Marketo Reviews

Within the tool, we can do many activities, mainly related to lead capture and lead engagement. We market through email channels, Facebook, and Twitter. These channels allow us to place our digital banner ads in the respective company portals to generate leads.

In Marketo, we can do entirely B2B marketing. We can build forms and landing pages that can be hosted on social sites, emails, or websites. These are the high-level things we can do with the product.

So, as vendors, we assist various stakeholders by providing services for their projects. One of the services we offer is helping them with Marketo communication. We build the platform from the ground up and support them in sending marketing communications, tracking analytics, and deploying various activities related to marketing.

The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms.

My use case is very similar to how we push emails and run notes of contents. The application includes late scoring and late licensing management as well. Marketo is an advanced solution. I am not fully utilizing our current Marketo. I am using my data more extensively. We can do multiple things with my data rather than just pushing it.

I have a good special setup and a huge NetFlow to the sales channel. We are scoring based on behavior without pressure, and it keeps producing excellent results. The client is very happy as they can specifically pick up the qualified leads they can accept for service.

We use the tool for our marketing campaigns, which involve designing emails, sending out campaigns, and implementing various strategies. Additionally, we use it for data uploading, pulling reports, etc.

One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler.

The integration of Marketo with Salesforce was smooth. We used it for reporting and data capture. Also, integrating Marketo with Zoom for webinars went quite well. We haven't used Webex much, so I can't comment. Overall, the Salesforce integration was seamless, and Zoom worked fine, too.

We use Marketo to provide complex solutions that can be easily implemented. It is a great tool for managing lead databases.

Using the revenue cycle modeler, if set up correctly, the solution allows for pulling out useful reports.

As a consultant, I help clients create marketing campaigns, send webinars, and do data massaging when leads come in through the website or other sources like LinkedIn campaigns or Google Ads. I've also helped them set up clean life cycle management, lead scoring, and all of those things. 

Basically, doing all this to get them better revenue and deliver good quality leads to the sales team.

There are some default integrations available, like GoToWebinar and Zoom for webinar hosting platforms. You can integrate LinkedIn and Facebook, so you can create LinkedIn Lead Gen Forms in LinkedIn, and the data will flow directly into Marketo. Apart from that, you can also create custom integrations using webhooks. 

Organizations that provide support with Marketo can help with custom integrations using webhooks. If not, there are a few integration tools, like Zapier, that help integrate Marketo with tools that don't have direct integration.

I basically use it for email marketing. I track the performance of campaigns and get customer feedback. It's for sending regular lead nurturing emails as well as promotional emails.

We also integrate Marketo with a tool called SplashThat. We use the SplashThat data within Marketo for further email marketing outreach.

It's a tool where I can use your data in a flexible manner. That means you can work with data you've imported into the system as well as target audiences using Excel files. There are some limitations on the number of contacts you can import, but overall, it's a cloud-based system.

It's one of the best tools for scoring leads. Marketo's lead generation and scoring are better than most other tools. 

Marketo changed the way our team collaborates on marketing campaigns., especially in our sales team. We assign numbers to contacts based on their behavior, but those are just numbers. It was hard to tell if a high number meant strong interest or just general activity. So, we created another matrix called LeadGrid metrics to categorize leads from A1 to A5, B1 to B5, and so on. Seeing a prospect as an 'A5' tells our sales team that it's a hot lead, while a 'C5' indicates lower interest.

I am not the end user because I use Marketo as the customer's account manager.

The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution.

We use the tool for demand generation or lead generation. It's basically used for setting up the campaign strategy, like the lead scoring, the revenue cycle model, and the lead lifecycle model. Based on that, we run our digital campaigns.

I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity.

Marketo adds new features every three months and provides a newsletter detailing the upcoming features. Over time, they continuously improve the platform.

The tool provides an API and web features that allow integration with other tools, such as CRM systems or third-party applications.