Marketo Reviews

Name: Marketo
Brand: Adobe
Rating: 4 (23 reviews)

Vendor: Adobe

4.2 out of 5

23 reviews
95% willing to recommend

869 followers

What is Marketo?

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

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Marketo is the #3 ranked solution in top Marketing Automation solutions and #5 ranked solution in top Marketing Management solutions. PeerSpot users give Marketo an average rating of 8.4 out of 10. Marketo is most commonly compared to Microsoft Dynamics CRM: Marketo vs Microsoft Dynamics CRM. Marketo is popular among the large enterprise segment, accounting for 56% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 21% of all views.

Helped 801,394 peers since 2012

Featured reviews

PradeepKumar25

Associate Manager at Tech Mahindra Limited

Before Marketo, I worked on the Oracle Eloqua platform, both B2B-based. Currently, I'm working on Salesforce Marketing Cloud. So, these are the three platforms on which I have good hands-on expertise. One key reason platforms like Salesforce Marketing Cloud are gaining traction is that they invest in marketing campaigns. They conduct many virtual and live events, aggressively marketing their products. This strategy convinces C-suite executives to buy into and implement the Salesforce platform, something that other bigger platforms lack. Most companies are migrating to Salesforce. I've migrated one of my projects from Marketo to Salesforce and encountered many opportunities where companies want to migrate from Marketo, HubSpot, or Oracle Eloqua to Salesforce. I've worked on Oracle Eloqua, which is also a B2B platform, and I've also worked on Marketo. The lead scoring, table structure, and rules we apply are quite straightforward compared to Marketo. In Marketo, it's a bit clumsy. Regarding lead scoring or moving leads through the sales funnel, Oracle Eloqua is better, but it's a bit pricey. So, Marketo ranks second in lead scoring or managing leads, and it highly depends on the respective CRM. The tool tracks significant events, such as form fills on websites or social media handles. All this data is captured and stored in Marketo for analysis. Marketo Analytics is connected with Adobe Analytics. This integration offers detailed reports on total clicks, views, form fills, subscriptions, lead conversions, and more. It's straightforward compared to Oracle Eloqua, which has its own Oracle Business Intelligence suite.Marketo's reporting tools are easy to use, making it a plug-and-play solution for anyone.

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Arnav Goswami

Process Specialist at Infosys BPM

We use the tool for our marketing campaigns, which involve designing emails, sending out campaigns, and implementing various strategies. Additionally, we use it for data uploading, pulling reports, etc One feature I like is the user interface. Compared to other tools I've used, it's much more…

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MrinalSharma

Solutions Architect - Marketing Automation at Nagarro

Marketo is user-friendly. It gives you smart campaigns, and it also has an engagement map now. It's easy to see which campaign is calling which campaign. It was kind of difficult before, but now it's easy, just like HubSpot or Pardot, where you can have a chain-like structure connecting one to another. The engagement map provides that now. In terms of email, it's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers. They are fully responsive emails. So if they are not touching anything on the template, it's pretty good and handy. In terms of that, Pardot or HubSpot don't provide that functionality. The engagement map was an area that needed improvement. Earlier, if you were creating multiple programs, it was difficult to see how they connected to different campaigns. The engagement map helps visualize that, so that's a good improvement. They have also introduced dynamic chat. Earlier, we had to use third-party tools. They have been creating and introducing new sub-apps that are easy to integrate with Marketo. So they are doing that. For example, using Bizible, we can also track the source. It's pretty handy in Marketo.

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Marketo mindshare

Product category:

As of September 2024, the mindshare of Marketo in the Marketing Automation category stands at 17.0%, up from 15.9% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Marketing Automation

Key learnings from peers

Last updated Jul 8, 2024

Valuable Features

"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution."
"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."
"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."

Room for Improvement

"Based on my clients ' comments, there is room for improvement in Marketo. For instance, Oracle's Eloqua had much larger databases than Marketo a few years ago, handling millions of records. Marketo has been catching up but doesn't hold the most extensive possible databases. This is less of an issue for B2B, but for B2C customers, who have millions of records, It also lacks features of HubSpot, which should be incorporated.Marketo could benefit from supporting more extensive databases and incorporating some of HubSpot's features.HubSpot is cheaper, and while Marketo is not the most expensive, it's not the least. They would be a better competitor to HubSpot if their pricing were lower. These products are typically priced per user per month."
"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."
"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."

Pricing

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."
"The pricing is not cheap, but it's not that expensive either."
"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our Marketo Buyer's Guide for additional reliable information.

Review data by company size

By reviewers

By visitors reading reviews

Top industries

By visitors reading reviews

Computer Software Company

21%

Financial Services Firm

12%

Manufacturing Company

Healthcare Company

Retailer

Real Estate/Law Firm

Insurance Company

Government

Non Profit

University

Educational Organization

Media Company

Comms Service Provider

Transportation Company

Wholesaler/Distributor

Construction Company

Energy/Utilities Company

Legal Firm

Hospitality Company

Pharma/Biotech Company

Recreational Facilities/Services Company

Wellness & Fitness Company

Performing Arts

Recruiting/Hr Firm

Consumer Goods Company

Outsourcing Company

Logistics Company

Marketing Services Firm

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Learn more about Marketo

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

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Marketo customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.