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Aprimo vs SAP Marketing Cloud comparison

 

Categories and Ranking

Aprimo
Ranking in Marketing Resource Management
2nd
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Digital Asset Management (4th), Marketing Management (12th)
SAP Marketing Cloud
Ranking in Marketing Resource Management
1st
Average Rating
7.0
Number of Reviews
1
Ranking in other categories
Marketing Automation (7th)
 

Mindshare comparison

As of November 2024, in the Marketing Resource Management category, the mindshare of Aprimo is 7.7%, down from 15.8% compared to the previous year. The mindshare of SAP Marketing Cloud is 9.8%, down from 10.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Resource Management
 

Featured Reviews

Srini-Dhanaraj - PeerSpot reviewer
Used for customer segmentation and campaign management but have slow email response
Deployment is not complex and takes six to eight weeks. You need to understand what exactly it entails. The customer is the client, the business that will use and benefit from the software. We need to understand their business processes, particularly how they want to build the customer profile. Once we understand that, we may need to integrate with various source systems where interactions occur. For example, a customer may purchase many products through Amazon, and the client may want to integrate data from these Amazon transactions to understand the customer's buying patterns. This is a typical e-commerce scenario, not limited to Amazon. So, you connect to a third-party system to extract data and capture it in the Marketing Cloud. You create a customer profile to analyze behavior, such as if a person buys expensive items when they get their salary or during promotional periods. Based on this profiling, you can push targeted marketing campaigns to customers, such as promotions during a long weekend or Easter holiday. Understanding the customer profile is crucial for effective marketing.
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Top Industries

By visitors reading reviews
Financial Services Firm
25%
Computer Software Company
12%
Healthcare Company
9%
Manufacturing Company
7%
Financial Services Firm
17%
Computer Software Company
17%
Manufacturing Company
13%
Wholesaler/Distributor
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

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What needs improvement with SAP Marketing Cloud?
Email response could be improved. SAP Marketing Cloud may be difficult to sell to a sports club. Sports fans can be numerous, often in the millions or even billions. If you want to reach them, this...
What is your primary use case for SAP Marketing Cloud?
We use the solution for customer segmentation and campaign management. It allows us to capture customer information in a single system.
 

Also Known As

Teradata Aprimo
SAP Hybris Marketing Cloud
 

Learn More

 

Overview

 

Sample Customers

AT&T, Bank of America, Ubisoft, Splunk, Pacific Life, Cigna, Asos, 
PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.