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Marketo Reviews

Vendor: Adobe
4.2 out of 5
Badge Leader
872 followers
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What is Marketo?

Featured Marketo reviews

Marketo mindshare

Product category:
As of March 2025, the mindshare of Marketo in the Marketing Automation category stands at 15.0%, down from 17.0% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Marketing Automation

PeerAnalyst reports based on Marketo reviews

TypeTitleDate
CategoryMarketing AutomationMar 8, 2025Download
ProductReviews, tips, and advice from real usersMar 8, 2025Download
ComparisonMarketo vs Salesforce Marketing CloudMar 8, 2025Download
ComparisonMarketo vs HubSpot Marketing HubMar 8, 2025Download
ComparisonMarketo vs Oracle EloquaMar 8, 2025Download
Suggested products
TitleRatingMindshareRecommending
Salesforce Marketing Cloud4.222.8%98%55 interviewsAdd to research
Oracle Eloqua4.49.8%93%35 interviewsAdd to research
 
 
Key learnings from peers

Valuable Features

Room for Improvement

ROI

Pricing

Popular Use Cases

Service and Support

Deployment

Scalability

Stability

Review data by company size

By reviewers
By visitors reading reviews

Top industries

By visitors reading reviews
Computer Software Company
20%
Financial Services Firm
14%
Manufacturing Company
8%
Insurance Company
6%
Real Estate/Law Firm
5%
Retailer
4%
Non Profit
4%
Healthcare Company
4%
Government
4%
University
4%
Educational Organization
3%
Transportation Company
3%
Comms Service Provider
3%
Legal Firm
2%
Hospitality Company
2%
Wholesaler/Distributor
1%
Energy/Utilities Company
1%
Construction Company
1%
Pharma/Biotech Company
1%
Consumer Goods Company
1%
Outsourcing Company
1%
Recruiting/Hr Firm
1%
Performing Arts
1%
Wellness & Fitness Company
1%
Media Company
1%

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Marketo customers

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Marketo reviews

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PradeepKumar25 - PeerSpot user
Associate Manager at Tech Mahindra Limited
Verified user of Marketo
May 15, 2024
Useful for lead capture and engagement across social media platforms

Pros

"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms. "

Cons

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."
PeerSpot user
Engineer - Technology at a marketing services firm with 1,001-5,000 employees
Verified user of Marketo
Jan 15, 2025
Useful features, produces excellent results, with an easy setup

Pros

"We are scoring based on behavior without pressure, and it keeps producing excellent results. "

Cons

"Some modern Marketo features could be improved."
Find out what your peers are saying about Marketo. Updated February 2025
841,152 professionals have used our research since 2012.
Arnav Goswami - PeerSpot user
Process Specialist at Infosys BPM
Verified user of Marketo
May 13, 2024
Useful for marketing campaigns and has a user-friendly user interface

Pros

"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler. "

Cons

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters. "
Anika Gaur - PeerSpot user
Senior Digital Solutions Analyst at Rich Products
Verified user of Marketo
Sep 29, 2024
Effective lead management and useability with room for reporting improvements

Pros

"Marketo is excellent in terms of hands-on usability and lead database management."

Cons

"Customer support could be more helpful. "
MrinalSharma - PeerSpot user
Solutions Architect - Marketing Automation at Nagarro
Verified user of Marketo
May 26, 2024
User-friendly, good fit for mid-scale businesses, gives you smart campaigns, and it also has an engagement map

Pros

"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."

Cons

"There is a bit of room for improvement in the level-one support team. It relies too much on documentation. "
Saba Perwez - PeerSpot user
Executive - Marketing Automation at a tech services company with 1,001-5,000 employees
Verified user of Marketo
May 7, 2024
Good for many things: generating leads and scoring leads

Pros

"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."

Cons

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
JackyHood - PeerSpot user
Account Manager at RightWave, Inc.
Verified user of Marketo
Jul 30, 2024
A marketing automation solution for list uploads, email campaigns, generating reports, source tracking, and lead attribution

Pros

"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution. "

Cons

"Based on my clients ' comments, there is room for improvement in Marketo. For instance, Oracle's Eloqua had much larger databases than Marketo a few years ago, handling millions of records. Marketo has been catching up but doesn't hold the most extensive possible databases. This is less of an issue for B2B, but for B2C customers, who have millions of records, It also lacks features of HubSpot, which should be incorporated. Marketo could benefit from supporting more extensive databases and incorporating some of HubSpot's features. HubSpot is cheaper, and while Marketo is not the most expensive, it's not the least. They would be a better competitor to HubSpot if their pricing were lower. These products are typically priced per user per month."
Mohit Mehta - PeerSpot user
Confidential at Confidential
Verified user of Marketo
May 30, 2024
Useful for lead generation setting up digital campaigns

Pros

"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity. "

Cons

"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync. "