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Apollo.io Reviews

Vendor: Apollo.io
4.3 out of 5
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What is Apollo.io?

The sales intelligence and engagement platform to crush your sales numbers every quarter. Use our data of over 220 million contacts and 30 million companies to find and engage your future customers at the right time with the right message in our all-in-one platform.

Get the Opportunity Management Buyer's Guide and find out what your peers are saying about Apollo.io, monday.com, Pipedrive and more!
Apollo.io is the #4 ranked solution in top Opportunity Management solutions. PeerSpot users give Apollo.io an average rating of 8.6 out of 10. Apollo.io is most commonly compared to monday.com: Apollo.io vs monday.com. Apollo.io is popular among the large enterprise segment, accounting for 43% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 23% of all views.
Buyer's Guide
Opportunity Management
March 2025
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Helped 842,388 peers since 2012

Featured Apollo.io reviews

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Apollo.io mindshare

As of March 2025, the mindshare of Apollo.io in the Opportunity Management category stands at 16.1%, up from 11.0% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Opportunity Management
 
 
Key learnings from peers

Valuable Features

  • "Apollo is very user-friendly."
  • "The product's most valuable feature is its ease of use, especially for beginners."
  • "The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."

Room for Improvement

Apollo.io needs improvement in CRM and pipeline management. Users desire integrated CRM functionalities within Apollo.io without needing other tools. The interface for these features could be clearer, and the setup process streamlined. Additionally, increasing the allowance for free emails would be beneficial. Some users experience incorrect data and seek enhancements in email precision. Apollo.io sending notifications outside maintenance periods causes inconvenience for users involved.
  • "Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."
  • "They should provide a larger number of free emails."
  • "Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."

Pricing

Apollo.io users report favorable pricing compared to competitors, with unlimited plans previously available for $19 monthly. Current offerings include a $99 plan for ten thousand monthly emails, still seen as cost-effective, especially against products costing $2,000+ annually. While a free plan exists with email limitations, users suggest increasing allowances. Paid versions are noted for providing more accurate information and enhanced user convenience, highlighting a strong value proposition for enterprises considering Apollo.io.
  • "Paid versions are likely to provide more accurate information and offer more convenience to users."
  • "With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."
  • "The solution's price is reasonable."
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Opportunity Management Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
By visitors reading reviews

Top industries

By visitors reading reviews
Computer Software Company
23%
Financial Services Firm
15%
Comms Service Provider
9%
Retailer
6%
Healthcare Company
6%
Manufacturing Company
4%
Educational Organization
4%
Wholesaler/Distributor
4%
University
4%
Logistics Company
2%
Engineering Company
2%
Hospitality Company
2%
Legal Firm
2%
Media Company
2%
Non Profit
2%
Outsourcing Company
2%
Performing Arts
1%
Real Estate/Law Firm
1%
Cloud Solution Provider
1%
Insurance Company
1%
Sports Company
1%
Energy/Utilities Company
1%
Consumer Goods Company
1%

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Apollo.io reviews

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Vaibhav Patil - PeerSpot user
Digital Marketer at DigiLiterate
Verified user of Apollo.io
Jan 11, 2023
It makes finding your target audience easy, has a verified contact details feature, and its customer support is helpful and always available

Pros

"What I like most about Apollo.io is it lets you find your target audience. The tool also helps you find verified contact details, apart from allowing you to send bulk emails to people you're looking to contact."

Cons

"What's missing in Apollo.io is a proper CRM and pipeline management system. The tool is excellent at finding contact information, but it has room for improvement in sending emails and tracking the sales pipeline."

What is our primary use case?

We're using Apollo.io primarily to find B2B leads and the contact details of important decision-makers. We're also using the solution to reach out to people selling our products and services, building partnerships with people, and running email marketing campaigns. We're using Apollo.io as a complete sales solution.

How has it helped my organization?

