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Google Analytics vs Optimizely comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Google Analytics
Ranking in Web Analytics
3rd
Average Rating
8.4
Number of Reviews
15
Ranking in other categories
No ranking in other categories
Optimizely
Ranking in Web Analytics
12th
Average Rating
9.2
Number of Reviews
7
Ranking in other categories
Digital Experience Platforms (DXP) (21st)
 

Mindshare comparison

As of November 2024, in the Web Analytics category, the mindshare of Google Analytics is 8.6%, down from 11.8% compared to the previous year. The mindshare of Optimizely is 3.9%, down from 4.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics
 

Featured Reviews

OP
Provides information to help identify, understand, and make use of our visitor traffic
Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section. In addition, the “Not Provided” section tends to hide the entire data set, and it would not be bad if some of that information were available since it could be very useful.
it_user622128 - PeerSpot reviewer
Its ability to integrate with third-party platforms has been valuable.
Optimizely X addressed just about every issue I could think of as being problematic in Optimizely Classic. In terms of features I would like to see in the future, I would love to see Optimizely build out more products so that customers don't need to use other vendors. For example, they could have their own analytics solution, as well as tag management system.
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Top Industries

By visitors reading reviews
Educational Organization
17%
Financial Services Firm
14%
Computer Software Company
13%
Insurance Company
7%
Retailer
13%
Computer Software Company
11%
Financial Services Firm
7%
Pharma/Biotech Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Learn More

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Overview

 

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Find out what your peers are saying about Google Analytics vs. Optimizely and other solutions. Updated: October 2024.
816,406 professionals have used our research since 2012.