Geo Fencing is a location-based service that uses GPS or RFID to define geographical boundaries. It creates virtual perimeters to trigger pre-set responses when a mobile device enters or exits the area.
| Product | Market Share (%) |
|---|---|
| Geo Fencing | 2.7% |
| UKG | 6.5% |
| QuickBase | 6.0% |
| Other | 84.8% |
Geo Fencing is leveraged across multiple industries to enhance customer engagement and operational efficiency. Businesses utilize it for targeted marketing campaigns, fleet management, and securing facilities. By determining a user's location, companies deliver personalized experiences, track assets, and monitor field activities. It ensures that only relevant messages reach users, significantly improving engagement rates and enhancing overall experience.
What are the key features of Geo Fencing?In retail, Geo Fencing targets customers with promotions upon entering store limits. Logistics companies use it for real-time tracking of fleet vehicles, improving delivery timelines. In real estate, it aids property managers in monitoring visitor traffic and scheduling maintenance efficiently. Each industry leverages its distinct applications to meet specific objectives and enhance performance.
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