We use it for sales. We primarily use the solution for proposals and quotes as well as pricing aspects and rates. I collect them from the market.
Vice President - Digital Strategy & Transformation at Tech Mahindra Limited
Intuitive, easy to use, and has helpful support
Pros and Cons
- "It is very easy to use from a marketing standpoint."
- "We'd like to see more integrations with third-party products."
What is our primary use case?
What is most valuable?
It is very easy to use from a marketing standpoint.
The cloud makes it easy to subscribe. It is a SaaS-based product.
It is very intuitive. There is no hand-holding needed.
The solution is stable and reliable.
We find the product can scale well.
We have witnessed a return on investment.
Support services are very helpful.
The initial setup is simple.
What needs improvement?
We'd like to see more integrations with third-party products.
For how long have I used the solution?
I've used the solution for the last couple of years. I've used it for a while.
Buyer's Guide
Salesforce Marketing Cloud
March 2025

Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
844,944 professionals have used our research since 2012.
What do I think about the stability of the solution?
The stability is very good. I'd rate the solution nine out of ten in terms of reliability. There are no bugs or glitches. It doesn't crash or freeze.
What do I think about the scalability of the solution?
It is very scalable. I'd rate it ten out of ten.
We have more than 1,000 people using Salesforce. We likely will have plans to increase it. If we get more business from customers, we will grow it even more.
How are customer service and support?
I've used technical support. It's part of the premium relationship. I am satisfied with the product's level of support.
How was the initial setup?
The initial setup can be very easy. It's straightforward. It's a cloud product, so you don't really need to deploy anything. You just sort of start using it after logging in.
What was our ROI?
We have witnessed an ROI with this solution. It's growing comfortably with our company.
What's my experience with pricing, setup cost, and licensing?
This is a subscription-based licensing model. You can pay monthly or yearly, and there are different tiers.
Most Fortune 500 companies use it, and they find it to be reasonably priced. They have the marketing budgets that would accommodate this product.
What other advice do I have?
I'm using the latest version of the solution.
I'd recommend the solution. It's an easy-to-use SaaS product. We always recommend it to our customers. If someone wants to get started immediately, Salesforce is very good. If they need lots of customizations, another product might be more suitable.
I would rate the solution nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.

Salesforce Technical Lead at Tata Consultancy
Powerful CRM that is constantly evolving with a frequent cycle
Pros and Cons
- "Salesforce is constantly evolving and have a good release cycle."
- "Clarity around new features could be improved when they are released."
What is most valuable?
Salesforce is constantly evolving and have a good release cycle.
What needs improvement?
Clarity around new features could be improved when they are released. They send out emails but a lot of important information and explanations are missed by email. Training or videos to guide us using new features would be great.
What do I think about the stability of the solution?
This is a stable solution.
What do I think about the scalability of the solution?
This is a scalable solution.
How are customer service and support?
The support we have received is good. This does depend on the level of support you sign up for.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I have previously used Sabiel but I would recommend Salesforce due to its performance. There are guard rails for implementation to guide you. The performance is guaranteed because your development has to be within those specific parameters. The Salesforce ecosystem is more powerful than Siebel.
Salesforce is fully integrated. When using Oracle products, I had to use multiple tools to make things work which takes up a lot of time. The APIs are also more difficult to use with Siebel compared to Salesforce.
How was the initial setup?
Salesforce comes with an out of the box org so there is very little setup needed. You can just log in and start working.
What other advice do I have?
If you have a complex product structure and require a lot of customization for a stable backend system, I would suggest using Siebel. Siebel performs very well for that use case. For every other requirement, I would suggest for Salesforce.
I would rate this solution a nine out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: partner
Buyer's Guide
Salesforce Marketing Cloud
March 2025

Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
844,944 professionals have used our research since 2012.
Senior Marketing Automation Consultant at CloudShift Group
Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing.
What is our primary use case?
The need to build a single, comprehensive view of each consumer to power 1-to-1 journeys. Integrate every touchpoint and experience with your brand across advertising, marketing, commerce, sales, service, and apps.
How has it helped my organization?
- Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing.
- Allows organisations to connect with leads and customers across every channel, on any device.
- Allows organisations to implement automated solutions, saving time and money.
