Marketo Reviews

Name: Marketo
Brand: Adobe
Rating: 4.2 (24 reviews)

Vendor: Adobe

4.2 out of 5

24 reviews
96% willing to recommend

871 followers

What is Marketo?

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

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Marketo is the #3 ranked solution in top Marketing Automation solutions and #5 ranked solution in top Marketing Management solutions. PeerSpot users give Marketo an average rating of 8.4 out of 10. Marketo is most commonly compared to Salesforce Marketing Cloud: Marketo vs Salesforce Marketing Cloud. Marketo is popular among the large enterprise segment, accounting for 55% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 20% of all views.

Helped 816,636 peers since 2012

Featured reviews

PradeepKumar25

Associate Manager at Tech Mahindra Limited

Before Marketo, I worked on the Oracle Eloqua platform, both B2B-based. Currently, I'm working on Salesforce Marketing Cloud. So, these are the three platforms on which I have good hands-on expertise. One key reason platforms like Salesforce Marketing Cloud are gaining traction is that they invest in marketing campaigns. They conduct many virtual and live events, aggressively marketing their products. This strategy convinces C-suite executives to buy into and implement the Salesforce platform, something that other bigger platforms lack. Most companies are migrating to Salesforce. I've migrated one of my projects from Marketo to Salesforce and encountered many opportunities where companies want to migrate from Marketo, HubSpot, or Oracle Eloqua to Salesforce. I've worked on Oracle Eloqua, which is also a B2B platform, and I've also worked on Marketo. The lead scoring, table structure, and rules we apply are quite straightforward compared to Marketo. In Marketo, it's a bit clumsy. Regarding lead scoring or moving leads through the sales funnel, Oracle Eloqua is better, but it's a bit pricey. So, Marketo ranks second in lead scoring or managing leads, and it highly depends on the respective CRM. The tool tracks significant events, such as form fills on websites or social media handles. All this data is captured and stored in Marketo for analysis. Marketo Analytics is connected with Adobe Analytics. This integration offers detailed reports on total clicks, views, form fills, subscriptions, lead conversions, and more. It's straightforward compared to Oracle Eloqua, which has its own Oracle Business Intelligence suite.Marketo's reporting tools are easy to use, making it a plug-and-play solution for anyone.

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Arnav Goswami

Process Specialist at Infosys BPM

One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler. The integration of Marketo with Salesforce was smooth. We used it for reporting and data capture. Also, integrating Marketo with Zoom for webinars went quite well. We haven't used Webex much, so I can't comment. Overall, the Salesforce integration was seamless, and Zoom worked fine, too.

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Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.

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Marketo mindshare

Product category:

As of November 2024, the mindshare of Marketo in the Marketing Automation category stands at 15.9%, down from 16.6% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Marketing Automation

Key learnings from peers

Last updated Sep 29, 2024

Valuable Features

"Marketo is excellent in terms of hands-on usability and lead database management."
"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution."
"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."

Room for Improvement

"Customer support could be more helpful."
"Based on my clients ' comments, there is room for improvement in Marketo. For instance, Oracle's Eloqua had much larger databases than Marketo a few years ago, handling millions of records. Marketo has been catching up but doesn't hold the most extensive possible databases. This is less of an issue for B2B, but for B2C customers, who have millions of records, It also lacks features of HubSpot, which should be incorporated.Marketo could benefit from supporting more extensive databases and incorporating some of HubSpot's features.HubSpot is cheaper, and while Marketo is not the most expensive, it's not the least. They would be a better competitor to HubSpot if their pricing were lower. These products are typically priced per user per month."
"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."

Pricing

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."
"The pricing is not cheap, but it's not that expensive either."
"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our Marketo Buyer's Guide for additional reliable information.

Review data by company size

By reviewers

By visitors reading reviews

Top industries

By visitors reading reviews

Computer Software Company

20%

Financial Services Firm

12%

Manufacturing Company

Healthcare Company

Retailer

Real Estate/Law Firm

Insurance Company

Non Profit

Government

University

Educational Organization

Transportation Company

Comms Service Provider

Media Company

Pharma/Biotech Company

Construction Company

Wholesaler/Distributor

Energy/Utilities Company

Hospitality Company

Legal Firm

Recreational Facilities/Services Company

Wellness & Fitness Company

Performing Arts

Outsourcing Company

Consumer Goods Company

Recruiting/Hr Firm

Marketing Services Firm

Leisure / Travel Company

Compare Marketo with alternative products

Learn more about Marketo

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

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Marketo customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.