Apollo.io helps my organization reach out to people, mainly a target audience, which helps increase sales. The tool allows the organization gets more people to buy a product or service. It isn't easy to find a target audience without Apollo.io.

The tool also has a Chrome extension with LinkedIn Sales Navigator, so you can reach out to people you're looking for and book meetings with your target audience.

I saw improvements in my organization within one to three months of using Apollo.io.

*Disclosure: I am a real user, and this review is based on my own experience and opinions.
Read full review (1090 words)
NK
Lead Gen Specialist at MagnusMinds IT Solution
Verified user of Apollo.io
May 4, 2024
Has a user-friendly interface and a straightforward setup process

Pros

"The product's most valuable feature is its ease of use, especially for beginners."

Cons

"They should provide a larger number of free emails. "

What is our primary use case?

The primary use case for Apollo.io in our environment is to obtain contact details, focusing on filtering out leading members of target companies. Specifically, we utilize it to acquire the contact information of CEOs while excluding other members of the organization.

What is most valuable?

The product's most valuable feature is its ease of use, especially for beginners. Its very user-friendly interface makes it ideal for newcomers. Additionally, the free plan has many provisions, so I was able to access a lot of information without upgrading. However, if we decide to upgrade to the premium plan, it will provide even greater services.

*Disclosure: I am a real user, and this review is based on my own experience and opinions.
Read full review (534 words)
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Karan-Singh - PeerSpot user
Account Executive at Speak Ai
Verified user of Apollo.io
Sep 15, 2023
A tool to help its users manage the sales pipeline and take care of the sales communication

Pros

"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."

Cons

"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."

What is our primary use case?

My company uses Apollo.io for its sales-related activities while helping to manage the sales pipeline. Apollo.io also works like a CRM tool.

How has it helped my organization?

My company recently deployed Apollo.io to help with our sales activities. We send everything through Apollo.io, including all the emails. My company also keeps track of everything through Apollo.io. My company finds Apollo.io to be a platform through which we can manage our whole sales process without paying much money to use CRM platforms like Salesforce or HubSpot. My company plans to manage the sales pipeline and get overviews in Apollo.io, a high-level overview of our company's past sales activities.

*Disclosure: I am a real user, and this review is based on my own experience and opinions.
Read full review (482 words)
Arbaj Siddiqi - PeerSpot user
Customer Intelligence analyst at Hyster-yale Group
Verified user of Apollo.io
Jun 26, 2024
Doesn't require any maintenance and is user-friendly

Pros

"Apollo is very user-friendly."

Cons

"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."

What is our primary use case?

We use the solution for inbound solutions.

What is most valuable?

Apollo is very user-friendly.

*Disclosure: I am a real user, and this review is based on my own experience and opinions.
Read full review (222 words)
Luis Mario Ramos Santos - PeerSpot user
Senior FullStack Developer/Engineer/Architect at Capitbrok
Verified user of Apollo.io
May 28, 2023
Easy-to-use solution with good stability

Pros

" It is a scalable solution."

Cons

"The solution's initial setup process could be better. "

What is our primary use case?

I have been using the solution for retrieving data from the database.

What is most valuable?

The solution works faster for retrieving the data.

*Disclosure: I am a real user, and this review is based on my own experience and opinions.
Read full review (159 words)
Pramodh Maheshwar - PeerSpot user
IT Systems Engineer - Wintel at a tech vendor with 5,001-10,000 employees
Verified user of Apollo.io
Aug 31, 2023
Causes disturbance with callouts and alerts and has poor stability

Pros

"I like the tool's UI. Its user experience is clear. "

Cons

"The solution sends callouts when not in maintenance mode, which is a headache for the people involved. "

What is our primary use case?

We use the solution to monitor servers. 

What is most valuable?

I like the tool's UI. Its user experience is clear. 

*Disclosure: I am a real user, and this review is based on my own experience and opinions.
Read full review (164 words)