Cloud, and Marketing Cloud that have very useful online learning options. There need to be more avenues for self-learning with this particular solution. That would be useful."

"When it comes to generating reports, it appears that many users rely on experts to handle technical aspects. For instance, if you require a weekly report displaying accounts transitioning in and out of your modules, it seems challenging to accomplish without consulting experts for assistance. Such tasks should be user-friendly and easily achievable without external assistance."

"If I could improve Tableau CRM I would make it as powerful as Tableau. Tableau CRM is more integrated and it's on the web, but it has less functionality. It is lacking functionality at this time."

"All of the timesheets and appraisal management I have not been happy with. There should be some improvements. For example, as a management team, our managers do not have access to see a summary report, such as who is on leave today or how many hours each person logged in. You have to get into individual users and see. You cannot see a summary report, the reporting is missing. There should improve the reports."

"They can provide more end-user customizations. There should be the possibility for the end-users to change some elements in the interface. I have a way of doing my job. My colleague may have his own way of doing his job. If I ask for a change, it'll change for everyone. It'll be good to have some end-user personalizations. I can't see many in Salesforce right now."

"I would advise others not to customize because they rolled out the newer versions, which are every six months. There had to be some significant testing and verification that happened. It is important to have a strong third-party provider that is very experienced. We used Deloitte, but we evaluated Accenture, KPMG, and IBM, but we decided on Deloitte and that was a good decision for us. Having a partner who has a center of excellence or experts that could give you a lot of the tips that they've learned could jumpstart your deployment and stick to the standards."

"The product is expensive."

More Salesforce Einstein Analytics cons

Pricing and Cost Advice

"It is averagely priced."

"There is some additional licensing that we needed to purchase because we were touching data outside of our core data platform. The cost was approximately $25,000 for the additional licenses, which were approximate 45 licenses. For the application itself, updates, and the core platform it was approximately $50,000. Giving a total cost of $75,000 annually for our usage of IBM Cognos."

"I don't know the exact cost, but I believe Cognos is quite expensive, especially when it comes to the support consultants and the procedures that need to be applied."

"There is need to assess the purchase license accordingly so as to avoid audit penalties."

"The licensing costs are a little bit higher for IBM Cognos. I don't think there is any additional cost apart from the licensing charges."

"The pricing and licensing policies are comparatively cheaper than other products in the market ."

"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."

"IBM Cognos price is on the higher side of the spectrum. However, with the features that it brings, such as correlation analysis, it's worth the money. They should look at the pricing more clearly because it's a little on the higher side."

More IBM Cognos pricing and cost advice

"Bottom line, the cost is really, really cheap compared to other solutions. Oracle has made a huge effort on the pricing."

"I rate the product's pricing a nine on a scale of one to ten, where one is cheap, and ten is expensive."

"A highly cost-effective solution"

"The tool's pricing is not unreasonable or non-competitive."

"I don't know the exact cost, but its pricing was good. Its pricing was competitive. I would rate it a three out of five in terms of pricing."

"I would rate it a five out of five in terms of the value received for the price charge."

"The price is reasonable; it's quite a bit lower than Tableau and Spotfire."

"It is an expensive platform."

More Oracle Analytics Cloud pricing and cost advice

"Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."

"I rate the solution's pricing a seven out of ten."

"The solution is expensive."

"Price-wise, Salesforce Einstein Analytics is an expensive tool."

"The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."

"Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."

"Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."

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Top Industries

By visitors reading reviews

Educational Organization

57%

Financial Services Firm

Computer Software Company

Government

Educational Organization

36%

Financial Services Firm

Computer Software Company

Government

Computer Software Company

19%

Financial Services Firm

13%

Manufacturing Company

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

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What do you like most about IBM Cognos?

The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.

See all answers

What needs improvement with IBM Cognos?

I need improvements, particularly with the Framework Manager, which has an outdated user interface from older version...

See all answers

Which Oracle product is better - OBIEE or Analytics Cloud?

Oracle OBIEE is designed to be relatively easy to set up and has a helpful customer support staff at the ready to ass...

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What do you like most about Oracle Analytics Cloud?

The ability to quickly search for and access relevant data is crucial.

See all answers

What is your experience regarding pricing and costs for Oracle Analytics Cloud?

The solution is highly cost-effective and easy to customize. The pricing is quite reasonable if the long-term benefit...

See all answers

What do you like most about Salesforce Einstein Analytics?

The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to...

See all answers

What needs improvement with Salesforce Einstein Analytics?

Salesforce is working very rigorously on improvements with each release.

See all answers

What is your primary use case for Salesforce Einstein Analytics?

I am a Salesforce CPQ developer. I have also worked on Einstein Analytics for reporting purposes.

