



| Product | Market Share (%) | 
|---|---|
| Qualtrics XM Platform | 30.3% | 
| ProProfs Survey Maker | 1.0% | 
| Other | 68.7% | 

| Company Size | Count | 
|---|---|
| Small Business | 8 | 
| Midsize Enterprise | 1 | 
| Large Enterprise | 6 | 





ProProfs Survey Maker is a powerful survey tool that is used by educators, instructors, online marketers and organizations to gather customer feedback, conduct market and demographic research, evaluate course efficacy, and much more. This easy-to-use, feature-rich and intuitive platform supports advanced features such as response grading, detailed survey stats, multiple question types, cross-device compatibility, survey embed facilities and more. With its simple drag and drop survey creation interface, you can easily edit and reorder survey questions. With ProProfs Survey Maker you can create online surveys tailored to the needs of your respondents and get detailed reports that help you to accurately interpret the results. Sharing the report with managers and other stakeholders is also extremely easy. Marketers can use the survey embed code we provide to post the surveys to their blogs or websites. Along with surveys, online marketers can also create a quiz or create a poll to boost their marketing efforts.
Qualtrics XM Platform offers AI-driven analytics, seamless integrations, and an intuitive interface for efficient data collection and visualization. Known for its user-friendly design, it supports real-time feedback and sentiment analysis, catering to companies seeking streamlined workflows.
Qualtrics XM Platform enables organizations to create surveys with ease through its drag-and-drop interface. With prebuilt integrations and advanced analytics tools like Text iQ, users efficiently gather insights from data. The platform's comprehensive dashboards facilitate dynamic engagements and amplify decision-making. While the platform excels in many areas, it needs improvements in Salesforce integration, graphical analytics tools, and dashboard speeds to enhance user experience. High costs and data migration limitations are noted as concerns. Qualtrics is utilized across industries for collecting customer experience data, automating surveys, and boosting employee engagement, though some industry-specific functional enhancements are recommended.
What key features does the Qualtrics XM Platform offer?Organizations implement Qualtrics across industries to gather customer insights and automate feedback processes. Retailers use kiosks for in-store feedback, while HR departments leverage the platform for employee onboarding. Banking sectors adopt it for transactional feedback, whereas technology firms assess content effectiveness through in-depth surveys. Enhanced real-time dashboards help access and utilize collected data efficiently.
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