Salesforce Marketing Cloud Reviews

Salesforce is constantly evolving and have a good release cycle.

Clarity around new features could be improved when they are released. They send out emails but a lot of important information and explanations are missed by email. Training or videos to guide us using new features would be great.

This is a stable solution. 

This is a scalable solution.

The support we have received is good. This does depend on the level of support you sign up for. 

Positive

I have previously used Sabiel but I would recommend Salesforce due to its performance. There are guard rails for implementation to guide you. The performance is guaranteed because your development has to be within those specific parameters. The Salesforce ecosystem is more powerful than Siebel.

Salesforce is fully integrated. When using Oracle products, I had to use multiple tools to make things work which takes up a lot of time. The APIs are also more difficult to use with Siebel compared to Salesforce.

Salesforce comes with an out of the box org so there is very little setup needed. You can just log in and start working.

If you have a complex product structure and require a lot of customization for a stable backend system, I would suggest using Siebel. Siebel performs very well for that use case. For every other requirement, I would suggest for Salesforce.

I would rate this solution a nine out of ten. 

The type of deployment depends on the client's requirements. Each client has different requirements. Some of them are on the cloud, and others are on a hybrid deployment.

Salesforce Marketing Cloud is used mainly for the customer's journey and the customer orchestration campaign.

The most valuable of Salesforce Marketing Cloud is seeing the customer's journey.

The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges.

In an upcoming release, they should make their templates more organized.

I have been using Salesforce Marketing Cloud for approximately eight years.

The scalability is fantastic. There are a lot of integrations available.

A few of our clients found using Salesforce Marketing Cloud challenging after they upgraded, they were finding it difficult to just move to the newer version of the Salesforce. They were using two different versions of the same platform and they were complaining about the customer support because they did not help them out. However, we are now satisfied.

I have used Marketo and other Adobe solutions.

The deployment of Salesforce Marketing Cloud is very easy.

Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive.

Salesforce Marketing Cloud is a fantastic solution, but be aware of its technicalities when installation.

I rate Salesforce Marketing Cloud an eight out of ten.

We primarily use the solution for our marketing. It's for managing our opportunities for the sales and marketing teams for outreach to target customers. 

We're able to track opportunities for sales. We can have a customer pipeline and convert them into sales. 

We like that we can manage sales pipelines and see the process of sales, including pending activity. It really helps us manage our sales process. We're able to understand our capabilities and the conversion rates from our facilities and see everything from a national perspective. 

We haven't had any issues with integration. 

The initial setup is easy.

The solution is stable. 

I haven't noted any necessary changes. I haven't heard of issues from the sales and marketing team. 

The cost is always a concern for anyone using a SaaS product. We're always concerned about a price rise. However, it is not something that would turn us away from the product.

I've been using the solution for four years. 

We haven't had any issues with stability. There are no bugs or glitches. It doesn't crash or freeze. It is reliable. 

We never really looked at the scalability in order to grow it out. We only use certain modules. 

We have about 35 users at this point. 

While there is a special team that handles the solution, I haven't had any issues with the standard support. We haven't had an issue that required real escalation. 

We did not previously use a different solution previously. 

The implementation was not too complex and it did not take long. the setup is straightforward. 

We had four people working on the initial setup to ensure that all requirements were captured.

There is standard maintenance needed. However, it is minimal. Any issues with eh software itself would be handled by the vendor directly.

We worked with a local vendor, and they were very helpful. 

We have witnessed an ROI and have been satisfied with what were are getting out of the product. 

We have standard licensing. I'd rate the affordability six out of ten. It can be a bit expensive. However, it's not too bad as it brings good value. 

I'm not sure if a solution was looked at before I arrived at the company. My understanding is that this is the first solution the company wanted to work with. Some staff members were already familiar with it. 

It's a SaaS solution, so we don't have it on-prem. We've subscribed to Salesforce for our sales team.

I'd rate the solution eight out of ten. It's a great product. If you know your requirements and what you need, it's a good product to work with. The functionality is great. However, the pricing could always be lower. 

Our primary use case for this solution is email automation by our clients. Additionally, some use it for email and mobile SMS. Other clients use it for Interaction Studio, while some use it for Web Studio and Journey Builder. Hence, the use case depends on what the client wants to achieve.

I like this solution because of its versatility. It covers almost everything on marketing automation. Depending on how deep we get into using the system, it can be a complex tool. However, I like it because many businesses use it for their emails, SMS, and Advertising Studio, Social Studio. There are so many angles of marketing that are covered in Salesforce Marketing Cloud so it makes it easy for a business to use any module based on their preference.

The technicality of the solution can be streamlined. There are so many things that are technical in Salesforce Marketing Cloud. I've seen some third-party applications that simplify. For example, I've seen third-party applications that simplify SQL and instead of writing SQL, you can use a drag and drop. The system does everything for you. Salesforce Marketing Cloud should also consider reducing its technicality to make it open to those who might not be as technical.

We have been using the solution for approximately three years.

The solution is stable, but it could be slow at times. So far, I haven't heard anything about it not being stable. They're constantly improving on the product. It is probably the number one marketing automation tool out there.

The solution is scalable, but it depends on what you want to get out of it. Approximately six to seven people use it in our organization, but some of our big clients intend to increase their usage in the future. For small clients, Salesforce Marketing Cloud is expensive and is not for everyone. I would say that small clients should start with things like HubSpot or MailChimp and then progress from there, depending on what they need it for. But, if the client usually has the funds, they typically want to go for more options and features in Salesforce Marketing Cloud.

My experience with customer service and support is good. There are some experienced people, and some are less experienced people. It depends on who you meet. But, they help solve the problem most of the time.

We previously used MailChimp.

Installation took approximately two days. It is not difficult, but there are a lot of steps to follow. But if you follow the steps, it is easier.

