Try our new research platform with insights from 80,000+ expert users

Qualtrics XM Platform vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.3
Qualtrics XM Platform enhances brand value through positive feedback, seamless integration, and notable ROI, appealing to big clients.
Sentiment score
6.8
Salesforce Marketing Cloud ROI experiences vary; some see clear benefits, while others face measurement challenges across different user groups.
 

Customer Service

Sentiment score
6.3
Qualtrics XM Platform's customer support is efficient but shows declining quality recently, with benefits from an active online community.
Sentiment score
6.4
Salesforce Marketing Cloud support effectiveness varies by license, with premium rated highly and standard support often seen as lacking.
 

Scalability Issues

Sentiment score
7.8
Qualtrics XM Platform is scalable and adaptable, accommodating diverse organizational needs from small teams to large enterprises efficiently.
Sentiment score
7.7
Salesforce Marketing Cloud offers scalable, highly rated solutions for medium to large enterprises with robust integration, but may be costly.
 

Stability Issues

Sentiment score
7.9
Qualtrics XM Platform is stable and reliable, with minimal downtime and efficient support, though occasional manageable glitches occur.
Sentiment score
8.2
Salesforce Marketing Cloud is stable and reliable, with few bugs or crashes, handling large data volumes effectively.
 

Room For Improvement

Users want better Salesforce integration, dynamic surveys, improved analytics, AI, visuals, and dashboard efficiency in Qualtrics XM Platform.
Salesforce Marketing Cloud improves user experience with enhanced security, analytics, integration, and mobile functionality amid pricing and data concerns.
There are inaccuracies in how AgentForce retrieves information or interprets data.
 

Setup Cost

Qualtrics XM Platform's flexible pricing is costly but justified by customization and scalability, with wide-ranging costs and valuable investment.
Salesforce Marketing Cloud is costly but valued for its robust capabilities, offering flexible pricing and negotiation options for enterprises.
 

Valuable Features

Qualtrics XM Platform provides user-friendly surveys, AI-driven insights, seamless integrations, and automated processes for effective feedback and satisfaction management.
Salesforce Marketing Cloud excels with its multi-channel campaign management, CRM integration, advanced analytics, and user-friendly interface.
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
 

Categories and Ranking

Qualtrics XM Platform
Ranking in Social CRM
3rd
Average Rating
8.8
Reviews Sentiment
7.3
Number of Reviews
14
Ranking in other categories
Customer Experience Management (1st), Survey Software (1st), Customer Feedback Management (1st), Product Management Software (3rd)
Salesforce Marketing Cloud
Ranking in Social CRM
2nd
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
56
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of April 2025, in the Social CRM category, the mindshare of Qualtrics XM Platform is 4.8%, up from 1.6% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 13.9%, up from 10.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM
 

Featured Reviews

VinayakMishra - PeerSpot reviewer
Workflows are very good, integrate with a lot of things and effective real-time feedback mechanism
There is a lot to improve in Qualtrics. 1. The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work. For example, if I want to move widgets from one page to another, I have to do it one by one. If there are many widgets, I cannot multi-select and move them. 2. In workflows, they can be categorized into folders. Currently, there is no folder structure. So, Qualtrics should introduce folders where you can put multiple workflows in one place. 3. Qualtrics can also introduce AI features to suggest how to build a survey. For example, if I make a grammatical error or if I input a query that a client is looking for a particular kind of survey with a specific use case, it should automatically suggest some templates for building a survey. There are a lot of things they can improve on. These are just a few.
SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.
report
Use our free recommendation engine to learn which Social CRM solutions are best for your needs.
849,190 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
University
13%
Computer Software Company
11%
Government
11%
Educational Organization
9%
Educational Organization
57%
Computer Software Company
7%
Financial Services Firm
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Delighted by Qualtrics?
The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many comp...
What is your experience regarding pricing and costs for Delighted by Qualtrics?
Delighted by Qualtrics is more expensive than the competitor solutions. In my personal experience, even if I imagine that we have a partner running the solution on our behalf, internal resources wi...
What needs improvement with Delighted by Qualtrics?
The process of creating, updating, and importing participants needs to be more flexible in Delighted by Qualtrics. When a new user needs to be added into the system, for instance, if someone joined...
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What needs improvement with Salesforce Marketing Cloud?
In the SMS area, it is not up to the mark, compared to what has been developed for email.
 

Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,
ExactTarget
 

Overview

 

Sample Customers

Aetna, 1 800 Contacts, GE
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Qualtrics XM Platform vs. Salesforce Marketing Cloud and other solutions. Updated: April 2025.
849,190 professionals have used our research since 2012.