The features or capabilities of Amazon Cognito that I have found the most valuable so far include its seamless operation and the requirement of fewer integrations from the client side. All the features are there, enabling us to create the users, manage the groups, and manage access. Mostly, the access management is very good in Amazon Cognito, I would say. The benefits and positive impacts that Amazon Cognito has had in my experience include the fact that earlier we needed to implement so many things on behalf of the product itself. Now, the go-to-market strategy requires less than a week to complete integrations of the user flow, specifically mentioning that a basic authentication flow could be completed in a week itself. We don't have to care about how we manage the passwords, how we manage groups, and how we manage access management because all those things are there. It's handy, the documentation is very good, and it is easy to integrate. That's the reason I would say that the impact AWS is building on the product is great.
