The product is really good. It is a robust tool that can scale up in any business, including some multi-million businesses.
Oracle ATG offers robust flexibility in product and pricing adjustments, utilizing valued features like promotion capabilities and tiered-pricing. Merchandising configuration and permission management enhance its functionality. Integrated scanners and OCR capabilities support seamless system data integration. The search functionality significantly aids B2B retail operations. However, Oracle ATG lacks user survey mechanisms, feedback capture, and desirable cloud options, and its large scale limits agility in feature development. All integrations require full customization.