Salesforce Einstein Analytics vs Tableau comparison

Salesforce Einstein Analytics and Tableau are both solutions in the BI (Business Intelligence) Tools category. Salesforce Einstein Analytics is ranked #11 with an average rating of 8.6, while Tableau is ranked #2 with an average rating of 8.6. Salesforce Einstein Analytics holds a 1.2% mindshare in BIT, compared to Tableau’s 18.2% mindshare. Additionally, 85% of Salesforce Einstein Analytics users are willing to recommend the solution, compared to 89% of Tableau users who would recommend it.

Salesforce Einstein Analytics

Read 19 Salesforce Einstein Analytics reviews

3,014 Views
1,429 Comparison Views

85% willing to recommend

Tableau

Read 295 Tableau reviews

19,482 Views
16,446 Comparison Views

89% willing to recommend

Salesforce Einstein Analytics

Tableau

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Jan 1, 2025

Tableau and Salesforce Einstein Analytics are leaders in the business intelligence and analytics software market. Tableau stands out in data visualization and graphical representation, while Salesforce Einstein Analytics excels with its AI-driven predictive analytics capabilities. Based on specific needs such as ease of use or CRM integration, one may have an edge over the other.

Features: Tableau provides a user-friendly drag-and-drop interface ideal for creating interactive dashboards. It integrates seamlessly with numerous data sources, including Oracle and MySQL, and is renowned for its ease of use. Salesforce Einstein Analytics, on the other hand, shines with integrated AI capabilities for advanced predictive analytics, making it particularly strong within the Salesforce ecosystem. Its seamless CRM integration enhances customer data analytics, providing a valuable edge for enterprises using Salesforce.

Room for Improvement: Tableau users cite the need for improved ETL capabilities and scalability, particularly with large datasets, while pricing complexity is also a concern. Users report Salesforce Einstein Analytics as being cost-prohibitive, with a need for feature simplification and enhanced compatibility with non-Salesforce platforms, affecting broader adoption particularly for small businesses.

Ease of Deployment and Customer Service: Tableau offers flexible deployment options across various cloud environments, supported by a robust user community, though standard customer support is considered less comprehensive than premium services. Salesforce Einstein Analytics is effectively deployed in public and private clouds, integrating strongly with Salesforce CRM. However, its integration flexibility outside the Salesforce system is limited. Customer service receives mixed feedback, paralleling Tableau's support experience.

Pricing and ROI: Tableau's pricing is perceived as higher than competitors like Power BI but is justified by many due to its visualization capabilities and resulting high ROI. Salesforce Einstein Analytics is similarly viewed as an expensive option, with high initial costs potentially offset by substantial insights and streamlined user experience within Salesforce, provided these costs are sustainable.

To learn more, read our detailed Salesforce Einstein Analytics vs. Tableau Report (Updated: January 2025).

Buyer's Guide

Salesforce Einstein Analytics vs. Tableau

January 2025

Download the complete report

Helped 838,533 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Einstein Analytics

Ranking in BI (Business Intelligence) Tools

11th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Tableau

Ranking in BI (Business Intelligence) Tools

2nd

Average Rating

8.4

Reviews Sentiment

6.4

Number of Reviews

295

Ranking in other categories

Reporting (2nd), Data Visualization (1st), Embedded BI (1st)

Mindshare comparison

As of February 2025, in the BI (Business Intelligence) Tools category, the mindshare of Salesforce Einstein Analytics is 1.2%, down from 1.8% compared to the previous year. The mindshare of Tableau is 18.2%, down from 18.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools

Featured Reviews

Parker Goodson

Enterprise Account Executive at T-Mobile

Helpful consistent measurements, high availability, and scales well

When it comes to generating reports, it appears that many users rely on experts to handle technical aspects. For instance, if you require a weekly report displaying accounts transitioning in and out of your modules, it seems challenging to accomplish without consulting experts for assistance. Such tasks should be user-friendly and easily achievable without external assistance. It would be beneficial to have visibility into any changes made to your account by individuals other than yourself or your team. It is also important to clearly track the history of these modifications and identify the responsible parties.

