Salesforce Einstein Analytics vs Tableau comparison

Salesforce Einstein Analytics and Tableau are both solutions in the BI (Business Intelligence) Tools category. Salesforce Einstein Analytics is ranked #11 with an average rating of 8.6, while Tableau is ranked #2 with an average rating of 8.6. Salesforce Einstein Analytics holds a 1.2% mindshare in BIT, compared to Tableau’s 18.3% mindshare. Additionally, 85% of Salesforce Einstein Analytics users are willing to recommend the solution, compared to 89% of Tableau users who would recommend it.

Salesforce Einstein Analytics

Read 19 Salesforce Einstein Analytics reviews

2,850 Views
1,356 Comparison Views

85% willing to recommend

Tableau

Read 295 Tableau reviews

18,562 Views
15,629 Comparison Views

89% willing to recommend

Salesforce Einstein Analytics

Tableau

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Jan 1, 2025

Tableau and Salesforce Einstein Analytics are leaders in the business intelligence and analytics software market. Tableau stands out in data visualization and graphical representation, while Salesforce Einstein Analytics excels with its AI-driven predictive analytics capabilities. Based on specific needs such as ease of use or CRM integration, one may have an edge over the other.

Features: Tableau provides a user-friendly drag-and-drop interface ideal for creating interactive dashboards. It integrates seamlessly with numerous data sources, including Oracle and MySQL, and is renowned for its ease of use. Salesforce Einstein Analytics, on the other hand, shines with integrated AI capabilities for advanced predictive analytics, making it particularly strong within the Salesforce ecosystem. Its seamless CRM integration enhances customer data analytics, providing a valuable edge for enterprises using Salesforce.

Room for Improvement: Tableau users cite the need for improved ETL capabilities and scalability, particularly with large datasets, while pricing complexity is also a concern. Users report Salesforce Einstein Analytics as being cost-prohibitive, with a need for feature simplification and enhanced compatibility with non-Salesforce platforms, affecting broader adoption particularly for small businesses.

Ease of Deployment and Customer Service: Tableau offers flexible deployment options across various cloud environments, supported by a robust user community, though standard customer support is considered less comprehensive than premium services. Salesforce Einstein Analytics is effectively deployed in public and private clouds, integrating strongly with Salesforce CRM. However, its integration flexibility outside the Salesforce system is limited. Customer service receives mixed feedback, paralleling Tableau's support experience.

Pricing and ROI: Tableau's pricing is perceived as higher than competitors like Power BI but is justified by many due to its visualization capabilities and resulting high ROI. Salesforce Einstein Analytics is similarly viewed as an expensive option, with high initial costs potentially offset by substantial insights and streamlined user experience within Salesforce, provided these costs are sustainable.

To learn more, read our detailed Salesforce Einstein Analytics vs. Tableau Report (Updated: March 2025).

Buyer's Guide

Salesforce Einstein Analytics vs. Tableau

March 2025

Download the complete report

Helped 842,145 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Einstein Analytics

Ranking in BI (Business Intelligence) Tools

11th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Tableau

Ranking in BI (Business Intelligence) Tools

2nd

Average Rating

8.4

Reviews Sentiment

6.4

Number of Reviews

295

Ranking in other categories

Reporting (2nd), Data Visualization (1st), Embedded BI (1st)

Mindshare comparison

As of March 2025, in the BI (Business Intelligence) Tools category, the mindshare of Salesforce Einstein Analytics is 1.2%, down from 1.8% compared to the previous year. The mindshare of Tableau is 18.3%, down from 19.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools

Featured Reviews

Parker Goodson

Enterprise Account Executive at T-Mobile

Helpful consistent measurements, high availability, and scales well

When it comes to generating reports, it appears that many users rely on experts to handle technical aspects. For instance, if you require a weekly report displaying accounts transitioning in and out of your modules, it seems challenging to accomplish without consulting experts for assistance. Such tasks should be user-friendly and easily achievable without external assistance. It would be beneficial to have visibility into any changes made to your account by individuals other than yourself or your team. It is also important to clearly track the history of these modifications and identify the responsible parties.

