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Rahul Gandhi - PeerSpot reviewer
Head, Customer Success - India, LogMeIn at LogMeIn
Real User
Aug 15, 2022
Tracking opportunities is easy and there are a lot of supporting tools
Pros and Cons
  • "You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
  • "What is most valuable is that you can schedule reports, there are a lot of supporting tools, and you have access to all that information."
  • "The processing speed, the way information displays, and scrolling options can be improved."
  • "Improvements can be made in the processing speed, how information displays, and options for scrolling."

What is our primary use case?

With this solution, you can build up an opportunity, track it, look at missed opportunities, and output data to work on outside the cloud. 

How has it helped my organization?

The solution helps to pull information together for everyone to use.

What is most valuable?

What is most valuable is that you can schedule reports, there are a lot of supporting tools, and you have access to all that information.

What needs improvement?

Improvements can be made in the processing speed, how information displays, and options for scrolling.

Buyer's Guide
Salesforce Marketing Cloud
April 2026
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: April 2026.
892,776 professionals have used our research since 2012.

For how long have I used the solution?

We have been using the solution for five to six years. 

What do I think about the stability of the solution?

It is a stable product. 

What do I think about the scalability of the solution?

It is absolutely scalable. We have about 2,000 users and plan to increase that number with the growth of our company. 

How are customer service and support?

I have contacted tech support and rate my experience an eight or nine. 

Which solution did I use previously and why did I switch?

When I got to the company I believe they used a different solution, but I don't recall its name. 

How was the initial setup?

We installed the product on the cloud. 

What other advice do I have?

I rate this product a nine out of ten. 

Which deployment model are you using for this solution?

Private Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
reviewer1853085 - PeerSpot reviewer
Account Manager at a tech vendor with 1,001-5,000 employees
Real User
May 11, 2022
Good performance, expands well, and doesn't crash
Pros and Cons
  • "We have found the solution to be scalable."
  • "We have found the solution stable, the performance is good, there are no bugs or glitches, and it doesn't crash or freeze."
  • "The product could use a little bit of BI in the sense of rule-based building."
  • "The query building's a bit weak if you want to build something new. It's a bit complicated."

What is our primary use case?

We primarily use the solution for holding our contacts and opportunities as well as general reporting. 

What is most valuable?

The performance and stability have been good overall.

We have found the solution to be scalable. 

What needs improvement?

The query building's a bit weak if you want to build something new. It's a bit complicated. We need it to be easier to build a query dashboard in Salesforce. 

The product could use a little bit of BI in the sense of rule-based building.

For how long have I used the solution?

I've used the solution for seven or eight years or maybe even longer at this point. 

What do I think about the stability of the solution?

We have found the solution stable. The performance is good. There are no bugs or glitches. It doesn't crash or freeze. 

What do I think about the scalability of the solution?

The product can scale as needed. It's not a problem.

We have around 1,000 people in our organization using the solution. 

I'm not sure if there are plans to increase usage.

How are customer service and support?

You pay for what you get with technical support. I've used it in the past, however, in a different position.

How was the initial setup?

I never set up the solution directly. I only use it. Someone else handled the implementation. 

What's my experience with pricing, setup cost, and licensing?

I am unsure of the exact costs. I'm just a user. I don't handle any licensing aspects. 

What other advice do I have?

In terms of capability, I'd rate the product nine out of ten. In terms of usability, I'd rate it about seven. In general, I would rate the product eight out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Salesforce Marketing Cloud
April 2026
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: April 2026.
892,776 professionals have used our research since 2012.
Leonardo Lecaros - PeerSpot reviewer
South Europe Enterprise Sales Executive at Dataiku
Real User
May 7, 2022
Good performance, great support, and scales everywhere
Pros and Cons
  • "It is a great solution. I like its stability, scalability, and performance."
  • "It is a great solution; I like its stability, scalability, and performance."
  • "They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
  • "They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up."

What is our primary use case?

We are using it for doing the quotes, reports, and sales. We are using its latest version. 

What is most valuable?

It is a great solution. I like its stability, scalability, and performance.

What needs improvement?

They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies.

For how long have I used the solution?

It has been 20 years. I have been using it since it came out.

What do I think about the stability of the solution?

It is stable.

What do I think about the scalability of the solution?

