Adobe Workfront vs Asana comparison

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Adobe Workfront

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Executive SummaryUpdated on Dec 19, 2024

Adobe Workfront and Asana are project management tools competing in the software industry. Adobe Workfront has an advantage with integration options, while Asana is noted for its intuitive design.

Features: Adobe Workfront offers integration with various systems, customizable workflows, and detailed project tracking that suits enterprise-level requirements. Asana provides an intuitive interface, Kanban board-style task management, and real-time updates, making it suitable for teams of all sizes.

Room for Improvement: Adobe Workfront could enhance its user interface for easier navigation and reduce the complexity of initial setup. Asana could improve its reporting tools for detailed analytics and offer more robust customization capabilities.

Ease of Deployment and Customer Service: Adobe Workfront requires more setup time and training, supported by comprehensive customer service. Asana offers a quicker deployment process with efficient service focused on fast resolution, featuring an easy-to-use drag-and-drop task management system.

Pricing and ROI: Adobe Workfront has a premium pricing plan due to its extensive features, potentially yielding high ROI for complex projects. Asana provides competitive pricing with flexible plans, suited for small to medium-sized teams, offering quick ROI and a favorable cost-to-benefit ratio.

To learn more, read our detailed Adobe Workfront vs. Asana Report (Updated: March 2025).

Adobe Workfront vs. Asana

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Workfront

Ranking in Project Management Software

6th

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Digital Asset Management (1st)

Asana

Ranking in Project Management Software

4th

Average Rating

8.2

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2025, in the Project Management Software category, the mindshare of Adobe Workfront is 3.4%, down from 3.8% compared to the previous year. The mindshare of Asana is 6.3%, down from 11.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Project Management Software

Featured Reviews

Graham Sprague

Sr. Manager/Adobe Workfront Fusion Developer at Staples, Inc.

Centralized task management and simplified creative collaboration but interface is inconsistent

Adobe Workfront could improve its interface, which may benefit from an overhaul for better consistency between the web interface and the API. The current setup was not originally designed API-first, leading to some confusion and differences in available functions. Additionally, the low-code environment in Workfront Fusion is beneficial yet sometimes limiting, and it might be more powerful with enhancements.

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Ian Herzing

Resource Manager at a non-tech company with 11-50 employees

Stands out with portfolios, easy setup, and real-time information, but needs big improvement when it comes to workflows, automation, and dashboards

Their workflows and automation could use a big improvement. I don't even know if they have anything in that regard right now. I would really love to see a way where you can send custom alerts based on a task's completion or status change or an approval coming through. I would love to see a way to get some low-code functionality into Asana because right now, that is a big miss. On top of that, their dashboards are incredibly lacking. The way the widgets connect to the projects, they don't pull the data in the way that I really want them to. When I build a dashboard in Asana versus Smartsheet, I can't pull in data via a custom text field in Asana, but in Smartsheet, I can. That's a huge advantage because sometimes, you just want to report on really niche tasks or a launch date in a specific project or a collection of projects, and Smartsheet's dashboard features will let you do that, but Asana won't. So, their dashboards are lacking, and the workflows are pretty below where the market is right now. I would love to see a complete revamp of how they do dashboards right now. Dashboards are really poor. They don't display information well, and they don't look good. They don't pull in data in an advanced search kind of way. They are very simplistic. If you're a traditional project manager and you're PMP certified and you understand project management, you're going to be very frustrated with Asana's dashboards because they do not speak the language of project management. That's because of the way they are set up. So, I would like to see that completely revamped. It's just not an industry standard.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Workfront centralizes the tasks, the assignment of tasks, and documents required to do the work, streamlining communication and information availability, thus improving organization and reducing dependency on decentralized methods like email or servers."

"I also like Workfront's integration. The solution integrates natively with other systems. It's easy to connect Workfront to any product that has a customer service database, such as a CRM or service ticket management solution."

"The tool is very user-friendly."

"Instead of following everything on email, business users can track everything on Adobe Workfront when the other systems are integrated with it."

"Monitoring the progress of projects and tasks is very effective."

