CRM stands for customer relationship management. The CRM contains all of the customer data requirements, contacts, projects, and support issues.
Regional Sales Engineer at a computer software company with 501-1,000 employees
Intuitive, real-time reporting, and it meets with all of our data requirements
Pros and Cons
- "It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
- "The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
What is our primary use case?
What is most valuable?
As a user, I believe it meets our requirements.
What needs improvement?
The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered. Since it's a global tool, I am sure all businesses use it in some capacity.
It's a heavily loaded tool. Whenever you're retrieving any data that's being retrieved on live data, keep that in mind. It's only as good as your data. If you have a lot of fields on your page that you want to load, it will take a minute or 30 seconds to load. But it's just that now that we live in the 2.0 world, everything is sort of there for you right away. So it feels a little slow in that regard, but I suppose there's not much else they can do at this point.
For how long have I used the solution?
I have been working with Salesforce Marketing Cloud for three years since I joined the company.
As it's a cloud-based solution, it is always the latest version that we are using.
Buyer's Guide
Salesforce Marketing Cloud
November 2024
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: November 2024.
824,067 professionals have used our research since 2012.
What do I think about the stability of the solution?
I don't have any issues with the stability of Salesforce Marketing Cloud
What do I think about the scalability of the solution?
We have 200 users in our company.
We intend to increase our usage, but not massively.
How are customer service and support?
I have not contacted technical support.
Which solution did I use previously and why did I switch?
I have not used a different CRM solution.
How was the initial setup?
It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple.
Based on my previous technical experience, I would say that you can install it yourself. You would need a Salesforce administrator, or a dedicated person to do it, but it's a fairly intuitive tool.
What about the implementation team?
The Salesforce team creates a tenant for us that is separate from their other customers. And we are benefiting from their SaaS solution.
What's my experience with pricing, setup cost, and licensing?
It is a license per user. There could be a minimum limit, but I'm pretty sure it's a per-user license.
What other advice do I have?
I'm a user, not an administrator, so I wouldn't know much about the features, but the ones we use work fine.
I would definitely recommend this solution to others who are interested in using it.
I would rate Salesforce Marketing Cloud a ten out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
General Manager and co-founder at a marketing services firm with 11-50 employees
Very good when it comes to integration of different data sources
Pros and Cons
- "Salesforce allows for the integration of different data sources."
- "Managing large volumes of data takes too long."
What is our primary use case?
Our primary use case of this solution is for email marketing campaigns.
What is most valuable?
I like that Salesforce allows for the integration of different data sources.
What needs improvement?
The product takes too long to manage a large volume of data, it lacks that capacity.
For how long have I used the solution?
I've been using this solution for two years.
What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
We currently have just two users but the solution is scalable.
How are customer service and support?
Customer support needs to improve, they're not very helpful.
How was the initial setup?
The initial setup was a little complex. In total it took us about six months with the assistance of a consultant. The deployment was not continuous which is why it took so long.
What's my experience with pricing, setup cost, and licensing?
Our customers purchase the solution so we are not involved with the licensing.
What other advice do I have?
I rate the solution eight out of 10.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Buyer's Guide
Salesforce Marketing Cloud
November 2024
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: November 2024.
824,067 professionals have used our research since 2012.
Demand Generation Associate at a tech services company with 501-1,000 employees
Helpful technical support, great automation, and easy to deploy
Pros and Cons
- "The automation is great. It saves us a lot of time and it makes us move faster."
- "I've noticed on one-to-one leads, the customer objection option is not available."
What is our primary use case?
We primarily use the solution for email marketing.
How has it helped my organization?
The solution has made it easier and faster in marketing, specifically around automation.
In the deployment of lists, we can get a lead and share it with marketing right away. Everything is integrated within Salesforce. The sales team can connect to the potential client in regards to the product or project. Everyone can work together.
What is most valuable?
The automation is great. It saves us a lot of time and it makes us move faster.
The solution has been stable overall.
The initial setup is pretty straightforward.
The solution can scale.
Technical support has been helpful when we have raised tickets.
What needs improvement?
I really don't have any problem with the solution.
That said, I've noticed on one-to-one leads, the customer objection option is not available. Whenever I need to map the two same email letters with multiple forms, submissions, et cetera, we need to save time. There are just a few ways in which the solution doesn't allow us to customize so well. We'd like to see more features available to us.
What do I think about the stability of the solution?
We have found the solution to be stable. It doesn't have bugs or glitches. it doesn't crash or freeze. It's reliable.
