Salesforce Marketing Cloud Reviews

We use this solution for reporting, pipeline generation, and forecasting.

This solution could be more user-friendly.

I have used this solution for five years. 

This is a stable solution. 

This is a scalable solution. 

The response from the customer service team could be faster and the agents could be more knowledgeable. 

The initial setup is straightforward but using the solution as a user for the first time is complicated.

I recommend this solution for large companies compared to smaller ones.

I would rate this solution an eight out of ten. 

Inside our company, our primary use case is on the commercial field. But as an integrator, we've gotten a lot of use cases related to the use of the Salesforce ecosystem.

The way the solution improves the organization is to personalize the experience on the website. If you know the customer that is visiting your site, and you can personalize their experience, it can be very interesting and could increase the user experience and also the results. 

The most valuable feature is that it's a CRM. You can build your data model and you can use this model to personalize the experience of your customers using, for example, the marketing cloud-connected with the CRM.

I think all areas of the solution always have room for improvement because the needs always are increasing. The CDP solutions could be one of the cloud solutions that need to be deployed as soon as possible. Another one that we are seeing as an integrator, for example, is loyalty. Salesforce has a loyalty cloud that is just at the beginning of its development. This is imperative to be developed better than it's currently now.

An additional feature needed for the next release of Marketing Cloud would be better capacity for personalization. They have many third-party tools such as interaction studio or CDP, and you want to see more connectivity. When you go from another vendor, it is necessary to implement changes and to integrate with your ecosystem. We are waiting for more integration.

I have been using the solution since 2018.

The stability of the solution looks really great.

The scalability is incredible. Almost three upgrades per year with very, very nice functionalities. This solution is covered by Salesforce.

The technical support for Salesforce is good, but sometimes it's hard to contact them. When you open a ticket, you always get an answer, but there is room for improvement in that area.

I have used solutions by Oracle and Microsoft, but they are far from this solution. Very far. Oracle and Microsoft are not at the same level. Microsoft is just for the SMB market, not big companies, and the scalability and performance are better than in Salesforce.

The Salesforce solutions are quite complex to deploy. If you have to do many integrations with other data sources, it's quite complicated, but they have a very good web service and if you know whatever you're doing, it's easy to do. But for a person that is trying to deploy himself, it's quite complicated. It's not normally plug-and-play.

The length of deployment depends on the cloud that you're implementing, but normally for a large company, deployment would normally be more or less three months. It depends on the integration with your own system, for example, if you have any ERP such as SAP. Also the data model, then integration with marketing cloud. I'm talking about complex, complete deployment for the data model, such as marketing cloud solutions. Normally just three months to deploy this kind of infrastructure.

We manage the deployments ourselves.

There is an ROI, but I cannot share any information related to KPIs. But there is a return on investment, and in many cases that we are implementing, the ROI is why.

The licensing cost for the solution is on a yearly basis. If you are storing documents and you need more storage, it means more pricing or you have to move the storage to other clouds. To clouds such as Microsoft or Amazon.

My advice is if you want a scalable solution, this is the solution, but it's necessary to have the support of a good partner to help deploy. You will need someone inside of the organization that has the knowledge to support the internal team.

I would rate the solution a nine out of ten. This is a very powerful and scalable solution. We can grow with the solution and they have many solutions around. For example, around CRM you have solutions related to integration, orchestration, personalization, support, analytics, and artificial intelligence. There's basically a solution for anything you need.

A powerful platform with robust features — for a seamless one-tool solution.

• Eliminated multi-platform departmental dependency
• Helped in the controlled sales cycle.

Options with API and cross-platform connectivity.

Data protection and region specfic customization.

I have used Salesforce Marketing Cloud in many places, such as the navy, banks, and business centers. We can create the opportunity through the solution.

The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business.

Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step.

I have been using Salesforce Marketing Cloud for approximately 15 years.

The stability of Salesforce Marketing Cloud is good because it is managing all of our data.

We have approximately 300 people using this solution in my organization.

Salesforce Marketing Cloud is scalable.

I have not contacted support from Salesforce Marketing Cloud.

The initial setup of Salesforce Marketing Cloud is straightforward.

I rate Salesforce Marketing Cloud an eight out of ten.

It is used for campaign management and running events. We are a service organization. We build the Salesforce Marketing Cloud for our customers. Some of them are high-tech manufacturing customers. We are not end-users.

The Journey Builder and the Email Studio features are most valuable.

We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good.

It is stable.

It is scalable. We are using it for three or four customers.

We are fine with their technical support. For any support requirement, we reach out to our customers, and we ask them to raise a request. We get their credentials, and then we take the support request.

We don't require a big team. It is a team of two or three people.

Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive.

I would recommend this solution to others. I didn't get any complaints from our customers.

I would rate Salesforce Marketing Cloud an eight out of ten.

We primarily use the solution for email marketing.

The solution has made it easier and faster in marketing, specifically around automation.

In the deployment of lists, we can get a lead and share it with marketing right away. Everything is integrated within Salesforce. The sales team can connect to the potential client in regards to the product or project. Everyone can work together. 

The automation is great. It saves us a lot of time and it makes us move faster. 

The solution has been stable overall.

The initial setup is pretty straightforward. 

The solution can scale.

Technical support has been helpful when we have raised tickets. 

I really don't have any problem with the solution. 

That said, I've noticed on one-to-one leads, the customer objection option is not available. Whenever I need to map the two same email letters with multiple forms, submissions, et cetera, we need to save time. There are just a few ways in which the solution doesn't allow us to customize so well. We'd like to see more features available to us.

We have found the solution to be stable. It doesn't have bugs or glitches. it doesn't crash or freeze. It's reliable. 

The solution seems to be scalable. 

We have about ten people on it right now.

We've already increased usage.

Technical support is fine. If we raise a ticket, we get the help we need. 

We did use a different solution, however, we switched based on the pricing.

The initial setup isn't too bad. It's not overly difficult.

For us, the deployment took about three months.

We have four or five people that are able to handle maintenance requirements. 

We handled the implementation in-house. Our marketing team handled it in part.

We have seen an ROI since using this product.

We do have to pay for a license. We don't have to pay for any extras.

My company is a Salesforce customer. We do not have a specific business relationship with the organization. 

I'm not sure which version number we're using. 

I'd recommend this solution to other companies with marketing teams. It's not ideal for individuals. 

I would rate the solution at a nine out of ten.

We are able to concentrate all inbound and outbound data in one screen.

This tool is user-friendly. They can improve on the analytics and visualization parts inside the tool itself.

The analytics feature needs some improvement.

We have been using the solution for two years.

We did not encounter any issues with stability.

We did not encounter any issues with scalability.

I would rate the technical support at 8/10. I raised many problems on the website and I got good responses.

I worked on Oracle Eloqua and Marketo. However, Salesforce is user-friendly and the sales rep can easily handle data.

The setup was easy.

Add more features that include both analytics and visualization.

We did not evaluate any alternative solutions.

It is a good product.