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Adobe Workfront vs Asana comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Workfront
Ranking in Project Management Software
6th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
34
Ranking in other categories
Digital Asset Management (1st)
Asana
Ranking in Project Management Software
4th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
47
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the Project Management Software category, the mindshare of Adobe Workfront is 3.6%, down from 3.9% compared to the previous year. The mindshare of Asana is 6.0%, down from 11.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Project Management Software
 

Featured Reviews

Graham Sprague - PeerSpot reviewer
Centralized task management and simplified creative collaboration but interface is inconsistent
Adobe Workfront could improve its interface, which may benefit from an overhaul for better consistency between the web interface and the API. The current setup was not originally designed API-first, leading to some confusion and differences in available functions. Additionally, the low-code environment in Workfront Fusion is beneficial yet sometimes limiting, and it might be more powerful with enhancements.
Ian Herzing - PeerSpot reviewer
Stands out with portfolios, easy setup, and real-time information, but needs big improvement when it comes to workflows, automation, and dashboards
Their workflows and automation could use a big improvement. I don't even know if they have anything in that regard right now. I would really love to see a way where you can send custom alerts based on a task's completion or status change or an approval coming through. I would love to see a way to get some low-code functionality into Asana because right now, that is a big miss. On top of that, their dashboards are incredibly lacking. The way the widgets connect to the projects, they don't pull the data in the way that I really want them to. When I build a dashboard in Asana versus Smartsheet, I can't pull in data via a custom text field in Asana, but in Smartsheet, I can. That's a huge advantage because sometimes, you just want to report on really niche tasks or a launch date in a specific project or a collection of projects, and Smartsheet's dashboard features will let you do that, but Asana won't. So, their dashboards are lacking, and the workflows are pretty below where the market is right now. I would love to see a complete revamp of how they do dashboards right now. Dashboards are really poor. They don't display information well, and they don't look good. They don't pull in data in an advanced search kind of way. They are very simplistic. If you're a traditional project manager and you're PMP certified and you understand project management, you're going to be very frustrated with Asana's dashboards because they do not speak the language of project management. That's because of the way they are set up. So, I would like to see that completely revamped. It's just not an industry standard.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Instead of following everything on email, business users can track everything on Adobe Workfront when the other systems are integrated with it."
"The intake feature is the most valuable in Workfront."
"I also like Workfront's integration. The solution integrates natively with other systems. It's easy to connect Workfront to any product that has a customer service database, such as a CRM or service ticket management solution."
"Workfront centralizes the tasks, the assignment of tasks, and documents required to do the work, streamlining communication and information availability, thus improving organization and reducing dependency on decentralized methods like email or servers."
"The solution is stable."
"Feature-wise, I would say that its overall ability to be infinitely customizable is valuable...My experience with the support team has been amazing."
"I can say it is a powerful tool. We have everything in-house in that tool, like, creating reports, dashboards, creating various workflows, and everything we have inside one application."
"Adobe Workfront has been stable in my experience, and I would rate its stability as an eight out of ten."
"The solution scales well."
"Asana allows you to create your own project with sub sections with subtasks that can be assigned. The feature I really love is that you can tag people to notify them that there has been progress on a project as well as add attachments."
"It is pretty comprehensive when it comes to the different views that it gives you. It gives you a Gantt chart view, calendar view, board view, and list view. It is kind of helpful to have different types of views and see how it views your different tasks. I appreciate being able to do that. The biggest thing is that it is extremely user friendly. Asana is pretty intuitive. Someone who is not tech-savvy can kind of catch on quickly. It is better than other tools like Smartsheet. Some of the other tools like Microsoft Project and Excel are great tools, but you have to invest a lot of time to learn them, which is not the case with Asana."
"Asana, despite its compact size, proves to be incredibly valuable. When initiating a project, it offers the ability to generate a personalized form for clients. In this particular context, my clients include the customer success team and solution architects. This feature allows me to provide them with a convenient means to submit their requests, resembling a ticketing system geared towards internal operations. Moreover, it enables efficient allocation within my team. For instance, if a question pertains to customer success, I can assign it to the CSOps manager and the team. Similarly, if it relates to a specific channel, it can be allocated accordingly."
"It's an easy way to communicate."
"It is very good for managing the timeline. I'm a quality manager, and I have different testing projects running with different work breakdown structures. Asana makes it very easy to implement and monitor the plans. It is easy to move the tasks and complete them, break them down, and assign them to people."
"My task box displays all of our tasks, organized by day, helping us to focus on what needs to be done each day."
"The way it handles the task is good. The whole team needs to organize all our tasks using Asana. It helps to clarify and allows us to prioritize tasks effectively."
 