It scales everywhere. It is perfect. In our company, everyone is working with this solution. We have around 1,000 users, and I assume we have 10 to 20 people for deployment and maintenance.

How are customer service and support?

Their support was great. They were very responsive.

How was the initial setup?

I didn't set it up, but it seems to depend on the teams. It's quite simple, but it becomes more complex depending on the scalability of your operation. It's always an ongoing task because you're always improving the process.

What other advice do I have?

Salesforce is the best and more established CRM. I wouldn't use other ones.

I would rate it a nine out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
reviewer1850535 - PeerSpot reviewer
Account Manager at a computer software company with 501-1,000 employees
Real User
May 6, 2022
Gets quotes out quickly but forecasting needs improvement
Pros and Cons
  • "The most valuable feature is the ability to get quotes out in a timely manner."
  • "The most valuable feature is the ability to get quotes out in a timely manner."
  • "Marketing Cloud's forecasting could be improved."
  • "Marketing Cloud's forecasting could be improved."

What is our primary use case?

I mostly use Marketing Cloud to create sales opportunities, keep track of my pipeline, and create quotes.

What is most valuable?

The most valuable feature is the ability to get quotes out in a timely manner.

What needs improvement?

Marketing Cloud's forecasting could be improved. I also think it's overrated when it comes to its CRM - I've seen other platforms do it just as well, if not better.

For how long have I used the solution?

I've been using this solution for nine months.

What do I think about the stability of the solution?

Salesforce is stable, especially in comparison to Oracle Sales Cloud, which tends to crap out and require refreshing, especially when creating quotes.

What do I think about the scalability of the solution?

I find that Marketing Cloud is scalable.

Which solution did I use previously and why did I switch?

I've also used Oracle Sales Cloud, which I find is better for creating opportunities and keeping track of your pipeline. With Salesforce, you need to create specific custom reports to see all your opportunities in one spot, whereas it's a little more intuitive with Fusion to click a few buttons and see everything. Salesforce has almost too many options. However, creating a quote is much easier with Salesforce than with Oracle Sales Cloud.

How was the initial setup?

There's a learning curve to Marketing Cloud - it requires a ramp-up time of about a month playing around with the CRMs in order to be fairly proficient.

What other advice do I have?

I would give Marketing Cloud a score of seven out of ten.

Which deployment model are you using for this solution?

Private Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Soumyajyoti BHadra - PeerSpot reviewer
Salesforce Technical Lead at Tata Consultancy
Real User
May 1, 2022
Powerful CRM that is constantly evolving with a frequent cycle
Pros and Cons
  • "Salesforce is constantly evolving and have a good release cycle."
  • "The Salesforce ecosystem is more powerful than Siebel.Salesforce is fully integrated."
  • "Clarity around new features could be improved when they are released."
  • "Clarity around new features could be improved when they are released."

What is most valuable?

Salesforce is constantly evolving and have a good release cycle.

What needs improvement?

Clarity around new features could be improved when they are released. They send out emails but a lot of important information and explanations are missed by email. Training or videos to guide us using new features would be great.

What do I think about the stability of the solution?

This is a stable solution. 

What do I think about the scalability of the solution?

This is a scalable solution.

How are customer service and support?

The support we have received is good. This does depend on the level of support you sign up for. 

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

I have previously used Sabiel but I would recommend Salesforce due to its performance. There are guard rails for implementation to guide you. The performance is guaranteed because your development has to be within those specific parameters. The Salesforce ecosystem is more powerful than Siebel.

Salesforce is fully integrated. When using Oracle products, I had to use multiple tools to make things work which takes up a lot of time. The APIs are also more difficult to use with Siebel compared to Salesforce.

How was the initial setup?

Salesforce comes with an out of the box org so there is very little setup needed. You can just log in and start working.

What other advice do I have?

If you have a complex product structure and require a lot of customization for a stable backend system, I would suggest using Siebel. Siebel performs very well for that use case. For every other requirement, I would suggest for Salesforce.

I would rate this solution a nine out of ten. 

Disclosure: My company has a business relationship with this vendor other than being a customer. partner
PeerSpot user
Misba Ishfaq - PeerSpot reviewer
Client Relationship Manager at Capgemini
Real User
Apr 13, 2022
The ability to create dashboards provides a wider picture of what is going on
Pros and Cons
  • "The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
  • "The most valuable features of Salesforce are the automation and the ability to create dashboards that provide a wider picture of what is going on."
  • "Salesforce could benefit by implementing further integration with more platforms."
  • "Salesforce could benefit by implementing further integration with more platforms."

