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it_user666717 - PeerSpot reviewer
Your Online Marketing Manager at a tech services company with 11-50 employees
Real User
We can set up marketing automation processes.
Pros and Cons
  • "The connection between Facebook lead forms and MailChimp integrations is the most valuable feature."
  • "Some apps are not available yet. For instance, a connection with Joomla! would be great. In general, all the most-used apps are available, but I bumped into Joomla! with a client."

What is most valuable?

The connection between Facebook lead forms and MailChimp integrations is the most valuable feature.

Furthermore, we started using the integration for Google spreadsheets. It is real handy!

For instance, using a lead campaign for our clients, we gather data, send it to MailChimp to use it in mail-automation campaigns, and also send it to a Google spreadsheet.  The sales team can then follow up on the leads.

Besides this, we send out an email to the people whom it concerns that there is a new lead that requires action on their part.

How has it helped my organization?

We can set up marketing automation processes for our clients in a much faster way. Our marketing personnel can do it. We don't need programmers to build complex code.

What needs improvement?

Some apps are not available yet. For instance, a connection with Joomla! would be great. In general, all the most-used apps are available, but I bumped into Joomla! with a client.  We would like to import new subscribers on the Joomla! website automatically into MailChimp. I requested this connection.

For how long have I used the solution?

I’ve used Zapier for about six months.

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Zapier
December 2024
Learn what your peers think about Zapier. Get advice and tips from experienced pros sharing their opinions. Updated: December 2024.
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What do I think about the stability of the solution?

We have not had stability issues.

What do I think about the scalability of the solution?

We have not had scalability issues.

How was the initial setup?

The initial setup was straightforward. We didn't need any assistance from Zapier.

What's my experience with pricing, setup cost, and licensing?

Think your Zaps through to make sure you don't use more Zaps than you need.

Which other solutions did I evaluate?

We did not evaluate any other options.

What other advice do I have?

Just start!

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
it_user676344 - PeerSpot reviewer
Quality Assurance Chapter Lead at a marketing services firm with 201-500 employees
Real User
Ability to connect almost any API to another API.

What is most valuable?

  • Ability to easily connect almost any API to another API. We can get synergy that wasn't available before.
  • Ability to use logical functions and multi-step algorithms for these connections, thus we can avoid triggering certain processes or workflows when we don't want to.
  • Customize the web-hook handler which allows us to easily connect our internal applications with all the third-party tools that we use for our business

How has it helped my organization?

Improved communication and efficiency through interconnection of instant messaging, email, CRM, ERP and ticket management systems is the main output of using Zapier at Glispa.

Glispa doubled its number of employees last year and this brought a challenge of scaled communication. It was easy to be on the same page when you work in one comparatively small team, but when you have two hundred people with different goals it is hard to be aligned and deliver the best for our clients. However, there are tools which can help teams to be on the same page such email, instant messaging services or CRM tools. The drawback of all these systems is that they are usually independent and updates in one of them will not be seen in another.

With Zapier we tried to connect them and it worked out really well. One of the basic examples can be automation that we use to onboard our customers and handover from sales to account management team. When a sales manager moves his or her deal to the "setup" stage in CRM system with Zapier we send notification to responsible account managers on Slack. If certain crucial information was omitted in a deal, another Zapier automation will send a pre-filled Google form to the sales manager with a request to fill the gaps. When it is done, the account manager gets a nice and shiny handover form and is able to act in a timely manner. Moreover, a respective account is automatically created for the new customer in our ERP system, thus saving the account manager's time.

What needs improvement?

What I miss the most is the ability to share my Zaps with my teammates. If/Then/Else branching for multistep Zaps is the closest next thing. So far, you only have the filtering function "If criteria are met then continue, else stop the workflow", but I do want to define what should be done if criteria are not met.

Also I want to know a little bit more about my Zaps. Now I can see the history of the executed Zaps and see its status (If it is on or off). But I would like to know when it was last updated, if it has any tags (such as "beta" or "do not touch") and also get a quick summary re its performance for the last 7d (number of times it was executed, how many times it was successful).

