Amazon QuickSight vs Salesforce Einstein Analytics comparison

Amazon Web Services (AWS) and Salesforce are both solutions in the BI (Business Intelligence) Tools category. Amazon Web Services (AWS) is ranked #3 with an average rating of 7.1, while Salesforce is ranked #12 with an average rating of 8.6. Amazon Web Services (AWS) holds a 8.3% mindshare in BIT, compared to Salesforce’s 1.4% mindshare. Additionally, 57% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 85% of Salesforce users who would recommend it.

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Executive Summary

We performed a comparison between Amazon QuickSight and Salesforce Einstein Analytics based on real PeerSpot user reviews.

Find out in this report how the two BI (Business Intelligence) Tools solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Amazon QuickSight vs. Salesforce Einstein Analytics Report (Updated: October 2024).

Buyer's Guide

Amazon QuickSight vs. Salesforce Einstein Analytics

October 2024

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Categories and Ranking

IBM Cognos

Mindshare comparison

As of November 2024, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 3.8%, down from 4.4% compared to the previous year. The mindshare of Amazon QuickSight is 8.3%, down from 12.0% compared to the previous year. The mindshare of Salesforce Einstein Analytics is 1.4%, down from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools

Featured Reviews

Carlos Larrad Salgado

Deputy Director Operations Management Control at Mapfre

Jul 27, 2022

Improved the quality of our KPIs, while reducing calls to the IT department

I don't like that when we use Colab packages, we get less functionality. For example, you can make groups of data with Excel or with the data sets from the packages, but when you use the Colab packages directly, you can only group the data when you analyze it with Analysis Studio. I think Cognos needs to improve more on this functionality. The user experience is also very important. Cognos is not very easy to understand sometimes, especially when they change the layout but keep the functionality the same. The help is not very graphic and they have no examples. Cognos has to make a big effort to help with understanding the functionality by improving the documentation. There is a lot of documentation, but the examples are hard to find and they should make their help section easier to understand for non-technical users.

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Anoop Jose

Senior Manager - Architecture and engineering excellence at a healthcare company with 201-500 employees

Apr 1, 2024

Helpful for visualization purposes but delayed drill-downs feature

We used it to analyze customer usage data within our application. We were consolidating data on user behavior and status, then presenting it to different audiences, such as executives and account managers. For building executive dashboards, especially when you don't require extensive drill-downs…

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Parker Goodson

Enterprise Account Executive at T-Mobile

May 22, 2023

Helpful consistent measurements, high availability, and scales well

As a sales representative, my primary tool for data analysis is Salesforce Einstein Analytics, which I predominantly utilize for sales-related activities near Rina. Additionally, I regularly review the tracked figures within the platform to ensure that I meet all the required performance metrics…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's enabled us to report directly from our main application systems. We're removing islands of data and we're removing inefficiencies, where people or small divisions had their own store of information."

"The most valuable feature of IBM Cognos is security. The solution has updated features that other competitors' solutions come out with long after IBM Cognos has had them."

"The Report Studio that is aimed at professional report writers."

"A drag-and-drop interface for selecting creating ad hoc reports makes this product very easy to use."

"The basic platform comes with several meta-modelling tools."

"IBM Cognos improves the effectiveness of the sales team."

"IBM Cognos is an excellent solution for tax, planning, budgeting, profit and loss statements and balance sheets."

"When it comes to decision-making, the product is very useful and used in many departments since a lot of people prefer the reports to be generated by IBM Cognos."

More IBM Cognos pros

"Compared to other reporting tools, it is very effective but does require an understanding of certain concepts in QuickSight. This understanding is crucial for creating dimensions, changing metrics, and visualizing reports."

"Amazon QuickSight has introduced a new functionality called Q bar, which allows the user to do natural language queries and get additional insights using some built-in generative capabilities."

"It helped the managers to visualize the data activities."

"The solution is very quick to turn around and integrate."

"I like that with Amazon QuickSight, you don't need to install an app to use its services. With other BI tools, you need to install the app, so Amazon QuickSight is better for me in this area."

"It is fine for basic reporting."

"One of the most valuable features of Amazon QuickSight has been the speed at which visualizations can be created."

"The integration is very seamless. We stored our result CSV files in S3 and connected directly from there."

More Amazon QuickSight pros

"We have found the scalability to be very good."

"The inbuilt features, like pictorial representation of the data and the ability to remap and realign the data, provide clarity in understanding sales perspectives."

"Tableau CRM is a very capable solution. It is easy to use, user-friendly, and integrates well."