What is most valuable?
Content Builder: Content Builder is a cross-channel content management tool that allows you to consolidate images, documents, and content in a single location for use in the Marketing Cloud. With an easy-to-use, drag and drop interface, Content Builder allows you to create re-usable templates for emails and landing pages.
Advertising Studio: Advertising Studio uses existing customer data from email, mobile push interactions and conversions on your site to securely sync with the contact's Facebook, Twitter, Google AdWords and Social Studio accounts. Engage customers with relevant, timely messages and find new customers with similar attributes by combining the functionality of Advertising Audiences and Advertising Campaigns.
Social Studio: Social Studio is a one stop solution allowing you to manage, schedule, create and monitor posts organized by brand, region or multiple teams and individuals in a unified interface. Social Studio offers powerful real-time publishing and engagement platform for content marketers, plus the comprehensive content performance by social network and time frame.
Journey Builder: Journey Builder is used for creating responsive, automated, multi-channel campaigns. Use Journey Builder to design a communication plan that reaches customers at every stage of their journey with your brand.
What needs improvement?
Marketing Cloud releases product updates every three months. With each update, users have to adapt to the product changes and new interfaces.
To improve user experience, there should be clear workflows to assist the user through the setup processes. The help documentation also needs to reflect product updates more accurately. Being at the front of innovation is difficult if you are playing a guessing game.
For how long have I used the solution?
Three to five years.
What do I think about the stability of the solution?
Marketing Cloud provide a live feed of any product issues, and users are notified in advance of any stability issues. As a side note, this product is cloud based and I would recommend using a Chrome browser to limit issues.
What do I think about the scalability of the solution?
There are no issues with scalability as long as you have a well-defined solution prior to account configuration.
How are customer service and technical support?
Customer Service:
This is dependent on the license you purchase.
- I would rate Standard Support 8/10.
- I would rate Premium Support 10/10.
Technical Support:
This is dependent on the license you purchase. If you have a standard support agreement and need a quick fix, I would recommend escalating your cases as soon as the option appears in your case log.
- I would rate Standard Support 5/10.
- I would rate Premium Support 9/10.
Which solution did I use previously and why did I switch?
No.
How was the initial setup?
This is dependent on what your business is trying to achieve.
An integrated approach is always recommended. If you are using Salesforce Sales and Service Cloud, the initial set up is medium complexity. If you are integrating with other CRM systems, websites and apps, you will need an experienced developer to implement your solution.
A non-integrated approach, such as manual imports and file drops is a straightforward setup. However, you will not reap all the benefits of Marketing Cloud.
What about the implementation team?
As consultants, we will always implement Marketing Cloud for our clients. This requires working collaboratively with key stakeholders to discover, plan, build, test and deploy the correct solution.
What was our ROI?
We have have a dedicated Customer Intelligence Manager who works closely to define our clients' measures of success. We find it challenging to measure ROI directly through Marketing Cloud, often this is a wider conversation.
What's my experience with pricing, setup cost, and licensing?
We make educated recommendations about which features would be used to implement our clients' solutions. Our clients engage directly with Marketing Cloud to negotiate licensing costs. In general, the costs are high.
Which other solutions did I evaluate?
Initially my previous company Davanti Consulting chose Marketo as an alternative Marketing Automation tool, however we did not see this as a good fit for the business.
My current company CloudShift Group stay ahead of the game by solely offering Marketing Cloud (B2C) and Pardot (B2B) as our preferred marketing automation tools.
What other advice do I have?
Consider your options and stay true to what is best for your business.
Disclosure: My company has a business relationship with this vendor other than being a customer: Current - CloudShift Group are a leading Salesforce Partner in the UK. They are believed to be the fastest partner to reach Platinum status. We provide a suite of Salesforce services across all Salesforce clouds - Sales Cloud, Service Cloud, CPQ, Einstein Analytics, Field Lightning Services, Marketing Cloud, Pardot.
Previous - Davanti Consulting are the Go-To-Market Partner in New Zealand for Salesforce Marketing Cloud and a global Platinum Partner for Salesforce.com
Director - Customer Experience at a consultancy with 10,001+ employees
Has great features and can be designed to fit requirements
Pros and Cons
- "Offers many great features and is intuitive."
