Adobe Workfront vs Asana comparison

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Adobe Workfront

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Executive SummaryUpdated on Dec 19, 2024

Adobe Workfront and Asana are project management tools competing in the software industry. Adobe Workfront has an advantage with integration options, while Asana is noted for its intuitive design.

Features: Adobe Workfront offers integration with various systems, customizable workflows, and detailed project tracking that suits enterprise-level requirements. Asana provides an intuitive interface, Kanban board-style task management, and real-time updates, making it suitable for teams of all sizes.

Room for Improvement: Adobe Workfront could enhance its user interface for easier navigation and reduce the complexity of initial setup. Asana could improve its reporting tools for detailed analytics and offer more robust customization capabilities.

Ease of Deployment and Customer Service: Adobe Workfront requires more setup time and training, supported by comprehensive customer service. Asana offers a quicker deployment process with efficient service focused on fast resolution, featuring an easy-to-use drag-and-drop task management system.

Pricing and ROI: Adobe Workfront has a premium pricing plan due to its extensive features, potentially yielding high ROI for complex projects. Asana provides competitive pricing with flexible plans, suited for small to medium-sized teams, offering quick ROI and a favorable cost-to-benefit ratio.

To learn more, read our detailed Adobe Workfront vs. Asana Report (Updated: January 2025).

Adobe Workfront vs. Asana

January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Workfront

Ranking in Project Management Software

6th

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Digital Asset Management (1st)

Asana

Ranking in Project Management Software

4th

Average Rating

8.2

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2025, in the Project Management Software category, the mindshare of Adobe Workfront is 3.5%, down from 3.7% compared to the previous year. The mindshare of Asana is 6.7%, down from 12.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Project Management Software

Featured Reviews

Graham Sprague

Sr. Manager/Adobe Workfront Fusion Developer at Staples, Inc.

Centralized task management and simplified creative collaboration but interface is inconsistent

Adobe Workfront could improve its interface, which may benefit from an overhaul for better consistency between the web interface and the API. The current setup was not originally designed API-first, leading to some confusion and differences in available functions. Additionally, the low-code environment in Workfront Fusion is beneficial yet sometimes limiting, and it might be more powerful with enhancements.

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Ian Herzing

Resource Manager at a non-tech company with 11-50 employees

Stands out with portfolios, easy setup, and real-time information, but needs big improvement when it comes to workflows, automation, and dashboards

Their workflows and automation could use a big improvement. I don't even know if they have anything in that regard right now. I would really love to see a way where you can send custom alerts based on a task's completion or status change or an approval coming through. I would love to see a way to get some low-code functionality into Asana because right now, that is a big miss. On top of that, their dashboards are incredibly lacking. The way the widgets connect to the projects, they don't pull the data in the way that I really want them to. When I build a dashboard in Asana versus Smartsheet, I can't pull in data via a custom text field in Asana, but in Smartsheet, I can. That's a huge advantage because sometimes, you just want to report on really niche tasks or a launch date in a specific project or a collection of projects, and Smartsheet's dashboard features will let you do that, but Asana won't. So, their dashboards are lacking, and the workflows are pretty below where the market is right now. I would love to see a complete revamp of how they do dashboards right now. Dashboards are really poor. They don't display information well, and they don't look good. They don't pull in data in an advanced search kind of way. They are very simplistic. If you're a traditional project manager and you're PMP certified and you understand project management, you're going to be very frustrated with Asana's dashboards because they do not speak the language of project management. That's because of the way they are set up. So, I would like to see that completely revamped. It's just not an industry standard.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Feature-wise, I would say that its overall ability to be infinitely customizable is valuable...My experience with the support team has been amazing."

"Monitoring the progress of projects and tasks is very effective."

"Workfront centralizes the tasks, the assignment of tasks, and documents required to do the work, streamlining communication and information availability, thus improving organization and reducing dependency on decentralized methods like email or servers."

"Workfront is innovative and these were plenty of features that I found valuable while working at Logitech. Workfront had this feature of Project Schedule Templatization. This saves time and effort and even leads to the standardization of processes that are well-assorted. The Intelligent Graphical Interfaces of Workfront allow one to look at a specific type of resource and a specific phase for a specific family of products. You can get quite granular with the data and even zoom in or out of the timeline. It also categorizes projects according to classes and portfolios so that over time, you can more easily understand what are the various metrics involved in producing a specific portfolio Another important feature is Workfront allowing you to validate milestones and investigate the project. This also helped me to understand which projects are performing well and whether it was beneficial to invest in the same. The IT and the app configuration is quite secure and it is one of the benefits. One more valuable feature is the integration of communication systems inside Workfront. This helps you differentiate between normal business emails and project-specific conversations. This is also known as ‘queues’ and I absolutely find this feature extremely powerful."

