The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited.

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jonathanbentz

Sr. Digital Marketing Strategist at DIRECT ONLINE MARKETING, LLC

Oct 18, 2019

As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking.

Find out what your peers are saying about Google, Matomo, StatCounter and others in Web Analytics. Updated: November 2024.

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824,053 professionals have used our research since 2012.

Miguel Brito

Dj, Emprendedor y Community Manager en Eventos CAR-YAN at Consejo Federal de Gobierno

May 9, 2018

Our organization has improved because we have solid data that we can use to analyze the impact of our public policies.

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Mohammed Anzil

Founder and Chief Editor at Social Positives

Aug 1, 2018

It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking.

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Google Analytics Cons review quotes

Oscar Alberto Paez Bencomo

Web analysis consultant at Arco2011, C.A

Aug 13, 2019

Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section.

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reviewer1276785

Head Of Product Management at a tech services company with 11-50 employees

Jan 30, 2020

The sampling of data is definitely a pain point since we don't have an actual understanding of the data.

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jonathanbentz

Sr. Digital Marketing Strategist at DIRECT ONLINE MARKETING, LLC

Oct 18, 2019

An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking.

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