- "The data extension tools are not very user-friendly."
What is our primary use case?
I'm the director of customer experience and we are partners with Salesforce.
What is most valuable?
The Journey Builder, which has been around for a while and follows the steps that customers use, is the greatest tool that Salesforce has. In terms of newer features, Einstein Analytics for marketing is in a very hot happening area. I also like the Interaction Studio and the Datorama marketing analytics.
What needs improvement?
The data extension tools are not very user-friendly. They've been working on the CDP capability for the last couple of years but it needs improvement in terms of it being within the tool and real-time activation of data.
For how long have I used the solution?
I've been using this solution for seven years.
What do I think about the stability of the solution?
The solution is very stable.
What do I think about the scalability of the solution?
The solution is scalable because it's got a multi-business unit architecture. It can be designed as required. We have multiple customers so it's hard to measure the number of users. If it's a deployment tool, for example, then there might be an average of 600-700 users that would require a team of five or six for support.
How are customer service and support?
Customer service is quite responsive.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial setup is very intuitive and straightforward.
What other advice do I have?
This solution is absolutely on the top and I rate it 10 out of 10.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Data Analytics and Information Designer Lead at Oi S/A
Allows communication with customers with an easy to handle journey builder
Pros and Cons
- "Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
- "There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
What is our primary use case?
I'm part of the data analytics team in a major Brazilian telecom company and work on the implementation side. Salesforce Marketing Cloud is our main platform to connect with our customers. We are a telecom company that sells fiber and FTTH in the Brazilian market. We use the Salesforce Marketing Cloud platform to send emails, WhatsApp messages, or push notifications to welcome our new customers. We also use the platform to remind customers to pay their bills.
How has it helped my organization?
Salesforce Marketing Cloud helps us have all the communication and logs we communicate with our customers in one place. This helps us work on our data to understand our customers better.
What is most valuable?
Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication. Salesforce Marketing Cloud helps us communicate ad hoc when we need to communicate quickly with our customers. We also use the CDP.
What needs improvement?
There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey.
For how long have I used the solution?
I have been using Salesforce Marketing Cloud for around seven to eight months.
What do I think about the stability of the solution?
I rate Salesforce Marketing Cloud a nine out of ten for stability.
What do I think about the scalability of the solution?
I rate Salesforce Marketing Cloud a nine out of ten for scalability. We have plans to increase the usage of Salesforce Marketing Cloud in the future.
How was the initial setup?
Salesforce Marketing Cloud's initial setup was quick. However, it is complex to use the platform with CDP.
What other advice do I have?
My advice for someone planning to use Salesforce Marketing Cloud would be to learn a little about the product before implementation and plan your implementation well.
Overall, I rate Salesforce Marketing Cloud a nine out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Salesforce Consultant at SLK Software
A straightforward product that doesn't require its users to have any technical know-how to operate it
Pros and Cons
- "I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
- "In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."
What is our primary use case?
The majority of clients use it for certain interactions, and our company has been involved in handling multiple projects. Some of them use Salesforce Marketing Cloud for lead generation, while others are existing customers who use it for general communication.
What is most valuable?
I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation. It's a fairly straightforward product that doesn't require a whole lot of technical know-how to operate, even though it has a lot of out-of-the-box features that are actually useful.
What needs improvement?
Pricing is a concern and needs improvement, as some customers find the product a bit too expensive. While they love the features, it can be challenging for small businesses with minimal funding to justify the cost. Having a lighter version of Salesforce Marketing Cloud would make it easier for us to sell and promote the solution. In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud as it does with its other products, like Salesforce Service Cloud or Salesforce CRM. They consider themselves to be a CRM company. I believe that they should also focus on promoting Salesforce Marketing Cloud.
For how long have I used the solution?
I have been using Salesforce Marketing Cloud for seven to eight years. My company has a partnership with Salesforce.
What do I think about the stability of the solution?
Stability-wise, I rate the solution an eight out of ten.
What do I think about the scalability of the solution?
Scalability-wise, I rate the solution an eight out of ten. We deal with medium to large enterprises.
How are customer service and support?
