Salesforce Marketing Cloud Reviews

We utilize the solution to conduct marketing campaigns and reach out to customers. Additionally, we leverage API solutions, such as those offered by Salesforce Marketing Cloud, to provide customers with real-time balance notifications.

We can now create notification templates directly on Salesforce Marketing Cloud, which previously required us to create them in Microsoft Word or PDF and save them in our own repository. This saves us both time and storage space.

The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent.

Setting up the scheduled campaigns ahead of time is a great feature.

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization.

I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

I have been using the solution for a few years.

I give the stability a nine out of ten.

I give the scalability an eight out of ten.

The technical support is prompt.

The initial setup is straightforward and streamlined now that it is in the cloud.

We have experienced a return on investment. When considering products at the bank, our first priority is analyzing the operating costs. We compare different products and evaluate how quickly we can earn back the investment in terms of ROI. These are the key factors we always take into account.

The price is expensive.

When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS cloud, allowing us to receive a greater discount from Amazon and leverage their own products. However, pricing may become a bottleneck in the future, so it's something to keep in mind.

We evaluated Amazon Pinpoint but it is currently a premature technology.

I give the solution an eight out of ten.

I recommend the solution primarily to organizations that are specifically planning marketing campaigns. These organizations may not have a lot of real-time data and may rely more on customer behavior within their organization. While every organization is unique, I believe this platform is best suited for those with a strong focus on marketing and sales. However, it may also have the potential for the banking industry, especially with the emergence of technologies such as AI.

I have implemented four to five projects from scratch with Salesforce Marketing Cloud. I handle domains such as hospitality, technology, and food and beverage companies. It was an amazing experience because the solution specifically works for B2C companies. My clients use the solution for marketing automation.

Email Studio is one of the core parts of Salesforce Marketing Cloud. It provides a complete solution where you can manage everything. You can create dynamic email templates and personalization. You can use that email in various journeys in Journey Builder. Automation Studio is one of the core parts of the solution. Overall, all the studios and builders in Salesforce Marketing Cloud are great features.

Salesforce Marketing Cloud should provide some debugging facilities for every user. Apart from Data Views, nothing is available for debugging purposes. I cannot check for any errors or status behind every system journey. The solution's debugging and reporting could be improved.

I have been using Salesforce Marketing Cloud for the last three years.

I rate the solution’s stability an eight to nine out of ten.

It is not suitable for small companies because of its high product cost. However, SMBs and large enterprises should use this product for marketing automation purposes.

I rate the solution’s scalability a nine to ten out of ten.

When we face issues and glitches, we contact the technical support team, and they resolve our issues immediately.

I rate the technical support an eight to nine out of ten.

Positive

The solution's initial setup is quite complex for new and nontechnical users. However, it is very easy for a Salesforce Marketing Cloud expert or certified professional.

The solution has helped our clients optimize their marketing campaigns and achieve a better ROI. Salesforce Marketing Cloud is a very cost-effective solution for every business. The tool's personalization feature allows you to increase the number of openings, which in turn helps generate revenue.

The solution's pricing is very high and should be more flexible for smaller companies.

The solution's strong competitors are Adobe's Marketo and Oracle's Eloqua. Salesforce Marketing Cloud comes under the Salesforce ecosystem, and most large enterprises currently use Salesforce CRM for their business. They also use other platforms like Pardot, CPQ, or Service Cloud.

Salesforce Marketing Cloud is one of the good products for the Salesforce ecosystem. It is easy to implement the flow of data from other systems to Salesforce Marketing Cloud, which makes it convenient for businesses.

Salesforce Marketing Cloud is a totally cloud-based solution. I have used the pilot portal for Salesforce Marketing Cloud, specifically in Email Studio, to generate some templates based on various historical data. That is also very useful for every marketer. I would recommend the solution to other users.

Overall, I rate the solution a nine out of ten.

The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,

I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly.

I have been using the tool for a year. 

The tool is stable. 

The tool is scalable, so I'd rate it a ten out of ten. You can build a whole environment and keep it growing. My company has more than 1000 users. 

The technical support is nice, and there's also a supportive community where questions and incidents are documented. Additionally, there's a resource section on their website.

Positive

The initial setup was not difficult, but it can take six weeks to complete. During deployment, the solution architect considered factors such as the application requirements. 

Our deployment was done with Salesforce developers and our internal development team.