Cons

"I have used the product and instantiated it, almost seven years back. The process was fairly complex, however, I don't know if they have changed the same now. But this is something I think, if not addressed can be improved. Another area that needs a little attention, is the change of implementation lead. Back when we had Workfront instantiated, we often had our timeline delayed due to the change in the implementation lead. Now Workfront is under Adobe and, in case, this issue, isn't fixed it should be given due attention. Also, Workfront is a universal tool, which can pose a difficulty for small businesses and companies, who don't have the required time, effort, and knowledge to configure it periodically."
"The interface can also be customized to fit and accept many tools for better performance and customer service improvement."
"Our product and graphic designers are working with various Adobe products, but Workfront has a no-frills interface. It's a useful tool with everything we need, but it could be a little more attractive and present information in a polished way. It's a web interface, so it's accessible, but the appearance could be a little slicker."
"I would say that the stability, honestly, has gone down since the Adobe acquisition, and the quality when they roll out their updates."
"The solution's visualization feature could be user-friendly."
"Workfront's reporting capabilities must be improved."
"Sometimes there are glitches when we are reviewing an interactive proof."
"Integration with Azure DevOps could be improved to facilitate better communication between the two systems."
"The main dashboard, where there is a list, needs improvement."
"Some customizations and functions are still not available, however, so far, they haven't been a deal killer."
"We tried, but we haven't been successful with it. If people don't have the training, it is not easy to use. You need to make sure that the people are trained to use the system. They can provide more resources in the form of webcasts and videos that people can use to train themselves and understand how to use it."
"It would be great if Asana could create a library for each project within the interface."
"We'd like the capability to be able to set up weekly reminders."
"The solution can be difficult for new users to use because of the interface."
"We don't get enough notifications."
"The product's page is not user-friendly."
 

Pricing and Cost Advice

"Speaking about pricing, I wouldn't recommend it to a smaller company because I do think the price point is higher than other solutions that can work."
"The pricing is a barrier to implementation. It is expensive compared to other competitors. Speaking about licensing, they have a private manager license for $1000, which you can use for administration as well. Then they offer a worker license for $500, and then a reviewer or contributor license which is free."
"Adobe Workfront is an expensive solution."
"The pricing of Workfront is completely license based."
"We are partners with Adobe, so we get the licensing at a cheaper rate."
"Adobe purchased Workfront in the past year, and they're putting work into developing the platform, so I expect the price to rise. It isn't cheap, but it's reasonable for the value it provides. It isn't Monday.com where you pick a license with a set price, and you've got a project manager."
"The solution's free version can be used for basic functions."
"I can describe Asana's pricing as a sweet spot since it is neither very high nor very low, especially regarding the value Asana adds to its products...In our company, we use 50 percent of the features provided by Asana, because of which we only pay 50 percent of Asana's total cost."
"We paid a monthly licensing fee for the product."
"There is a free version of Asana, but we use the paid version to receive all the features we want. The overall price is reasonable."
"The price of this solution makes it quite accessible, and the plans fit my budget."
"It has a free version."
"We're on the business tier, which is $25 a month if you're on an annual contract. It's $31 if you're on a month-to-month contract. In my experience, there are no hidden costs with Asana. I know Smartsheet has these add-ons that you can buy, which is an additional cost, but Asana doesn't have any add-ons that I know of. When you're trying to scale the product and want to add users, you have to do it in buckets of five. This is also something to consider."
"For what it brings to the table, I think Asana is fairly affordable. I would like to see the portfolio feature in our pricing plan, but other than that, it's definitely pretty good."
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Top Industries

By visitors reading reviews
Educational Organization
65%
Financial Services Firm
6%
Computer Software Company
4%
Healthcare Company
4%
Educational Organization
58%
Computer Software Company
5%
Financial Services Firm
4%
Manufacturing Company
3%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Workfront?
I can say it is a powerful tool. We have everything in-house in that tool, like, creating reports, dashboards, creating various workflows, and everything we have inside one application.
What is your experience regarding pricing and costs for Workfront?
Workfront incurs around a hundred thousand plus dollars per year. Licensing is strict, particularly with free accounts, however, it offers flexibility in project access, which could be enhanced fur...
What needs improvement with Workfront?
Adobe Workfront could improve its interface, which may benefit from an overhaul for better consistency between the web interface and the API. The current setup was not originally designed API-first...
What do you like most about Asana?
The solution's user interface is very good.
What is your experience regarding pricing and costs for Asana?
The pricing of Asana is slightly high. To add one user is expensive, which makes me cautious about upgrading or adding more users.
What needs improvement with Asana?
The integration with email should be more seamless. When I'm writing an email and want to tag someone in Asana for a task, the process should be smoother. It would be easier if I could assign tasks...
 

Comparisons

 

Also Known As

AtTask, Workfront DAM
No data available
 

Overview

 

Sample Customers

Advance Autoparts, Emerson, Covario, Cisco, Caroma, TREK, Sapient Nitro, ATB, LexisNexis, CarPhone Warehouse
Uber, Vodaphone, NASA, Spotify, Lyft, Baggu, Udacity, Patreon, Flipboard, Dropbox, Intel, Samsung, Airbnb, SFMoma, Hubspot, Trivago
Find out what your peers are saying about Adobe Workfront vs. Asana and other solutions. Updated: March 2025.
845,040 professionals have used our research since 2012.