"Instead of following everything on email, business users can track everything on Adobe Workfront when the other systems are integrated with it."

"I can say it is a powerful tool. We have everything in-house in that tool, like, creating reports, dashboards, creating various workflows, and everything we have inside one application."

"The solution is stable."

"I also like Workfront's integration. The solution integrates natively with other systems. It's easy to connect Workfront to any product that has a customer service database, such as a CRM or service ticket management solution."

More Adobe Workfront pros

"Stable Kanban style tool for collaboration and task management. It runs smoothly and has a straightforward setup."

"I like how easy it is to use the rules within Asana."

"The tool has a lot of integrations."

"It is pretty comprehensive when it comes to the different views that it gives you. It gives you a Gantt chart view, calendar view, board view, and list view. It is kind of helpful to have different types of views and see how it views your different tasks. I appreciate being able to do that. The biggest thing is that it is extremely user friendly. Asana is pretty intuitive. Someone who is not tech-savvy can kind of catch on quickly. It is better than other tools like Smartsheet. Some of the other tools like Microsoft Project and Excel are great tools, but you have to invest a lot of time to learn them, which is not the case with Asana."

"The only thing I love about the product is that it is beautiful."

"Asana provides a lot of options and a lot of customization to give the best efficient way for your business to operate. For example, I can customize my tasks, tables, and pipelines the way I want them to fit my business model. It's easy and highly customizable."

"Asana has helped me (as an individual contributor) organize my daily work and given me a way to plan for longer term objectives."

"The general UI shows progress and data analytics for all projects in progress."

More Asana pros

Cons

"Sometimes, new users find it a bit difficult to handle Adobe Workfront."

"The interface can also be customized to fit and accept many tools for better performance and customer service improvement."

"I would say that the stability, honestly, has gone down since the Adobe acquisition, and the quality when they roll out their updates."

"The solution's visualization feature could be user-friendly."

"Adobe Workfront could improve its interface, which may benefit from an overhaul for better consistency between the web interface and the API."

"I have used the product and instantiated it, almost seven years back. The process was fairly complex, however, I don't know if they have changed the same now. But this is something I think, if not addressed can be improved. Another area that needs a little attention, is the change of implementation lead. Back when we had Workfront instantiated, we often had our timeline delayed due to the change in the implementation lead. Now Workfront is under Adobe and, in case, this issue, isn't fixed it should be given due attention. Also, Workfront is a universal tool, which can pose a difficulty for small businesses and companies, who don't have the required time, effort, and knowledge to configure it periodically."

"Our product and graphic designers are working with various Adobe products, but Workfront has a no-frills interface. It's a useful tool with everything we need, but it could be a little more attractive and present information in a polished way. It's a web interface, so it's accessible, but the appearance could be a little slicker."

"Sometimes there are glitches when we are reviewing an interactive proof."

More Adobe Workfront cons

"There could be some improvements in terms of how projects or day-to-day work is organized. One of the challenges when it comes to rolling out to an enterprise is the way the projects are organized. It has a kind of setup where you have different projects and tasks, but it is not as organized as Smartsheet when it comes to organizing projects or different teams. It can get really cluttered really fast. JIRA has another suite to submit the support tickets. It would be good if Asana could branch out to incorporate some kind of workflow. It is great for collaboration and recording work, but there isn't any workflow. It would be useful if they can map out a workflow of who approves what. This is kind of a big ask, and it is not geared towards that."

"If you have been using a tool like Jira for many years, it make time some time to get used to the minimalist layout in Asana."

"It's hard to integrate Asana into other parts of the company workflow, so integration is an area for improvement."

"The stability of Asana is good. However, there are some issues with maintenance, when the solution is down. For example, there might be maintained for a few hours where we cannot use the solution."

"Their workflows and automation could use a big improvement. I don't even know if they have anything in that regard right now. I would really love to see a way where you can send custom alerts based on a task's completion or status change or an approval coming through. I would love to see a way to get some low-code functionality into Asana because right now, that is a big miss."

"Auto-shift is an essential feature for planning, but it's currently not there. It should have this feature so that when you move a task that depends on another task, the dates should be auto-shifted. For example, you have two tasks dependent on each other. When the parent task is moved or delayed, the child task should also be delayed, and the date should be shifted. When we have a very long timeline, it's very complex to go task by task and shift the dates on the task. Auto-shift is a fantastic and basic feature of project management, and having such a feature in Asana would make our lives much easier. If Asana added this feature, it would complete the suit and close the project management cycle because currently, there is a gap."

