I use Salesforce Marketing Cloud to track the opportunity list of new businesses.
Senior Sales Executive at MetricStream
Reasonably priced, and easy to install, but it should include artificial intelligence
Pros and Cons
- "It is easy to use."
- "It should contain artificial intelligence, in my opinion."
What is our primary use case?
What is most valuable?
It is easy to use.
What needs improvement?
It should contain artificial intelligence, in my opinion.
For how long have I used the solution?
In the last 15 years, I have been using Salesforce Marketing Cloud for four years.
I am not using it at the moment, but I have worked with it in the last 12 months.
I was working with the latest version.
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Salesforce Marketing Cloud
March 2025

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What do I think about the stability of the solution?
Salesforce Marketing Cloud is a stable solution.
What do I think about the scalability of the solution?
Salesforce Marketing Cloud is scalable, it's in the cloud.
We have 100 users in our organization.
How are customer service and support?
I have never contacted technical support. I have never required help.
We have an IT team of two people, that supports this solution.
How was the initial setup?
The initial setup was easy.
What's my experience with pricing, setup cost, and licensing?
It's normal pricing. The pricing is fine.
What other advice do I have?
I would recommend this solution to anyone who is interested in using it.
I would rate Salesforce Marketing Cloud a seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Google
Disclosure: I am a real user, and this review is based on my own experience and opinions.

South Europe Enterprise Sales Executive at Dataiku
Good performance, great support, and scales everywhere
Pros and Cons
- "It is a great solution. I like its stability, scalability, and performance."
- "They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
What is our primary use case?
We are using it for doing the quotes, reports, and sales. We are using its latest version.
What is most valuable?
It is a great solution. I like its stability, scalability, and performance.
What needs improvement?
They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies.
For how long have I used the solution?
It has been 20 years. I have been using it since it came out.
What do I think about the stability of the solution?
It is stable.
What do I think about the scalability of the solution?
It scales everywhere. It is perfect. In our company, everyone is working with this solution. We have around 1,000 users, and I assume we have 10 to 20 people for deployment and maintenance.
How are customer service and support?
Their support was great. They were very responsive.
How was the initial setup?
I didn't set it up, but it seems to depend on the teams. It's quite simple, but it becomes more complex depending on the scalability of your operation. It's always an ongoing task because you're always improving the process.
What other advice do I have?
Salesforce is the best and more established CRM. I wouldn't use other ones.
I would rate it a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Buyer's Guide
Salesforce Marketing Cloud
March 2025

Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
844,944 professionals have used our research since 2012.
Consultant/Architect at a tech consulting company with 1,001-5,000 employees
A leading marketing automation tool with great versatility
Pros and Cons
- "It makes it easy for a business to use any module based on their preference."
- "The technicality of the solution can be streamlined."
What is our primary use case?
Our primary use case for this solution is email automation by our clients. Additionally, some use it for email and mobile SMS. Other clients use it for Interaction Studio, while some use it for Web Studio and Journey Builder. Hence, the use case depends on what the client wants to achieve.
What is most valuable?
I like this solution because of its versatility. It covers almost everything on marketing automation. Depending on how deep we get into using the system, it can be a complex tool. However, I like it because many businesses use it for their emails, SMS, and Advertising Studio, Social Studio. There are so many angles of marketing that are covered in Salesforce Marketing Cloud so it makes it easy for a business to use any module based on their preference.
What needs improvement?
The technicality of the solution can be streamlined. There are so many things that are technical in Salesforce Marketing Cloud. I've seen some third-party applications that simplify. For example, I've seen third-party applications that simplify SQL and instead of writing SQL, you can use a drag and drop. The system does everything for you. Salesforce Marketing Cloud should also consider reducing its technicality to make it open to those who might not be as technical.
For how long have I used the solution?
We have been using the solution for approximately three years.
What do I think about the stability of the solution?
The solution is stable, but it could be slow at times. So far, I haven't heard anything about it not being stable. They're constantly improving on the product. It is probably the number one marketing automation tool out there.
What do I think about the scalability of the solution?
The solution is scalable, but it depends on what you want to get out of it. Approximately six to seven people use it in our organization, but some of our big clients intend to increase their usage in the future. For small clients, Salesforce Marketing Cloud is expensive and is not for everyone. I would say that small clients should start with things like HubSpot or MailChimp and then progress from there, depending on what they need it for. But, if the client usually has the funds, they typically want to go for more options and features in Salesforce Marketing Cloud.
How are customer service and support?
My experience with customer service and support is good. There are some experienced people, and some are less experienced people. It depends on who you meet. But, they help solve the problem most of the time.
Which solution did I use previously and why did I switch?
We previously used MailChimp.
How was the initial setup?
Installation took approximately two days. It is not difficult, but there are a lot of steps to follow. But if you follow the steps, it is easier.
What about the implementation team?
Implementation usually occurs in-house.
What was our ROI?
The clients would be in a better position to identify the return on investment.