What do I think about the scalability of the solution?
The solution seems to be scalable.
We have about ten people on it right now.
We've already increased usage.
How are customer service and support?
Technical support is fine. If we raise a ticket, we get the help we need.
Which solution did I use previously and why did I switch?
We did use a different solution, however, we switched based on the pricing.
How was the initial setup?
The initial setup isn't too bad. It's not overly difficult.
For us, the deployment took about three months.
We have four or five people that are able to handle maintenance requirements.
What about the implementation team?
We handled the implementation in-house. Our marketing team handled it in part.
What was our ROI?
We have seen an ROI since using this product.
What's my experience with pricing, setup cost, and licensing?
We do have to pay for a license. We don't have to pay for any extras.
What other advice do I have?
My company is a Salesforce customer. We do not have a specific business relationship with the organization.
I'm not sure which version number we're using.
I'd recommend this solution to other companies with marketing teams. It's not ideal for individuals.
I would rate the solution at a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
SFDC Practice Manager at a computer software company with 5,001-10,000 employees
Stable and scalable with good pricing and useful Journey Builder and Email Studio features
Pros and Cons
- "The Journey Builder and the Email Studio features are most valuable."
- "We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
What is our primary use case?
It is used for campaign management and running events. We are a service organization. We build the Salesforce Marketing Cloud for our customers. Some of them are high-tech manufacturing customers. We are not end-users.
What is most valuable?
The Journey Builder and the Email Studio features are most valuable.
What needs improvement?
We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good.
What do I think about the stability of the solution?
It is stable.
What do I think about the scalability of the solution?
It is scalable. We are using it for three or four customers.
How are customer service and technical support?
We are fine with their technical support. For any support requirement, we reach out to our customers, and we ask them to raise a request. We get their credentials, and then we take the support request.
What about the implementation team?
We don't require a big team. It is a team of two or three people.
What's my experience with pricing, setup cost, and licensing?
Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive.
What other advice do I have?
I would recommend this solution to others. I didn't get any complaints from our customers.
I would rate Salesforce Marketing Cloud an eight out of ten.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Beneficial for businesses, useful product sales, and scalable
Pros and Cons
- "The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
- "Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
What is our primary use case?
I have used Salesforce Marketing Cloud in many places, such as the navy, banks, and business centers. We can create the opportunity through the solution.
What is most valuable?
The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business.
What needs improvement?
Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step.
For how long have I used the solution?
I have been using Salesforce Marketing Cloud for approximately 15 years.
What do I think about the stability of the solution?
The stability of Salesforce Marketing Cloud is good because it is managing all of our data.
We have approximately 300 people using this solution in my organization.
What do I think about the scalability of the solution?
Salesforce Marketing Cloud is scalable.
How are customer service and support?
I have not contacted support from Salesforce Marketing Cloud.
How was the initial setup?
The initial setup of Salesforce Marketing Cloud is straightforward.
What other advice do I have?
I rate Salesforce Marketing Cloud an eight out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Sales and Marketing analytics Team Lead at a tech services company with 501-1,000 employees
We are able to concentrate all inbound and outbound data in one screen.
What is most valuable?
We are able to concentrate all inbound and outbound data in one screen.
How has it helped my organization?
This tool is user-friendly. They can improve on the analytics and visualization parts inside the tool itself.
What needs improvement?
The analytics feature needs some improvement.
For how long have I used the solution?
We have been using the solution for two years.
What do I think about the stability of the solution?
We did not encounter any issues with stability.
What do I think about the scalability of the solution?
We did not encounter any issues with scalability.
How are customer service and technical support?
I would rate the technical support at 8/10. I raised many problems on the website and I got good responses.
Which solution did I use previously and why did I switch?
I worked on Oracle Eloqua and Marketo. However, Salesforce is user-friendly and the sales rep can easily handle data.
How was the initial setup?
The setup was easy.
What's my experience with pricing, setup cost, and licensing?
Add more features that include both analytics and visualization.
Which other solutions did I evaluate?
We did not evaluate any alternative solutions.
What other advice do I have?
It is a good product.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Buyer's Guide
Download our free Salesforce Marketing Cloud Report and get advice and tips from experienced pros
sharing their opinions.
Updated: November 2024
Product Categories
Social CRM Marketing Automation Marketing Management Social Media Management SolutionsPopular Comparisons
Sprout Social
Khoros Social Media Management
Capillary Technologies
Buyer's Guide
Download our free Salesforce Marketing Cloud Report and get advice and tips from experienced pros
sharing their opinions.