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Salesforce Einstein Analytics vs Tableau comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.8
Users report mixed ROI experiences with Salesforce Einstein Analytics, with satisfaction varying by team size and implementation phase.
Sentiment score
7.2
Tableau offers rapid insights and cost reductions, enabling users to recoup investments quickly despite some viewing it as costly.
This saves a significant amount of time, particularly for reports that would have needed around fifty people.
 

Customer Service

Sentiment score
7.2
Salesforce Einstein Analytics customer service is well-regarded, offering quick and knowledgeable support, though some experience occasional delays.
Sentiment score
7.0
Tableau's customer service is responsive and professional, with praised technical support, though some note wait time concerns.
The technical support for Tableau is quite good.
 

Scalability Issues

Sentiment score
7.7
Salesforce Einstein Analytics is praised for scalability in large enterprises, though costs may concern non-Salesforce CRM users.
Sentiment score
6.7
Tableau effectively scales with optimized configurations, but performance may decline with extremely large datasets, impacting scalability and cost.
 

Stability Issues

Sentiment score
8.2
Salesforce Einstein Analytics is stable and reliable, receiving high ratings for its mature, scalable, and glitch-free performance.
Sentiment score
7.4
Tableau is generally stable, efficient with varying data sizes, but may struggle with complex datasets or insufficient infrastructure.
 

Room For Improvement

Salesforce Einstein Analytics needs enhanced usability, mobile access, pricing transparency, and advanced customization to improve user experience and functionality.
Tableau users seek faster data processing, better customization, machine learning integration, and affordable pricing, plus enhanced support and training.
We cannot send the entire Excel file reports via email within Tableau.
 

Setup Cost

Salesforce Einstein Analytics offers enterprise solutions with pricing from $20 to $250 per user monthly, seen valuable yet costly.
Tableau's licensing is costly but offers valuable functionality, yet smaller firms find its pricing prohibitive and complex based on roles.
The cost for viewer rights is around $60, but it can vary based on the business and is usually for a year.
 

Valuable Features

Salesforce Einstein Analytics offers powerful, user-friendly tools for data analysis, CRM integration, and decision-making with AI-driven insights.
Tableau excels with interactive visuals, diverse data connections, and user-friendly interface, driving efficiency and insights alongside strong community support.
Tableau efficiently handles large amounts of data and automates processes, reducing the need for manual work.
 

Categories and Ranking

Salesforce Einstein Analytics
Ranking in BI (Business Intelligence) Tools
11th
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
19
Ranking in other categories
No ranking in other categories
Tableau
Ranking in BI (Business Intelligence) Tools
2nd
Average Rating
8.4
Reviews Sentiment
6.5
Number of Reviews
296
Ranking in other categories
Reporting (2nd), Data Visualization (1st), Embedded BI (1st)
 

Mindshare comparison

As of April 2025, in the BI (Business Intelligence) Tools category, the mindshare of Salesforce Einstein Analytics is 1.2%, down from 1.8% compared to the previous year. The mindshare of Tableau is 17.5%, down from 19.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

Parker Goodson - PeerSpot reviewer
Helpful consistent measurements, high availability, and scales well
When it comes to generating reports, it appears that many users rely on experts to handle technical aspects. For instance, if you require a weekly report displaying accounts transitioning in and out of your modules, it seems challenging to accomplish without consulting experts for assistance. Such tasks should be user-friendly and easily achievable without external assistance. It would be beneficial to have visibility into any changes made to your account by individuals other than yourself or your team. It is also important to clearly track the history of these modifications and identify the responsible parties.
ROMIL SHAH - PeerSpot reviewer
Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time
When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Computer Software Company
18%
Financial Services Firm
13%
Manufacturing Company
8%
Educational Organization
6%
Educational Organization
44%
Financial Services Firm
10%
Computer Software Company
6%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Salesforce Einstein Analytics?
The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. I...
What needs improvement with Salesforce Einstein Analytics?
Salesforce is working very rigorously on improvements with each release.
What is your primary use case for Salesforce Einstein Analytics?
I am a Salesforce CPQ developer. I have also worked on Einstein Analytics for reporting purposes.
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
 

Also Known As

Einstein Analytics, Salesforce Wave Analytics
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Salesforce Einstein Analytics vs. Tableau and other solutions. Updated: April 2025.
847,625 professionals have used our research since 2012.