"It is a comprehensive solution. It has everything in it. I can easily find what I need."

"The most valuable feature of Salesforce Einstein Analytics is the reporting tools."

"Einstein Analytics provides insights into what we are doing and how we are doing it. It tells us what benchmarks we need to hit consistently to achieve our goals. In sales, there is sometimes a disconnect between actions and objectives. We aren't necessarily going to close a deal because we call X number of people. There are some underlying skills that add nuance to these metrics."

"The out-of-the-box features are good for companies that want to try analytics and data science interventions."

"Transparency is the most valuable feature of this solution."

More Salesforce Einstein Analytics pros

Cons

"It would be nice to offer free online training on the tool for end-users."

"Extending dynamic cubes aggregate awareness with calculated measures."

"Cognos charts are not as fast as those of the other tools, even with DQM (dynamic query mode)."

"In terms of what could be improved, I would say, monitoring, monitoring, monitoring. Some improvements in monitoring would be helpful. I'd like to see more monitoring of specific reports and fields. The way the auditing is now is very limited, so I'd like to see more of that - of the monitoring."

"I would like to see the introduction of mapbooks for supporting some geographical information."

"I would like for the platform to become more standard. If we make a development on our report and our dashboard, it will not be used in another solution. That means there is no portability for the developers."

"I don't like that when we use Colab packages, we get less functionality. For example, you can make groups of data with Excel or with the data sets from the packages, but when you use the Colab packages directly, you can only group the data when you analyze it with Analysis Studio. I think Cognos needs to improve more on this functionality."

"I would like them to reinclude PowerPlay. One thing that I am missing in the current Cognos is what was formally named PowerPlay. They have basically removed PowerPlay from it, which is something that I fail to understand because it was the most wonderful tool for business intelligence that I've ever used. As far as I know, they don't provide this functionality anymore, so this is one thing that I dislike about Cognos."

More IBM Cognos cons

"There is room for improvement in terms of the number of visualizations and dashboards that are available."

"It can be made more user-friendly as some users might find this solution hard to implement. Qlik Sense, for example, is very user-friendly."

"The solution must be more user-friendly."

"You can't tell a data story as well in QuickSight as you can on others, especially in TIBCO Spotfire."

"They could provide more options for graphics and other features."

"Right now, you can't use Amazon QuickSight on other cloud providers, so I'd like it to have availability on other cloud providers. This is an area for improvement in the product. What I'd like to see in Amazon QuickSight in the future is a distributed centralized system where I can manage all reports in one place, and for Amazon QuickSight to become reporting as a service."

"The number of features in the product is limited in comparison with the other tools in the market, like Power BI."

"One area is that integrating data from different sources into QuickSight can be a bit tricky, especially with Amazon Connect. To get data flowing, you need to use two additional services and configure them correctly."

More Amazon QuickSight cons

"If a user leaves your organization, you shouldn't lose the visibility of all of the records."

"The product must be more transparent."

"The price of Salesforce Einstein Analytics is quite a bit expensive for the region of Mexico. I think the price of the product could be better."

"The tool needs to simplify its features."

"When it comes to generating reports, it appears that many users rely on experts to handle technical aspects. For instance, if you require a weekly report displaying accounts transitioning in and out of your modules, it seems challenging to accomplish without consulting experts for assistance. Such tasks should be user-friendly and easily achievable without external assistance."

"They can provide more end-user customizations. There should be the possibility for the end-users to change some elements in the interface. I have a way of doing my job. My colleague may have his own way of doing his job. If I ask for a change, it'll change for everyone. It'll be good to have some end-user personalizations. I can't see many in Salesforce right now."

"There are some offerings like Sales Cloud, Service Cloud, and Marketing Cloud that have very useful online learning options. There need to be more avenues for self-learning with this particular solution. That would be useful."

"Salesforce is working very rigorously on improvements with each release."

More Salesforce Einstein Analytics cons

Pricing and Cost Advice

"It is averagely priced."

"I don't know the exact cost, but I believe Cognos is quite expensive, especially when it comes to the support consultants and the procedures that need to be applied."

"It's more expensive than similar solutions like Tableau and Power BI."

"My company uses IBM Cognos with another IBM product, so I think only one license is used."

"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."

"There is need to assess the purchase license accordingly so as to avoid audit penalties."

"It is pretty expensive."

"It is my understanding that the cost is very low. It's not very expensive."

More IBM Cognos pricing and cost advice

"The pricing is cost-effective with a good plan."

