Google Analytics vs Segment comparison

Google and Twilio are both solutions in the Web Analytics category. Google is ranked #4, while Twilio is ranked #5 with an average rating of 8.0. Additionally, 89% of Google users are willing to recommend the solution, compared to 100% of Twilio users who would recommend it.

Google Analytics

Read 15 Google Analytics reviews

800 Views
694 Comparison Views

89% willing to recommend

Segment

Read 2 Segment reviews

500 Views
420 Comparison Views

100% willing to recommend

Google Analytics

Segment

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Google Analytics and Segment based on real PeerSpot user reviews.

Find out in this report how the two Web Analytics solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Google Analytics vs. Segment Report (Updated: December 2024).

Buyer's Guide

Google Analytics vs. Segment

December 2024

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Helped 824,095 peers since 2012

Categories and Ranking

Google Analytics

Ranking in Web Analytics

4th

Average Rating

8.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Segment

Ranking in Web Analytics

5th

Average Rating

8.6

Reviews Sentiment

8.2

Number of Reviews

Ranking in other categories

Data Governance (23rd), Customer Data Platforms (CDP) (1st)

Featured Reviews

Oscar Alberto Paez Bencomo

Web analysis consultant at Arco2011, C.A

Provides information to help identify, understand, and make use of our visitor traffic

Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section. In addition, the “Not Provided” section tends to hide the entire data set, and it would not be bad if some of that information were available since it could be very useful.

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VikasAgarwal

Founder & CTO at Naks Digital Consulting

Simplify data management and analysis and offers built-in integrations for many data sources and destinations, reducing effort required for custom integrations

The main challenge is that the SDKs are pretty similar across programming languages, and they're not super flexible. They might not support certain use cases. It has a set of functions that work well if they fit your needs, but if you need something custom, you can't rely on the SDKs and have to use recipes. And using those recipes extensively isn't ideal. For example, we were getting leads from the D2C application, sending them to Segment, and then from Segment to HubSpot. If Segment could mimic HubSpot's API, we could leverage HubSpot's SDK capabilities even through Segment. But Segment's API is generic, so it doesn't do anything tailored to HubSpot. As a product designer, I know that would be hard to accomplish anyway. It's not a criticism, because I would probably design it the same way. But as a consumer, I don't care how it's designed; I care if it fits my use case. If not, how much effort will it take to make it work? That was the challenging part. It took a lot of time to integrate Segment and make it communicate with HubSpot in a certain way. So, the challenge is the lack of flexibility in the SDKs, given the capabilities of the destinations. From my experience, it's mostly fine. It could benefit from more customization capabilities. The product itself is good, but it would be awesome if it allowed you to write your own extensions to augment the CDP's capabilities. And another suggestion. It's not about a missing feature, but rather something Segment is doing that I personally don't think a CDP should do. It's like a mobile phone you use for watching videos, listening to music, and making calls. But to be a good mobile phone, you need to be the best at making and receiving calls, and texting. Everything else is a distraction. Instead of optimizing for those distractions, you should solidify the basics. To illustrate this, Segment has many capabilities that overlap with things like CRMs, campaign management systems, tracking systems, and so on. These capabilities can give a small startup a real kick-start, but as you scale, the capabilities other than the core CDP features don't scale as well. For example, it does campaign management, but it's not really a full-fledged campaign management system. When you're starting out, it's fine, it's great, it fits almost all your use cases. But as you grow from a two-person organization to a 300-person organization, you'll have to deal with more complexity. You'll likely need to look for a dedicated campaign management system and integrate it with Segment. Now, if you've been using Segment's campaign management for a long time, moving that part to a different system will be a roadblock.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."

"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."

"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."

"It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."

"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."

"I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort required for integrations is relatively low."

Cons

"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."

"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."

"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."

"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others."

"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."

"They can improve their Android app."

"The challenge is the lack of flexibility in the SDKs, given the capabilities of the destinations."

Pricing and Cost Advice

"The installation cost is really low and does not require a team with a super performance to run."

"The pricing was on the higher side but it wasn't excessively high."

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Top Industries

By visitors reading reviews

Educational Organization

17%

Financial Services Firm

14%

Computer Software Company

13%

Insurance Company

Computer Software Company

18%

Financial Services Firm

10%

University

Real Estate/Law Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

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What do you like most about Segment?

I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort requ...

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What is your experience regarding pricing and costs for Segment?

The pricing was on the higher side but it wasn't excessively high. It's definitely not tailored for the smallest businesses, but it's well-suited for setups that anticipate significant growth.

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What needs improvement with Segment?

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Comparisons

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Compared 51% of the time

Amplitude vs Google Analytics

Compared 13% of the time

Matomo vs Google Analytics

Compared 11% of the time

WebTrends vs Google Analytics

Compared 10% of the time

WalkMe vs Google Analytics

Compared 9% of the time

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Tealium Customer Data Hub vs Segment

Compared 59% of the time

Amplitude vs Segment

Compared 41% of the time

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Also Known As

No data available

Segment.io

Learn More

Google

Twilio

Overview

Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

Segment is a customer data platform that helps organizations collect, unify, and analyze customer data from various sources. Its primary use case is to provide a single view of the customer across different touchpoints, enabling businesses to deliver personalized experiences.

The most valuable functionality of Segment is its ability to integrate with numerous data sources, such as websites, mobile apps, and third-party tools. It simplifies the process of data collection and unification, allowing organizations to easily access and analyze customer data in real time.

Segment helps organizations by providing a comprehensive understanding of their customer's behavior, preferences, and interactions. This valuable insight enables businesses to make data-driven decisions, optimize marketing campaigns, and improve customer engagement. By leveraging Segment's capabilities, organizations can enhance customer experiences, increase customer satisfaction, and drive business growth.

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy

Nokia, rdio, Bonobos, LiveNation, Atlassian

Buyer's Guide

Google Analytics vs. Segment

December 2024

Free Report: Google Analytics vs. Segment

Find out what your peers are saying about Google Analytics vs. Segment and other solutions. Updated: December 2024.

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824,095 professionals have used our research since 2012.

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We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.