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AtScale Adaptive Analytics (A3) vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in Data Governance
34th
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (4th), BI (Business Intelligence) Tools (37th), BI on Hadoop (7th)
Microsoft Purview Data Gove...
Ranking in Data Governance
1st
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
57
Ranking in other categories
Microsoft Security Suite (8th)
 

Mindshare comparison

As of April 2025, in the Data Governance category, the mindshare of AtScale Adaptive Analytics (A3) is 0.3%, up from 0.3% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 23.9%, down from 25.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance
 

Featured Reviews

it_user822762 - PeerSpot reviewer
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
James McDowall - PeerSpot reviewer
The sensitivity and retention options in Purview are excellent
Some of the menu headings may not be easy to understand for some people. For example, when I first used Purview, I noticed that one of the self-compliance centers had changed its name. Microsoft has done a huge amount of updates, and sometimes it's hard to keep track of what Purview can do. We almost constantly have to explore it. Maybe Microsoft could have a 365 roadmap where we can look at upcoming features, or some kind of bulletin announcement for Purview users that explains new features and what they can do in simple terms. We could also look at the menu settings. In my experience of using Purview, we've never used it as an exclusive system for IT professionals or technical staff. We were very keen that other specialists around the business made use of some of these features because we thought that some of what Purview could do was relevant to other departments as well as IT. For example, we have HR managers and financial staff who use it. I think that some of the terminology in Purview is pitched toward IT and tech professionals, and it may not be immediately understood by other specialists. This is something that could be improved.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"The cataloging tool is definitely the most valuable... It tells you about all the data you have in your tables, which helps people understand our data. We now know what data we have."
"Microsoft Purview's primary benefit lies in safeguarding sensitive and confidential data, thereby mitigating the risk of internal data exfiltration."
"One way that Microsoft Purview has benefited our organization is by preventing data leakage, which saves the company money on fines and protects its reputation."
"The labeling is the most valuable feature for the companies I'm installing it for. Some of them have several thousand staff, and their concerns are around confidential or private data being shared. The labels and the policies involved with them give them that initial visibility."
"Data authentication enables us to classify documents based on whether they should be restricted for internal consumption or permitted for external sharing."
"The ability to classify data quickly and effortlessly is arguably Microsoft Purview's most valuable feature."
"One of the best features is the classification rules, especially the scan rule sets. They are really useful, especially when we need to understand the current data the company has to ensure that all the problematic data can be put under someone's responsibility."
"Microsoft Purview is scalable."
 

Cons

"The product was not able to meet our 10 second refresh requirements."
"There was an issue with the incremental aggregation not working as indicated."
"The organization of the icons is not saved across users."
"Running eDiscovery once a day takes quite a long time because it has to fetch your data. I also want the eDiscovery results to be improved. At the same time, I would like to get a centralized page where I could see records management applied to my Office 365 tenant visualized instead of waiting for a custom script to run through the complete tenant."
"Blueprints and landing zones like we have in Azure would be great to see in Purview. The solution could offer a baseline or blueprint of recommended settings for compliance regulations such as GDPR and ISO, which could be applied with a simple switch in the options."
"We've had a few issues with the scanner. It runs perfectly one day, and on another day, it will run the whole night. It's probably related to the rules. If I set some compliance rules and apply the rules to any column, I can't delete it. I have to disable it and reactivate it."
"The product needs improvement to edit the number of assets. It needs to be more inuitive as well."
"We have had some issues automating our document management with Power Apps. I haven't been super-disappointed with anything except for Power Apps, which kinda drives me nuts. I think it's because I am a coder who can do things properly, and I keep trying to do things there, but it's not working out the way. The security team is pretty quick. I'm kind of a thorn in their side. I always try to get around stuff. They haven't come to me for anything saying, "Hey, I can't find this information." They're pretty good. Maybe, there's a lack of documentation, but that doesn't seem to be an issue for our team."
"Another area for improvement is in managing the business glossary terms. If they could provide the same type of method that we use to configure the scan rule sets, that would be helpful. Currently, there is no option like this, so we have to do it manually. Automatic detection would be great."
"There are some limitations with regard to the lineage of data from different parts of the system."
"Some of the menu headings may not be easy to understand for some people."
 

Pricing and Cost Advice

Information not available
"The pricing depends on the client's requirements and the number of applications."
"People often and unjustly say that Microsoft product pricing is not in the scope of reality, that it's just too expensive at times. I do not feel that is the case at all... If I'm able to let go of 30 to 70 percent of my IT administration staff, that makes up for a lot of money."
"We pay $15,000 per end user for the E5 license."
"Microsoft Purview is a subscription-based service, so we need either an E3 or E5 license to use it."
"Price-wise, I think it's very generous and accessible to not just enterprises but small to medium-sized companies as well. I think it's very fair in terms of how they break apart the storage and the actual computing, and that makes it very accessible. So, that is a very big plus for Purview."
"There is some competition out there, but the other solutions are quite expensive. They are enterprise tools that are a bit more mature but the license costs $100,000 for some of them. Purview is pay-per-use and a lot of companies are interested in that."
"Licensing is frustrating due to multiple modules and licenses. The feature might be available in the console, but it won't work without the proper license, creating confusion."
"Purview's price is pretty high when you factor in storage costs."
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Top Industries

By visitors reading reviews
Financial Services Firm
19%
Manufacturing Company
12%
Computer Software Company
11%
Healthcare Company
8%
Financial Services Firm
14%
Computer Software Company
14%
Government
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

Ask a question
Earn 20 points
What do you like most about Microsoft Azure Purview?
It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.
What is your experience regarding pricing and costs for Microsoft Azure Purview?
The auto-tagging feature should be available at a lower licensing level.
What needs improvement with Microsoft Azure Purview?
Auto-tagging should be available at lower levels of licensing. Right now, a high level of licensing is needed for auto-tagging, and this feature should be made available at a lower license level.
 

Also Known As

AtScale, AtScale Intelligence Platform
Microsoft Purview, MS Azure Purview
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Information Not Available
Find out what your peers are saying about Microsoft, Informatica, Collibra and others in Data Governance. Updated: April 2025.
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