Salesforce Marketing Cloud vs Sprout Social comparison

Salesforce Marketing Cloud

Read 17 Sprout Social reviews

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Executive SummaryUpdated on Feb 8, 2026

Sprout Social and Salesforce Marketing Cloud compete in social media management and digital marketing sectors. Data indicates Salesforce Marketing Cloud holds an edge due to its robust feature set, preferred by users seeking comprehensive marketing capabilities.

Features: Sprout Social focuses on social media management tools, analytics, and engagement tracking, offering an intuitive approach to enhancing brand presence. Salesforce Marketing Cloud features marketing automation tools including email marketing, journey builder, and advanced targeting options, presenting a versatile solution for detailed campaigns.

Ease of Deployment and Customer Service: Sprout Social offers quick deployment and accessible support, ideal for businesses aiming for fast implementation. Salesforce Marketing Cloud provides comprehensive support but involves a more complex deployment process due to its extensive features.

Pricing and ROI: Sprout Social offers a lower initial investment and faster ROI, appealing to budget-conscious businesses. Salesforce Marketing Cloud requires a higher setup cost but delivers substantial returns through its comprehensive feature set, benefiting companies focused on long-term growth.

To learn more, read our detailed Salesforce Marketing Cloud vs. Sprout Social Report (Updated: July 2026).

Salesforce Marketing Cloud vs. Sprout Social

July 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Social CRM

4th

Ranking in Social Media Management Solutions

3rd

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Marketing Automation (1st), Marketing Management (1st)

Sprout Social

Ranking in Social CRM

3rd

Ranking in Social Media Management Solutions

4th

Average Rating

8.2

Number of Reviews

Ranking in other categories

Social Media Analytics Software (1st), AI Customer Experience Personalization (10th), AI Content Creation (2nd)

Mindshare comparison

As of August 2026, in the Social CRM category, the mindshare of Salesforce Marketing Cloud is 6.1%, down from 12.0% compared to the previous year. The mindshare of Sprout Social is 8.3%, down from 9.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM Mindshare Distribution
Product	Mindshare (%)
Sprout Social	8.3%
Salesforce Marketing Cloud	6.1%
Other	85.6%

Social CRM

Featured Reviews

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

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Mirella Karpiesiuk

Social Engagement Manager at a healthcare company with 10,001+ employees

Centralized social channels have transformed daily engagement and reporting workflows

Regarding how Sprout Social can be improved, these are very minor areas. Sometimes we have this metric called action rate, which reflects how fast a message has been touched in Sprout Social, whether that is the message being tagged, responded to, or closed out. Apparently, we cannot get a 100% action rate because some responses come in that are auto-replied to, and that action rate misses that. I think this is one thing that can be improved: figuring out how to count those auto-responded messages. This is a niche area. Outside of that, I do not have much advice for improvements in Sprout Social; I truly think it is a hub of value and provides a lot for us. The user interface is great; it is super friendly. For someone who has never touched it before, I knew where everything was and maneuvered through it within a week of using it. The integrations are seamless with all of our social media accounts: Reddit, YouTube, Instagram, Facebook, and all of that. We can also export data and PDF files, which helps us with other projects. I see very minimal improvements needed on my end; I think it is a very valuable program that we use.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Its ability to integrate data and provide a comprehensive view of customer engagement sets it apart."

"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."

"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."

"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."

"It makes it easy for a business to use any module based on their preference."

"Email Studio is one of the core parts of Salesforce Marketing Cloud."

"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."

"The most valuable feature is the ability to get quotes out in a timely manner."

More Salesforce Marketing Cloud pros

"My main use case for Sprout Social is enterprise-level social media management and analytics, and I use it for all my social media operations, from publishing, customer care, and social listening through one channel."

"Sprout Social impacts my organization positively by allowing me to gauge the sentiment around different topics and helping me to stay on top of my social media growth and reporting."

"I have definitely seen a return on investment with Sprout Social, as it has led to time savings, improved efficiency, and financial returns since not everything had to be manually posted."

"Sprout Social has positively impacted my organization with enhanced engagements, enhanced reach for our social posts, and better ROI for our investment in our social channels."

"Sprout Social is the best; it is very good, actually, because I have used Intercom and Zendesk, but when I look at the different software I have used as a customer service agent, I would go for Sprout Social as it is more complete and easy to navigate."

"Sprout Social has positively impacted our organization by aligning with our team goals and being very efficient at scheduling, publishing, and pulling analytics."

"One of the biggest advantages of Sprout Social is its user-friendly dashboard and clear visual reports, which make it easy to interpret data and present insights to clients."

"We would not be able to do it without Sprout Social, and it is very easy to use; the user interface is very friendly and intuitive."

More Sprout Social pros

Cons

"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."

"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."

"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."

"This solution could be more user-friendly."

"If someone wants to implement a best-of-breed solution, I'm uncertain whether Salesforce Marketing Cloud will be able to work, fit, or integrate smoothly."

"In a future release, adding end-user personalization would be a benefit."

"Query Studio in Salesforce Marketing Cloud needs to be improved because not all queries are supported and we cannot debug the AM Script or SSJS code, which makes code debugging manual."

"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."

More Salesforce Marketing Cloud cons

"Sprout Social can be improved because the user experience of having hundreds of channels to navigate can be quite fiddly, especially when trying to bulk post."