Read full review

ROMIL SHAH

Deputy General Manger - Information Technology at Nayara Energy

Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time

When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We have found the scalability to be very good."

"he most valuable feature of the solution is its ease of use."

"The out-of-the-box features are good for companies that want to try analytics and data science interventions."

"Einstein Analytics provides insights into what we are doing and how we are doing it. It tells us what benchmarks we need to hit consistently to achieve our goals. In sales, there is sometimes a disconnect between actions and objectives. We aren't necessarily going to close a deal because we call X number of people. There are some underlying skills that add nuance to these metrics."

"It is a comprehensive solution. It has everything in it. I can easily find what I need."

"Tableau CRM is a very capable solution. It is easy to use, user-friendly, and integrates well."

"The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. Integrating other systems and conducting campaigns is easy. The solution relies heavily on AI."

"Salesforce Einstein Analytics is a simplified CRM. It's integration is good."

More Salesforce Einstein Analytics pros

"I like Tableau's heat maps and the storyboard. You can create data stories and tons of visuals with it, and it goes together really well. Tableau lets you manipulate the data in various ways."

"The maps and colors and interface are all fantastic."

"It is very easy to create dashboards, charts, and graphs."

"Tableau's most valuable features are user-friendliness and have a connection between multiple source systems. You can publish a report by using Tableau Public and there you can make your data online, not only batches of data, you can use it as an online analytical tool."

"Tableau is a fantastic tool that provides impressive dashboards and customized reports."

"It is a stable solution."

"The most valuable features are the visualizations, the way they show the combination charts."

"It's very easy to visualize data with this product. The visualization maps of and frames that we have been able to cross-reference has been excellent."

More Tableau pros

Cons

"If I could improve Tableau CRM I would make it as powerful as Tableau. Tableau CRM is more integrated and it's on the web, but it has less functionality. It is lacking functionality at this time."

"Improvement-wise, I feel the solution must be more robust since it is not exactly ready to handle large data."

"The product must be more transparent."

"The product is natively integrated into the Salesforce ecosystem. You also need a CRM license. It should be more flexible with other platforms."

"There are some offerings like Sales Cloud, Service Cloud, and Marketing Cloud that have very useful online learning options. There need to be more avenues for self-learning with this particular solution. That would be useful."

"Better pricing would make it available to more users and we would likely use it more broadly within the organization."

"They can provide more end-user customizations. There should be the possibility for the end-users to change some elements in the interface. I have a way of doing my job. My colleague may have his own way of doing his job. If I ask for a change, it'll change for everyone. It'll be good to have some end-user personalizations. I can't see many in Salesforce right now."

"The tool needs to simplify its features."

More Salesforce Einstein Analytics cons

"In the next release, there should be more information describing each chart because users have a difficult time telling them apart. They should also include the animations/videos, similar to Power BI."

"The user story model is the most deceptive part of Tableau. It is a big marketing option, however, the reality is that it is not enough."

"The solution’s pricing could be improved."

"Overall, the only major frustration that I have had so far is with Tableau Public. I first used Tableau Public when I was building capacity, and when there was a later release to download and you wanted to upgrade, all your work would have to be manually re-entered."

"Tableau is a company that does not respect partners."

"Could have more integrations with different platforms."

"With performance tuning, it generates a pretty complex query when it is not required."

"Formatting controls could use some improvement."

More Tableau cons

Pricing and Cost Advice

"The solution is expensive."

"Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."

"The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."

"I rate the solution's pricing a seven out of ten."

"Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."

"Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."

"Price-wise, Salesforce Einstein Analytics is an expensive tool."

"It is expensive when you compare it with Power BI. It should be cheaper."

"Its price is reasonable. Everything is included in the license."

"One of the biggest drawbacks of Tableau is the price, it is expensive. The price should be reduced."

"The licensing model of Tableau has changed since we initially purchased it three years ago and it is more complicated, and I have found it to be more expensive. They have lost market shares to Microsoft BI. My company will probably change solutions this year because of the increased pricing model."

