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SAP CRM vs SAS Customer Intelligence 360 comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP CRM
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
CRM (3rd), Local Government CRM (2nd), Marketing Management (3rd)
SAS Customer Intelligence 360
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Marketing Resource Management (6th)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. SAP CRM is designed for CRM and holds a mindshare of 11.1%, up 10.4% compared to last year.
SAS Customer Intelligence 360, on the other hand, focuses on Marketing Resource Management, holds 6.7% mindshare, up 6.0% since last year.
CRM
Marketing Resource Management
 

Featured Reviews

GodfreyNoel - PeerSpot reviewer
Excellent user experience with ease of use and reliable technical support
When SAP CRM does the maintenance, it can take a long time, which can impact business continuity because we have to wait for the maintenance team to finish their work. Maybe if SAP could establish how you can access the tool using a cloud-based environment that would be virtualization, that would be better.
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
9%
Government
9%
Financial Services Firm
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What needs improvement with SAP CRM?
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...
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Comparisons

No data available
 

Also Known As

No data available
SAS Marketing Operations Management, Assetlink
 

Overview

 

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Amway China, DSW
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM. Updated: March 2025.
848,716 professionals have used our research since 2012.