"Workfront is innovative and these were plenty of features that I found valuable while working at Logitech. Workfront had this feature of Project Schedule Templatization. This saves time and effort and even leads to the standardization of processes that are well-assorted. The Intelligent Graphical Interfaces of Workfront allow one to look at a specific type of resource and a specific phase for a specific family of products. You can get quite granular with the data and even zoom in or out of the timeline. It also categorizes projects according to classes and portfolios so that over time, you can more easily understand what are the various metrics involved in producing a specific portfolio Another important feature is Workfront allowing you to validate milestones and investigate the project. This also helped me to understand which projects are performing well and whether it was beneficial to invest in the same. The IT and the app configuration is quite secure and it is one of the benefits. One more valuable feature is the integration of communication systems inside Workfront. This helps you differentiate between normal business emails and project-specific conversations. This is also known as ‘queues’ and I absolutely find this feature extremely powerful."

"I can say it is a powerful tool. We have everything in-house in that tool, like, creating reports, dashboards, creating various workflows, and everything we have inside one application."

"The solution is stable."

More Adobe Workfront pros

"Asana is a very simple interface for project managers to figure out, providing all the functions they need."

"It has helped our departments maintain visibility."

"Asana has significantly reduced the number of emails we exchange because we can access the project directly. It organizes all the tasks related to each project, assigns them to staff with due dates, and tracks progress."

"The most valuable feature of the solution is its project management tracking systems."

"This solution is easier and faster to use compared to Jira. It's not very structured and you can add sub-tasks and issues easily."

"Asana has a wonderful user experience that is very easy to interact with and has tons of integrations with other products and tools."

"I like how easy it is to use the rules within Asana."

"Asana's most valuable aspect is its ability to consolidate all tasks and projects onto a single board, allowing for seamless navigation through timelines from start to finish. Additionally, it enables the inclusion of key stakeholders and provides a private communication channel for discreet discussions. The organizational component of Asana is particularly beneficial, including its coding features."

More Asana pros

Cons

"Our product and graphic designers are working with various Adobe products, but Workfront has a no-frills interface. It's a useful tool with everything we need, but it could be a little more attractive and present information in a polished way. It's a web interface, so it's accessible, but the appearance could be a little slicker."

"I have used the product and instantiated it, almost seven years back. The process was fairly complex, however, I don't know if they have changed the same now. But this is something I think, if not addressed can be improved. Another area that needs a little attention, is the change of implementation lead. Back when we had Workfront instantiated, we often had our timeline delayed due to the change in the implementation lead. Now Workfront is under Adobe and, in case, this issue, isn't fixed it should be given due attention. Also, Workfront is a universal tool, which can pose a difficulty for small businesses and companies, who don't have the required time, effort, and knowledge to configure it periodically."

"Sometimes, new users find it a bit difficult to handle Adobe Workfront."

"Sometimes there are glitches when we are reviewing an interactive proof."

"Workfront's reporting capabilities must be improved."

"The solution's visualization feature could be user-friendly."

"Adobe Workfront could improve its interface, which may benefit from an overhaul for better consistency between the web interface and the API."

"The interface can also be customized to fit and accept many tools for better performance and customer service improvement."

More Adobe Workfront cons

"We have not used Asana on our private server. We have been using the cloud solution. We need an on premise solution for government agencies."

"In Asana, there's no way to add a custom date field."

"There could be some improvements in terms of how projects or day-to-day work is organized. One of the challenges when it comes to rolling out to an enterprise is the way the projects are organized. It has a kind of setup where you have different projects and tasks, but it is not as organized as Smartsheet when it comes to organizing projects or different teams. It can get really cluttered really fast. JIRA has another suite to submit the support tickets. It would be good if Asana could branch out to incorporate some kind of workflow. It is great for collaboration and recording work, but there isn't any workflow. It would be useful if they can map out a workflow of who approves what. This is kind of a big ask, and it is not geared towards that."

"The documentation could be enhanced by incorporating more visually informative videos that demonstrate how to accomplish specific tasks. While Asana's community support is valuable for answering questions, finding precise answers often requires sifting through multiple posts. Having concise and explanatory videos would greatly improve the user experience. When searching on platforms like Google, there are many individuals sharing their approaches to using Asana. However, the information provided is often not directly applicable to one's specific needs. Therefore, it would be advantageous to have comprehensive video tutorials that address common user queries. This would provide a more efficient and intuitive way of accessing information, especially when it comes to learning how to navigate and utilize Asana's features effectively."

"It's hard to integrate Asana into other parts of the company workflow, so integration is an area for improvement."

"Their workflows and automation could use a big improvement. I don't even know if they have anything in that regard right now. I would really love to see a way where you can send custom alerts based on a task's completion or status change or an approval coming through. I would love to see a way to get some low-code functionality into Asana because right now, that is a big miss."

