Salesforce Marketing Cloud Reviews

We use this solution for customer communication and sales engagement.

Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth. 

The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce. 

The stability of this solution depends on the amount of data that you have contained in the system. 

This is a scalable solution. 

The customer support for this solution are not great as they often make mistakes.

Neutral

The initial setup for this solution is straightforward but this does depend on each business' architecture. Salesforce has a lot of native connectors that make it easy to connect with systems, but this can involve legacy and governance restrictions.

This solution is priced in the medium to high price range. 

Marketing Cloud is a more user-friendly solution compared to Adobe Marketing Cloud. Marketing Cloud can be used by users who are not technically inclined.  

I would rate this solution a nine out of ten. 

Salesforce Marketing Cloud is used for managing all the leads. It is also used for the marketing of products.

I can't specifically comment on how the tool has helped me because I have only done a few specific configurations on Salesforce Marketing Cloud, like writing up a code for sending out emails and writing up a code for creating one robust component for the related list.

There are some areas to be improved, especially for the sake of developers. The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling. Other than the aforementioned issues, everything else is fine.

In our company, we know some limitations of Salesforce, like how a user can subscribe and receive only five reports from Salesforce. Also, a user can subscribe to its dashboard only. So, these aforementioned points are some areas that can be improved.

I have experience with Salesforce Marketing Cloud. I have done only one partial integration with the Marketing Cloud team. Also, I am unsure of the version I used since I was involved in some configuration-related work.

It is a stable solution.

It is a scalable solution.

I rate the technical support a ten out of ten.

Positive

The solution's setup was easy because I remember working with my colleague, and it was pretty simple to follow the basic steps and the standard documentation, so that was not too hard.

Salesforce Marketing Cloud is deployed on the cloud.

Since the users of the solution have experienced a good ROI using the tool, they have finalized their decision to use it since they are happy with the tool.

After going live with the solution, one of our clients who used the tool, along with all its features, was happy with the solution. They consider it the best solution since it is a top trending solution in the market that is robust and scalable.

I totally recommend the solution to others because it has increased the ROI for our entire firm. Considering the solution's pricing, if someone has the budget to purchase the tool, I will push them to use the marketing cloud. I rate the overall product a ten out of ten.

The general use case of Salesforce Marketing Cloud is to manage marketing relationships with customers.

The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application.

Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts.  I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future.

I have been using Salesforce Marketing Cloud for approximately two years.

Salesforce Marketing Cloud has been a stable solution.

Salesforce Marketing Cloud is scalable because they have a lot of large customers. I'm not on that side of the technology to know exactly.

I have not contacted the support of Salesforce Marketing Cloud.

My company pays to use this solution.

I would recommend Salesforce Marketing Cloud to others.

I rate Salesforce Marketing Cloud a nine out of ten.

The type of deployment depends on the client's requirements. Each client has different requirements. Some of them are on the cloud, and others are on a hybrid deployment.

Salesforce Marketing Cloud is used mainly for the customer's journey and the customer orchestration campaign.

The most valuable of Salesforce Marketing Cloud is seeing the customer's journey.

The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges.

In an upcoming release, they should make their templates more organized.

I have been using Salesforce Marketing Cloud for approximately eight years.

The scalability is fantastic. There are a lot of integrations available.

A few of our clients found using Salesforce Marketing Cloud challenging after they upgraded, they were finding it difficult to just move to the newer version of the Salesforce. They were using two different versions of the same platform and they were complaining about the customer support because they did not help them out. However, we are now satisfied.

I have used Marketo and other Adobe solutions.

The deployment of Salesforce Marketing Cloud is very easy.

Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive.

Salesforce Marketing Cloud is a fantastic solution, but be aware of its technicalities when installation.

I rate Salesforce Marketing Cloud an eight out of ten.

We use the solution as our organization's CRM.

Previously, demand was fragmented and varied depending on the line of business, such as plate mail, pipe mail, and calls. This made it difficult to track metrics, such as the order book, conversion from leads to opportunities, etc. However, since Salesforce was implemented, the tracking has improved significantly, as all leads, opportunities, and conversions are captured. This has improved visibility for both end users and salespeople, as well as higher-ups.

The solution has improved the efficiency of our entire organization.

The solution is user-friendly.

The customization of Salesforce, a generic CRM software, has room for improvement. It is not very customizable, which is often required for a particular industry, and building those customizations can take a lot of time. For example, in the steel industry, there are thousands of SKUs that need to be configured depending on the mill parameters. Salesforce does not do this out of the box, so we must consider these factors and configure it on the due date and time.

I have been using the solution for over one year.

I give the stability a nine out of ten.

I give the scalability a ten out of ten. We have around 50 people using the solution currently in our organization.

We previously used custom developer software in-house before switching to Salesforce Marketing Cloud.

I give the initial setup an eight out of ten. Our deployment took one year. We created a dedicated team consisting of the digitalization team, sales team, and top management to monitor the overall progress. We then onboarded an implementation partner to accompany us on the journey from start to finish. The deployment was originally planned to be completed in nine to ten months, but it took more than twelve months.