What's my experience with pricing, setup cost, and licensing?
The licensing is usually a yearly subscription. I rate the pricing an eight out of ten, with ten being very expensive. Depending on the package you get, there is a limit to the number of contacts you can have. For example, if you have a million contacts in your package, you start paying for each of those contacts once you exceed a million contacts.
Which other solutions did I evaluate?
We evaluate other options and decide based on our client's needs.
What other advice do I have?
I rate the solution an eight out of ten. The solution is good, but the technicality in it can be streamlined. My advice to new users considering this product is to seek expert opinions. There has to be a requirement gathering station in place, so I advise them to seek input from consultants like me. Salesforce Marketing Cloud is not for everyone. It was not cheap. So, smaller businesses would be better off speaking to a consultant and might not need it. They may need iMailChimp, HubSpot, or any other marketing tool.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Enterprise Mobility & Security Specialist at a tech services company with 51-200 employees
Scalable, stable, and lets you add leads and set up meetings, but it needs a data exporting feature
Pros and Cons
- "I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
- "The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."
What is our primary use case?
I use Salesforce Marketing Cloud for prospecting, chasing new business, and looking for new business. I also use it to keep track of conversations I have with customers. I also use the solution for following up with customers.
What is most valuable?
I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings.
What needs improvement?
The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. That may be possible, but the company I work for doesn't allow it because of fear of the data getting exfiltrated or taken by salespeople who leave the company. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want.
For how long have I used the solution?
I've been using Salesforce Marketing Cloud for about one year.
What do I think about the stability of the solution?
Salesforce Marketing Cloud is a stable solution.
What do I think about the scalability of the solution?
Salesforce Marketing Cloud is a cloud-based solution, so it's very scalable. Currently, my company has ten users, and if it wanted to increase that number to one hundred, it wouldn't be a problem in Salesforce Marketing Cloud.
How are customer service and support?
I've never used Salesforce Marketing Cloud technical support.
Which solution did I use previously and why did I switch?
Apart from using Salesforce Marketing Cloud, I used Microsoft Dynamics CRM, and to be honest, I prefer that over Salesforce Marketing Cloud. However, my company uses Salesforce Marketing Cloud.
How was the initial setup?
The initial setup for Salesforce Marketing Cloud is okay, but I didn't deploy it because it was already there when I joined the company.
What was our ROI?
I'm sure Salesforce Marketing Cloud does give a return, but I don't know how much. Running the business without ROI from Salesforce Marketing Cloud or any other solution would be very difficult.
What's my experience with pricing, setup cost, and licensing?
I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price.
What other advice do I have?
I'm using the latest version of Salesforce Marketing Cloud.
There's a plan to increase the number of Salesforce Marketing Cloud users, but only a little bit, such as one or two more users, but it's not going to be a one hundred percent increase. It'll be a slight increase.
I would recommend Salesforce Marketing Cloud to others because it's okay as a solution. However, I started with Microsoft Dynamics CRM and knew that system better, so I like it more, but Salesforce Marketing Cloud is okay.
I'm giving Salesforce Marketing Cloud a seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Director at Imaginedone
A great tool for using multiple end points to build a communication journey, but needs an upgraded script language
Pros and Cons
- "If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."
- "Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
What is our primary use case?
We use this solution to build one-on-one journeys for clients.
What is most valuable?
You can use many of the tools that they offer, not only email, to build a communication journey for your client and use many different end points to talk to the client. If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good.
What needs improvement?
Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop.
For how long have I used the solution?
I have been using this product for about five years.
What do I think about the scalability of the solution?
We use this solution to send communication to 10 million users. After the initial setup, two persons can create a journey, with one person from marketing and one person to automate the journey.
How was the initial setup?
The setup is not simple. It's not entirely complex, but it's more complex than simple. If you had to rate it from zero to ten, where zero is easy and ten is complex, I think it would be a seven.
If you count the time needed to warn an IP address about sending the emails, you need at least one month to deploy it. If you don't consider the IP warning, you'll probably be able to complete the initial set up for Marketing Cloud in seven days.
What's my experience with pricing, setup cost, and licensing?
Marketing Cloud is not the cheapest platform. It's probably one of the more highly-priced platforms on the market, but it's the best platform for deals. It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool.
What other advice do I have?
The roadmap and vision for the product is very good, and I think the team at Marketing Cloud is very up-to-date with their clients' needs.
I would rate this solution as a seven out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Sr. Systems Engineer at a tech vendor with 1,001-5,000 employees
Central management, easy to build reports, and high availability
Pros and Cons
- "The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
- "In a future release, adding end-user personalization would be a benefit."
What is our primary use case?
We are using Salesforce Marketing Cloud for the CRM functionality. We have the accounts for each of our customers, the contact points, the opportunities, and the lists of assets, and entitlements they have. We can have a comprehensive view of all the customer history inside our company, such as contract dates. If they need to renew or replace anything, it's easier to keep in touch with the customer, because we have the information in a single place.
