Salesforce Marketing Cloud Reviews

We are using Salesforce Marketing Cloud in our beverage company. This company is in Costa Rica. We're using it to get all the information we need from potential prospects. It is not being used for B2B business. It's more being used for B2C, where we collect a lot of information with CloudPages about all the brands we have. 

We have an average of 50 brands here in the company. We used to work with partners on the marketing side, however, we never got all the data we wanted and we didn't have the centralized data from our end-users. 

The aim of this project, from the beginning, was to get all the information and have it as our own, to be collected on our systems and our databases. We're using it for marketing in that way. We're still working with partners, however, now the partners needs to use our solution, instead of using any solution they have.

The solution has a lot of great aspects. We have the Social Studio. We have, DMP and Audience Studio. We're using the email solution as well. The Journey and CloudPages and automation are all great. We use all of them for the most part.

The pricing is a bit high. In our country our company is one of the biggest, however, the price is really high even for us sometimes. 

We are looking for CDP solutions. Salesforce was offering that to be ready and this year, however, it seems it's not ready yet. It could be in January. On the other hand, SAP has the solution already implemented, which makes them a more appealing solution for us right now. The business is pushing us to move to another solution due to the fact that they need the CDP solution ASAP. 

I've been using the solution for three years at this point. 

We were comparing also this solution with the SAP Marketing Cloud.

We are customers and end-users. We don't have a business relationship with Salesforce. 

We have the complete suite for marketing on Salesforce here. It is an enterprise-level product.

I'd rate the solution at a nine out of ten. 

Salesforce Marketing Cloud can also be linked to your website directly via API. Whatever happens on the website or if there are any automatic forms for customers to fill out, it automatically creates leads in the system, in Salesforce.

It has excellent lead and opportunity tracking.

The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for.

I have been working with Salesforce Marketing Cloud for three years.

As a cloud-based solution, you are always using the most recent version.

Salesforce Marketing Cloud is a stable solution.

Salesforce Marketing Cloud is scalable.

The clients for whom I work, have a few hundred users.

Personally, I have not had any issues, and have not contacted technical support.

Previously, I worked with SugarCRM. Approximately eight years ago. In my opinion, it was much less scalable. But it was also fine, and perhaps more intuitive. There weren't a lot of things. In my opinion, Salesforce is on a different level. However, because it has been eight years, SugarCRM may have moved on.

I'm not familiar with the installation procedure. I am an end-user. I log myself in and that's it.

Licensing fees are paid on a yearly basis.

Salesforce is an excellent choice. I connect to my clients' Salesforce, I have access as well, with limited access because you can scale. I'm not sure if a small business requires it, or how difficult would it be to install in a really small, company, but, I would recommend it to others who are interested and any other company.

I would rate Salesforce Marketing Cloud a nine out of ten.

CRM stands for customer relationship management. The CRM contains all of the customer data requirements, contacts, projects, and support issues.

As a user, I believe it meets our requirements.

The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered. Since it's a global tool, I am sure all businesses use it in some capacity.

It's a heavily loaded tool. Whenever you're retrieving any data that's being retrieved on live data, keep that in mind. It's only as good as your data. If you have a lot of fields on your page that you want to load, it will take a minute or 30 seconds to load. But it's just that now that we live in the 2.0 world, everything is sort of there for you right away. So it feels a little slow in that regard, but I suppose there's not much else they can do at this point.

I have been working with Salesforce Marketing Cloud for three years since I joined the company.

As it's a cloud-based solution, it is always the latest version that we are using.

I don't have any issues with the stability of Salesforce Marketing Cloud

We have 200 users in our company.

We intend to increase our usage, but not massively.

I have not contacted technical support.

I have not used a different CRM solution.

It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple.

Based on my previous technical experience, I would say that you can install it yourself. You would need a Salesforce administrator, or a dedicated person to do it, but it's a fairly intuitive tool.

The Salesforce team creates a tenant for us that is separate from their other customers. And we are benefiting from their SaaS solution.

It is a license per user. There could be a minimum limit, but I'm pretty sure it's a per-user license.

I'm a user, not an administrator, so I wouldn't know much about the features, but the ones we use work fine.

I would definitely recommend this solution to others who are interested in using it.

I would rate Salesforce Marketing Cloud a ten out of ten.

I mostly use Marketing Cloud to create sales opportunities, keep track of my pipeline, and create quotes.

The most valuable feature is the ability to get quotes out in a timely manner.

Marketing Cloud's forecasting could be improved. I also think it's overrated when it comes to its CRM - I've seen other platforms do it just as well, if not better.

I've been using this solution for nine months.

Salesforce is stable, especially in comparison to Oracle Sales Cloud, which tends to crap out and require refreshing, especially when creating quotes.

I find that Marketing Cloud is scalable.

I've also used Oracle Sales Cloud, which I find is better for creating opportunities and keeping track of your pipeline. With Salesforce, you need to create specific custom reports to see all your opportunities in one spot, whereas it's a little more intuitive with Fusion to click a few buttons and see everything. Salesforce has almost too many options. However, creating a quote is much easier with Salesforce than with Oracle Sales Cloud.

