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Google Analytics vs Optimizely comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Google Analytics
Ranking in Web Analytics
3rd
Average Rating
8.4
Number of Reviews
15
Ranking in other categories
No ranking in other categories
Optimizely
Ranking in Web Analytics
12th
Average Rating
9.2
Number of Reviews
7
Ranking in other categories
Digital Experience Platforms (DXP) (21st)
 

Mindshare comparison

As of November 2024, in the Web Analytics category, the mindshare of Google Analytics is 8.6%, down from 11.8% compared to the previous year. The mindshare of Optimizely is 3.9%, down from 4.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics
 

Featured Reviews

OP
Aug 13, 2019
Provides information to help identify, understand, and make use of our visitor traffic
Through Google Analytics we can see the activity that each visitor exercises within our website and makes up the fundamental basis for the projects we execute in order to constantly improve our website. With Google Analytics, in addition to knowing how many visitors came to our website, we can also…
it_user622128 - PeerSpot reviewer
Mar 8, 2017
Its ability to integrate with third-party platforms has been valuable.
I have found that Optimizely's ability to integrate seamlessly with a host of third-party platforms has been extremely valuable. In addition, it's a product that is accessible to both technical and non-technical stakeholders It has increased interest in testing culture, and made it so that ideas…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pricing and Cost Advice

"The installation cost is really low and does not require a team with a super performance to run."
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Top Industries

By visitors reading reviews
Educational Organization
17%
Financial Services Firm
14%
Computer Software Company
13%
Insurance Company
8%
Computer Software Company
12%
Retailer
12%
Financial Services Firm
8%
Wholesaler/Distributor
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Learn More

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Overview

 

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Find out what your peers are saying about Google Analytics vs. Optimizely and other solutions. Updated: October 2024.
814,649 professionals have used our research since 2012.