I use Salesforce Marketing Cloud for prospecting, chasing new business, and looking for new business. I also use it to keep track of conversations I have with customers. I also use the solution for following up with customers.
Enterprise Mobility & Security Specialist at a tech services company with 51-200 employees
Scalable, stable, and lets you add leads and set up meetings, but it needs a data exporting feature
Pros and Cons
- "I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
- "The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."
What is our primary use case?
What is most valuable?
I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings.
What needs improvement?
The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. That may be possible, but the company I work for doesn't allow it because of fear of the data getting exfiltrated or taken by salespeople who leave the company. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want.
For how long have I used the solution?
I've been using Salesforce Marketing Cloud for about one year.
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Salesforce Marketing Cloud
October 2024
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What do I think about the stability of the solution?
Salesforce Marketing Cloud is a stable solution.
What do I think about the scalability of the solution?
Salesforce Marketing Cloud is a cloud-based solution, so it's very scalable. Currently, my company has ten users, and if it wanted to increase that number to one hundred, it wouldn't be a problem in Salesforce Marketing Cloud.
How are customer service and support?
I've never used Salesforce Marketing Cloud technical support.
Which solution did I use previously and why did I switch?
Apart from using Salesforce Marketing Cloud, I used Microsoft Dynamics CRM, and to be honest, I prefer that over Salesforce Marketing Cloud. However, my company uses Salesforce Marketing Cloud.
How was the initial setup?
The initial setup for Salesforce Marketing Cloud is okay, but I didn't deploy it because it was already there when I joined the company.
What was our ROI?
I'm sure Salesforce Marketing Cloud does give a return, but I don't know how much. Running the business without ROI from Salesforce Marketing Cloud or any other solution would be very difficult.
What's my experience with pricing, setup cost, and licensing?
I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price.
What other advice do I have?
I'm using the latest version of Salesforce Marketing Cloud.
There's a plan to increase the number of Salesforce Marketing Cloud users, but only a little bit, such as one or two more users, but it's not going to be a one hundred percent increase. It'll be a slight increase.
I would recommend Salesforce Marketing Cloud to others because it's okay as a solution. However, I started with Microsoft Dynamics CRM and knew that system better, so I like it more, but Salesforce Marketing Cloud is okay.
I'm giving Salesforce Marketing Cloud a seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Senior Sales Executive at MetricStream
Reasonably priced, and easy to install, but it should include artificial intelligence
Pros and Cons
- "It is easy to use."
- "It should contain artificial intelligence, in my opinion."
What is our primary use case?
I use Salesforce Marketing Cloud to track the opportunity list of new businesses.
What is most valuable?
It is easy to use.
What needs improvement?
It should contain artificial intelligence, in my opinion.
For how long have I used the solution?
In the last 15 years, I have been using Salesforce Marketing Cloud for four years.
I am not using it at the moment, but I have worked with it in the last 12 months.
I was working with the latest version.
What do I think about the stability of the solution?
Salesforce Marketing Cloud is a stable solution.
What do I think about the scalability of the solution?
Salesforce Marketing Cloud is scalable, it's in the cloud.
We have 100 users in our organization.
How are customer service and support?
I have never contacted technical support. I have never required help.
We have an IT team of two people, that supports this solution.
How was the initial setup?
The initial setup was easy.
What's my experience with pricing, setup cost, and licensing?
It's normal pricing. The pricing is fine.
What other advice do I have?
I would recommend this solution to anyone who is interested in using it.
I would rate Salesforce Marketing Cloud a seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Google
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Buyer's Guide
Salesforce Marketing Cloud
October 2024
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: October 2024.
814,649 professionals have used our research since 2012.
Product Specialist at a tech services company with 1,001-5,000 employees
Good technical support, extremely good scalability and very stable
Pros and Cons
- "The solution is very, very scalable."
- "The solution can be difficult to set up for non-technical individuals."
What is our primary use case?
Basically, in the present company where I'm working right now, I'm into the firewall purely on a security end. There are two kinds of deployment, whether it can be on-premises or on-cloud. We don't need any additional features or additional things to the firewall itself. If the customer is demanding "Okay, we want a specific cloud", they can have that flexibility. They specifically can name features and everything.
