Adobe Workfront vs Asana comparison

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Adobe Workfront

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Executive SummaryUpdated on Dec 19, 2024

Adobe Workfront and Asana are project management tools competing in the software industry. Adobe Workfront has an advantage with integration options, while Asana is noted for its intuitive design.

Features: Adobe Workfront offers integration with various systems, customizable workflows, and detailed project tracking that suits enterprise-level requirements. Asana provides an intuitive interface, Kanban board-style task management, and real-time updates, making it suitable for teams of all sizes.

Room for Improvement: Adobe Workfront could enhance its user interface for easier navigation and reduce the complexity of initial setup. Asana could improve its reporting tools for detailed analytics and offer more robust customization capabilities.

Ease of Deployment and Customer Service: Adobe Workfront requires more setup time and training, supported by comprehensive customer service. Asana offers a quicker deployment process with efficient service focused on fast resolution, featuring an easy-to-use drag-and-drop task management system.

Pricing and ROI: Adobe Workfront has a premium pricing plan due to its extensive features, potentially yielding high ROI for complex projects. Asana provides competitive pricing with flexible plans, suited for small to medium-sized teams, offering quick ROI and a favorable cost-to-benefit ratio.

To learn more, read our detailed Adobe Workfront vs. Asana Report (Updated: March 2025).

Adobe Workfront vs. Asana

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Workfront

Ranking in Project Management Software

6th

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Digital Asset Management (1st)

Asana

Ranking in Project Management Software

4th

Average Rating

8.2

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2025, in the Project Management Software category, the mindshare of Adobe Workfront is 3.6%, down from 3.9% compared to the previous year. The mindshare of Asana is 6.0%, down from 11.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Project Management Software

Featured Reviews

Graham Sprague

Sr. Manager/Adobe Workfront Fusion Developer at Staples, Inc.

Centralized task management and simplified creative collaboration but interface is inconsistent

Adobe Workfront could improve its interface, which may benefit from an overhaul for better consistency between the web interface and the API. The current setup was not originally designed API-first, leading to some confusion and differences in available functions. Additionally, the low-code environment in Workfront Fusion is beneficial yet sometimes limiting, and it might be more powerful with enhancements.

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Ian Herzing

Resource Manager at a non-tech company with 11-50 employees

Stands out with portfolios, easy setup, and real-time information, but needs big improvement when it comes to workflows, automation, and dashboards

Their workflows and automation could use a big improvement. I don't even know if they have anything in that regard right now. I would really love to see a way where you can send custom alerts based on a task's completion or status change or an approval coming through. I would love to see a way to get some low-code functionality into Asana because right now, that is a big miss. On top of that, their dashboards are incredibly lacking. The way the widgets connect to the projects, they don't pull the data in the way that I really want them to. When I build a dashboard in Asana versus Smartsheet, I can't pull in data via a custom text field in Asana, but in Smartsheet, I can. That's a huge advantage because sometimes, you just want to report on really niche tasks or a launch date in a specific project or a collection of projects, and Smartsheet's dashboard features will let you do that, but Asana won't. So, their dashboards are lacking, and the workflows are pretty below where the market is right now. I would love to see a complete revamp of how they do dashboards right now. Dashboards are really poor. They don't display information well, and they don't look good. They don't pull in data in an advanced search kind of way. They are very simplistic. If you're a traditional project manager and you're PMP certified and you understand project management, you're going to be very frustrated with Asana's dashboards because they do not speak the language of project management. That's because of the way they are set up. So, I would like to see that completely revamped. It's just not an industry standard.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I also like Workfront's integration. The solution integrates natively with other systems. It's easy to connect Workfront to any product that has a customer service database, such as a CRM or service ticket management solution."

"Instead of following everything on email, business users can track everything on Adobe Workfront when the other systems are integrated with it."

"Workfront centralizes the tasks, the assignment of tasks, and documents required to do the work, streamlining communication and information availability, thus improving organization and reducing dependency on decentralized methods like email or servers."

"The intake feature is the most valuable in Workfront."

"The tool is very user-friendly."

"The solution is stable."

"I can say it is a powerful tool. We have everything in-house in that tool, like, creating reports, dashboards, creating various workflows, and everything we have inside one application."