Implementation usually occurs in-house.

The clients would be in a better position to identify the return on investment.

The licensing is usually a yearly subscription. I rate the pricing an eight out of ten, with ten being very expensive. Depending on the package you get, there is a limit to the number of contacts you can have. For example, if you have a million contacts in your package, you start paying for each of those contacts once you exceed a million contacts.

We evaluate other options and decide based on our client's needs.

I rate the solution an eight out of ten. The solution is good, but the technicality in it can be streamlined. My advice to new users considering this product is to seek expert opinions. There has to be a requirement gathering station in place, so I advise them to seek input from consultants like me. Salesforce Marketing Cloud is not for everyone. It was not cheap. So, smaller businesses would be better off speaking to a consultant and might not need it. They may need iMailChimp, HubSpot, or any other marketing tool.

I'm part of the data analytics team in a major Brazilian telecom company and work on the implementation side. Salesforce Marketing Cloud is our main platform to connect with our customers. We are a telecom company that sells fiber and FTTH in the Brazilian market. We use the Salesforce Marketing Cloud platform to send emails, WhatsApp messages, or push notifications to welcome our new customers. We also use the platform to remind customers to pay their bills.

Salesforce Marketing Cloud helps us have all the communication and logs we communicate with our customers in one place. This helps us work on our data to understand our customers better.

Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication. Salesforce Marketing Cloud helps us communicate ad hoc when we need to communicate quickly with our customers. We also use the CDP.

There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey.

I have been using Salesforce Marketing Cloud for around seven to eight months.

I rate Salesforce Marketing Cloud a nine out of ten for stability.

I rate Salesforce Marketing Cloud a nine out of ten for scalability. We have plans to increase the usage of Salesforce Marketing Cloud in the future.

Salesforce Marketing Cloud's initial setup was quick. However, it is complex to use the platform with CDP.

My advice for someone planning to use Salesforce Marketing Cloud would be to learn a little about the product before implementation and plan your implementation well.

Overall, I rate Salesforce Marketing Cloud a nine out of ten.

The majority of clients use it for certain interactions, and our company has been involved in handling multiple projects. Some of them use Salesforce Marketing Cloud for lead generation, while others are existing customers who use it for general communication.

I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation. It's a fairly straightforward product that doesn't require a whole lot of technical know-how to operate, even though it has a lot of out-of-the-box features that are actually useful.

Pricing is a concern and needs improvement, as some customers find the product a bit too expensive. While they love the features, it can be challenging for small businesses with minimal funding to justify the cost. Having a lighter version of Salesforce Marketing Cloud would make it easier for us to sell and promote the solution. In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud as it does with its other products, like Salesforce Service Cloud or Salesforce CRM. They consider themselves to be a CRM company. I believe that they should also focus on promoting Salesforce Marketing Cloud.

I have been using Salesforce Marketing Cloud for seven to eight years. My company has a partnership with Salesforce.

Stability-wise, I rate the solution an eight out of ten.

Scalability-wise, I rate the solution an eight out of ten. We deal with medium to large enterprises.

I rate the technical support a four out of ten since the support is very basic. They only provide very basic administration-oriented support. However, if you need to go to the core and need something really different, then it takes quite some time to get an answer.

Neutral

On a scale where one is difficult, and ten is easy, I rate the initial setup a seven out of ten. It takes three months on average for us to deploy the solution for our clients. We have a team of three to four members involved in the deployment process.

On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten.

I recommend the tool to others because I am in their ecosystem, so I generally recommend Salesforce Marketing Cloud, even though I'm biased out there. Overall, I rate the product an eight out of ten.

Marketing Cloud has improved our productivity and our team enjoy using it. 

We have struggled to get resolution of support tickets from the Salesforce team. 

I have used this solution for less than one year. 

This is a stable solution. 

We found a couple of defects which were not able to be fixed by our development team and we are continuously working with Salesforce to provide any feedback and answer any questions.

Neutral

We have a Salesforce dedicated team that takes care of deployments or any difficulties or hurdles.

Salesforce is an expensive solution. 

I would recommend Salesforce due to all the different features that are included inside the full package. If you aren't going to make use of all these features, there may be better options more suited to small businesses. 

I would rate this solution an eight out of ten. 

Salesforce Marketing Cloud is used for managing all the leads. It is also used for the marketing of products.

I can't specifically comment on how the tool has helped me because I have only done a few specific configurations on Salesforce Marketing Cloud, like writing up a code for sending out emails and writing up a code for creating one robust component for the related list.

There are some areas to be improved, especially for the sake of developers. The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling. Other than the aforementioned issues, everything else is fine.

In our company, we know some limitations of Salesforce, like how a user can subscribe and receive only five reports from Salesforce. Also, a user can subscribe to its dashboard only. So, these aforementioned points are some areas that can be improved.

I have experience with Salesforce Marketing Cloud. I have done only one partial integration with the Marketing Cloud team. Also, I am unsure of the version I used since I was involved in some configuration-related work.

It is a stable solution.

It is a scalable solution.

I rate the technical support a ten out of ten.

Positive

The solution's setup was easy because I remember working with my colleague, and it was pretty simple to follow the basic steps and the standard documentation, so that was not too hard.

Salesforce Marketing Cloud is deployed on the cloud.

Since the users of the solution have experienced a good ROI using the tool, they have finalized their decision to use it since they are happy with the tool.

After going live with the solution, one of our clients who used the tool, along with all its features, was happy with the solution. They consider it the best solution since it is a top trending solution in the market that is robust and scalable.

I totally recommend the solution to others because it has increased the ROI for our entire firm. Considering the solution's pricing, if someone has the budget to purchase the tool, I will push them to use the marketing cloud. I rate the overall product a ten out of ten.