Salesforce Einstein Analytics vs Tableau comparison

Salesforce Einstein Analytics and Tableau are both solutions in the BI (Business Intelligence) Tools category. Salesforce Einstein Analytics is ranked #12 with an average rating of 8.6, while Tableau is ranked #2 with an average rating of 8.6. Salesforce Einstein Analytics holds a 1.3% mindshare in BIT, compared to Tableau’s 19.7% mindshare. Additionally, 85% of Salesforce Einstein Analytics users are willing to recommend the solution, compared to 89% of Tableau users who would recommend it.

Salesforce Einstein Analytics

Read 19 Salesforce Einstein Analytics reviews

3,145 Views
1,496 Comparison Views

85% willing to recommend

Tableau

Read 295 Tableau reviews

20,237 Views
17,182 Comparison Views

89% willing to recommend

Salesforce Einstein Analytics

Tableau

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Executive SummaryUpdated on Jan 1, 2025

Tableau and Salesforce Einstein Analytics are leaders in the business intelligence and analytics software market. Tableau stands out in data visualization and graphical representation, while Salesforce Einstein Analytics excels with its AI-driven predictive analytics capabilities. Based on specific needs such as ease of use or CRM integration, one may have an edge over the other.

Features: Tableau provides a user-friendly drag-and-drop interface ideal for creating interactive dashboards. It integrates seamlessly with numerous data sources, including Oracle and MySQL, and is renowned for its ease of use. Salesforce Einstein Analytics, on the other hand, shines with integrated AI capabilities for advanced predictive analytics, making it particularly strong within the Salesforce ecosystem. Its seamless CRM integration enhances customer data analytics, providing a valuable edge for enterprises using Salesforce.

Room for Improvement: Tableau users cite the need for improved ETL capabilities and scalability, particularly with large datasets, while pricing complexity is also a concern. Users report Salesforce Einstein Analytics as being cost-prohibitive, with a need for feature simplification and enhanced compatibility with non-Salesforce platforms, affecting broader adoption particularly for small businesses.

Ease of Deployment and Customer Service: Tableau offers flexible deployment options across various cloud environments, supported by a robust user community, though standard customer support is considered less comprehensive than premium services. Salesforce Einstein Analytics is effectively deployed in public and private clouds, integrating strongly with Salesforce CRM. However, its integration flexibility outside the Salesforce system is limited. Customer service receives mixed feedback, paralleling Tableau's support experience.

Pricing and ROI: Tableau's pricing is perceived as higher than competitors like Power BI but is justified by many due to its visualization capabilities and resulting high ROI. Salesforce Einstein Analytics is similarly viewed as an expensive option, with high initial costs potentially offset by substantial insights and streamlined user experience within Salesforce, provided these costs are sustainable.

To learn more, read our detailed Salesforce Einstein Analytics vs. Tableau Report (Updated: January 2025).

Buyer's Guide

Salesforce Einstein Analytics vs. Tableau

January 2025

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Helped 831,020 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Einstein Analytics

Ranking in BI (Business Intelligence) Tools

12th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Tableau

Ranking in BI (Business Intelligence) Tools

2nd

Average Rating

8.4

Reviews Sentiment

6.4

Number of Reviews

295

Ranking in other categories

Reporting (2nd), Data Visualization (1st), Embedded BI (1st)

Mindshare comparison

As of January 2025, in the BI (Business Intelligence) Tools category, the mindshare of Salesforce Einstein Analytics is 1.3%, down from 1.7% compared to the previous year. The mindshare of Tableau is 19.7%, up from 18.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools

Featured Reviews

Parker Goodson

Enterprise Account Executive at T-Mobile

Helpful consistent measurements, high availability, and scales well

When it comes to generating reports, it appears that many users rely on experts to handle technical aspects. For instance, if you require a weekly report displaying accounts transitioning in and out of your modules, it seems challenging to accomplish without consulting experts for assistance. Such tasks should be user-friendly and easily achievable without external assistance. It would be beneficial to have visibility into any changes made to your account by individuals other than yourself or your team. It is also important to clearly track the history of these modifications and identify the responsible parties.

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ROMIL SHAH

Deputy General Manger - Information Technology at Nayara Energy

Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time

When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool is a cloud-based solution capable of integrating any kind of data in the world."

"We have found the scalability to be very good."

"The fact that the solution is visually appealing because of its lightning interfaces can be considered one of its most valuable features"

"Einstein Analytics provides insights into what we are doing and how we are doing it. It tells us what benchmarks we need to hit consistently to achieve our goals. In sales, there is sometimes a disconnect between actions and objectives. We aren't necessarily going to close a deal because we call X number of people. There are some underlying skills that add nuance to these metrics."

"The most valuable features of Salesforce Einstein Analytics are the flexibility around the deployment, overall capabilities, user-friendliness, and interactiveness with the tools that came built with it."

"The out-of-the-box features are good for companies that want to try analytics and data science interventions."

"he most valuable feature of the solution is its ease of use."

"It is a comprehensive solution. It has everything in it. I can easily find what I need."

More Salesforce Einstein Analytics pros

"The feature that is currently most valuable is the import feature where I can link to an Excel data source. I'm not using it with any other data source, such as SQL Server. I directly link it to an Excel sheet, and if I change anything in that Excel sheet, the changed data immediately gets reflected in the virtualization. This is something that is very convenient for me as of now."

"Analysis is now more visual than in the past."

"This service is the combination of very pleasant, interactive graphical visualizations along with the application of advanced statistical models (in some cases)."