The implementation was completed in-house with the help of an implementation partner.

The solution is a bit expensive. I give the cost of the solution a six out of ten.

We need to invest a lot of money upfront for implementation, and there are certain modules, such as Einstein Analytics, which are sold by Salesforce and require extra payment. I am not familiar with all the components of Salesforce, but there is an optional component that requires additional investment.

I give the solution an eight out of ten. Salesforce is reliable and once configured, it can capture as much customer information as desired. The solution is also highly scalable, allowing many users to be added without issue. The only downside is the cost, which has a recurring expenditure component that can add up over time. Additionally, once everyone is trained in a particular software, it can be difficult to switch, making it difficult to break away from the software. Salesforce is a great tool, but it can be addictive and can lead to a feeling of being locked in.

Depending on our ability to develop in-house CRM software, I would advise staying in-house. If we opt for Salesforce, we will likely be tied to it for five to ten years, depending on the size and complexity of our organization. For larger and more complex organizations, Salesforce may be the best solution; however, if the organization is of medium size, they should consider developing custom software in-house, which would be more cost-effective.

Marketing Cloud has improved our productivity and our team enjoy using it. 

We have struggled to get resolution of support tickets from the Salesforce team. 

I have used this solution for less than one year. 

This is a stable solution. 

We found a couple of defects which were not able to be fixed by our development team and we are continuously working with Salesforce to provide any feedback and answer any questions.

Neutral

We have a Salesforce dedicated team that takes care of deployments or any difficulties or hurdles.

Salesforce is an expensive solution. 

I would recommend Salesforce due to all the different features that are included inside the full package. If you aren't going to make use of all these features, there may be better options more suited to small businesses. 

I would rate this solution an eight out of ten. 

Our primary use case for this solution is email automation by our clients. Additionally, some use it for email and mobile SMS. Other clients use it for Interaction Studio, while some use it for Web Studio and Journey Builder. Hence, the use case depends on what the client wants to achieve.

I like this solution because of its versatility. It covers almost everything on marketing automation. Depending on how deep we get into using the system, it can be a complex tool. However, I like it because many businesses use it for their emails, SMS, and Advertising Studio, Social Studio. There are so many angles of marketing that are covered in Salesforce Marketing Cloud so it makes it easy for a business to use any module based on their preference.

The technicality of the solution can be streamlined. There are so many things that are technical in Salesforce Marketing Cloud. I've seen some third-party applications that simplify. For example, I've seen third-party applications that simplify SQL and instead of writing SQL, you can use a drag and drop. The system does everything for you. Salesforce Marketing Cloud should also consider reducing its technicality to make it open to those who might not be as technical.

We have been using the solution for approximately three years.

The solution is stable, but it could be slow at times. So far, I haven't heard anything about it not being stable. They're constantly improving on the product. It is probably the number one marketing automation tool out there.

The solution is scalable, but it depends on what you want to get out of it. Approximately six to seven people use it in our organization, but some of our big clients intend to increase their usage in the future. For small clients, Salesforce Marketing Cloud is expensive and is not for everyone. I would say that small clients should start with things like HubSpot or MailChimp and then progress from there, depending on what they need it for. But, if the client usually has the funds, they typically want to go for more options and features in Salesforce Marketing Cloud.

My experience with customer service and support is good. There are some experienced people, and some are less experienced people. It depends on who you meet. But, they help solve the problem most of the time.

We previously used MailChimp.

Installation took approximately two days. It is not difficult, but there are a lot of steps to follow. But if you follow the steps, it is easier.

Implementation usually occurs in-house.

The clients would be in a better position to identify the return on investment.

The licensing is usually a yearly subscription. I rate the pricing an eight out of ten, with ten being very expensive. Depending on the package you get, there is a limit to the number of contacts you can have. For example, if you have a million contacts in your package, you start paying for each of those contacts once you exceed a million contacts.

We evaluate other options and decide based on our client's needs.

I rate the solution an eight out of ten. The solution is good, but the technicality in it can be streamlined. My advice to new users considering this product is to seek expert opinions. There has to be a requirement gathering station in place, so I advise them to seek input from consultants like me. Salesforce Marketing Cloud is not for everyone. It was not cheap. So, smaller businesses would be better off speaking to a consultant and might not need it. They may need iMailChimp, HubSpot, or any other marketing tool.

We use the product for email campaigns. It also helps us to map customer journeys. 

The tool's report file creation functionality helps us with productivity. We can also use it to check CRM campaigns. The data is in one place. 

Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns. 

Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly. 

I have been working with the product for two years. 

The product is stable. 

My company has around 10 users for the product. It is scalable. However, you need to be mindful of the cost while scaling. 

We chose the product since it was a Salesforce native application. 

The tool's deployment took six weeks to complete. We have a team managing the system: three in-house members and some external consultants. Our focus is not just on keeping things updated but also making sure they stay relevant.

A Salesforce marketing consultant expert helped us with the deployment. 

We have seen ROI with the product's use. 

I rate the product an eight out of ten.