It's got incredible depth, yet it’s free. One of the most important free products on the web.
Digital Media Data Analyst at a computer software company with 51-200 employees
I use it daily for client-website tracking, but Google stripped out search rankings with “not provided.”
What is most valuable?
How has it helped my organization?
I use it daily for client-website tracking.
What needs improvement?
Google stripped out search rankings with “not provided.” It upsets many who want to understand how well they are doing in searches. They need to be more seamless, especially for smaller websites, about searches conducted to reach websites.
For how long have I used the solution?
I've used it for 10 years, since it's launch in 2005.
Buyer's Guide
Web Analytics
October 2024
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814,649 professionals have used our research since 2012.
Which solution did I use previously and why did I switch?
Just seven years ago, medium sized websites had to pay thousands a year for analytics on this level. Now it’s free.
How was the initial setup?
It's very easy today, but like all tracking, it used to be complex.
What's my experience with pricing, setup cost, and licensing?
It's free.
What other advice do I have?
Unless you get over 100,000 visitors a month, Google Analytics can meet the needs of 90% of websites.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Customer Communication Specialist at a media company with 51-200 employees
Dashboards allow us to get a big picture look at pageviews, countries visiting my site, and UTM tracking. It would be nice, though, if it could provide all the statistics in the free version.
What is most valuable?
I like to create dashboards to get a big picture look at pageviews, countries visiting my site, and UTM tracking (where we use links and place code to track if these links are clicked).
How has it helped my organization?
We are able to introduce new features based on statistics. For example, if we see that people from Mexico are using a certain feature more than others, we can "geotarget" users in Mexico and push the feature and supporting features.
What needs improvement?
It would be nice if Google Analytics provided all statistics, rather than a segment of the statistics. The paid version has this, but the free version is limited to a segment of users.
For how long have I used the solution?
I've been using it for 10 years.
Which solution did I use previously and why did I switch?
I previously used WebTrends, but Google Analytics was more appealing because it was easy to setup, and it was available online for free.
How was the initial setup?
The initial setup is easy - you just have to copy and paste a few lines of code to get it up and running.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Buyer's Guide
Web Analytics
October 2024
Find out what your peers are saying about Google, Matomo, StatCounter and others in Web Analytics. Updated: October 2024.
814,649 professionals have used our research since 2012.
Senior Search Advertising Executive at a media company with 51-200 employees
We're able to make our website better with its data and analytics about traffic, but the data accuracy needs improvement.
Valuable Features:
- Data collection methodology
- Reporting Interface
- Integration with other Google products
Improvements to My Organization:
Provides us with useful data and analytics about website traffic, giving us information about how to make our web pages better.
Room for Improvement:
While it provides a lot of data, the data is not always accurate. So data accuracy could definitely be improved.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Web Administrator at a retailer with 1,001-5,000 employees
Data capture of the acquisition of users needs to be improved, but we have been able to increase our revenue due to the solution.
Valuable Features
- Evaluating the efficiency of new media planning and digital marketing strategies.
- Acquiring important information about user behavior and demographics.
- Determining areas of improvement for the website and then fine tuning it.
Improvements to My Organization
Studying user on-site behavior, we have adjusted our website content and thus increased visits, stay-on-site time, as well as page views.
Room for Improvement
Data capture of the acquisition of users, as on a few occasions, it was unclear where we got traffic from.
Use of Solution
I've used it for five years.
Deployment Issues
No issues encountered.
Stability Issues
No issues encountered.
Scalability Issues
No issues encountered.
Customer Service and Technical Support
Customer Service:
I've never needed to contact customer service.
Technical Support:I've never needed to contact tech support.
Initial Setup
It's very straightforward and comes with excellent documentation.
Implementation Team
We implemented it in-house.
ROI
We have increased our visits, views, and average stay on site time, which has led to an increase in revenues, and better targeting of our digital marketing campaigns.
Pricing, Setup Cost and Licensing
There's no cost to Google analytics.
Other Advice
Make sure you know how you want Analytics to help you. Understand what you need it for and take time to study the Dashboard.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
SEM(SEO-Organic & PPC Advertising(Adwords)),WEBSITE ANALYST,E-mail Marketing. at qr solutions
It will clearly give a deep insight about the user location. They should remove spam data.
Valuable Features:
- Source and medium
- Goal conversion
- User location
- User flow on site report
- Average time on page
- Bounce rate
- Google Adwords & Webmaster tool integration
Improvements to My Organization:
We found that the source and medium report is very useful when we are analyzing paid and organic campaign performance. It will clearly give a deep insight about the user location, bounce rate, goal conversion rate.
Room for Improvement:
Some spam data messing up the analytics report. Google should remove spam data. When targeting multiple locations in a paid campaign, location wise data analyzing will be very useful. Google Analytics and Adwords sessions are messing up. Need to improve this thing to see the accurate data.
Deployment Issues:
We've had no issues with deployment.
Stability Issues:
We've had no issues with stability.
Scalability Issues:
We've had no issues with scalability.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Marketing Analyst at a tech vendor with 501-1,000 employees
It helps us with tracking website visitors and web-age analysis, but there is a time lag of 4 hours for the tracking to get updated in the system.
Valuable Features:
- Integration with other tools from Google like, Google Adwords, Tagmanager, etc.
- A lot of templates for dashboards and other custom reports are available in different forums.This will help in better reporting and as well as better analysis.
Improvements to My Organization:
Tracking of the website visitors and web page analysis became an easy task.
Room for Improvement:
There is a time lag of 4 hours for the tracking to get updated in the system.
Also, some sessions will not be tracked at all.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
CTO at a tech company with 51-200 employees
Best value for analytic insight provided
Valuable Features:
* A solid choice for users who need simple, straightforward analytics, accessed through an easy to use interface.
* Tight integration into AdWords and campaign tracking.
* Product has evolved nicely over the past few years.
* Simple implementation and maintenance.
Room for Improvement:
* Not the right product if you need detailed click stream analysis or integration with your firm's customer segmentation.
Other Advice:
If you have a sophisticated data-mining operation, and are looking for that level of insight, GA is probably not right for your organization. But for the vast majority of analytics teams, there is more than enough meaningful insight in GA at a very reasonable price.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
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Updated: October 2024
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Thanks Oren, which paid features do you want the most?