Salesforce Marketing Cloud Reviews

The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey. 

In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard. 

I have been using this solution for five years. 

This is a stable solution. 

This is a scalable solution. 

The support for this solution is good. 

Positive

The initial setup is straightforward. 

I would rate this solution an eight out of ten. 

We use it to communicate with our customers. We look at the reports to see the communication engagement, and then we do sequencing to make sure that there are continuous touchpoints with the client. We are using its latest version.

Email automation is most valuable.

The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier.

It is pretty robust, and I've never had issues with it being unstable.

It is very scalable, and it grows with your company. Currently, it is being used by only three marketers. As we grow, we probably will increase its usage.

We have not contacted them. It might be a paid service, and I don't know if we have that.

It was complex. 

We hired an outside company to help us.

We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that.

I would advise others to invest in onboarding and implementation because you want to set it up right from the beginning. If you set it up wrong, you'll be spending more money.

I would rate Salesforce Marketing Cloud an eight out of ten.

The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas. 

I have been using the product for seven years. 

I rate the solution's stability an eight out of ten. 

Salesforce Marketing Cloud is scalable. I rate it seven out of ten. 

Salesforce Marketing Cloud's tech support is responsive. There is a platform called Trailblazer where you can put in your queries. 

I used HubSpot before Salesforce Marketing Cloud. I switched the platform since I changed the company. In terms of data management, Salesforce outshines HubSpot. It provides robust data handling and excels in generating innovative ideas and feedback. Specifically, tools like Einstein contribute significantly by offering insights on enhancing EDR.

One standout feature is the 360-degree view in Salesforce, a capability absent in HubSpot.

The tool's deployment was straightforward. Deployment can be completed in two weeks. 

I rate the product a nine out of ten. 

With this solution, you can build up an opportunity, track it, look at missed opportunities, and output data to work on outside the cloud. 

The solution helps to pull information together for everyone to use.

What is most valuable is that you can schedule reports, there are a lot of supporting tools, and you have access to all that information.

Improvements can be made in the processing speed, how information displays, and options for scrolling.

We have been using the solution for five to six years. 

It is a stable product. 

It is absolutely scalable. We have about 2,000 users and plan to increase that number with the growth of our company. 

I have contacted tech support and rate my experience an eight or nine. 

Positive

When I got to the company I believe they used a different solution, but I don't recall its name. 

We installed the product on the cloud. 

I rate this product a nine out of ten. 

We use the solution as our organization's CRM.

Previously, demand was fragmented and varied depending on the line of business, such as plate mail, pipe mail, and calls. This made it difficult to track metrics, such as the order book, conversion from leads to opportunities, etc. However, since Salesforce was implemented, the tracking has improved significantly, as all leads, opportunities, and conversions are captured. This has improved visibility for both end users and salespeople, as well as higher-ups.

The solution has improved the efficiency of our entire organization.

The solution is user-friendly.

The customization of Salesforce, a generic CRM software, has room for improvement. It is not very customizable, which is often required for a particular industry, and building those customizations can take a lot of time. For example, in the steel industry, there are thousands of SKUs that need to be configured depending on the mill parameters. Salesforce does not do this out of the box, so we must consider these factors and configure it on the due date and time.

I have been using the solution for over one year.

I give the stability a nine out of ten.

I give the scalability a ten out of ten. We have around 50 people using the solution currently in our organization.

We previously used custom developer software in-house before switching to Salesforce Marketing Cloud.

I give the initial setup an eight out of ten. Our deployment took one year. We created a dedicated team consisting of the digitalization team, sales team, and top management to monitor the overall progress. We then onboarded an implementation partner to accompany us on the journey from start to finish. The deployment was originally planned to be completed in nine to ten months, but it took more than twelve months.

The implementation was completed in-house with the help of an implementation partner.

The solution is a bit expensive. I give the cost of the solution a six out of ten.

We need to invest a lot of money upfront for implementation, and there are certain modules, such as Einstein Analytics, which are sold by Salesforce and require extra payment. I am not familiar with all the components of Salesforce, but there is an optional component that requires additional investment.

I give the solution an eight out of ten. Salesforce is reliable and once configured, it can capture as much customer information as desired. The solution is also highly scalable, allowing many users to be added without issue. The only downside is the cost, which has a recurring expenditure component that can add up over time. Additionally, once everyone is trained in a particular software, it can be difficult to switch, making it difficult to break away from the software. Salesforce is a great tool, but it can be addictive and can lead to a feeling of being locked in.

Depending on our ability to develop in-house CRM software, I would advise staying in-house. If we opt for Salesforce, we will likely be tied to it for five to ten years, depending on the size and complexity of our organization. For larger and more complex organizations, Salesforce may be the best solution; however, if the organization is of medium size, they should consider developing custom software in-house, which would be more cost-effective.

We are using Salesforce Marketing Cloud for management opportunities. Our sales teams use it. They create opportunities and they send those opportunities to other teams.

I like the user interface it has a nice look and feel.

I would like to see a team-building feature added.

I have been using Salesforce Marketing Cloud for three years now.

Salesforce Marketing Cloud is scalable and we now have thousands of users.

Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly.

Positive

The initial set-up is straightforward.

We deploy in-house for our installation needs and a vendor team is not required.

If someone wants to sell their product in a very good manner, they can use Salesforce Marketing Cloud. I would rate Salesforce Marketing Cloud an eight out of ten.

We use this solution for customer communication and sales engagement.

Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth. 

The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce. 

The stability of this solution depends on the amount of data that you have contained in the system. 

This is a scalable solution. 

The customer support for this solution are not great as they often make mistakes.

Neutral

The initial setup for this solution is straightforward but this does depend on each business' architecture. Salesforce has a lot of native connectors that make it easy to connect with systems, but this can involve legacy and governance restrictions.

This solution is priced in the medium to high price range. 

Marketing Cloud is a more user-friendly solution compared to Adobe Marketing Cloud. Marketing Cloud can be used by users who are not technically inclined.  

I would rate this solution a nine out of ten. 

We use this solution for sending personalized emails to prospects and clients for reminder consultations or meetings. Use 'Journey Builder' to have clients/prospects first name, last name, financial advisor's signature at the bottom, and dynamic sender for personalized emails that are sent ad hoc, weekly, and monthly.

This solution has improved organization brand awareness with prospects and clients. It can track open and click-through rates, among other Key Performance Indicators (KPIs). While only Premier Support customers (like our firm) have access to Accelerators, these subject matter-taught webinars give detailed implementation instructions.

The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects.

Setting up the 'short code' with cell phone carriers to send short messages to contacts and prospects has proved valuable.

We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with. Then take action to suppress those who receive too many or send more to those receiving too few. Also, we would like a 'sandbox' for Marketing Cloud because only PROD exists today.

Market Volt was elementary compared to Marketing Cloud.

Know that six months on ingesting data is a minimum requirement. You cannot port six months of data, it must be ingested.

Salesforce offered Pardot but the 'road map' showed the long-term internal investment would be on Marketing Cloud.

We are only touching the surface of segmentation in the Marketing Cloud, primarily for sales and marketing teams.