Adobe Target comes with two pricing plans that are totally dependent on the type of business use cases you have. There is a standard plan or standard edition, where you can use only a couple of features. This standard plan is not expensive. This plan is suggested if you want the solution for a basic use, like A/B testing. Three other features come under Adobe Target Premium, which is quite expensive if you have a large team. Adobe Target Premium is an advanced version, which is more expensive than the Adobe Standard. It has three other tools, including automated personalization, which is machine learning, and recommendations in Adobe Target. That totally depends on the use cases. I would recommend Adobe Standard for first-time users because it is very inexpensive and easy to use.
Adobe Experience Developer at a financial services firm with 10,001+ employees
Real User
Top 20
May 29, 2024
The platform is quite expensive, which has been a concern for some businesses. However, its features justify the cost, particularly for large enterprises with extensive customer bases.
Adobe Target is a robust digital marketing tool primarily used for A/B testing, personalization, mobile app optimization, and automated recommendations. It enhances user engagement, personalizes visitor experiences, and boosts overall business performance. Users appreciate its user-friendly interface, precise audience segmentation, and the ability to launch campaigns efficiently, making it essential for effective digital marketing strategies and organizational efficiency.
It is not my part. It is the manager's part.
It has a high cost, so it is not a product that everyone can afford.
Adobe Target comes with two pricing plans that are totally dependent on the type of business use cases you have. There is a standard plan or standard edition, where you can use only a couple of features. This standard plan is not expensive. This plan is suggested if you want the solution for a basic use, like A/B testing. Three other features come under Adobe Target Premium, which is quite expensive if you have a large team. Adobe Target Premium is an advanced version, which is more expensive than the Adobe Standard. It has three other tools, including automated personalization, which is machine learning, and recommendations in Adobe Target. That totally depends on the use cases. I would recommend Adobe Standard for first-time users because it is very inexpensive and easy to use.
The solution's pricing is reasonable.
The platform is quite expensive, which has been a concern for some businesses. However, its features justify the cost, particularly for large enterprises with extensive customer bases.
The solution is expensive.
There's no fixed price with Adobe; it depends on negotiations and business arrangements.