See all answers

Comparisons

Microsoft Power BI vs IBM Cognos

Compared 13% of the time

Oracle Hyperion vs IBM Cognos

Compared 10% of the time

Tableau vs IBM Cognos

Compared 10% of the time

Amazon QuickSight vs IBM Cognos

Compared 8% of the time

SAP BusinessObjects Business Intelligence Platform vs IBM Cognos

Compared 6% of the time

More IBM Cognos Competitors

Oracle OBIEE vs Oracle Analytics Cloud

Compared 20% of the time

Databricks vs Oracle Analytics Cloud

Compared 15% of the time

Microsoft Power BI vs Oracle Analytics Cloud

Compared 14% of the time

Oracle Business Intelligence Cloud Service vs Oracle Analytics Cloud

Compared 12% of the time

Workday Prism Analytics vs Oracle Analytics Cloud

Compared 2% of the time

More Oracle Analytics Cloud Competitors

Microsoft Power BI vs Salesforce Einstein Analytics

Compared 44% of the time

Databricks vs Salesforce Einstein Analytics

Compared 14% of the time

IBM Watson Explorer vs Salesforce Einstein Analytics

Compared 11% of the time

SAP Analytics Cloud vs Salesforce Einstein Analytics

Compared 11% of the time

Tableau vs Salesforce Einstein Analytics

Compared 9% of the time

More Salesforce Einstein Analytics Competitors

Product Reports

Buyer's Guide

IBM Cognos

November 2024

Download IBM Cognos product report

Buyer's Guide

Oracle Analytics Cloud

November 2024

Download Oracle Analytics Cloud product report

Buyer's Guide

Salesforce Einstein Analytics

October 2024

Download Salesforce Einstein Analytics product report

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics

Oracle Analytics Cloud Service, OAC, Oracle Data Visualization, Oracle Data Visualization Cloud Service, ODV

Einstein Analytics, Salesforce Wave Analytics

Learn More

IBM

Oracle

Salesforce

Overview

IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.
IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.
IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.
IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.
IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.
IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

Reviews from Real Users

IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

Oracle Analytics is a complete platform with ready-to-use services for a wide variety of workloads and data.

Oracle Analytics allows businesses to add AI and machine learning capabilities to any application—and as part of our integrated suite of cloud services to comply with data security and connected without disrupting business operations.

Offering valuable, actionable insights from all types of data—in the cloud, on-premises, or in a hybrid deployment—Oracle Analytics empowers business users, data engineers, and data scientists to access and process relevant data, evaluate predictions, and make quick, accurate decisions.

Oracle Analytics Cloud Features

Oracle Analytics Cloud has many valuable key features. Some of the most useful ones include:

Intelligent search
Smart data discovery
Smart data preparation
Natural language
Auto suggest
Visualization
Dashboarding
Global transformation policies
Smart collaboration
Integrated data science
Enterprise architecture and security
Platform extensibility
Smart data connectors

Oracle Analytics Cloud Benefits

There are many benefits to implementing Oracle Analytics Cloud. Some of the biggest advantages the solution offers include:

Flexibility: Oracle Analytics Cloud gives you the flexibility to grow and change as your business does. At the same time, it puts you in complete control of your analytics environment by allowing you to analyze data and accommodate changing demand easily.

Scalable: Oracle Analytics Cloud is a single, centralized solution that provides everything you need in a scalable environment to support varied user requirements for your organization right now and in the future as well.

Comprehensive analytics: With Oracle Analytics Cloud, existing services are combined with new ones to deliver comprehensive analytics in the cloud. It provides everything you need for analytic agility, from fast, fluid self-service discovery to data loading and blending, inline data prep, data enrichment, automatic visualizations, data storytelling, and more.

Cost-effectiveness: The solution is cost-effective and reduces your total cost of ownership (TCO).
Innovation: Use the latest data analytics technologies, such as AI, machine learning, and natural language processing. Oracle Analytics has been recognized by industry experts for its innovations and robust architecture.

Reviews from Real Users

Below are some reviews and helpful feedback written by PeerSpot users currently using the Oracle Analytics Cloud solution.

Fabricio Q., Data Analytics Manager, says, “The main functionality is great and everything is pretty standard and easy to use. It's great for consolidation and creating one source of truth. The initial setup is pretty straightforward.”

PeerSpot user, Eric B., Independent Consultant - Oracle BI Applications at Desjardins, mentions “It's really an enterprise solution. It has standard dashboarding functionality. It also has reporting capabilities for producing pixel-perfect reports, bursting large volumes of a document if you need to. It has interactive data discovery functionality, which you would use to explore your data, bring your own data, and merge it with maybe the data from an enterprise data warehouse to get new insights from the pre-existing data. It has machine learning embedded in the solution.”

Gaurav S., Vice President Credit Risk Management at a financial services firm, explains, “From a financial or bank perspective, this product is secure enough. The dashboards, analytics, visualizations, and different reports are valuable for business analytics. The AI/ML enablement is useful, as many reporting tools do not offer machine learning models as of now, without writing customized code.”

Another reviewer, Trinh P., Delivery Manager at Sift Ag, comments, "The specific capability I find important in Oracle Analytics Cloud is that it allows the basic user to easily drag and drop data. I also like that the solution allows the user to decide what to measure and what to see in the reports."

Salesforce Einstein Analytics is a customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to everyone in the company. It works with many types of data, from many data sources, and it can change the way your company answers critical questions. Einstein Analytics allows you to:

Connect directly to your CRM data and execute on insights directly in Chatter.
Automatically analyze millions of rows of data and get predictive analytics with Einstein Discovery.
Explore data quickly and automate actions with prebuilt apps.
Use mobile to act, whether you're on Android or iOS.

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.

Sejong Hospital

ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority

Buyer's Guide

Oracle Analytics Cloud vs. Salesforce Einstein Analytics

October 2024

Free Report: Oracle Analytics Cloud vs. Salesforce Einstein Analytics

Find out what your peers are saying about Oracle Analytics Cloud vs. Salesforce Einstein Analytics and other solutions. Updated: October 2024.

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