How has it helped my organization?
Salesforce Marketing Cloud has helped the organization by having centralized management capabilities. We have all the information from a single point of view. It is useful for me, for example, if I am to be looking at a customer account with my boss, which is in a different location from me, we can see the same account. He has access to the same piece of information I have. He has more access and can bring me more details. The solution is good for collaborative work, things can get done faster.
What is most valuable?
The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build.
What needs improvement?
Salesforce Marketing Cloud could improve by having the ability to detect duplicate accounts. Sometimes you search for a customer and you have five or six different records for the same customer. You look inside, all the records have the same data, and Salesforce Marketing Cloud says it could not find any duplicate accounts for it. It would be nice to have more intelligence for the detection of duplicates.
In a future release, adding end-user personalization would be a benefit.
For how long have I used the solution?
I have been using Salesforce Marketing Cloud for approximately four years.
What do I think about the stability of the solution?
Salesforce Marketing Cloud is a stable solution.
What do I think about the scalability of the solution?
The scalability of Salesforce Marketing Cloud is good.
We have approximately 600 to 700 users using this solution from the sales and marketing team.
How are customer service and support?
I have not used the support from Salesforce Marketing Cloud, but I heard it was good.
What about the implementation team?
The implementation of Salesforce Marketing Cloud was done by the vendor.
The maintenance is done by the vendor.
What other advice do I have?
There are many different pieces of Salesforce, I would advise others to run a deep analysis and a proof of concept to evaluate everything before purchasing because it's a huge solution. It has very different modules and features. It may be too big for what they need. It's important to evaluate and do a proof of concept.
I rate Salesforce Marketing Cloud a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Account Manager at a tech vendor with 1,001-5,000 employees
Good performance, expands well, and doesn't crash
Pros and Cons
- "We have found the solution to be scalable."
- "The product could use a little bit of BI in the sense of rule-based building."
What is our primary use case?
We primarily use the solution for holding our contacts and opportunities as well as general reporting.
What is most valuable?
The performance and stability have been good overall.
We have found the solution to be scalable.
What needs improvement?
The query building's a bit weak if you want to build something new. It's a bit complicated. We need it to be easier to build a query dashboard in Salesforce.
The product could use a little bit of BI in the sense of rule-based building.
For how long have I used the solution?
I've used the solution for seven or eight years or maybe even longer at this point.
What do I think about the stability of the solution?
We have found the solution stable. The performance is good. There are no bugs or glitches. It doesn't crash or freeze.
What do I think about the scalability of the solution?
The product can scale as needed. It's not a problem.
We have around 1,000 people in our organization using the solution.
I'm not sure if there are plans to increase usage.
How are customer service and support?
You pay for what you get with technical support. I've used it in the past, however, in a different position.
How was the initial setup?
I never set up the solution directly. I only use it. Someone else handled the implementation.
What's my experience with pricing, setup cost, and licensing?
I am unsure of the exact costs. I'm just a user. I don't handle any licensing aspects.
What other advice do I have?
In terms of capability, I'd rate the product nine out of ten. In terms of usability, I'd rate it about seven. In general, I would rate the product eight out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Solutions Architect at a consumer goods company with 5,001-10,000 employees
Great email solutions and automation with useful control over customer data
Pros and Cons
- "The Journey and CloudPages and automation are all great."
- "The pricing is a bit high."
What is our primary use case?
We are using Salesforce Marketing Cloud in our beverage company. This company is in Costa Rica. We're using it to get all the information we need from potential prospects. It is not being used for B2B business. It's more being used for B2C, where we collect a lot of information with CloudPages about all the brands we have.
We have an average of 50 brands here in the company. We used to work with partners on the marketing side, however, we never got all the data we wanted and we didn't have the centralized data from our end-users.
The aim of this project, from the beginning, was to get all the information and have it as our own, to be collected on our systems and our databases. We're using it for marketing in that way. We're still working with partners, however, now the partners needs to use our solution, instead of using any solution they have.
What is most valuable?
The solution has a lot of great aspects. We have the Social Studio. We have, DMP and Audience Studio. We're using the email solution as well. The Journey and CloudPages and automation are all great. We use all of them for the most part.
What needs improvement?
The pricing is a bit high. In our country our company is one of the biggest, however, the price is really high even for us sometimes.
We are looking for CDP solutions. Salesforce was offering that to be ready and this year, however, it seems it's not ready yet. It could be in January. On the other hand, SAP has the solution already implemented, which makes them a more appealing solution for us right now. The business is pushing us to move to another solution due to the fact that they need the CDP solution ASAP.
For how long have I used the solution?
I've been using the solution for three years at this point.
Which other solutions did I evaluate?
We were comparing also this solution with the SAP Marketing Cloud.
What other advice do I have?
We are customers and end-users. We don't have a business relationship with Salesforce.
We have the complete suite for marketing on Salesforce here. It is an enterprise-level product.
I'd rate the solution at a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.

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