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Apollo.io pros and cons

Vendor: Apollo.io

4.1 out of 5

13 reviews
81% willing to recommend

Pros & Cons summary

Apollo.io allows users to find target audiences and access verified contact details with a user-friendly Chrome extension and excellent sequencing for outreach. It enhances sales efficiency through database and outreach tools, while features like Waterfall Enrichment improve data accuracy. However, it lacks a CRM and faces issues with pipeline management and data accuracy compared to competitors. Concerns include an initial setup that could be improved and past breaches affecting user satisfaction.

Buyer's Guide

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Prominent pros & cons

PROS

Apollo.io lets users find their target audience and verified contact details, along with the ability to send bulk emails.

The intent data feature helps companies detect the intent of other companies looking for their services.

Apollo.io's Chrome extension offers excellent sequencing capabilities for consistent outreach.

The combination of database and outreach tools in one platform is noted for its value.

Waterfall Enrichment allows the integration of multiple tools for enhanced email data and mobile number discovery.

CONS

Apollo.io lacks a proper CRM and pipeline management system, requiring improvements in email sending and sales pipeline tracking.

The initial setup process of Apollo.io could be improved.

Issues with Apollo.io arise when it sends callouts not in maintenance mode.

Apollo.io experienced a breach concerning LinkedIn usage, causing dissatisfaction.

Data accuracy in Apollo.io needs improvement compared to tools like ZoomInfo.

Apollo.io Pros review quotes

Luis Mario Ramos Santos

Senior FullStack Developer/Engineer/Architect at Capitbrok

May 24, 2023

It is a scalable solution.

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Pramodh Maheshwar

IT Systems Engineer - Wintel at a tech vendor with 5,001-10,000 employees

Aug 25, 2023

I like the tool's UI. Its user experience is clear.

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Account Executive at Speak Ai

Sep 6, 2023

The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution.

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Free Report: Apollo.io Reviews and More

Learn what your peers think about Apollo.io. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.

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Nagarjun Katara

Lead Gen Specialist at MagnusMinds IT Solution

Apr 19, 2024

The product's most valuable feature is its ease of use, especially for beginners.

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Customer Intelligence analyst at Hyster-yale Group

Jun 7, 2024

Apollo is very user-friendly.

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Amran Safari Damiri

Consultant at a tech services company with 1,001-5,000 employees

Aug 25, 2025

I saw the benefits of Apollo.io immediately when I started using it because I wanted that kind of information to enable me to do my work better.

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Shadrach Godwish Chukwu

Virtual Assistant / Technical Support at Digital Witch Support Community

Aug 27, 2025

What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach.

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reviewer2754060

Chief Production Officer at a manufacturing company with 1-10 employees

Sep 1, 2025

Apollo.io has positively impacted my organization by improving sales efficiency, and we are thankful for Apollo.io because we have more leads or prospects.

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Assistant Manager - Lead Generation at Roar Global

Sep 3, 2025

Compared to other tools, they are a bit accurate when it comes to CSV uploads.

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Assistant Manager Process Improvement and Data at We Are Team Rocket Employees, Location, Careers

Sep 4, 2025

Their Waterfall Enrichment has evolved significantly—previously, they only used their own database, but nowadays, they use Waterfall Enrichment where multiple tools can be selected to provide email data, and I can select as many tools as I want, add APIs, link external tools, and add AI, which are all very useful features, especially when it comes to finding mobile numbers.

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Show 2 more reviews (out of 12)

Apollo.io Cons review quotes

Luis Mario Ramos Santos

Senior FullStack Developer/Engineer/Architect at Capitbrok

May 24, 2023

The solution's initial setup process could be better.

Read full review

Pramodh Maheshwar

IT Systems Engineer - Wintel at a tech vendor with 5,001-10,000 employees

Aug 25, 2023

The solution sends callouts when not in maintenance mode, which is a headache for the people involved.

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Account Executive at Speak Ai

Sep 6, 2023

Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities.

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Free Report: Apollo.io Reviews and More

Learn what your peers think about Apollo.io. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.

879,455 professionals have used our research since 2012.

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Nagarjun Katara

Lead Gen Specialist at MagnusMinds IT Solution

Apr 19, 2024

They should provide a larger number of free emails.

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Customer Intelligence analyst at Hyster-yale Group

Jun 7, 2024

Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io.

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Amran Safari Damiri

Consultant at a tech services company with 1,001-5,000 employees

Aug 25, 2025

There was an issue with Apollo.io earlier this year or sometime last year when there was a breach regarding its use on LinkedIn, and many people were unhappy about it.

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Shadrach Godwish Chukwu

Virtual Assistant / Technical Support at Digital Witch Support Community

Aug 27, 2025

The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective.

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reviewer2754060

Chief Production Officer at a manufacturing company with 1-10 employees

Sep 1, 2025

We want to find distributors, but in Apollo.io, from the LinkedIn data, I think it does not have a distribution option.

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Assistant Manager - Lead Generation at Roar Global

Sep 3, 2025

There are some glitches within Apollo.io, where sometimes it will give us incorrect information.

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Assistant Manager Process Improvement and Data at We Are Team Rocket Employees, Location, Careers

Sep 4, 2025

Apollo.io used to provide much better service before and their UI used to be less clunky. The user experience nowadays is not as good as it used to be.

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Show 2 more reviews (out of 12)

Product Categories

Product Categories

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Product Categories

Product Categories

Opportunity Management

Popular Comparisons

Popular Comparisons

monday.com vs Apollo.io

Salesforce Sales Cloud vs Apollo.io

Zoho CRM vs Apollo.io

Pipedrive vs Apollo.io

Freshsales vs Apollo.io

Outreach vs Apollo.io

Saleshandy vs Apollo.io

SproutsAI vs Apollo.io

Closely vs Apollo.io

Salesgear vs Apollo.io

ZELIQ vs Apollo.io

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Related questions

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