Salesforce Marketing Cloud can be used for analytics, integrating with various platforms, including big data and machine learning, and interacting with clients to make business decisions.

I would advise others considering Salesforce Marketing Cloud to see it as a very nice, flexible, stable, and trustworthy solution that can meet various needs. It's not just for marketing; every organization can benefit from it. In today's world, every company is essentially a marketing and technology company, with everything revolving around technology and digital communication.

I use this tool to reach out to the customers by sending emails. We used to reach out to the customers. Marketing campaigns are made through this tool, and even the transactional emails are sent through Salesforce.

In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable.

In the SMS area, it is not up to the mark, compared to what has been developed for email. 

I have used the solution since 2020, which is around four years.

I would rate stability as a good nine out of ten. 

I find it scalable and rate it eight out of ten.

In terms of support, I would give it around nine out of ten.

Positive

I used IMI only for SMS, and the email function was not available. We had to use another tool called Strayata for sending emails, and nothing was in our control. We needed to send all the documents to them for deployment. Nothing was announced, and it was costlier compared to what Salesforce is offering.

The initial setup is straightforward and not complex.

The implementation was done by my team and myself.

I do not have much visibility regarding ROI. I am just working as a developer, so those who are at a top-level in my team may know.

The cost is cheaper compared to other tools.

I recommend Salesforce Marketing Cloud. It is easier to implement and cost-effective. You pay as you use, so if you are using more, then pay more. If you are using less, pay less. That is the concept there. It is Cloud-based. We do not need to deploy anything at our end. With just a URL, you can automatically start using it. No deployment or software requirement is needed. 

Overall, I would give the product eight marks out of ten. 

We use Salesforce Marketing Cloud for marketing sequences and sending regular email communication. It has two types of email communication. One is transactional emails, which are based on your purchases' history. The solution analyzes your data, including what kind of purchases you've made in the past and what could be your next purchases. Based on this data analysis, it sends you sequences of promotional emails.

The solution creates an entire portfolio of customers, from their first order to the last and potential orders. According to that portfolio, related products and promotions are marketed to customers.

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics. It identifies what kind of purchases you've made in the past and what potential products you could be buying in the future. We then target those products for marketing purposes.

Salesforce Marketing Cloud should include more point-and-click functionality. Currently, you need help from a technical developer to design email templates. Most people using Salesforce Marketing Cloud prefer to have drag-and-drop and point-and-click functionalities to make their lives easier.

I have been using Salesforce Marketing Cloud for four years.

Around 200 users are using the solution in our organization.

The solution's initial setup is easy. It's like an online portal. You just have to sign up and start using it, and there is no installation.

With the solution's Email Studio feature, you can design your email templates and design promotional and transactional emails. You might need a developer's help designing those emails.

I have integrated Salesforce Marketing Cloud with WordPress. The main strength of Marketing Cloud is that it connects to Salesforce easily and with other platforms like WordPress. It also has the capacity to work independently, but you'll not be able to get data insights about what exactly happened with the orders. You'll get limited features because you opted for limited third-party apps or integrations.

I'll ask a potential user whether they are running any email campaigns and which system they are running them on. They should have all their data ready, which they will put in Salesforce Marketing Cloud. All their email templates and sequences have to be designed before they can start using the solution. They have to push the data inside Salesforce Marketing Cloud and start using it. The Journey Builder in the solution is very efficient and used by 60% to 70% of people.

It is not that easy for a beginner to learn to use Salesforce Marketing Cloud for the first time. You should at least have some experience with email sequencing and email-sending tools like Mailchimp.

Overall, I rate the solution a seven out of ten.

We use Salesforce Marketing Cloud to capture client data. We use it for career volunteering and similar tasks. 

Additionally, we utilize it for sales and capturing client engagement. It is also integrated with Shopify for improved efficiency.

Salesforce Marketing Cloud has enabled us to capture data across the board, allowing us to showcase our work to funders and donors effectively. All data is consolidated in one place, improving organization and reporting.

The user interface is easy to use, especially for my staff who use assistive technology. The ability to make links for campaigns, allowing clients to self-register online, saves a lot of time. It also integrates well with Shopify, making our processes seamless. 

We appreciate its features that support virtual and in-person programs. Additionally, the segmentation and automation features are valuable as our marketing team uses them for uploading campaigns through Salesforce reports.

I would like to see more ways to accomplish specific tasks. Instead of having one set method, there should be multiple options available. 