For how long have I used the solution?

We have used this solution for two years.  

Which solution did I use previously and why did I switch?

Yes, I personally used for my private automations. I also had some experience with IFTT, but the latter looks significantly weaker in terms of functionality and usability. I also know of an open source project called "Node Red". It looks promising and can give additional flexibility and reliability. However, it requires programming skills.

What about the implementation team?

We did it on our own. I guess vendor's assistance is unnecessary.

What's my experience with pricing, setup cost, and licensing?

We define value by comparing the amount of time that we could have spent developing integrations on our own with the price of Zapier's licence. In casual cases, we saves the time of one full-time developer. It makes total sense to use the paid version of the Zapier. But when it comes to automation of actions that happen more than 5000 times a day, it makes more sense to invest time and money into one's own solution.

What other advice do I have?

If you want to save money on developer efforts and get quick automation, Zapier is the tool. And if your Zap runs more than 1000 times a day, it shows you where development efforts are actually required.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Buyer's Guide
Zapier
December 2024
Learn what your peers think about Zapier. Get advice and tips from experienced pros sharing their opinions. Updated: December 2024.
831,265 professionals have used our research since 2012.
it_user664644 - PeerSpot reviewer
Partnerships and Tech Marketing Manager at a tech services company with 11-50 employees
Consultant
Some of the valuable features are requeue and collaborative functionality.

What is most valuable?

  • Requeue
  • Collaborative functionality
  • Wordpress integration

How has it helped my organization?

The time saved on messaging frequency and scheduling.

What needs improvement?

Some colleagues don’t find the chat/email channels that intuitive. I would really like a Slack integration for this. I would also like to know:

  • Comparative visibility of other times
  • Retrospective reports on best time vs. worst time
  • Percentage of max reach CS achieved for us on messaging on the requeue. In this way, the algorithm can be ‘proven and trusted’ more.

For how long have I used the solution?

I have used Zapier for two years at two employers.

What do I think about the stability of the solution?

We have not had stability problems.

What do I think about the scalability of the solution?

We have not had scalability problems.

How are customer service and technical support?

I would give technical support a rating of 9/10.

Which solution did I use previously and why did I switch?

We used to use Hootsuite where impressed CS had wider integrations than just social networks. So the blog plugin, for example, was convincing enough to justify the cost.

The calendar gives the department greater visibility on its output. Drag-and-drop scheduling was also attractive

How was the initial setup?

The setup was not complex.

What's my experience with pricing, setup cost, and licensing?

It is not cheap and there are other similar offerings (Nelio), but requeue is a time saver.

Although, as above, it would be nice to see an efficiency report on how well the algorithm did for us. Maybe even a prediction when we set up a fixed time for a post. CS advises us to put it later/earlier and how many more views we could get.

Which other solutions did I evaluate?

We didn’t look at other alternatives.

What other advice do I have?

It’s not totally "set and forget". Don’t spend your saved time watching the dashboard, but it will save you time.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
it_user664656 - PeerSpot reviewer
Head of Customer Relationship & Operations - Digital Division at a leisure / travel company with 10,001+ employees
Real User
Creates business rules and workflows without the need to code.

What is most valuable?

  • The concept of creating business rules and workflows without the need to code
  • The great number of Zaps available
  • The ease of creating Zaps

How has it helped my organization?

Our business is an online travel agency. We have created some Zaps that automatically create Zendesk tickets when a booking is made. We also receive Pushover messages in our smartphones when a booking is made or when there are errors.

What needs improvement?

I would expect to see more Zapier-own-built apps that provide business rule capabilities. The current apps are basically acting as an interface. It would be interesting to be able to create business rules within the Zap, connecting to databases and such.

For more detail:

Zapier has a set of self-developed apps- webhooks by Zapier, Formatter by Zapier, Code by Zapier, etc. I would be interesting for me to at least to have more apps of Zapier that enable me to create more complex logic flows.

