Our primary use case of this solution is for email marketing campaigns.
General Manager and co-founder at a marketing services firm with 11-50 employees
Very good when it comes to integration of different data sources
Pros and Cons
- "Salesforce allows for the integration of different data sources."
- "Managing large volumes of data takes too long."
What is our primary use case?
What is most valuable?
I like that Salesforce allows for the integration of different data sources.
What needs improvement?
The product takes too long to manage a large volume of data, it lacks that capacity.
For how long have I used the solution?
I've been using this solution for two years.
Buyer's Guide
Salesforce Marketing Cloud
October 2024
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: October 2024.
816,406 professionals have used our research since 2012.
What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
We currently have just two users but the solution is scalable.
How are customer service and support?
Customer support needs to improve, they're not very helpful.
How was the initial setup?
The initial setup was a little complex. In total it took us about six months with the assistance of a consultant. The deployment was not continuous which is why it took so long.
What's my experience with pricing, setup cost, and licensing?
Our customers purchase the solution so we are not involved with the licensing.
What other advice do I have?
I rate the solution eight out of 10.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Demand Generation Associate at a tech services company with 501-1,000 employees
Helpful technical support, great automation, and easy to deploy
Pros and Cons
- "The automation is great. It saves us a lot of time and it makes us move faster."
- "I've noticed on one-to-one leads, the customer objection option is not available."
What is our primary use case?
We primarily use the solution for email marketing.
How has it helped my organization?
The solution has made it easier and faster in marketing, specifically around automation.
In the deployment of lists, we can get a lead and share it with marketing right away. Everything is integrated within Salesforce. The sales team can connect to the potential client in regards to the product or project. Everyone can work together.
What is most valuable?
The automation is great. It saves us a lot of time and it makes us move faster.
The solution has been stable overall.
The initial setup is pretty straightforward.
The solution can scale.
Technical support has been helpful when we have raised tickets.
What needs improvement?
I really don't have any problem with the solution.
That said, I've noticed on one-to-one leads, the customer objection option is not available. Whenever I need to map the two same email letters with multiple forms, submissions, et cetera, we need to save time. There are just a few ways in which the solution doesn't allow us to customize so well. We'd like to see more features available to us.
What do I think about the stability of the solution?
We have found the solution to be stable. It doesn't have bugs or glitches. it doesn't crash or freeze. It's reliable.
What do I think about the scalability of the solution?
The solution seems to be scalable.
We have about ten people on it right now.
We've already increased usage.
How are customer service and support?
Technical support is fine. If we raise a ticket, we get the help we need.
Which solution did I use previously and why did I switch?
We did use a different solution, however, we switched based on the pricing.
How was the initial setup?
The initial setup isn't too bad. It's not overly difficult.
For us, the deployment took about three months.
We have four or five people that are able to handle maintenance requirements.
What about the implementation team?
We handled the implementation in-house. Our marketing team handled it in part.
What was our ROI?
We have seen an ROI since using this product.
What's my experience with pricing, setup cost, and licensing?
We do have to pay for a license. We don't have to pay for any extras.
What other advice do I have?
My company is a Salesforce customer. We do not have a specific business relationship with the organization.
I'm not sure which version number we're using.
I'd recommend this solution to other companies with marketing teams. It's not ideal for individuals.
I would rate the solution at a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Buyer's Guide
Salesforce Marketing Cloud
October 2024
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: October 2024.
816,406 professionals have used our research since 2012.
SFDC Practice Manager at a computer software company with 5,001-10,000 employees
Stable and scalable with good pricing and useful Journey Builder and Email Studio features
Pros and Cons
- "The Journey Builder and the Email Studio features are most valuable."
- "We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
What is our primary use case?
It is used for campaign management and running events. We are a service organization. We build the Salesforce Marketing Cloud for our customers. Some of them are high-tech manufacturing customers. We are not end-users.
What is most valuable?
The Journey Builder and the Email Studio features are most valuable.
What needs improvement?
We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good.
What do I think about the stability of the solution?
It is stable.
What do I think about the scalability of the solution?
It is scalable. We are using it for three or four customers.
How are customer service and technical support?
We are fine with their technical support. For any support requirement, we reach out to our customers, and we ask them to raise a request. We get their credentials, and then we take the support request.
What about the implementation team?
We don't require a big team. It is a team of two or three people.
What's my experience with pricing, setup cost, and licensing?
Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive.
What other advice do I have?
I would recommend this solution to others. I didn't get any complaints from our customers.
I would rate Salesforce Marketing Cloud an eight out of ten.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Beneficial for businesses, useful product sales, and scalable
Pros and Cons
- "The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
- "Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
What is our primary use case?
I have used Salesforce Marketing Cloud in many places, such as the navy, banks, and business centers. We can create the opportunity through the solution.
What is most valuable?
The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business.
What needs improvement?
Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step.
For how long have I used the solution?
I have been using Salesforce Marketing Cloud for approximately 15 years.
What do I think about the stability of the solution?
The stability of Salesforce Marketing Cloud is good because it is managing all of our data.
We have approximately 300 people using this solution in my organization.
What do I think about the scalability of the solution?
Salesforce Marketing Cloud is scalable.
How are customer service and support?
I have not contacted support from Salesforce Marketing Cloud.
How was the initial setup?
The initial setup of Salesforce Marketing Cloud is straightforward.
What other advice do I have?
I rate Salesforce Marketing Cloud an eight out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Sales and Marketing analytics Team Lead at a tech services company with 501-1,000 employees
We are able to concentrate all inbound and outbound data in one screen.
What is most valuable?
We are able to concentrate all inbound and outbound data in one screen.
How has it helped my organization?
This tool is user-friendly. They can improve on the analytics and visualization parts inside the tool itself.
What needs improvement?
The analytics feature needs some improvement.
For how long have I used the solution?
We have been using the solution for two years.
What do I think about the stability of the solution?
We did not encounter any issues with stability.
What do I think about the scalability of the solution?
We did not encounter any issues with scalability.
How are customer service and technical support?
I would rate the technical support at 8/10. I raised many problems on the website and I got good responses.
Which solution did I use previously and why did I switch?
I worked on Oracle Eloqua and Marketo. However, Salesforce is user-friendly and the sales rep can easily handle data.
How was the initial setup?
The setup was easy.
What's my experience with pricing, setup cost, and licensing?
Add more features that include both analytics and visualization.
Which other solutions did I evaluate?
We did not evaluate any alternative solutions.
What other advice do I have?
It is a good product.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
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Updated: October 2024
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