Salesforce Marketing Cloud Reviews

We are using Salesforce Marketing Cloud for management opportunities. Our sales teams use it. They create opportunities and they send those opportunities to other teams.

I like the user interface it has a nice look and feel.

I would like to see a team-building feature added.

I have been using Salesforce Marketing Cloud for three years now.

Salesforce Marketing Cloud is scalable and we now have thousands of users.

Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly.

Positive

The initial set-up is straightforward.

We deploy in-house for our installation needs and a vendor team is not required.

If someone wants to sell their product in a very good manner, they can use Salesforce Marketing Cloud. I would rate Salesforce Marketing Cloud an eight out of ten.

We use this solution for sending personalized emails to prospects and clients for reminder consultations or meetings. Use 'Journey Builder' to have clients/prospects first name, last name, financial advisor's signature at the bottom, and dynamic sender for personalized emails that are sent ad hoc, weekly, and monthly.

This solution has improved organization brand awareness with prospects and clients. It can track open and click-through rates, among other Key Performance Indicators (KPIs). While only Premier Support customers (like our firm) have access to Accelerators, these subject matter-taught webinars give detailed implementation instructions.

The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects.

Setting up the 'short code' with cell phone carriers to send short messages to contacts and prospects has proved valuable.

We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with. Then take action to suppress those who receive too many or send more to those receiving too few. Also, we would like a 'sandbox' for Marketing Cloud because only PROD exists today.

Market Volt was elementary compared to Marketing Cloud.

Know that six months on ingesting data is a minimum requirement. You cannot port six months of data, it must be ingested.

Salesforce offered Pardot but the 'road map' showed the long-term internal investment would be on Marketing Cloud.

We are only touching the surface of segmentation in the Marketing Cloud, primarily for sales and marketing teams.

I use Salesforce Marketing Cloud to track the opportunity list of new businesses.

It is easy to use.

It should contain artificial intelligence, in my opinion.

In the last 15 years, I have been using Salesforce Marketing Cloud for four years.

I am not using it at the moment, but I have worked with it in the last 12 months.

I was working with the latest version.

Salesforce Marketing Cloud is a stable solution.

Salesforce Marketing Cloud is scalable, it's in the cloud.

We have 100 users in our organization.

I have never contacted technical support. I have never required help. 

We have an IT team of two people, that supports this solution.

The initial setup was easy.

It's normal pricing. The pricing is fine.

I would recommend this solution to anyone who is interested in using it.

I would rate Salesforce Marketing Cloud a seven out of ten.

We are using it for doing the quotes, reports, and sales. We are using its latest version. 

It is a great solution. I like its stability, scalability, and performance.

They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies.

It has been 20 years. I have been using it since it came out.

It is stable.

It scales everywhere. It is perfect. In our company, everyone is working with this solution. We have around 1,000 users, and I assume we have 10 to 20 people for deployment and maintenance.

Their support was great. They were very responsive.

I didn't set it up, but it seems to depend on the teams. It's quite simple, but it becomes more complex depending on the scalability of your operation. It's always an ongoing task because you're always improving the process.

Salesforce is the best and more established CRM. I wouldn't use other ones.

I would rate it a nine out of ten.

We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers.

There could be easier tools to configure the product and to create landing pages to better handle large data sets. In order to solve scaling issues, Salesforce needs to improve the database. The database does not meet the requirements for big customers in particular.

This is a stable solution. 

We have experienced some issues in scaling this solution. 

The technical support for this solution could be improved. 

The initial setup is complex and requires consulting fees in order to get it properly set up.

I would rate this solution a seven out of ten. 

We use this solution to build one-on-one journeys for clients. 

You can use many of the tools that they offer, not only email, to build a communication journey for your client and use many different end points to talk to the client. If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good.

Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop.

I have been using this product for about five years.

We use this solution to send communication to 10 million users. After the initial setup, two persons can create a journey, with one person from marketing and one person to automate the journey. 

The setup is not simple. It's not entirely complex, but it's more complex than simple. If you had to rate it from zero to ten, where zero is easy and ten is complex, I think it would be a seven.

If you count the time needed to warn an IP address about sending the emails, you need at least one month to deploy it. If you don't consider the IP warning, you'll probably be able to complete the initial set up for Marketing Cloud in seven days.

Marketing Cloud is not the cheapest platform. It's probably one of the more highly-priced platforms on the market, but it's the best platform for deals. It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool.

The roadmap and vision for the product is very good, and I think the team at Marketing Cloud is very up-to-date with their clients' needs.

I would rate this solution as a seven out of ten.

We are using Salesforce Marketing Cloud for the CRM functionality. We have the accounts for each of our customers, the contact points, the opportunities, and the lists of assets, and entitlements they have. We can have a comprehensive view of all the customer history inside our company, such as contract dates. If they need to renew or replace anything, it's easier to keep in touch with the customer, because we have the information in a single place.

Salesforce Marketing Cloud has helped the organization by having centralized management capabilities. We have all the information from a single point of view. It is useful for me, for example, if I am to be looking at a customer account with my boss, which is in a different location from me, we can see the same account. He has access to the same piece of information I have. He has more access and can bring me more details. The solution is good for collaborative work, things can get done faster.

The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build.

Salesforce Marketing Cloud could improve by having the ability to detect duplicate accounts. Sometimes you search for a customer and you have five or six different records for the same customer. You look inside, all the records have the same data, and Salesforce Marketing Cloud says it could not find any duplicate accounts for it. It would be nice to have more intelligence for the detection of duplicates.

In a future release, adding end-user personalization would be a benefit.

I have been using Salesforce Marketing Cloud for approximately four years.

Salesforce Marketing Cloud is a stable solution.

The scalability of Salesforce Marketing Cloud is good.

We have approximately 600 to 700 users using this solution from the sales and marketing team.

I have not used the support from Salesforce Marketing Cloud, but I heard it was good.

The implementation of Salesforce Marketing Cloud was done by the vendor.

The maintenance is done by the vendor.

There are many different pieces of Salesforce, I would advise others to run a deep analysis and a proof of concept to evaluate everything before purchasing because it's a huge solution. It has very different modules and features. It may be too big for what they need. It's important to evaluate and do a proof of concept.

I rate Salesforce Marketing Cloud a nine out of ten.

We primarily use the solution for holding our contacts and opportunities as well as general reporting. 

The performance and stability have been good overall.

We have found the solution to be scalable. 

The query building's a bit weak if you want to build something new. It's a bit complicated. We need it to be easier to build a query dashboard in Salesforce. 

The product could use a little bit of BI in the sense of rule-based building.

I've used the solution for seven or eight years or maybe even longer at this point. 

We have found the solution stable. The performance is good. There are no bugs or glitches. It doesn't crash or freeze. 

The product can scale as needed. It's not a problem.

We have around 1,000 people in our organization using the solution. 

I'm not sure if there are plans to increase usage.

You pay for what you get with technical support. I've used it in the past, however, in a different position.

I never set up the solution directly. I only use it. Someone else handled the implementation. 

I am unsure of the exact costs. I'm just a user. I don't handle any licensing aspects. 

In terms of capability, I'd rate the product nine out of ten. In terms of usability, I'd rate it about seven. In general, I would rate the product eight out of ten.