How has it helped my organization?
The solution helps to boost the basic revenue generation of a company.
What is most valuable?
The most interesting part is knowing your customer. If we go for any person who is just a random person we don't know anything at the start. However, we get to know something more about their infrastructure, their architecture, their flow, et cetera, over time. Accordingly, we can do some research and increase our productivity in our field and also in our company.
The solution is very, very scalable.
The solution is stable.
Technical support has always been helpful.
What needs improvement?
The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase the security protocols and increase the policies which have been assigned or have been deployed from years back.
The solution can be difficult to set up for non-technical individuals.
For how long have I used the solution?
I've been in marketing for over five years, and in that time, have adopted Salesforce.
What do I think about the stability of the solution?
The solution is quite stable. There are no bugs or glitches. It doesn't crash or freeze. It's reliable. It helps if there's a technical person on hand to handle the deal flow when pitching to customers to showcase proper handling.
What do I think about the scalability of the solution?
The solution is completely scalable. The sky really is the limit. If a company needs to expand it, it can do so as much as it wants.
How are customer service and technical support?
We've dealt with technical support in the past. It's been pretty good overall. They seem to be helpful and responsive. We're satisfied with their level of support.
How was the initial setup?
The initial setup can vary in complexity.
If a customer is from a non-technical department or a non-technical field, then we struggle a bit in explaining what needs to be done. However, if a particular person is knowledgeable about the technology or the upcoming trends, it will be a fairly easy process.
What's my experience with pricing, setup cost, and licensing?
The pricing is reasonable. However, it depends on the particular customer. It depends on what their needs are and how much of the product they will use, et cetera.
The pricing can also vary depending on the deployment model.
What other advice do I have?
I'm in distribution. I'm a developer.
We work with different deployment models, depending on what the client needs.
I'd rate the solution at a nine out of ten.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer: Distributor
Sr. IT Analyst at NCR Corporation
Great user interface, easy installation, with thousands of users
Pros and Cons
- "I like the user interface it has a nice look and feel."
- "Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
What is our primary use case?
We are using Salesforce Marketing Cloud for management opportunities. Our sales teams use it. They create opportunities and they send those opportunities to other teams.
What is most valuable?
I like the user interface it has a nice look and feel.
What needs improvement?
I would like to see a team-building feature added.
For how long have I used the solution?
I have been using Salesforce Marketing Cloud for three years now.
What do I think about the scalability of the solution?
Salesforce Marketing Cloud is scalable and we now have thousands of users.
How are customer service and support?
Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial set-up is straightforward.
What about the implementation team?
We deploy in-house for our installation needs and a vendor team is not required.
What other advice do I have?
If someone wants to sell their product in a very good manner, they can use Salesforce Marketing Cloud. I would rate Salesforce Marketing Cloud an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Director at Imaginedone
A great tool for using multiple end points to build a communication journey, but needs an upgraded script language
Pros and Cons
- "If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."
- "Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
What is our primary use case?
We use this solution to build one-on-one journeys for clients.
What is most valuable?
You can use many of the tools that they offer, not only email, to build a communication journey for your client and use many different end points to talk to the client. If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good.
What needs improvement?
Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop.
For how long have I used the solution?
I have been using this product for about five years.
What do I think about the scalability of the solution?
We use this solution to send communication to 10 million users. After the initial setup, two persons can create a journey, with one person from marketing and one person to automate the journey.
How was the initial setup?
The setup is not simple. It's not entirely complex, but it's more complex than simple. If you had to rate it from zero to ten, where zero is easy and ten is complex, I think it would be a seven.
If you count the time needed to warn an IP address about sending the emails, you need at least one month to deploy it. If you don't consider the IP warning, you'll probably be able to complete the initial set up for Marketing Cloud in seven days.
What's my experience with pricing, setup cost, and licensing?
Marketing Cloud is not the cheapest platform. It's probably one of the more highly-priced platforms on the market, but it's the best platform for deals. It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool.
What other advice do I have?
The roadmap and vision for the product is very good, and I think the team at Marketing Cloud is very up-to-date with their clients' needs.