For example, let’s say I want to create a Zap where I can input some data and based on some logic and some static values, there is an output to that data.

An example of this application would be a simplified fraud prevention tool for ecommerce where there is an input of several parameters from the customer and the output is the result of the fraud scoring from 0 to 100.

There would be several steps where, based on the input parameters and several key,value dictionaries, in every step a partial score would be added so that finally there would be a final score in the output. For example, one dictionary would be country/score so that the partial score of the credit card country or the IP country would be added to the total score.

Another example would be to have a Zap to manage A/B testing. There would be again an input with the navigation parameters, and an output to send the customer to the A or B funnel. The decision would be made based on the parameters and/or adding an random factor so it would be possible to send for example 70% of the customers to A and 30% to B.

So, to achieve these two examples, I would expect to have:

- Input/output interfaces: there is already a Zap called webhooks that would do the job.

- Static values: there is a zap called storage but it would be great to have a zap that can connect to remote databases.

- Decision steps. I miss a zap to configure complex decision flows. Maybe it could be a Zap of Zaps.

- Maths. For the example of the random factor and any other math function it would be nice to have a zap that can apply math functions to the input values.

To be fair, there is a zap to do all this, “code by zapier” that gives a lot of flexibility as you can code freely whatever you need. But as I pointed out, the great of Zapier is precisely the fact that you don’t need to code to build workflows. So, if I use Zapier and I end up having to code, it loses its sense in my opinion.

For how long have I used the solution?

I’ve been using Zapier for the last eight months.

What was my experience with deployment of the solution?

I did not encounter any deployment issues.

What do I think about the stability of the solution?

I did not encounter any stability issues.

What do I think about the scalability of the solution?

I did not encounter any scalability issues.

How are customer service and technical support?

Technical support is very good. I got the proper answer immediately via webchat.

Which solution did I use previously and why did I switch?

I did not use anything previous to this solution.

How was the initial setup?

The setup was quite straightforward. I encountered some issues that were solved very quickly by customer support.

What about the implementation team?

I did it in-house. In fact, I did it myself.

What's my experience with pricing, setup cost, and licensing?

I think the price is interesting for startups that need to focus on their core and want to solve interface issues quickly. But the minute there are resources to cope with these interfaces, the price is too high to compete with in-house development.

What other advice do I have?

As I said before, it is very interesting for quick wins with a lack of resources.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Growth & Marketing Manager at a transportation company with 11-50 employees
Real User
A message posted to a particular Slack channel can become a to-do with the tool Trello.

What is most valuable?

Most valuable is the ability to connect many disparate tools, such as Google Sheets, Trello, Slack, Autopilot, etc.

How has it helped my organization?

One way it improved how we function is that a message posted to a particular Slack channel can become a to-do with the tool Trello. We also take alerts from Autopilot and use that to trigger a Slack message for our sales team to follow up with a particular customer. We also connect an Excel sheet with a Trello card for our car inspections. There are many uses for operations, marketing, and sales.

What needs improvement?

There are no areas for improvement that I can think of.

For how long have I used the solution?

I have used Zapier for 18 months.

What do I think about the stability of the solution?

A few times our zaps would get turned off.

What do I think about the scalability of the solution?

We have not had scalability issues.

How are customer service and technical support?

I rate support very high; excellent customer support.

Which solution did I use previously and why did I switch?

We did not have a previous solution.

How was the initial setup?

Setup is fairly straightforward.

What's my experience with pricing, setup cost, and licensing?

It costs $45.83 for Professional.

Which other solutions did I evaluate?

We did not look at other solutions that I am aware of.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Sarthak Swain - PeerSpot reviewer
Salesforce Developer at a tech services company with 201-500 employees
Real User
Powerful tool used to connect Salesforce to a number of different tools
Pros and Cons
  • "Zapier is user friendly and makes it easy to integrate different tools. It has a drag and drop functionality which makes it easy to connect environments."
  • "The user interface for Zapier could be improved. It also takes some time to sync the data between different environments."

What is our primary use case?

