Salesforce Marketing Cloud Reviews

I'm part of the data analytics team in a major Brazilian telecom company and work on the implementation side. Salesforce Marketing Cloud is our main platform to connect with our customers. We are a telecom company that sells fiber and FTTH in the Brazilian market. We use the Salesforce Marketing Cloud platform to send emails, WhatsApp messages, or push notifications to welcome our new customers. We also use the platform to remind customers to pay their bills.

Salesforce Marketing Cloud helps us have all the communication and logs we communicate with our customers in one place. This helps us work on our data to understand our customers better.

Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication. Salesforce Marketing Cloud helps us communicate ad hoc when we need to communicate quickly with our customers. We also use the CDP.

There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey.

I have been using Salesforce Marketing Cloud for around seven to eight months.

I rate Salesforce Marketing Cloud a nine out of ten for stability.

I rate Salesforce Marketing Cloud a nine out of ten for scalability. We have plans to increase the usage of Salesforce Marketing Cloud in the future.

Salesforce Marketing Cloud's initial setup was quick. However, it is complex to use the platform with CDP.

My advice for someone planning to use Salesforce Marketing Cloud would be to learn a little about the product before implementation and plan your implementation well.

Overall, I rate Salesforce Marketing Cloud a nine out of ten.

We primarily use the solution for our marketing. It's for managing our opportunities for the sales and marketing teams for outreach to target customers. 

We're able to track opportunities for sales. We can have a customer pipeline and convert them into sales. 

We like that we can manage sales pipelines and see the process of sales, including pending activity. It really helps us manage our sales process. We're able to understand our capabilities and the conversion rates from our facilities and see everything from a national perspective. 

We haven't had any issues with integration. 

The initial setup is easy.

The solution is stable. 

I haven't noted any necessary changes. I haven't heard of issues from the sales and marketing team. 

The cost is always a concern for anyone using a SaaS product. We're always concerned about a price rise. However, it is not something that would turn us away from the product.

I've been using the solution for four years. 

We haven't had any issues with stability. There are no bugs or glitches. It doesn't crash or freeze. It is reliable. 

We never really looked at the scalability in order to grow it out. We only use certain modules. 

We have about 35 users at this point. 

While there is a special team that handles the solution, I haven't had any issues with the standard support. We haven't had an issue that required real escalation. 

We did not previously use a different solution previously. 

The implementation was not too complex and it did not take long. the setup is straightforward. 

We had four people working on the initial setup to ensure that all requirements were captured.

There is standard maintenance needed. However, it is minimal. Any issues with eh software itself would be handled by the vendor directly.

We worked with a local vendor, and they were very helpful. 

We have witnessed an ROI and have been satisfied with what were are getting out of the product. 

We have standard licensing. I'd rate the affordability six out of ten. It can be a bit expensive. However, it's not too bad as it brings good value. 

I'm not sure if a solution was looked at before I arrived at the company. My understanding is that this is the first solution the company wanted to work with. Some staff members were already familiar with it. 

It's a SaaS solution, so we don't have it on-prem. We've subscribed to Salesforce for our sales team.

I'd rate the solution eight out of ten. It's a great product. If you know your requirements and what you need, it's a good product to work with. The functionality is great. However, the pricing could always be lower. 

We use it for sales. We primarily use the solution for proposals and quotes as well as pricing aspects and rates. I collect them from the market.

It is very easy to use from a marketing standpoint. 

The cloud makes it easy to subscribe. It is a SaaS-based product.

It is very intuitive. There is no hand-holding needed. 

The solution is stable and reliable.

We find the product can scale well.

We have witnessed a return on investment.

Support services are very helpful.

The initial setup is simple. 

We'd like to see more integrations with third-party products. 

I've used the solution for the last couple of years. I've used it for a while. 

The stability is very good. I'd rate the solution nine out of ten in terms of reliability. There are no bugs or glitches. It doesn't crash or freeze. 

It is very scalable. I'd rate it ten out of ten.

We have more than 1,000 people using Salesforce. We likely will have plans to increase it. If we get more business from customers, we will grow it even more. 

I've used technical support. It's part of the premium relationship. I am satisfied with the product's level of support.