"A user should be able to identify an assignee for specific tasks or task types while applying the template, or at a minimum, allow for a default assignee. As it is, the template gets created with the just task dates driven by the project start and end dates inputted by the user. In my current situation, I'm assigning myself to many tasks, so I have to do that manually every time. Even if I eventually start adding other people to assign tasks, there won't be more than a handful to do. However, those few people will have multiple tasks. It would be nice to be able to select those individuals during the setup rather than having to do so manually once the project has been created."

"The product's page is not user-friendly."

More Asana cons

Pricing and Cost Advice

"Adobe Workfront is an expensive solution."

"The pricing is a barrier to implementation. It is expensive compared to other competitors. Speaking about licensing, they have a private manager license for $1000, which you can use for administration as well. Then they offer a worker license for $500, and then a reviewer or contributor license which is free."

"Adobe purchased Workfront in the past year, and they're putting work into developing the platform, so I expect the price to rise. It isn't cheap, but it's reasonable for the value it provides. It isn't Monday.com where you pick a license with a set price, and you've got a project manager."

"Speaking about pricing, I wouldn't recommend it to a smaller company because I do think the price point is higher than other solutions that can work."

"The pricing of Workfront is completely license based."

"We are partners with Adobe, so we get the licensing at a cheaper rate."

"This solution is reasonably priced."

"For what it brings to the table, I think Asana is fairly affordable. I would like to see the portfolio feature in our pricing plan, but other than that, it's definitely pretty good."

"The solution's free version can be used for basic functions."

"Price-wise, I think it's an affordable option for mid to large-sized companies."

"Asana has two different types of structures: company vs workspace. Company is really best if all the users you plan to assign work to are all internal (have the same corporate domain in their user ID email address). Once one person signs up (even for a free account) with a corporate email address, Asana will automatically relate that person to that company, if it already exists. If you plan to use it for external collaboration as well as internal, then creating a workspace is a better approach."

"There is a free version of Asana, but we use the paid version to receive all the features we want. The overall price is reasonable."

"The price of this solution makes it quite accessible, and the plans fit my budget."

"We paid a monthly licensing fee for the product."

More Asana pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

70%

Financial Services Firm

Computer Software Company

Healthcare Company

Educational Organization

60%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Workfront?

I can say it is a powerful tool. We have everything in-house in that tool, like, creating reports, dashboards, creating various workflows, and everything we have inside one application.

What is your experience regarding pricing and costs for Workfront?

Workfront incurs around a hundred thousand plus dollars per year. Licensing is strict, particularly with free accounts, however, it offers flexibility in project access, which could be enhanced fur...

What needs improvement with Workfront?

What do you like most about Asana?

The solution's user interface is very good.

What is your experience regarding pricing and costs for Asana?

Asana is overpriced based on its offering. On a personal level, I would not recommend it to myself. Due to its cost, I wouldn't select Asana if I were to buy a single license for managing my projects.

What needs improvement with Asana?

There is room for improvement in integrating Asana with different technology vendors. The reporting and exportation of project results need enhancement. The interface has drawbacks, such as the req...

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Compared 13% of the time

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Compared 12% of the time

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Compared 22% of the time

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Compared 9% of the time

Planisware vs Asana

Compared 8% of the time

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Compared 4% of the time

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Product Reports

Download Adobe Workfront product report

Adobe Workfront

February 2025

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February 2025

Also Known As

AtTask, Workfront DAM

No data available

Overview

AtTask is a cloud-based Enterprise Work Management solution that helps marketing, IT, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, and disconnected tools. Unlike other tools, AtTask Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. AtTask is trusted by thousands of global enterprises, like Adobe, Cisco, HBO, House of Blues, REI, Trek, Schneider Electric, and ATB Financial. To learn more, visit www.AtTask.com or follow us on Twitter @AtTask.

Adobe

Asana is web-based software-as-a-service that helps teams coordinate and manage their work. It helps companies move faster by making sure everyone knows the team’s plan and process and who is doing what by when.

Each user can create projects using a list, board, calendar, or timeline view. Within each project, users can add tasks, subtasks, sections, comments, attachments, start and due dates, and custom fields. Project and task followers get notifications on changes or comments on the project and/or task in their Inbox. Individual users can see all of the tasks they're responsible for across all of their projects in a view called My Tasks.

Asana is available in English, French, Spanish, German, and Portuguese.

Sample Customers

Advance Autoparts, Emerson, Covario, Cisco, Caroma, TREK, Sapient Nitro, ATB, LexisNexis, CarPhone Warehouse

Uber, Vodaphone, NASA, Spotify, Lyft, Baggu, Udacity, Patreon, Flipboard, Dropbox, Intel, Samsung, Airbnb, SFMoma, Hubspot, Trivago