Read full review

ROMIL SHAH

Deputy General Manger - Information Technology at Nayara Energy

Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time

When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution scales extremely well."

"Einstein Analytics provides insights into what we are doing and how we are doing it. It tells us what benchmarks we need to hit consistently to achieve our goals. In sales, there is sometimes a disconnect between actions and objectives. We aren't necessarily going to close a deal because we call X number of people. There are some underlying skills that add nuance to these metrics."

"The most valuable feature of Salesforce Einstein Analytics is the reporting tools."

"Salesforce Einstein Analytics is a simplified CRM. It's integration is good."

"We have found the scalability to be very good."

"It's scalable."

"he most valuable feature of the solution is its ease of use."

"The way Salesforce Einstein Analytics is structured in terms of the work assignments and the user profile is very good."

More Salesforce Einstein Analytics pros

"We frequently utilize visualizations using maps and different objects, all with rich coloring options. And tooltips are absolutely essential for us. Tooltips, like the pop-up descriptions when you hover over some object or graph. Those tooltips in Tableau are great features."

"The data blending capabilities is a huge factor for our team."

"Data handling, visualizations, and aesthetics of it are the most valuable features."

"The solution has great features which nobody can beat, you can do a lot of customizations, such as use different dimensions and colorize them. Additionally, you can use the numeric values for the customization, which is an exceptional feature."

"Tableau has greatly enhanced our organization's data-driven decision-making processes by enabling us to create visually compelling reports and dashboards."

"It provides supporting data for critical policy and operational changes"

"The stability seems to be very reliable."

"Scheduled extract and the multiple connectors are fantastic!"

More Tableau pros

Cons

"The price of Salesforce Einstein Analytics is quite a bit expensive for the region of Mexico. I think the price of the product could be better."

"The product is natively integrated into the Salesforce ecosystem. You also need a CRM license. It should be more flexible with other platforms."

"When it comes to generating reports, it appears that many users rely on experts to handle technical aspects. For instance, if you require a weekly report displaying accounts transitioning in and out of your modules, it seems challenging to accomplish without consulting experts for assistance. Such tasks should be user-friendly and easily achievable without external assistance."

"They can provide more end-user customizations. There should be the possibility for the end-users to change some elements in the interface. I have a way of doing my job. My colleague may have his own way of doing his job. If I ask for a change, it'll change for everyone. It'll be good to have some end-user personalizations. I can't see many in Salesforce right now."

"The product must be more transparent."

"Einstein Analytics could incorporate something like SFIA 8 to help users understand the underlying skill sets."

"If I could improve Tableau CRM I would make it as powerful as Tableau. Tableau CRM is more integrated and it's on the web, but it has less functionality. It is lacking functionality at this time."

"The product is expensive."

More Salesforce Einstein Analytics cons

"Its integration with Microsoft products such as Teams should be improved."

"The process of embedding the dashboards on external portals and websites could be improved."

"Its price is a concern. It is more expensive than Power BI. The other thing that I never liked about Tableau is its ability to handle large sets of data. To present the data in the dashboards, we have to stage it up exactly like it is going to come into the dashboard. We use another tool called Alteryx that does that for us. So, we manipulate the data, get it staged, and then push it into Tableau. Tableau is terrible at handling large data sets, and we knew right away that we couldn't use Tableau to do data manipulation."

"It should have more integration with different tools and technologies. Its licensing cost should also be improved."

"The architecture should be improved to better handle the data."

"The Hyper Extract functionality is not as strong as that provided by Microsoft SQL."

"People are migrating to Microsoft BI due to the speed, which is quite slow to load, and the lack of visualization options."

"I have noticed that Tableau is not very compatible with ClickHouse. There's no direct connection to ClickHouse; you have to set up an ODBC connection."

More Tableau cons

Pricing and Cost Advice

"Price-wise, Salesforce Einstein Analytics is an expensive tool."

"Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."

"Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."

"The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."

"I rate the solution's pricing a seven out of ten."

"The solution is expensive."

"Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."

"The price of Tableau could improve. The license is too expensive."