"Workfront is innovative and these were plenty of features that I found valuable while working at Logitech. Workfront had this feature of Project Schedule Templatization. This saves time and effort and even leads to the standardization of processes that are well-assorted. The Intelligent Graphical Interfaces of Workfront allow one to look at a specific type of resource and a specific phase for a specific family of products. You can get quite granular with the data and even zoom in or out of the timeline. It also categorizes projects according to classes and portfolios so that over time, you can more easily understand what are the various metrics involved in producing a specific portfolio Another important feature is Workfront allowing you to validate milestones and investigate the project. This also helped me to understand which projects are performing well and whether it was beneficial to invest in the same. The IT and the app configuration is quite secure and it is one of the benefits. One more valuable feature is the integration of communication systems inside Workfront. This helps you differentiate between normal business emails and project-specific conversations. This is also known as ‘queues’ and I absolutely find this feature extremely powerful."

More Adobe Workfront pros

"It has helped our departments maintain visibility."

"This solution is easier and faster to use compared to Jira. It's not very structured and you can add sub-tasks and issues easily."

"The ability to build subtasks and break things down off of our major tasks has been very valuable. It is very stable and extremely scalable. The initial setup is very simple."

"Asana's most valuable aspect is its ability to consolidate all tasks and projects onto a single board, allowing for seamless navigation through timelines from start to finish. Additionally, it enables the inclusion of key stakeholders and provides a private communication channel for discreet discussions. The organizational component of Asana is particularly beneficial, including its coding features."

"The solution appears to be quite stable."

"I would recommend Asana to others."

"What I like the most about Asana is its API integrations because we use a lot of cluttered toolsets in our company since we need to cater to different clients, for which its integration gives us a lot of flexibility."

"The dashboards are really insightful and easy to use."

More Asana pros

Cons

"Sometimes there are glitches when we are reviewing an interactive proof."

"I would say that the stability, honestly, has gone down since the Adobe acquisition, and the quality when they roll out their updates."

"Workfront's reporting capabilities must be improved."

"The interface can also be customized to fit and accept many tools for better performance and customer service improvement."

"Sometimes, new users find it a bit difficult to handle Adobe Workfront."

"Adobe Workfront could improve its interface, which may benefit from an overhaul for better consistency between the web interface and the API."

"I have used the product and instantiated it, almost seven years back. The process was fairly complex, however, I don't know if they have changed the same now. But this is something I think, if not addressed can be improved. Another area that needs a little attention, is the change of implementation lead. Back when we had Workfront instantiated, we often had our timeline delayed due to the change in the implementation lead. Now Workfront is under Adobe and, in case, this issue, isn't fixed it should be given due attention. Also, Workfront is a universal tool, which can pose a difficulty for small businesses and companies, who don't have the required time, effort, and knowledge to configure it periodically."

"We were having some difficulties creating different kinds of reports and dashboards."

More Adobe Workfront cons

"A user should be able to identify an assignee for specific tasks or task types while applying the template, or at a minimum, allow for a default assignee. As it is, the template gets created with the just task dates driven by the project start and end dates inputted by the user. In my current situation, I'm assigning myself to many tasks, so I have to do that manually every time. Even if I eventually start adding other people to assign tasks, there won't be more than a handful to do. However, those few people will have multiple tasks. It would be nice to be able to select those individuals during the setup rather than having to do so manually once the project has been created."

"The integration with email should be more seamless. When I'm writing an email and want to tag someone in Asana for a task, the process should be smoother."

"More features can be added."

"You need to have an action plan, otherwise, it won't be as effective."

"There is room for improvement in integrating Asana with different technology vendors."

"The mobile application of Asana has to be improved a lot because no one wants to do a complete project management task on mobile."

"If you have been using a tool like Jira for many years, it make time some time to get used to the minimalist layout in Asana."

"There just needs to be a bit more direction on how to use it at the outset."

More Asana cons

Pricing and Cost Advice

"The pricing is a barrier to implementation. It is expensive compared to other competitors. Speaking about licensing, they have a private manager license for $1000, which you can use for administration as well. Then they offer a worker license for $500, and then a reviewer or contributor license which is free."