There's a learning curve to Marketing Cloud - it requires a ramp-up time of about a month playing around with the CRMs in order to be fairly proficient.

I would give Marketing Cloud a score of seven out of ten.

Basically, in the present company where I'm working right now, I'm into the firewall purely on a security end. There are two kinds of deployment, whether it can be on-premises or on-cloud. We don't need any additional features or additional things to the firewall itself. If the customer is demanding "Okay, we want a specific cloud", they can have that flexibility. They specifically can name features and everything. 

The solution helps to boost the basic revenue generation of a company. 

The most interesting part is knowing your customer. If we go for any person who is just a random person we don't know anything at the start. However, we get to know something more about their infrastructure, their architecture, their flow, et cetera, over time. Accordingly, we can do some research and increase our productivity in our field and also in our company.

The solution is very, very scalable.

The solution is stable.

Technical support has always been helpful.

The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase the security protocols and increase the policies which have been assigned or have been deployed from years back. 

The solution can be difficult to set up for non-technical individuals.

I've been in marketing for over five years, and in that time, have adopted Salesforce.

The solution is quite stable. There are no bugs or glitches. It doesn't crash or freeze. It's reliable. It helps if there's a technical person on hand to handle the deal flow when pitching to customers to showcase proper handling.

The solution is completely scalable. The sky really is the limit. If a company needs to expand it, it can do so as much as it wants.

We've dealt with technical support in the past. It's been pretty good overall. They seem to be helpful and responsive. We're satisfied with their level of support.

The initial setup can vary in complexity.  

If a customer is from a non-technical department or a non-technical field, then we struggle a bit in explaining what needs to be done. However, if a particular person is knowledgeable about the technology or the upcoming trends, it will be a fairly easy process. 

The pricing is reasonable. However, it depends on the particular customer. It depends on what their needs are and how much of the product they will use, et cetera.

The pricing can also vary depending on the deployment model.

I'm in distribution. I'm a developer.

We work with different deployment models, depending on what the client needs.

I'd rate the solution at a nine out of ten. 

For me, having a developer mindset, I found the script functionality and the cloud pages to be very useful.

I automated the creation of almost everything in the platform using scripts and cloud pages to make life easier for the deployment team.

There are a few bugs here and there, but nothing bad. The platform is pretty robust. One thing to improve would be the error messages which aren't very helpful.

We have been using this solution for more than two years now.

Deployments are fine, unless there is a human error.

The platform is quite stable, but the platform updates have made some issues in the past.

Salesforce Marketing Cloud platform is able to handle billions of subscribers and huge Data Extensions, so there nothing bad to report here in terms of scalability.

It seems that they try to sneak in a fee wherever they can. For instance, making you pay for Trigger emails to be instant instead of with a few minute delay.

That's where it gets bad, in my opinion. I have had to deal with the support several times. Almost every time, I told them the solution to the problem because I figured it out faster than they did. I guess the issue is the Level-1 support, because it's hard to make them understand what the issue is.

I used the Experian email platform and it was very slow and hard to use. Mailchimp is great for small businesses, but I wouldn't recommend it for a big corporation. I also had a look at Alterian and once again, it might be right for smaller businesses, not for a big corporation.

It takes a solutions architect like me to set it up because it's like setting up a database. You have to know what you're doing. There are a few things to setup at first, like defining if the SFMC is going to be the master data for the audience, or if it will sit in an external database.

I am part of the "vendor team". In my previous position, it was deployed through an external company which did a great job, and from there, I took the in-house work.

Not everything sold is vital, but there are advantages to having items like Journey Builder. The platform is worth the money for big corporations who want to take channel services to a higher level.

I arrived after the platform was selected, so I can't say much about that.

I sincerely recommend the SFMC platform and advise you to hire a Solutions Architect to set it up. It is quite a complex piece of technology, full of nuggets that can only shine through proper care.

We use Salesforce Marketing Cloud for the opportunity, lead, and contact management.

The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features.

If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use.

I have been using Salesforce Marketing Cloud for approximately two years.

Salesforce Marketing Cloud is stable.

The scalability of Salesforce Marketing Cloud is very good. We have five users that are using this solution.

I have not contacted the support from Salesforce Marketing Cloud.

I have not used another solution previously. 

We haven't seen a return on investment using Salesforce Marketing Cloud. We're investing more into it to advance our marketing capability at the moment but we've not seen that return on investment to date.

Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution.

I would recommend Salesforce Marketing Cloud to others, it fits a certain hole in the organization's CRM capability. It depends on the size of the organization and how much money they have to spend because it could be very expensive.

I rate Salesforce Marketing Cloud a six out of ten.

Our primary use case of this solution is for email marketing campaigns.

I like that Salesforce allows for the integration of different data sources.

The product takes too long to manage a large volume of data, it lacks that capacity. 

I've been using this solution for two years. 

The solution is stable. 

We currently have just two users but the solution is scalable. 

Customer support needs to improve, they're not very helpful. 

The initial setup was a little complex. In total it took us about six months with the assistance of a consultant. The deployment was not continuous which is why it took so long. 

Our customers purchase the solution so we are not involved with the licensing. 

I rate the solution eight out of 10.