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Tableau vs Teradata comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Tableau
Ranking in BI (Business Intelligence) Tools
2nd
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
295
Ranking in other categories
Reporting (2nd), Data Visualization (1st), Embedded BI (1st)
Teradata
Ranking in BI (Business Intelligence) Tools
10th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
76
Ranking in other categories
Customer Experience Management (4th), Backup and Recovery (20th), Data Integration (16th), Relational Databases Tools (7th), Data Warehouse (3rd), Marketing Management (6th), Cloud Data Warehouse (6th)
 

Mindshare comparison

As of March 2025, in the BI (Business Intelligence) Tools category, the mindshare of Tableau is 18.3%, down from 19.0% compared to the previous year. The mindshare of Teradata is 0.8%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Q&A Highlights

Tomasz Rabong - PeerSpot reviewer
 

Featured Reviews

ROMIL SHAH - PeerSpot reviewer
Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time
When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.
SurjitChoudhury - PeerSpot reviewer
Offers seamless integration capabilities and performance optimization features, including extensive indexing and advanced tuning capabilities
We created and constructed the warehouse. We used multiple loading processes like MultiLoad, FastLoad, and Teradata Pump. But those are loading processes, and Teradata is a powerful tool because if we consider older technologies, its architecture with nodes, virtual processes, and nodes is a unique concept. Later, other technologies like Informatica also adopted the concept of nodes from Informatica PowerCenter version 7.x. Previously, it was a client-server architecture, but later, it changed to the nodes concept. Like, we can have the database available 24/7, 365 days. If one node fails, other nodes can take care of it. Informatica adopted all those concepts when it changed its architecture. Even Oracle databases have since adapted their architecture to them. However, this particular Teradata company initially started with its own different type of architecture, which major companies later adopted. It has grown now, but initially, whatever query we sent it would be mapped into a particular component. After that, it goes to the virtual processor and down to the disk, where the actual physical data is loaded. So, in between, there's a map, which acts like a data dictionary. It also holds information about each piece of data, where it's loaded, and on which particular virtual processor or node the data resides. Because Teradata comes with a four-node architecture, or however many nodes we choose, the cost is determined by that initially. So, what type of data does each and every node hold? It's a shared-no architecture. So, whatever task is given to a virtual processor it will be processed. If there's a failure, then it will be taken care of by another virtual processor. Moreover, this solution has impacted the query time and data performance. In Teradata, there's a lot of joining, partitioning, and indexing of records. There are primary and secondary indexes, hash indexing, and other indexing processes. To improve query performance, we first analyze the query and tune it. If a join needs a secondary index, which plays a major role in filtering records, we might reconstruct that particular table with the secondary index. This tuning involves partitioning and indexing. We use these tools and technologies to fine-tune performance. When it comes to integration, tools like Informatica seamlessly connect with Teradata. We ensure the Teradata database is configured correctly in Informatica, including the proper hostname and properties for the load process. We didn't find any major complexity or issues with integration. But, these technologies are quite old now. With newer big data technologies, we've worked with a four-layer architecture, pulling data from Hadoop Lake to Teradata. We configure Teradata with the appropriate hostname and credentials, and use BTEQ queries to load data. Previously, we converted the data warehouse to a CLD model as per Teradata's standardized procedures, moving from an ETL to an EMT process. This allowed us to perform gap analysis on missing entities based on the model and retrieve them from the source system again. We found Teradata integration straightforward and compatible with other tools.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Tableau is easy to use."
"It's easy to use."
"From the data science point of view, we use it for model building purposes. For example, if we are using it for a bank and we want to understand how much loan the bank can provide, we can use visualization to show the educational qualification, salary, gender, and city of a customer, and by using this information, we can arrive at the loan amount that this person is eligible for. I can also use it to view all prospective customers, so essentially, this is going to help me in model building as well as in understanding and segmenting customers and doing forecasting and predictive analytics. We use model widgets, and we can create thousands of visualizations, such as motion charts and bubble charts. We can also create animated versions of the graphs and view the data from multiple dimensions. These are the features that we typically use and like."
"Although Tableau isn't the best for us when it comes to processing and working on live data, it is very good at extracting data for analysis."
"It is an excellent tool for data capture, processing, and visualization."
"It’s good for quick visualization and being able to quickly consume unstructured data to play around with."
"It is very easy to implement and to use."
"Tableau has many good features. It is user-friendly, has a simple-to-use interface, and has a customizable dashboard."
"Teradata's most valuable feature is that it's easy to use."
"Intelliflex is very scalable. In fact, scalability has improved 100 times by Intelliflex, in my personal opinion."
"The functionality of the solution is excellent."
"The product is reliable."
"The data mover is valuable over the last two years as it allows us to achieve data replication to our disaster recovery systems."
"There are several features of Teradata that I like. One of the most basic is the indexes. I also like that it provides lower TCO. It also has the optimizer feature which is a good feature and isn't found in other legacy systems. Parallelism is also another feature I like in Teradata because when you are running or hosting on multiple systems, you have this shared-nothing architecture that helps. Loading and unloading in Teradata are also really helpful compared to other systems."
"The ability to handle machine data parallel processing is the most valuable feature of Teradata."
"Teradata is a great, industry-leading data warehousing product that has MPP architecture."
 