What is our primary use case?

For me, the primary use case of Salesforce Marketing Cloud is for sales marketing. We have over 1,000 users of the solution in our organization.

What is most valuable?

The most valuable features of Salesforce are the automation and the ability to create dashboards that provide a wider picture of what is going on.

What needs improvement?

Salesforce could benefit by implementing further integration with more platforms.

For how long have I used the solution?

I have been using Salesforce for 2 years.

Which solution did I use previously and why did I switch?

Prior to Salesforce, there was no other CRM tool. We were using Excel.

How was the initial setup?

The initial setup of this solution is straightforward.

What other advice do I have?

I would recommend other companies should use this solution.

Salesforce is an 8 out of 10 overall.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Kees Koenen - PeerSpot reviewer
Solution Professional at Red Hat
Real User
Apr 10, 2022
Useful AI integration, user-friendly interface, and performs well
Pros and Cons
  • "The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."
  • "The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need, it's the most friendly interface system for CRM I've worked with, and it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."
  • "Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."
  • "Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data."

What is our primary use case?

The general use case of Salesforce Marketing Cloud is to manage marketing relationships with customers.

What is most valuable?

The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application.

What needs improvement?

Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts.  I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future.

For how long have I used the solution?

I have been using Salesforce Marketing Cloud for approximately two years.

What do I think about the stability of the solution?

Salesforce Marketing Cloud has been a stable solution.

What do I think about the scalability of the solution?

Salesforce Marketing Cloud is scalable because they have a lot of large customers. I'm not on that side of the technology to know exactly.

How are customer service and support?

I have not contacted the support of Salesforce Marketing Cloud.

What's my experience with pricing, setup cost, and licensing?

My company pays to use this solution.

What other advice do I have?

I would recommend Salesforce Marketing Cloud to others.

I rate Salesforce Marketing Cloud a nine out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
SriniDhanaraj - PeerSpot reviewer
Head of Data at Gauri Ltd
Real User
Apr 4, 2022
Reliable, effective for small to medium business, and beneficial lead to opportunities
Pros and Cons
  • "The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."
  • "The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good."
  • "When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
  • "When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be."

What is our primary use case?

We use Salesforce Field Service for engineer visits. For example, to keep track of when they visit and when they went to service.  All this can be done through the Salesforce field service. In adition, we mainly use it in the marketing space, we did two project(s).  

What is most valuable?

The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple.

What needs improvement?

When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved.

React Native is a newmobile app based framework, where you can build one framework which will work with Android, iPhone, tablets, and all browsers. What you see is what you get on all the different platforms. I get this in Salesforce as well, but the UX is not beautiful. This is not required for business, but when you spend some money, the UI should look very beautiful.

For how long have I used the solution?

I have been using  Salesforce Marketing Cloud and Field Service for approximately 4 Years

What do I think about the stability of the solution?

Salesforce Marketing Cloud is a stable solution.

What do I think about the scalability of the solution?

The scalability of Salesforce Marketing Cloud is good.

We have two clients using this solution and one of them has over 100 field engineers are using it.

How are customer service and support?

We provide support for Salesforce, Marketing, Sales, CPQ, Service/Field service and Tableu Reporting .

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

I have used SAP CRM previously and Salesforce Marketing Cloud is more flexible.

How was the initial setup?

The initial setup or implementation is straightforward. You can be in operation within three to four weeks subject to the scope and size of the Organaisation.

What about the implementation team?

We have approximately seven people for the maintenance and support of Salesforce Marketing Cloud and another 5 to 7 consultants for Field service space.

What's my experience with pricing, setup cost, and licensing?

The solution is paid for monthly.

What other advice do I have?

I would recommend this solution for small to medium companies. If they are large enterprises I would choose SAP CRM.

I rate Salesforce Marketing Cloud an eight out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Salesforce Silver Partner
PeerSpot user
Buyer's Guide
Download our free Salesforce Marketing Cloud Report and get advice and tips from experienced pros sharing their opinions.
Updated: April 2026
Buyer's Guide
Download our free Salesforce Marketing Cloud Report and get advice and tips from experienced pros sharing their opinions.