I rate the technical support a four out of ten since the support is very basic. They only provide very basic administration-oriented support. However, if you need to go to the core and need something really different, then it takes quite some time to get an answer.
How would you rate customer service and support?
Neutral
How was the initial setup?
On a scale where one is difficult, and ten is easy, I rate the initial setup a seven out of ten. It takes three months on average for us to deploy the solution for our clients. We have a team of three to four members involved in the deployment process.
What's my experience with pricing, setup cost, and licensing?
On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten.
What other advice do I have?
I recommend the tool to others because I am in their ecosystem, so I generally recommend Salesforce Marketing Cloud, even though I'm biased out there. Overall, I rate the product an eight out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Senior Salesforce Consultant
Along with an easy initial setup process, the marketing tool also offers a good technical support
Pros and Cons
- "It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
- "The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
What is our primary use case?
Salesforce Marketing Cloud is used for managing all the leads. It is also used for the marketing of products.
How has it helped my organization?
I can't specifically comment on how the tool has helped me because I have only done a few specific configurations on Salesforce Marketing Cloud, like writing up a code for sending out emails and writing up a code for creating one robust component for the related list.
What needs improvement?
There are some areas to be improved, especially for the sake of developers. The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling. Other than the aforementioned issues, everything else is fine.
In our company, we know some limitations of Salesforce, like how a user can subscribe and receive only five reports from Salesforce. Also, a user can subscribe to its dashboard only. So, these aforementioned points are some areas that can be improved.
For how long have I used the solution?
I have experience with Salesforce Marketing Cloud. I have done only one partial integration with the Marketing Cloud team. Also, I am unsure of the version I used since I was involved in some configuration-related work.
What do I think about the stability of the solution?
It is a stable solution.
What do I think about the scalability of the solution?
It is a scalable solution.
How are customer service and support?
I rate the technical support a ten out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
The solution's setup was easy because I remember working with my colleague, and it was pretty simple to follow the basic steps and the standard documentation, so that was not too hard.
Salesforce Marketing Cloud is deployed on the cloud.
What was our ROI?
Since the users of the solution have experienced a good ROI using the tool, they have finalized their decision to use it since they are happy with the tool.
After going live with the solution, one of our clients who used the tool, along with all its features, was happy with the solution. They consider it the best solution since it is a top trending solution in the market that is robust and scalable.
What other advice do I have?
I totally recommend the solution to others because it has increased the ROI for our entire firm. Considering the solution's pricing, if someone has the budget to purchase the tool, I will push them to use the marketing cloud. I rate the overall product a ten out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Tech Leader at a financial services firm with 10,001+ employees
Marketing automation tool used for customer communication that is affordable and suitable for large businesses
Pros and Cons
- "It is easy to send emails and SMS's."
- "The UA could be better designed for a mobile connection."
What is our primary use case?
We use this solution for customer communication. We have approximately 100 people who use this solution in our business.
What is most valuable?
It is easy to send emails and SMS's.
What needs improvement?
The UA could be better designed for a mobile connection.
The Journey Builder is used to configure a first email and second reminder. Based on action from our customers, we use journey builder to also send out a third email. The Journey Builder is a little bit complex and could be made easier to use.
In a future release, we would like to have more integrations with social media platforms.
For how long have I used the solution?
I have been using this solution for four years.
What do I think about the stability of the solution?
This is a stable solution. I would rate it a nine out of ten.
How are customer service and support?
I have contacted their support team regularly. I would rate their assistance an eight out of ten.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
The reason we decided to use Marketing cloud is it is the most popular solution on the market with a low cost. It is most suitable for large organizations.
How was the initial setup?
The initial setup is straightforward and can be completed within a day. I would rate it an eight out of ten.
What other advice do I have?
This solution is easy to learn and saves time.
I would rate it a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner

Buyer's Guide
Download our free Salesforce Marketing Cloud Report and get advice and tips from experienced pros
sharing their opinions.
Updated: March 2025
Product Categories
Social CRM Marketing Automation Marketing Management Social Media Management SolutionsPopular Comparisons
Sprout Social
Capillary Technologies
Buyer's Guide
Download our free Salesforce Marketing Cloud Report and get advice and tips from experienced pros
sharing their opinions.