Cons

"I would like to be able to set the parameters in a more specific manner."
"The charts need to be improved. The drawings and the visualization need to be more accurate."
"When you create new fields in Tableau and you enter the formulas, there is a new small window that is there in the interface. You can enter the calculated fields, it could be more user-friendly. At this time it is limited and hard to understand at the beginning. The fields should be easier to use, such as in Microsoft Excel. You can have a difficult time understanding what to do in the fields, you end up doing trial and error to figure it out."
"Its integration with Microsoft products such as Teams should be improved."
"Lacks customization in some areas."
"We have products like Tableau, Power BI, Cognos, and QlikView in the data visualization segment. Compared to those, Tableau is quite costly."
"The product needs to allow for better ways to drill down more effectively on the information at hand."
"Bursting email is needed to deliver the reports to many people in their inboxes and this functionality is not provided by Tableau."
"​I think the UI is not there yet. It could be improved by being more user-friendly.​"
"Teradata has a few AI models, but in data science, we need more flexibility."
"The following could be better: licensing, architecture openness, integration with other tools."
"Teradata's UI could be more user-friendly."
"The only issue our company has with Teradata IntelliFlex is that it is not cost-effective because of the way the product has been designed."
"I've been using the same UI for 20 years in Teradata. It could use some updating. Adding more stability around Teradata Studio would be outstanding. Teradata Studio is a Java-based version of their tool. It's much better now, but it still has some room for improvement."
"The current operational approach needs improvement."
"Teradata is a bit late for the cloud."
 

Pricing and Cost Advice

"Pricing is not bad. It's competitive."
"ROI is very high, but it requires a data preparation/blending tool."
"Licensing fees are paid on a yearly basis."
"In Indian Rupees, Tableau costs about 30,000 to 40,000 per year."
"Its price is reasonable. Everything is included in the license."
"Be careful with the Tableau Viewer's licenses, and stay with the right number of users."
"The company chose to purchase a creator license for me, which was $70. With that license, you can also be an administrator. We also have 20-25 extra licenses and they cost around $20-$35 each. Those are for normal users who will be viewing the dashboards. Those are monthly charges."
"Tableau's licensing is pretty straightforward and simple."
"The tool costs about 30,000 euros a month, while Azure Synapse SQL only costs 10,000."
"Teradata pricing is fine, and it's competitive with all the legacy models. On a scale of one to five, with one being the worst and five being the best, I'm giving Teradata a three, because it can be a little expensive, when compared to other solutions."
"The cost of running Teradata is quite high, but you get a good return on investment."
"Teradata's licensing is on the expensive side."
"Teradata is a very expensive solution."
"It comes at a notably high cost for what it offers."
"Make sure you have the in-house skills to design and support the solution, as relying on external sources is extremely costly and tends to lock you into specific platforms, tools, and paradigms."
"The price of the solution could be reduced, it is expensive."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Answers from the Community

Tomasz Rabong - PeerSpot reviewer
Apr 20, 2022
Apr 20, 2022
Dear Community, Many thanks for yor support and help!
2 out of 6 answers
EB
Apr 18, 2022
Hi @Delmar Assis, @Angel Pineda, @reviewer1318779, @George McGeachie, @Carel Van Der Merwe and @Moorthy Natarajan, Can you please assist @Tomasz Rabong ​with their question?​​ ​ ​ ​ ​
Leandro Sodré - PeerSpot reviewer
Apr 18, 2022
Hi Tomasz Rabong,  I believe that if you have a developer team in Amundsen it would be possible.  Alternatively, you can look at Informatica EDC or at Data Virtualization Data Catalog (from Denodo).
 

Top Industries

By visitors reading reviews
Educational Organization
44%
Financial Services Firm
10%
Computer Software Company
6%
Manufacturing Company
6%
Financial Services Firm
26%
Computer Software Company
11%
Manufacturing Company
7%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
Comparing Teradata and Oracle Database, which product do you think is better and why?
I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...
Which companies use Teradata and who is it most suitable for?
Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...
Is Teradata a difficult solution to work with?
Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...
 

Comparisons

 

Also Known As

Tableau Desktop, Tableau Server, Tableau Online
IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture
 

Overview

 

Sample Customers

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
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842,161 professionals have used our research since 2012.