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AtScale Adaptive Analytics (A3) vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in Data Governance
35th
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (4th), BI (Business Intelligence) Tools (38th), BI on Hadoop (7th)
Microsoft Purview Data Gove...
Ranking in Data Governance
1st
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
56
Ranking in other categories
Microsoft Security Suite (8th)
 

Mindshare comparison

As of March 2025, in the Data Governance category, the mindshare of AtScale Adaptive Analytics (A3) is 0.3%, up from 0.3% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 23.7%, down from 25.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance
 

Featured Reviews

it_user822762 - PeerSpot reviewer
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
James McDowall - PeerSpot reviewer
The sensitivity and retention options in Purview are excellent
Some of the menu headings may not be easy to understand for some people. For example, when I first used Purview, I noticed that one of the self-compliance centers had changed its name. Microsoft has done a huge amount of updates, and sometimes it's hard to keep track of what Purview can do. We almost constantly have to explore it. Maybe Microsoft could have a 365 roadmap where we can look at upcoming features, or some kind of bulletin announcement for Purview users that explains new features and what they can do in simple terms. We could also look at the menu settings. In my experience of using Purview, we've never used it as an exclusive system for IT professionals or technical staff. We were very keen that other specialists around the business made use of some of these features because we thought that some of what Purview could do was relevant to other departments as well as IT. For example, we have HR managers and financial staff who use it. I think that some of the terminology in Purview is pitched toward IT and tech professionals, and it may not be immediately understood by other specialists. This is something that could be improved.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"The most valuable feature is the tracking activity and device onboarding."
"The data lineage feature stands out. It tracks where the data comes from and any changes made."
"The most significant value lies in its seamless integration into the Azure ecosystem, automating various processes and reducing operational burdens."
"I don't know if I've gotten much value out of Purview personally, but our security team loves it. Our biggest concern is leakage or theft of our data because we have a lot of PII and stuff that has not been released. We like the insights Purview provides and the way the solution can track and manage things. I'd say that was probably their favorite piece of it so far. From everything the security team has told me, the policy management and DLP features are working spectacularly."
"The most valuable aspect of Purview is its PowerShell connectivity, enabling automation."
"It gives you the opportunity to know your data and apply policies around it. If those policies are flouted, you can always track what's happening. You have options such as alerting the person who is committing that action, or you can take automatic action by blocking, for example, an email that is been sent externally. It's very useful."
"I think Purview does as good a job...I'll say that it is as stable as the data governance maturity that exists within an organization. It can't be more stable than that."
"It's certainly easy to work with all Microsoft data sources like SQL Server, Synapse, and data lakes, but it also has great functionality working with Oracle. And of particular interest to us is the ability to pull data from Excel, CVS files, and other types of flat files."
 

Cons

"The product was not able to meet our 10 second refresh requirements."
"The organization of the icons is not saved across users."
"There was an issue with the incremental aggregation not working as indicated."
"I try to avoid opening tickets with Microsoft due to long response times, which is frustrating."
"It supports only a limited number of tools and technologies that pertain to Microsoft products. If you want to leverage other solutions such as Workday or Oracle Fusion, features will be coming up, but as of now, it is for the Microsoft suite."
"The standard support is acceptable, but sometimes it doesn't respond fast enough. Overall, it doesn't meet our expectations."
"The API needs some improvement when connecting to non-Microsoft API sources. This is a limiting factor."
"There are some non-Microsoft file formats that are not supported."
"Frequent daily updates from Microsoft can cause interface elements like buttons to appear and disappear, making navigation unpredictable."
"One area for improvement is the detection of data types. This is really important. It has some of that functionality, but I consider it very limited. Maybe they can add some custom programming or machine learning could be particularly useful for the detection of the nature of the data."
"he one thing it doesn't do is data quality."
 

Pricing and Cost Advice

Information not available
"The pricing is decent. It is neither too low nor too high. Given its capabilities, the pricing is justified."
"The pricing is reasonable because it's part of the 365 E3 or E5 license you buy."
"The price is reasonable because most of our clients already have an E3 license, which makes implementation easy."
"I consider it cost-efficient because of the metrics it provides."
"Microsoft Purview Data Loss Prevention is not cheap."
"It is cheap. It is based on consumption. If somebody wants to start using it, the price is definitely cheaper than a tool like Collibra."
"Price-wise, I think it's very generous and accessible to not just enterprises but small to medium-sized companies as well. I think it's very fair in terms of how they break apart the storage and the actual computing, and that makes it very accessible. So, that is a very big plus for Purview."
"The categorization within the licensing could be improved. There are a lot of solutions within Microsoft Purview. If the licensing could be a bit clearer and the solutions could be better categorized according to function and across multiple environments, that would be excellent. The licensing is very confusing."
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Top Industries

By visitors reading reviews
Financial Services Firm
19%
Manufacturing Company
12%
Computer Software Company
10%
Healthcare Company
8%
Financial Services Firm
14%
Computer Software Company
14%
Government
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

Ask a question
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What do you like most about Microsoft Azure Purview?
It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.
What is your experience regarding pricing and costs for Microsoft Azure Purview?
The auto-tagging feature should be available at a lower licensing level.
What needs improvement with Microsoft Azure Purview?
Auto-tagging should be available at lower levels of licensing. Right now, a high level of licensing is needed for auto-tagging, and this feature should be made available at a lower license level.
 

Also Known As

AtScale, AtScale Intelligence Platform
Microsoft Purview, MS Azure Purview
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Information Not Available
Find out what your peers are saying about Microsoft, Informatica, Collibra and others in Data Governance. Updated: March 2025.
842,651 professionals have used our research since 2012.