I would rate this solution as a seven out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Senior Channel Sales Executive at a computer software company with 501-1,000 employees
Good real-time reporting, performs well, and is user-friendly
Pros and Cons
- "It has excellent lead and opportunity tracking."
- "The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
What is our primary use case?
Salesforce Marketing Cloud can also be linked to your website directly via API. Whatever happens on the website or if there are any automatic forms for customers to fill out, it automatically creates leads in the system, in Salesforce.
What is most valuable?
It has excellent lead and opportunity tracking.
What needs improvement?
The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for.
For how long have I used the solution?
I have been working with Salesforce Marketing Cloud for three years.
As a cloud-based solution, you are always using the most recent version.
What do I think about the stability of the solution?
Salesforce Marketing Cloud is a stable solution.
What do I think about the scalability of the solution?
Salesforce Marketing Cloud is scalable.
The clients for whom I work, have a few hundred users.
How are customer service and support?
Personally, I have not had any issues, and have not contacted technical support.
Which solution did I use previously and why did I switch?
Previously, I worked with SugarCRM. Approximately eight years ago. In my opinion, it was much less scalable. But it was also fine, and perhaps more intuitive. There weren't a lot of things. In my opinion, Salesforce is on a different level. However, because it has been eight years, SugarCRM may have moved on.
How was the initial setup?
I'm not familiar with the installation procedure. I am an end-user. I log myself in and that's it.
What's my experience with pricing, setup cost, and licensing?
Licensing fees are paid on a yearly basis.
What other advice do I have?
Salesforce is an excellent choice. I connect to my clients' Salesforce, I have access as well, with limited access because you can scale. I'm not sure if a small business requires it, or how difficult would it be to install in a really small, company, but, I would recommend it to others who are interested and any other company.
I would rate Salesforce Marketing Cloud a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Account Manager at a computer software company with 501-1,000 employees
Gets quotes out quickly but forecasting needs improvement
Pros and Cons
- "The most valuable feature is the ability to get quotes out in a timely manner."
- "Marketing Cloud's forecasting could be improved."
What is our primary use case?
I mostly use Marketing Cloud to create sales opportunities, keep track of my pipeline, and create quotes.
What is most valuable?
The most valuable feature is the ability to get quotes out in a timely manner.
What needs improvement?
Marketing Cloud's forecasting could be improved. I also think it's overrated when it comes to its CRM - I've seen other platforms do it just as well, if not better.
For how long have I used the solution?
I've been using this solution for nine months.
What do I think about the stability of the solution?
Salesforce is stable, especially in comparison to Oracle Sales Cloud, which tends to crap out and require refreshing, especially when creating quotes.
What do I think about the scalability of the solution?
I find that Marketing Cloud is scalable.
Which solution did I use previously and why did I switch?
I've also used Oracle Sales Cloud, which I find is better for creating opportunities and keeping track of your pipeline. With Salesforce, you need to create specific custom reports to see all your opportunities in one spot, whereas it's a little more intuitive with Fusion to click a few buttons and see everything. Salesforce has almost too many options. However, creating a quote is much easier with Salesforce than with Oracle Sales Cloud.
How was the initial setup?
There's a learning curve to Marketing Cloud - it requires a ramp-up time of about a month playing around with the CRMs in order to be fairly proficient.
What other advice do I have?
I would give Marketing Cloud a score of seven out of ten.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Chief Technical Lead at Human Code
Powerful solution used by our organization to execute on marketing campaigns and engage our customers
Pros and Cons
- "We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
- "There could be easier tools to configure the product and to create landing pages to better handle large data sets."
What is our primary use case?
We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers.
What needs improvement?
There could be easier tools to configure the product and to create landing pages to better handle large data sets. In order to solve scaling issues, Salesforce needs to improve the database. The database does not meet the requirements for big customers in particular.
What do I think about the stability of the solution?
This is a stable solution.
What do I think about the scalability of the solution?
We have experienced some issues in scaling this solution.
How are customer service and support?
The technical support for this solution could be improved.
How was the initial setup?
The initial setup is complex and requires consulting fees in order to get it properly set up.
What other advice do I have?
I would rate this solution a seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer: Implementer
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Updated: October 2024
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