"Data Interpreter: Which can identify issues or potential errors with your imported data."

"Tableau is highly scalable. Now that they've introduced Hyper, you can create an extract of more than 5 million rows in minutes and then do your analysis."

"It is very easy to create dashboards, charts, and graphs."

"I like Tableau's heat maps and the storyboard. You can create data stories and tons of visuals with it, and it goes together really well. Tableau lets you manipulate the data in various ways."

"Tableau is easy to use."

More Tableau pros

Cons

"Salesforce is working very rigorously on improvements with each release."

"If a user leaves your organization, you shouldn't lose the visibility of all of the records."

"Better pricing would make it available to more users and we would likely use it more broadly within the organization."

"Improvement-wise, I feel the solution must be more robust since it is not exactly ready to handle large data."

"When it comes to generating reports, it appears that many users rely on experts to handle technical aspects. For instance, if you require a weekly report displaying accounts transitioning in and out of your modules, it seems challenging to accomplish without consulting experts for assistance. Such tasks should be user-friendly and easily achievable without external assistance."

"The product must be more transparent."

"The product is natively integrated into the Salesforce ecosystem. You also need a CRM license. It should be more flexible with other platforms."

"The price of Salesforce Einstein Analytics is quite a bit expensive for the region of Mexico. I think the price of the product could be better."

More Salesforce Einstein Analytics cons

"Areas for improvement would be visualization and augmented analytics. In the next release, I would like to see automated insights from the data added to the dashboard."

"Provide additional enhancements in any business process: Operations, Marketing and Sales, Finance, Human Resources, Logistics, etc."

"With performance tuning, it generates a pretty complex query when it is not required."

"What is happening, with so many tools coming up in the market, is that people have to continuously get educated in order to use some of the more advanced features."

"Formatting controls could use some improvement."

"The customization in the front end is a bit difficult."

"The extraction, transformation and loading of data in Tableau takes a lot of time and we do not have confidence that Tableau is showing all the data we need."

"If you mainly need a tool for BI reporting, it's not the best option. Tableau needs better abilities to generate simple reports, integrate, create databases, and work with data lakes."

More Tableau cons

Pricing and Cost Advice

"Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."

"I rate the solution's pricing a seven out of ten."

"Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."

"The solution is expensive."

"The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."

"Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."

"Price-wise, Salesforce Einstein Analytics is an expensive tool."

"Tableau is an expensive solution compared to Power BI."

"Pricing is not bad. It's competitive."

"For big business, Tableau could be expensive as having a lot of Tableau server users (entering with a browser to reports) could be a bit expensive."

"The professional version of Tableau is quite expensive."

"The pricing for Tableau is the same as the other products in the market."

"It's an annual fee with everything included but it's quite expensive."

"I wish there was more of a subscription model with the pricing when it comes to Tableau, so you can get all the latest version upgrades/features if you pay monthly/annually."

"Tableau can be costly (but this can be indefinable, such as user experience vs. cheaper etc.)"

More Tableau pricing and cost advice

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Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

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Top Industries

By visitors reading reviews

Computer Software Company

18%

Financial Services Firm

13%

Manufacturing Company

Educational Organization

42%

Financial Services Firm

10%

Computer Software Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Salesforce Einstein Analytics?

The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. I...

See all answers

What needs improvement with Salesforce Einstein Analytics?

Salesforce is working very rigorously on improvements with each release.

See all answers

What is your primary use case for Salesforce Einstein Analytics?

I am a Salesforce CPQ developer. I have also worked on Einstein Analytics for reporting purposes.

See all answers

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...

See all answers

Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...

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Comparisons

Microsoft Power BI vs Salesforce Einstein Analytics

Compared 41% of the time

Databricks vs Salesforce Einstein Analytics

Compared 15% of the time

IBM Watson Explorer vs Salesforce Einstein Analytics

Compared 12% of the time

SAP Analytics Cloud vs Salesforce Einstein Analytics

Compared 10% of the time

Qlik Sense vs Salesforce Einstein Analytics

Compared 4% of the time

More Salesforce Einstein Analytics Competitors

Microsoft Power BI vs Tableau

Compared 20% of the time

Domo vs Tableau

Compared 13% of the time

Amazon QuickSight vs Tableau

Compared 8% of the time

Databricks vs Tableau

Compared 6% of the time

SAP Analytics Cloud vs Tableau

Compared 4% of the time

More Tableau Competitors

Product Reports

Buyer's Guide

Salesforce Einstein Analytics

December 2024

Download Salesforce Einstein Analytics product report

Buyer's Guide

Tableau

December 2024

Download Tableau product report

Also Known As

Einstein Analytics, Salesforce Wave Analytics

Tableau Desktop, Tableau Server, Tableau Online

Learn More

Salesforce

Overview

Salesforce Einstein Analytics is a customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to everyone in the company. It works with many types of data, from many data sources, and it can change the way your company answers critical questions. Einstein Analytics allows you to:

Connect directly to your CRM data and execute on insights directly in Chatter.
Automatically analyze millions of rows of data and get predictive analytics with Einstein Discovery.
Explore data quickly and automate actions with prebuilt apps.
Use mobile to act, whether you're on Android or iOS.

Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights.

Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

Tableau has many valuable key features:

Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards.
Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions.
Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data.
Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries.
Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.”

Sample Customers

ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Buyer's Guide

Salesforce Einstein Analytics vs. Tableau

January 2025

Free Report: Salesforce Einstein Analytics vs. Tableau

Find out what your peers are saying about Salesforce Einstein Analytics vs. Tableau and other solutions. Updated: January 2025.

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