"The solution's pricing is cheaper than the other products in the market."

"It's affordable compared to other long-term contractor business tools available in the market."

"I'm using a paid version of Amazon QuickSight, paying about $22 monthly. As I have yet to learn about the pricing for other tools, such as Power BI, I won't be able to compare."

"The Amazon QuickSight licensing model my company's on is pay-as-you-go, but I wouldn't be able to give the figures because that's handled by the finance department."

"I wouldn't say that it is an expensive product, but to stay competitive they would need to bring down the prices."

"It is simpler and cheaper than other solutions."

"A highly affordable cost structure with fixed membership and timeframe basis options."

More Amazon QuickSight pricing and cost advice

"I rate the solution's pricing a seven out of ten."

"Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."

"Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."

"Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."

"The solution is expensive."

"The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."

"Price-wise, Salesforce Einstein Analytics is an expensive tool."

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Top Industries

By visitors reading reviews

Educational Organization

57%

Financial Services Firm

Computer Software Company

Government

Financial Services Firm

15%

Computer Software Company

15%

Manufacturing Company

Government

Computer Software Company

19%

Financial Services Firm

13%

Manufacturing Company

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

See all answers

What do you like most about IBM Cognos?

The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.

See all answers

What needs improvement with IBM Cognos?

I need improvements, particularly with the Framework Manager, which has an outdated user interface from older version...

See all answers

What do you like most about Amazon QuickSight?

The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.

See all answers

What is your experience regarding pricing and costs for Amazon QuickSight?

Competition pricing is high for query processing, however, the Data Lake cost is nominal as it is on top of S3.

See all answers

What needs improvement with Amazon QuickSight?

The cost of queries is very high. Improvements in drill-down ability and evolving it as an OLAP tool would help more.

See all answers

What do you like most about Salesforce Einstein Analytics?

The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to...

See all answers

What needs improvement with Salesforce Einstein Analytics?

Salesforce is working very rigorously on improvements with each release.

See all answers

What is your primary use case for Salesforce Einstein Analytics?

I am a Salesforce CPQ developer. I have also worked on Einstein Analytics for reporting purposes.

See all answers

Comparisons

Microsoft Power BI vs IBM Cognos

Compared 13% of the time

Oracle Hyperion vs IBM Cognos

Compared 10% of the time

Tableau vs IBM Cognos

Compared 10% of the time

SAP BusinessObjects Business Intelligence Platform vs IBM Cognos

Compared 6% of the time

SAP Analytics Cloud vs IBM Cognos

Compared 5% of the time

More IBM Cognos Competitors

Microsoft Power BI vs Amazon QuickSight

Compared 25% of the time

Tableau vs Amazon QuickSight

Compared 20% of the time

Looker Studio vs Amazon QuickSight

Compared 10% of the time

Qlik Sense vs Amazon QuickSight

Compared 8% of the time

Databricks vs Amazon QuickSight

Compared 4% of the time

More Amazon QuickSight Competitors

Microsoft Power BI vs Salesforce Einstein Analytics

Compared 44% of the time

Databricks vs Salesforce Einstein Analytics

Compared 14% of the time

IBM Watson Explorer vs Salesforce Einstein Analytics

Compared 11% of the time

SAP Analytics Cloud vs Salesforce Einstein Analytics

Compared 11% of the time

More Salesforce Einstein Analytics Competitors

Product Reports

Buyer's Guide

IBM Cognos

November 2024

Download IBM Cognos product report

Buyer's Guide

Amazon QuickSight

November 2024

Download Amazon QuickSight product report

Buyer's Guide

Salesforce Einstein Analytics

October 2024

Download Salesforce Einstein Analytics product report

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics

QuickSight

Einstein Analytics, Salesforce Wave Analytics

Learn More

IBM

Amazon Web Services (AWS)

Salesforce

Overview

IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.
IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.
IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.
IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.
IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.
IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

Reviews from Real Users

IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Salesforce Einstein Analytics is a customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to everyone in the company. It works with many types of data, from many data sources, and it can change the way your company answers critical questions. Einstein Analytics allows you to:

Connect directly to your CRM data and execute on insights directly in Chatter.
Automatically analyze millions of rows of data and get predictive analytics with Einstein Discovery.
Explore data quickly and automate actions with prebuilt apps.
Use mobile to act, whether you're on Android or iOS.

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com

ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority

Buyer's Guide

Amazon QuickSight vs. Salesforce Einstein Analytics

October 2024

Free Report: Amazon QuickSight vs. Salesforce Einstein Analytics

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