Additionally, sometimes the integration between Salesforce and Shopify does not work as seamlessly as it should, requiring improvement.

Salesforce has been used for six years now.

Salesforce does a good job in terms of performance and ensuring that users are informed about updates through email and the website.

Salesforce is scalable, and it works well in our environment.

We have an internal IT team for Salesforce, which is our first point of contact. If necessary, they open a support ticket with Salesforce. There is a clear process in place, and we are updated accordingly.

The initial setup was straightforward, and with our company's two-factor authentication, it was efficient.

We have seen ROI improvements because we're able to capture data systematically and present it to stakeholders. Our data is centralized, eliminating the need for multiple Excel sheets across different teams.

I would recommend Salesforce to any organization that needs to capture data efficiently. 

On a scale of one to ten, I would rate Salesforce Marketing Cloud a nine for improvement.

The majority of clients use it for certain interactions, and our company has been involved in handling multiple projects. Some of them use Salesforce Marketing Cloud for lead generation, while others are existing customers who use it for general communication.

I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation. It's a fairly straightforward product that doesn't require a whole lot of technical know-how to operate, even though it has a lot of out-of-the-box features that are actually useful.

Pricing is a concern and needs improvement, as some customers find the product a bit too expensive. While they love the features, it can be challenging for small businesses with minimal funding to justify the cost. Having a lighter version of Salesforce Marketing Cloud would make it easier for us to sell and promote the solution. In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud as it does with its other products, like Salesforce Service Cloud or Salesforce CRM. They consider themselves to be a CRM company. I believe that they should also focus on promoting Salesforce Marketing Cloud.

I have been using Salesforce Marketing Cloud for seven to eight years. My company has a partnership with Salesforce.

Stability-wise, I rate the solution an eight out of ten.

Scalability-wise, I rate the solution an eight out of ten. We deal with medium to large enterprises.

I rate the technical support a four out of ten since the support is very basic. They only provide very basic administration-oriented support. However, if you need to go to the core and need something really different, then it takes quite some time to get an answer.

Neutral

On a scale where one is difficult, and ten is easy, I rate the initial setup a seven out of ten. It takes three months on average for us to deploy the solution for our clients. We have a team of three to four members involved in the deployment process.

On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten.

I recommend the tool to others because I am in their ecosystem, so I generally recommend Salesforce Marketing Cloud, even though I'm biased out there. Overall, I rate the product an eight out of ten.

We primarily use the solution for our marketing. It's for managing our opportunities for the sales and marketing teams for outreach to target customers. 

We're able to track opportunities for sales. We can have a customer pipeline and convert them into sales. 

We like that we can manage sales pipelines and see the process of sales, including pending activity. It really helps us manage our sales process. We're able to understand our capabilities and the conversion rates from our facilities and see everything from a national perspective. 

We haven't had any issues with integration. 

The initial setup is easy.

The solution is stable. 

I haven't noted any necessary changes. I haven't heard of issues from the sales and marketing team. 

The cost is always a concern for anyone using a SaaS product. We're always concerned about a price rise. However, it is not something that would turn us away from the product.

I've been using the solution for four years. 

We haven't had any issues with stability. There are no bugs or glitches. It doesn't crash or freeze. It is reliable. 

We never really looked at the scalability in order to grow it out. We only use certain modules. 

We have about 35 users at this point. 

While there is a special team that handles the solution, I haven't had any issues with the standard support. We haven't had an issue that required real escalation. 

We did not previously use a different solution previously. 

The implementation was not too complex and it did not take long. the setup is straightforward. 

We had four people working on the initial setup to ensure that all requirements were captured.

There is standard maintenance needed. However, it is minimal. Any issues with eh software itself would be handled by the vendor directly.

We worked with a local vendor, and they were very helpful. 

We have witnessed an ROI and have been satisfied with what were are getting out of the product. 

We have standard licensing. I'd rate the affordability six out of ten. It can be a bit expensive. However, it's not too bad as it brings good value. 

I'm not sure if a solution was looked at before I arrived at the company. My understanding is that this is the first solution the company wanted to work with. Some staff members were already familiar with it. 

It's a SaaS solution, so we don't have it on-prem. We've subscribed to Salesforce for our sales team.

I'd rate the solution eight out of ten. It's a great product. If you know your requirements and what you need, it's a good product to work with. The functionality is great. However, the pricing could always be lower.