"The solution could have a bigger pop-up when someone assigns a task or have a notification similar to Facebook, where you see a number indicating the notifications you receive."

"For large teams, scalability should be improved."

More Asana cons

Pricing and Cost Advice

"The pricing of Workfront is completely license based."

"Adobe purchased Workfront in the past year, and they're putting work into developing the platform, so I expect the price to rise. It isn't cheap, but it's reasonable for the value it provides. It isn't Monday.com where you pick a license with a set price, and you've got a project manager."

"We are partners with Adobe, so we get the licensing at a cheaper rate."

"The pricing is a barrier to implementation. It is expensive compared to other competitors. Speaking about licensing, they have a private manager license for $1000, which you can use for administration as well. Then they offer a worker license for $500, and then a reviewer or contributor license which is free."

"Speaking about pricing, I wouldn't recommend it to a smaller company because I do think the price point is higher than other solutions that can work."

"Adobe Workfront is an expensive solution."

"The price of this solution makes it quite accessible, and the plans fit my budget."

"This solution is reasonably priced."

"I can describe Asana's pricing as a sweet spot since it is neither very high nor very low, especially regarding the value Asana adds to its products...In our company, we use 50 percent of the features provided by Asana, because of which we only pay 50 percent of Asana's total cost."

"We paid a monthly licensing fee for the product."

"The price of the solution is reasonable."

"The cost is $25 US per unit per month."

"There is a free version of Asana, but we use the paid version to receive all the features we want. The overall price is reasonable."

"We're on the business tier, which is $25 a month if you're on an annual contract. It's $31 if you're on a month-to-month contract. In my experience, there are no hidden costs with Asana. I know Smartsheet has these add-ons that you can buy, which is an additional cost, but Asana doesn't have any add-ons that I know of. When you're trying to scale the product and want to add users, you have to do it in buckets of five. This is also something to consider."

More Asana pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

65%

Financial Services Firm

Computer Software Company

Healthcare Company

Educational Organization

59%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Workfront?

I can say it is a powerful tool. We have everything in-house in that tool, like, creating reports, dashboards, creating various workflows, and everything we have inside one application.

What is your experience regarding pricing and costs for Workfront?

Workfront incurs around a hundred thousand plus dollars per year. Licensing is strict, particularly with free accounts, however, it offers flexibility in project access, which could be enhanced fur...

What needs improvement with Workfront?

What do you like most about Asana?

The solution's user interface is very good.

What is your experience regarding pricing and costs for Asana?

Asana is overpriced based on its offering. On a personal level, I would not recommend it to myself. Due to its cost, I wouldn't select Asana if I were to buy a single license for managing my projects.

What needs improvement with Asana?

There is room for improvement in integrating Asana with different technology vendors. The reporting and exportation of project results need enhancement. The interface has drawbacks, such as the req...

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Product Reports

Adobe Workfront

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Also Known As

AtTask, Workfront DAM

No data available

Overview

AtTask is a cloud-based Enterprise Work Management solution that helps marketing, IT, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, and disconnected tools. Unlike other tools, AtTask Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. AtTask is trusted by thousands of global enterprises, like Adobe, Cisco, HBO, House of Blues, REI, Trek, Schneider Electric, and ATB Financial. To learn more, visit www.AtTask.com or follow us on Twitter @AtTask.

Adobe

Asana is web-based software-as-a-service that helps teams coordinate and manage their work. It helps companies move faster by making sure everyone knows the team’s plan and process and who is doing what by when.

Each user can create projects using a list, board, calendar, or timeline view. Within each project, users can add tasks, subtasks, sections, comments, attachments, start and due dates, and custom fields. Project and task followers get notifications on changes or comments on the project and/or task in their Inbox. Individual users can see all of the tasks they're responsible for across all of their projects in a view called My Tasks.

Asana is available in English, French, Spanish, German, and Portuguese.

Sample Customers

Advance Autoparts, Emerson, Covario, Cisco, Caroma, TREK, Sapient Nitro, ATB, LexisNexis, CarPhone Warehouse

Uber, Vodaphone, NASA, Spotify, Lyft, Baggu, Udacity, Patreon, Flipboard, Dropbox, Intel, Samsung, Airbnb, SFMoma, Hubspot, Trivago

Adobe Workfront vs. Asana