"Sometimes, when it comes to user experience, it's really hard to tag businesses in the copy because the way they appear in the dropdown is really slow, and it doesn't always find them, even when I use the at symbol to tag them."

"As of now, I have been using Sprout Social for almost two years, but there are some glitches in the back-end; sometimes the posts are not integrated or do not come with the proper details, proper dates, or proper content."

"My advice to others considering Sprout Social is that I believe it is a good platform to use temporarily for some clients, but it does not scale well for growth."

"Currently, in the pilots that I have done, I have not found it to be very highly accurate, so there is a felt need to get improvements in those areas."

"Realistically, I find the pricing quite high."

"Sprout Social could be improved by being able to schedule out Stories, which is a current limitation."

"Maybe trying to figure out the reason why sometimes the engagement could be less when posted through Sprout Social rather than manually."

More Sprout Social cons

Pricing and Cost Advice

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"This is a low cost solution suited to larger organizations."

"The price is expensive."

"The solution is a bit expensive."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"The licensing cost for the solution is on a yearly basis."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

17%

Construction Company

Manufacturing Company

Comms Service Provider

Financial Services Firm

17%

University

10%

Comms Service Provider

10%

Manufacturing Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	15
Large Enterprise	34

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	18

Questions from the Community

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

What needs improvement with Salesforce Marketing Cloud?

Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...

What is your primary use case for Salesforce Marketing Cloud?

As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...

What is your experience regarding pricing and costs for Sprout Social?

We do not mind the setup cost because the organization provides whatever we are asking for, and we are just working on it. We do not know much about pricing and setup costs as we have a separate te...

What needs improvement with Sprout Social?

I think enhanced AI features as well as APIs to talk to CRM programs would certainly make Sprout Social more efficient. Regarding Sprout Social's AI capabilities, I currently think they manage it w...

What is your primary use case for Sprout Social?

My main use case for Sprout Social is management of the social media channels at Harman, where we manage it for eight plus brands across key platforms like Facebook, Instagram, LinkedIn, TikTok, an...

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Product Reports

Salesforce Marketing Cloud

August 2026

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Download Sprout Social product report

August 2026

Also Known As

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Overview

Salesforce Marketing Cloud offers robust tools for content management, customer engagement, and multi-channel campaigns, enhancing personalization and communication with insightful analytics.

Salesforce Marketing Cloud integrates CRM functions, supporting automation and scalability while providing real-time notifications. It enables effective marketing campaigns through features like Content Builder and Journey Builder. Its AI-powered tools streamline data management and enhance productivity, though improvements in interfaces, third-party integrations, and development environments are needed. Companies benefit from email marketing capabilities and leverage the platform for lead generation and sales management.

What are the key features of Salesforce Marketing Cloud?

Content Builder: Streamlines content management for effective campaigns.
Advertising Studio: Engages customers across multiple platforms.
Journey Builder: Manages multi-channel marketing campaigns with ease.
Automation and Integration: Supports CRM functions, enhancing personalization and analytics.

What benefits or ROI should be considered in evaluations?

Ease of Use: User-friendly interface improves marketing efficiency.
Scalability: Adapts to growing marketing needs of companies.
Real-Time Notifications: Keeps users informed for timely actions.
AI-Powered Tools: Enhances productivity and strategy optimization.

Industries implement Salesforce Marketing Cloud for diverse applications such as email marketing, campaign management, and customer engagement, leveraging CRM capabilities for enhanced sales strategies. Organizations use it for integrating advertising, direct communication, and automation, targeting improved customer interactions and increased outreach.

Salesforce

Sprout Social provides social media management solutions with strengths in scheduling, analytics, and audience insights, assisting businesses in refining strategies.

Known for its intuitive interface and unified platform, Sprout Social supports efficient management across networks like Instagram, Facebook, and Twitter. It facilitates campaign coordination, communication centralization, and derives insightful reports on audience interactions. The platform’s social listening aids in tracking mentions and engaging with followers. Despite acclaim for its features, challenges include high pricing and a learning curve due to feature complexity. Feedback calls for improved data customization, image support, and third-party integrations.

What are the key features of Sprout Social?

Post Scheduling: Efficiently plan and automate posts across multiple accounts.
Smart Inbox: Centralizes messages from all social networks for streamlined communication.
Advanced Analytics: Offers comprehensive insights into audience engagement and performance metrics.
Social Listening: Monitors brand mentions for improved interaction and responsiveness.
Content Planning: Supports structured scheduling and publication to maintain brand consistency.

What benefits or ROI should users look for?

Time-Saving: Features like bulk scheduling enhance productivity and efficiency.
Audience Engagement: Detailed analytics help improve strategies and increase interaction rates.
Campaign Coordination: Centralized communication simplifies cross-platform management.
Brand Consistency: Ensures uniform messaging and adherence to brand guidelines.

In healthcare, there is a need for more tailored tools and templates. The industry seeks enhancements in analytics, scheduling, and integration capabilities. Non-marketing teams require simplified access to analytics and smoother integration with a broad range of social networks, including TikTok.

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Hyatt, Stanford University, Coldwell Banker, Razorfish, UPS, Box, Zipcar, PepsiCo, YogurtLand, Dove, TechSmith