What I like most about Apollo.io is it lets you find your target audience. The tool also helps you find verified contact details, apart from allowing you to send bulk emails to people you're looking to contact.
Apollo.io enables users to efficiently find their target audience with verified contacts and send bulk emails. It delivers intent data, enhancing scalability and usability for beginners. Limitations include the absence of a proper CRM and pipeline management, a cumbersome setup process, and callout issues when not in maintenance. The platform requires better CRM infrastructure for sales tracking and offers a limited number of free emails, presenting areas for improvement.