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Sales Creatio vs Salesforce Essentials comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Sales Creatio
Ranking in CRM
22nd
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
8
Ranking in other categories
Sales Force Automation (8th)
Salesforce Essentials
Ranking in CRM
17th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
13
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of Sales Creatio is 0.7%, down from 1.0% compared to the previous year. The mindshare of Salesforce Essentials is 0.3%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

HaroldBusby - PeerSpot reviewer
Offers agility and how quickly it can be modified to meet the workflows of any organization
The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved. Only half of the mobile app uses the new architecture, and I believe their roadmap is to fully update it so there's a consistent user interface throughout the mobile app. Some of it uses the older Creatio technology, some of it's newer, and I think they're aiming to have it fully updated sometime in the second quarter. That will be a big jump. It supports the remote sales team, but it could be a lot better. Creatio needs to move the mobile app update higher on its priority list. We can see a difference when we look at other mobile CRM solutions out there – Creatio's mobile app isn't as fresh as other parts of the application. The other area I'd like to see Creatio improve – is the development of a robust field service application or enhancement to their existing Service Creatio module. It should be a separate product called Creatio Field Service. Field service is important because it addresses the large number of workers out there who aren't desk-bound, and that really corresponds with the mobile app improvements.
Srini-Dhanaraj - PeerSpot reviewer
Manages service requests and dispatches engineers to resolve issues
I work from home for a heater manufacturing company. They wanted to move away from their current SAP CRM system to Salesforce. There is a fulfillment process, which involves taking an order, delivering it, and providing service. Salesforce is used to manage the order-taking process. Once an order is taken, the backend system, SAP ERP, handles product manufacturing, delivery, and installation. After installation, the Service Cloud in Salesforce takes over for ongoing service management. Once your order is confirmed, integration with the SAP ERP backend will be seamless. The system takes the sales order from Salesforce and starts processing it for procurement, starting with creating a production order, manufacturing, and then delivery. Once the product is delivered, this information is passed back to Salesforce Service Cloud. In the Service Cloud, a service engineer receives a notification indicating that a product needs to be delivered to a specific location for installation. The engineer then inspects and installs the product at the designated site. SAP ERP manages the product manufacturing and delivery processes. After the product is delivered to the customer, Salesforce Service Cloud takes over. It manages service requests and dispatches engineers to resolve issues reported by customers. Service Cloud captures the information and creates an incident record when a customer reports a product fault. Engineers receive this information and promptly visit the client site to fix the issue. The solution is easy to implement. Overall, I rate the solution a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."
"It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services."
"With Sales Creatio, you can have a customer service review, and it is GDPR compliant."
"There's not a single CRM out there that is quite as flexible as Creatio CRM."
"Intuitive, low-code CRM platform that's easy to integrate and use."
"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."
"I like Creatio's workflows, automation, and no-code features that we can update as we wish."
"In terms of features, the cloud-based solution and easy deployment are standout elements that have made a difference."
"Salesforce provides the best they have with the current version. Most of the features we need are already there, and it's very easy to use."
"The most important feature is how Salesforce Essentials brings together information from multiple channels. The nature of our complex custom product data has been challenging due to our manufacturing nature. Salesforce also allowed business processes like finance, credit lines, customer complaints, and quality issues to integrate seamlessly. I haven’t used the mobile app functionality, because we haven't fully utilized because of our preferance of more personal interactions over using mobile apps."
"Salesforce Essentials is a reliable and powerful application."
"The combination of product and service are exceptional."
"The CRM system has SAP Sales, SAP Service, and SAP Billing, with everything integrated into an on-premise SAP CRM system. Salesforce Essentials replaced this on-premise system, bringing all functionalities onto the cloud platform."
"The product is stable."
"I can download the data to Excel, create tables, and do whatever I want. I am very comfortable with the tool's mobile application. Its main benefit is transparency because I can share it with representatives."
 

Cons

"Sales Creatio should include better customizations."
"There is still some room for improvement in the overall look and feel of the software."
"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."
"Out of the box connectors are great, but the ability of what is there versus other CRMs is limited."
"Creatio's mobile app could be more intuitive."
"To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that."
"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."
"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."
"The product's reporting area has certain shortcomings, making it an area where improvements are required."
"When we use mixed languages, it can be uncomfortable because there seems to be no consideration for right-to-left speakers. It feels like these tools were developed by people who only speak left-to-right languages and didn't consider other language types' needs."
"Salesforce Essentials does not contain domain-specific solutions."
"Salesforce should encourage new users by offering smaller license packages, such as packages for three or two users."
"The solution needs to be more user-friendly. It's difficult for a senior to track leads when a salesperson uploads leads. The solution should also improve its integration capabilities."
"The solution's UI is not user-friendly."
"Less integration would be better. It should work independently."
"Areas that could be improved or upgraded in the next release include analytics, automation capabilities, and stability."
 

Pricing and Cost Advice

"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."
"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."
"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."
"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."
"I rate Salesforce Essentials' pricing an eight out of ten."
"It's a perpetual license, and the subscription can be expensive."
"We chose quarterly payments."
"There is a need to make yearly payments towards the licensing costs attached to the solution."
"Salesforce Essentials is quite expensive, almost 10 out of 10. I don't have the exact cost, but we found it to be very expensive based on our budget constraints."
"The tool is moderately priced."
"The pricing is on the higher side, especially with additional costs for professional services like consultants."
"The pricing is a bit on the expensive side."
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Top Industries

By visitors reading reviews
Manufacturing Company
22%
Computer Software Company
17%
Comms Service Provider
9%
Real Estate/Law Firm
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Sales Creatio?
Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...
What is your experience regarding pricing and costs for Sales Creatio?
Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution. The fact that the solution is from an East European company makes it cheaper because of labor arbitrage. O...
What needs improvement with Sales Creatio?
The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the ...
What do you like most about Salesforce Essentials?
Salesforce provides the best they have with the current version. Most of the features we need are already there, and it's very easy to use.
What is your experience regarding pricing and costs for Salesforce Essentials?
The pricing is a bit on the expensive side, maybe when we compare it with other solutions. I would rate the pricing a nine out of ten, with one being low price and ten being high price. The licensi...
What needs improvement with Salesforce Essentials?
I have seen Salesforce evaluate a lot of AI and analytics into that. But as an end user, I don’t have that much input. So, I would like to have more AI functionality here. That would be really help...
 

Comparisons

 

Overview

 

Sample Customers

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino
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Find out what your peers are saying about Sales Creatio vs. Salesforce Essentials and other solutions. Updated: April 2025.
848,396 professionals have used our research since 2012.