The initial setup can be very easy. It's straightforward. It's a cloud product, so you don't really need to deploy anything. You just sort of start using it after logging in.

We have witnessed an ROI with this solution. It's growing comfortably with our company.

This is a subscription-based licensing model. You can pay monthly or yearly, and there are different tiers. 

Most Fortune 500 companies use it, and they find it to be reasonably priced. They have the marketing budgets that would accommodate this product.

I'm using the latest version of the solution. 

I'd recommend the solution. It's an easy-to-use SaaS product. We always recommend it to our customers. If someone wants to get started immediately, Salesforce is very good. If they need lots of customizations, another product might be more suitable. 

I would rate the solution nine out of ten. 

Marketing Cloud has improved our productivity and our team enjoy using it. 

We have struggled to get resolution of support tickets from the Salesforce team. 

I have used this solution for less than one year. 

This is a stable solution. 

We found a couple of defects which were not able to be fixed by our development team and we are continuously working with Salesforce to provide any feedback and answer any questions.

Neutral

We have a Salesforce dedicated team that takes care of deployments or any difficulties or hurdles.

Salesforce is an expensive solution. 

I would recommend Salesforce due to all the different features that are included inside the full package. If you aren't going to make use of all these features, there may be better options more suited to small businesses. 

I would rate this solution an eight out of ten. 

We use Salesforce to manage our customers' data, to make sales campaigns, and to provide customer care.

The most valuable part of the solution are the selling features. 

I want to improve the cost because the larger you get, sometimes the price rises in a way that I don't like. It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem.

I have used this solution for two years. 

The scalability of the solution is perfect. There are 300 direct users in our organization. We have five IT people who handle administration and connect with the integrator if there is an issue, and that is more than enough for us.

I would give Salesforce support a four out of five because it is very, very good in terms of documentation. However, if you have a serious defect that is harder to solve, it can take some time to get a response.

Positive

The setup is quite straightforward. The process is standard and very easy to understand. 

We hired an integrator, and we implemented the solution in phases. It took nine months to a year for everything. First, we deployed customer care, then the 360 view of our customers, and then the selling part.

We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling. 

I would definitely recommend this product. I would rate it as an eight out of ten. 

We primarily use the solution for customer ticket management and for services.

The data management is great. We like how it is organized. I'm able to view the tickets in a well-organized manner. That is quite useful. 

The notifications as well are good.

It is straightforward to set up.

It is a scalable product.

User management could be better.

I've been using the solution for four months or so now. 

It's too early to say if it is properly stable. I've been using it for just four months, and I've just been onboarded for two months. That said, I have had no issues.

The solution can scale well. 

We have 12 people using the solution on my project. I'm not sure if other people or other teams are also using it. I'm not sure if marketing plans to increase usage at this time. 

I've never used technical support.

We previously used Jira and migrated to Salesforce. 

The solution is very straightforward and simple to implement. It's not complex at all. 

That said, I have not deployed it myself. It was another team who handled it. I don't know about the details. I also do not have details in regards to maintaining it and if we have any team members dedicated to that task. 

I'm not sure of the exact costs. That's handled at an organizational level.

We're using the latest version on the cloud.

I'd advise potential users to try before they buy so that can see it in action and decide if they like it. Pricing should be looked into too. If it's small-scale, it's okay. I'm not sure about large-scale costs. 

I'd rate the solution seven out of ten.

The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey. 

In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard. 

I have been using this solution for five years. 

This is a stable solution. 

This is a scalable solution. 

The support for this solution is good. 

Positive

The initial setup is straightforward. 

I would rate this solution an eight out of ten. 

For me, the primary use case of Salesforce Marketing Cloud is for sales marketing. We have over 1,000 users of the solution in our organization.

The most valuable features of Salesforce are the automation and the ability to create dashboards that provide a wider picture of what is going on.

Salesforce could benefit by implementing further integration with more platforms.

I have been using Salesforce for 2 years.

Prior to Salesforce, there was no other CRM tool. We were using Excel.

The initial setup of this solution is straightforward.

I would recommend other companies should use this solution.

Salesforce is an 8 out of 10 overall.