"Adobe purchased Workfront in the past year, and they're putting work into developing the platform, so I expect the price to rise. It isn't cheap, but it's reasonable for the value it provides. It isn't Monday.com where you pick a license with a set price, and you've got a project manager."

"Adobe Workfront is an expensive solution."

"The pricing of Workfront is completely license based."

"Speaking about pricing, I wouldn't recommend it to a smaller company because I do think the price point is higher than other solutions that can work."

"We are partners with Adobe, so we get the licensing at a cheaper rate."

"The solution's free version can be used for basic functions."

"There is a free version of Asana, but we use the paid version to receive all the features we want. The overall price is reasonable."

"For what it brings to the table, I think Asana is fairly affordable. I would like to see the portfolio feature in our pricing plan, but other than that, it's definitely pretty good."

"Price-wise, I think it's an affordable option for mid to large-sized companies."

"It has a free version."

"Asana has two different types of structures: company vs workspace. Company is really best if all the users you plan to assign work to are all internal (have the same corporate domain in their user ID email address). Once one person signs up (even for a free account) with a corporate email address, Asana will automatically relate that person to that company, if it already exists. If you plan to use it for external collaboration as well as internal, then creating a workspace is a better approach."

"We paid a monthly licensing fee for the product."

"I can describe Asana's pricing as a sweet spot since it is neither very high nor very low, especially regarding the value Asana adds to its products...In our company, we use 50 percent of the features provided by Asana, because of which we only pay 50 percent of Asana's total cost."

More Asana pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

65%

Financial Services Firm

Computer Software Company

Healthcare Company

Educational Organization

59%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Workfront?

I can say it is a powerful tool. We have everything in-house in that tool, like, creating reports, dashboards, creating various workflows, and everything we have inside one application.

What is your experience regarding pricing and costs for Workfront?

Workfront incurs around a hundred thousand plus dollars per year. Licensing is strict, particularly with free accounts, however, it offers flexibility in project access, which could be enhanced fur...

What needs improvement with Workfront?

What do you like most about Asana?

The solution's user interface is very good.

What is your experience regarding pricing and costs for Asana?

The pricing of Asana is slightly high. To add one user is expensive, which makes me cautious about upgrading or adding more users.

What needs improvement with Asana?

The integration with email should be more seamless. When I'm writing an email and want to tag someone in Asana for a task, the process should be smoother. It would be easier if I could assign tasks...

Aprimo vs Adobe Workfront

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Smartsheet vs Adobe Workfront

Compared 14% of the time

Jira vs Adobe Workfront

Compared 12% of the time

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Microsoft Azure DevOps vs Asana

Compared 21% of the time

Planisware vs Asana

Compared 9% of the time

Wrike vs Asana

Compared 9% of the time

Jira vs Asana

Compared 7% of the time

monday.com vs Asana

Compared 5% of the time

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Product Reports

Adobe Workfront

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Also Known As

AtTask, Workfront DAM

No data available

Overview

AtTask is a cloud-based Enterprise Work Management solution that helps marketing, IT, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, and disconnected tools. Unlike other tools, AtTask Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. AtTask is trusted by thousands of global enterprises, like Adobe, Cisco, HBO, House of Blues, REI, Trek, Schneider Electric, and ATB Financial. To learn more, visit www.AtTask.com or follow us on Twitter @AtTask.

Adobe

Asana is web-based software-as-a-service that helps teams coordinate and manage their work. It helps companies move faster by making sure everyone knows the team’s plan and process and who is doing what by when.

Each user can create projects using a list, board, calendar, or timeline view. Within each project, users can add tasks, subtasks, sections, comments, attachments, start and due dates, and custom fields. Project and task followers get notifications on changes or comments on the project and/or task in their Inbox. Individual users can see all of the tasks they're responsible for across all of their projects in a view called My Tasks.

Asana is available in English, French, Spanish, German, and Portuguese.

Sample Customers

Advance Autoparts, Emerson, Covario, Cisco, Caroma, TREK, Sapient Nitro, ATB, LexisNexis, CarPhone Warehouse

Uber, Vodaphone, NASA, Spotify, Lyft, Baggu, Udacity, Patreon, Flipboard, Dropbox, Intel, Samsung, Airbnb, SFMoma, Hubspot, Trivago

Adobe Workfront vs. Asana