"In general, if someone is new and wants to learn Tableau, it's around $70 per month."

"In Korea, the tool's pricing depends on the scale of usage. For instance, it's reasonable for a department with fewer than 50 users to adopt Tableau, like sales. However, the pricing becomes an issue when considering an enterprise solution for a larger user base, say 10,000 people."

"The pricing of Tableau should be better to remain competitive in the market, especially when compared to alternatives."

"We pay for the enterprise license for Tableau. The licensing could be cheaper and more flexible."

"We are on an annual license which costs us $1,400 which is very expensive. Microsft BI is less expensive."

"Tableau is a little cheaper as compared to Power BI and other technologies that we have used in the past. However, if the business users in our organization want to make presentations, Tableau has been asking us to purchase a Tableau Creator license, and $35 per month is expensive for business users. Power BI is giving a free desktop version for business users to connect to any data source and build their own dashboards. That's why we have proposed to use Power BI for most of the business users in our organization."

"It is reasonable and cheap as compared to other major tools. It has a good price, and people go for it because of its pricing."

More Tableau pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which BI (Business Intelligence) Tools solutions are best for your needs.

See recommendations

842,145 professionals have used our research since 2012.

Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

Read full review

Top Industries

By visitors reading reviews

Computer Software Company

18%

Financial Services Firm

13%

Manufacturing Company

Educational Organization

44%

Financial Services Firm

10%

Computer Software Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Salesforce Einstein Analytics?

The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. I...

See all answers

What needs improvement with Salesforce Einstein Analytics?

Salesforce is working very rigorously on improvements with each release.

See all answers

What is your primary use case for Salesforce Einstein Analytics?

I am a Salesforce CPQ developer. I have also worked on Einstein Analytics for reporting purposes.

See all answers

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...

See all answers

Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...

See all answers

Comparisons

Microsoft Power BI vs Salesforce Einstein Analytics

Compared 41% of the time

Databricks vs Salesforce Einstein Analytics

Compared 16% of the time

IBM Watson Explorer vs Salesforce Einstein Analytics

Compared 14% of the time

SAP Analytics Cloud vs Salesforce Einstein Analytics

Compared 9% of the time

Amazon QuickSight vs Salesforce Einstein Analytics

Compared 5% of the time

More Salesforce Einstein Analytics Competitors

Microsoft Power BI vs Tableau

Compared 20% of the time

Domo vs Tableau

Compared 13% of the time

Amazon QuickSight vs Tableau

Compared 7% of the time

Databricks vs Tableau

Compared 6% of the time

SAP Analytics Cloud vs Tableau

Compared 4% of the time

More Tableau Competitors

Product Reports

Buyer's Guide

Salesforce Einstein Analytics

March 2025

Download Salesforce Einstein Analytics product report

Buyer's Guide

Tableau

March 2025

Download Tableau product report

Also Known As

Einstein Analytics, Salesforce Wave Analytics

Tableau Desktop, Tableau Server, Tableau Online

Overview

Salesforce Einstein Analytics is a customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to everyone in the company. It works with many types of data, from many data sources, and it can change the way your company answers critical questions. Einstein Analytics allows you to:

Connect directly to your CRM data and execute on insights directly in Chatter.
Automatically analyze millions of rows of data and get predictive analytics with Einstein Discovery.
Explore data quickly and automate actions with prebuilt apps.
Use mobile to act, whether you're on Android or iOS.

Salesforce

Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights.

Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

Tableau has many valuable key features:

Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards.
Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions.
Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data.
Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries.
Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.”

Salesforce

Sample Customers

ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Buyer's Guide

Salesforce Einstein Analytics vs. Tableau

March 2025

Free Report: Salesforce Einstein Analytics vs. Tableau

Find out what your peers are saying about Salesforce Einstein Analytics vs. Tableau and other solutions. Updated: March 2025.

DOWNLOAD NOW

842,145 professionals have used our research since 2012.

See our Salesforce Einstein Analytics vs. Tableau report.

See our list of best BI (Business Intelligence) Tools vendors.

We monitor all BI (Business Intelligence) Tools reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.