Pardot Reviews

Name: Pardot
Brand: Salesforce
Rating: 3.9 (12 reviews)

3.9 out of 5

12 reviews
91% willing to recommend

389 followers

What is Pardot?

Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

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Pardot is the #6 ranked solution in top Marketing Automation solutions. PeerSpot users give Pardot an average rating of 7.8 out of 10. Pardot is most commonly compared to Salesforce Marketing Cloud: Pardot vs Salesforce Marketing Cloud. Pardot is popular among the midsize enterprise segment, accounting for 70% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a educational organization, accounting for 68% of all views.

Helped 831,020 peers since 2012

Featured reviews

Vikram Rawani

Pardot Consultant at Target

With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.

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PradeepKumar25

Associate Manager at Tech Mahindra Limited

Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. You don't need to write any HTML code, but designing a banner for a website involves creating a landing page within Pardot. The platform's drag-and-drop features are not as advanced as those in other marketing platforms like Marketo, Salesforce Marketing Cloud, or Eloqua. Pardot's landing page and form-building features are pretty basic, requiring web developers or skilled users to build elements from scratch and perform extensive testing using tools like Litmus before deployment. This is a significant drawback of the platform. Additionally, Pardot's integration with third-party applications is limited because it operates on top of CRM systems. However, data integration between Pardot and CRM is seamless, reducing the need to worry about data errors once the configuration is complete.

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RakeshKumar18

Team Leader at ECHO INDIA MANAGED SERVICES PRIVATE LIMITED

When it comes to integration with third-party tools, Pardot's APIs are not that robust. And when it comes to bringing the CMS content, that is also an area where they have to work hard. The templates are good, but I think there's a lot of scope of improvement in that area. And when it comes to landing pages, there are some gaps. Like marketing is weaker. If I compare it with other tools in the market, like HubSpot, in terms of marketing, but yet for a small and midsized company that does not go much deeper into the marketing side, Pardot is fine.

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Pardot mindshare

As of January 2025, the mindshare of Pardot in the Marketing Automation category stands at 3.9%, down from 4.3% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Marketing Automation

PeerAnalyst reports

Type	Title	Date
Category	Marketing Automation	Jan 17, 2025	Download
Product	Reviews, tips, and advice from real users	Jan 17, 2025	Download
Comparison	Pardot vs Salesforce Marketing Cloud	Jan 17, 2025	Download
Comparison	Pardot vs HubSpot Marketing Hub	Jan 17, 2025	Download
Comparison	Pardot vs Marketo	Jan 17, 2025	Download

Title	Rating	Mindshare	Recommending
Salesforce Marketing Cloud	4.2	22.3%	98%	55 interviews Add to research
Marketo	4.2	15.8%	96%	25 interviews Add to research

Valuable Features

"Pardot's most valuable feature is its B2B marketing capabilities."
"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."

Room for Improvement

"The user interface could be made more intuitive and user-friendly."
"Pardot needs many improvements in terms of email design and design studio functionalities."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."

ROI

Pardot delivers significant ROI through increased sales, notably a 32% rise. It proves valuable for sales-focused enterprises but may lack functionality for diversified needs. ActiveCampaign is highlighted for email marketing capabilities while Salesforce and HubSpot are favored for CRM excellence. Marketo offers potential for better return in specific cases. Specialized marketing automation and CRM platforms can provide superior ROI compared to Pardot, while Palantir is advised against for marketing automation based on feedback.

Pricing

Pardot pricing is considered high but provides significant value, especially when features are fully utilized. Users appreciate its seamless integration with Salesforce. It's a more affordable choice than Marketing Cloud but costs around $4000 monthly, with different licenses depending on lead numbers. Organizations emphasize evaluating needs to avoid overpaying for unused features. Comparing alternatives like HubSpot is suggested for those prioritizing features over basic functionality.

"In terms of pricing, Pardot is cheaper than Marketing Cloud."
"It is a competitively priced product, considering what it provides."
"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our Pardot Buyer's Guide for additional reliable information.