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Salesforce Marketing Cloud vs Sprout Social comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 8, 2024
 

Categories and Ranking

Salesforce Marketing Cloud
Ranking in Social CRM
1st
Ranking in Social Media Management Solutions
1st
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
53
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st)
Sprout Social
Ranking in Social CRM
5th
Ranking in Social Media Management Solutions
5th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Social Media Analytics Software (4th)
 

Mindshare comparison

As of November 2024, in the Social CRM category, the mindshare of Salesforce Marketing Cloud is 11.0%, up from 10.8% compared to the previous year. The mindshare of Sprout Social is 11.6%, down from 15.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM
 

Featured Reviews

SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.
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Top Industries

By visitors reading reviews
Educational Organization
55%
Computer Software Company
8%
Financial Services Firm
5%
Manufacturing Company
4%
Financial Services Firm
14%
Computer Software Company
12%
Manufacturing Company
9%
Educational Organization
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
The solution's pricing is very high and should be more flexible for smaller companies.
What needs improvement with Salesforce Marketing Cloud?
Salesforce Marketing Cloud should provide some debugging facilities for every user. Apart from Data Views, nothing is available for debugging purposes. I cannot check for any errors or status behin...
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Also Known As

ExactTarget
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Overview

 

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Hyatt, Stanford University, Coldwell Banker, Razorfish, UPS, Box, Zipcar, PepsiCo, YogurtLand, Dove, TechSmith
Find out what your peers are saying about Salesforce, Sprinklr, Qualtrics and others in Social CRM. Updated: October 2024.
816,406 professionals have used our research since 2012.