Google Analytics Reviews

Goals and Events Tracking

URL tracking

Custom Reports

Every online business needs to know where traffic is coming from and what it does when it gets to you. Analytics allowed us to identify user segments, top performing content and measure the effectiveness of our conversion efforts with ease. Regular reporting allows us to better understand how we are succeeding and why.

One area that Analytics falls short is in creating a report archive. While you can always run a report for anything you want, and even create an autorun trigger, having an accessible archive of performance is lacking.

To remedy this we had to look to use a custom script on Google Sheets that pulls our Analytics data into a daily report. By doing this we have an archive of data that updates regularly - it's not perfect but it works.

I like to create dashboards to get a big picture look at pageviews, countries visiting my site, and UTM tracking (where we use links and place code to track if these links are clicked).

We are able to introduce new features based on statistics. For example, if we see that people from Mexico are using a certain feature more than others, we can "geotarget" users in Mexico and push the feature and supporting features.

It would be nice if Google Analytics provided all statistics, rather than a segment of the statistics. The paid version has this, but the free version is limited to a segment of users.

I've been using it for 10 years.

I previously used WebTrends, but Google Analytics was more appealing because it was easy to setup, and it was available online for free.

The initial setup is easy - you just have to copy and paste a few lines of code to get it up and running.

• Data collection methodology
• Reporting Interface
• Integration with other Google products

Provides us with useful data and analytics about website traffic, giving us information about how to make our web pages better.

While it provides a lot of data, the data is not always accurate. So data accuracy could definitely be improved.

1. Evaluating the efficiency of new media planning and digital marketing strategies.
2. Acquiring important information about user behavior and demographics.
3. Determining areas of improvement for the website and then fine tuning it.

Studying user on-site behavior, we have adjusted our website content and thus increased visits, stay-on-site time, as well as page views.

Data capture of the acquisition of users, as on a few occasions, it was unclear where we got traffic from.

I've used it for five years.

No issues encountered.

No issues encountered.

No issues encountered.

Customer Service:

I've never needed to contact customer service.

Technical Support:

I've never needed to contact tech support.

It's very straightforward and comes with excellent documentation.

We implemented it in-house.

We have increased our visits, views, and average stay on site time, which has led to an increase in revenues, and better targeting of our digital marketing campaigns.

There's no cost to Google analytics.

Make sure you know how you want Analytics to help you. Understand what you need it for and take time to study the Dashboard.

• Source and medium
• Goal conversion
• User location
• User flow on site report
• Average time on page
• Bounce rate
• Google Adwords & Webmaster tool integration

We found that the source and medium report is very useful when we are analyzing paid and organic campaign performance. It will clearly give a deep insight about the user location, bounce rate, goal conversion rate. 

Some spam data messing up the analytics report. Google should remove spam data. When targeting multiple locations in a paid campaign, location wise data analyzing will be very useful. Google Analytics and Adwords sessions are messing up. Need to improve this thing to see the accurate data.

We've had no issues with deployment.

We've had no issues with stability.

We've had no issues with scalability.

1. Integration with other tools from Google like, Google Adwords, Tagmanager, etc.
2. A lot of templates for dashboards and other custom reports are available in different forums.This will help in better reporting and as well as better analysis.

Tracking of the website visitors and web page analysis became an easy task.

There is a time lag of 4 hours for the tracking to get updated in the system.

Also, some sessions will not be tracked at all.

* A solid choice for users who need simple, straightforward analytics, accessed through an easy to use interface. * Tight integration into AdWords and campaign tracking. * Product has evolved nicely over the past few years. * Simple implementation and maintenance.

* Not the right product if you need detailed click stream analysis or integration with your firm's customer segmentation.

If you have a sophisticated data-mining operation, and are looking for that level of insight, GA is probably not right for your organization. But for the vast majority of analytics teams, there is more than enough meaningful insight in GA at a very reasonable price.