We use Zapier to integrate Salesforce with other tools that we use within our organization. 

What is most valuable?

Zapier is user friendly and makes it easy to integrate different tools. It has a drag and drop functionality which makes it easy to connect environments. 

What needs improvement?

The user interface for Zapier could be improved. It also takes some time to sync the data between different environments. 

For how long have I used the solution?

I have used this solution for one year. 

What do I think about the stability of the solution?

This is a stable solution. 

What do I think about the scalability of the solution?

This is a scalable solution.

How was the initial setup?

The initial setup is straightforward. 

What about the implementation team?

We consulted a third party to implement this solution. 

What other advice do I have?

This is a very good solution and I would recommend using it for integrations. There are other similar tools which have the same functionality but I have not used those so I would recommend Zapier. 

I would rate this solution an eight out of ten. 

Which deployment model are you using for this solution?

Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
it_user669339 - PeerSpot reviewer
Senior Project Manager
Vendor
Connections are made without code, only by field mapping.

What is most valuable?

I especially use the connection with Salesforce to integrate events from other platforms, such as Acuity Scheduling. Connections are made without code, only by field mapping.

How has it helped my organization?

Thanks to Zapier, I was able to integrate all the appointments into the Salesforce calendar. Thus, users have a complete 360° view and have only one application to consult.

What needs improvement?

I think the history of "zaps" could be improved. Zapier is not practical to produce indicators.

For how long have I used the solution?

I have used Zapier for nine months.

What do I think about the stability of the solution?

Zapier is very stable.

What do I think about the scalability of the solution?

I have not had any scalability issues.

How are customer service and technical support?

Zapier is easy to set up and I haven't encountered any problem. So I never had to contact the technical support.

Which solution did I use previously and why did I switch?

I didn't have a previous solution.

How was the initial setup?

The initial setup is easy. A “zap" starts with a trigger, then an optional filter, and actions that are offered. You just have to select.

What's my experience with pricing, setup cost, and licensing?

The price of the license is very interesting below 50000 zaps per month. Then, the price increases quickly.

Which other solutions did I evaluate?

I compared Zapier with another platform that was much more complex to use and required code. That's why I tried and kept Zapier.

What other advice do I have?

I advise to try Zapier on a test case. The implementation is very fast and cheap. Then you can decide to keep it with this feedback.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
it_user669354 - PeerSpot reviewer
Chief Data Officer at a tech vendor with 51-200 employees
Vendor
Most of the time, if we want to implement a new system, we can find it associated with this product.

What is most valuable?

The most valuable aspect of this product is its great number of integrations between the systems.

Most of the time, if we want to implement a new system, we can find it associated with Zapier.

How has it helped my organization?

Zapier has automated so many of our back-end systems, saving us hours each day in reconciliation and data flow.

What needs improvement?

I would love to see the availability of logic into Zaps; not just a simple "if-then" but closer to the Excel-type logic.

For how long have I used the solution?

We have utilized Zapier for eight months.

What do I think about the stability of the solution?

We did see a few issues over a period of time with the Amazon failure where Zaps didn't fire, but that may have been on the trigger side of each event.

What do I think about the scalability of the solution?

In terms of scalability, we have found that we need to create multiple redundant Zaps in order to compensate for logic.

How are customer service and technical support?

Technical support is very helpful. However, I wish there was a chat window available, as well as some examples of how to script/develop our own Zaps.

Which solution did I use previously and why did I switch?

Our previous solution was incredibly manual.

How was the initial setup?

The initial setup was very straightforward. The UI is incredibly intuitive and helpful. The more powerful aspects of Zapier took a minute to learn, but we were able to learn how to do those on our own, without much training.

What's my experience with pricing, setup cost, and licensing?

In terms of the utility offered by this product, I believe the pricing is fantastic.

Which other solutions did I evaluate?

We were not using any other solution previously. This product was advised to us by our Salesforce consultant.

What other advice do I have?

Do it! Zapier is INCREDIBLE! It has saved us so much time.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user