"The solution is expensive but it depends on the customer's needs which will determine the cost of the licensing."

"Basically, we prefer a permanent license. A one-time charge is much better."

"The cost is high."

"Tableau has core-based and user-based licensing, and it is tied to scalability. The core-based licensing is about you buying a certain number of cores, and there is no restriction on the number of users who can use Tableau. The restriction is only on the number of cores. In user-based subscription licensing, there is a restriction on the number of users. Big companies and government organizations with a lot of users typically go for core-based licensing. User-based subscription licensing is a more common model. It has user roles such as creator, explorer, and viewer. A creator is someone who does the groundwork or development work. An explorer is someone who is into middle management but is not technically savvy, such as a category head. A viewer is like a typical decision-maker in senior management. For each role, Tableau is priced differently. The viewer role has the minimum price, and the creator role has the highest price. This pricing is available on their website. Everybody can see it."

More Tableau pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which BI (Business Intelligence) Tools solutions are best for your needs.

See recommendations

838,533 professionals have used our research since 2012.

Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

Read full review

Top Industries

By visitors reading reviews

Computer Software Company

19%

Financial Services Firm

12%

Manufacturing Company

Educational Organization

44%

Financial Services Firm

10%

Computer Software Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Salesforce Einstein Analytics?

The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. I...

See all answers

What needs improvement with Salesforce Einstein Analytics?

Salesforce is working very rigorously on improvements with each release.

See all answers

What is your primary use case for Salesforce Einstein Analytics?

I am a Salesforce CPQ developer. I have also worked on Einstein Analytics for reporting purposes.

See all answers

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...

See all answers

Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...

See all answers

Comparisons

Microsoft Power BI vs Salesforce Einstein Analytics

Compared 41% of the time

Databricks vs Salesforce Einstein Analytics

Compared 16% of the time

IBM Watson Explorer vs Salesforce Einstein Analytics

Compared 12% of the time

SAP Analytics Cloud vs Salesforce Einstein Analytics

Compared 9% of the time

Qlik Sense vs Salesforce Einstein Analytics

Compared 4% of the time

More Salesforce Einstein Analytics Competitors

Microsoft Power BI vs Tableau

Compared 20% of the time

Domo vs Tableau

Compared 12% of the time

Amazon QuickSight vs Tableau

Compared 8% of the time

Databricks vs Tableau

Compared 6% of the time

SAP Analytics Cloud vs Tableau

Compared 4% of the time

More Tableau Competitors

Product Reports

Buyer's Guide

Salesforce Einstein Analytics

January 2025

Download Salesforce Einstein Analytics product report

Buyer's Guide

Tableau

January 2025

Download Tableau product report

Also Known As

Einstein Analytics, Salesforce Wave Analytics

Tableau Desktop, Tableau Server, Tableau Online

Overview

Salesforce Einstein Analytics is a customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to everyone in the company. It works with many types of data, from many data sources, and it can change the way your company answers critical questions. Einstein Analytics allows you to:

Connect directly to your CRM data and execute on insights directly in Chatter.
Automatically analyze millions of rows of data and get predictive analytics with Einstein Discovery.
Explore data quickly and automate actions with prebuilt apps.
Use mobile to act, whether you're on Android or iOS.

Salesforce

Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights.

Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

Tableau has many valuable key features:

Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards.
Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions.
Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data.
Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries.
Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.”

Salesforce

Sample Customers

ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Buyer's Guide

Salesforce Einstein Analytics vs. Tableau

January 2025

Free Report: Salesforce Einstein Analytics vs. Tableau

Find out what your peers are saying about Salesforce Einstein Analytics vs. Tableau and other solutions. Updated: January 2025.

DOWNLOAD NOW

838,533 professionals have used our research since 2012.

See our Salesforce Einstein Analytics vs. Tableau report.

See our list of best BI (Business Intelligence) Tools vendors.

We monitor all BI (Business Intelligence) Tools reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.