Automation Anywhere vs Broadcom Service Virtualization comparison

The compared Automation Anywhere and Broadcom solutions aren't in the same category. Automation Anywhere is ranked #2 in RPA , with an average rating of 8.5, and holds a 9.1% mindshare in the category. Broadcom is ranked #2 in SV , and holds a 26.2% mindshare. Additionally, 96% of Automation Anywhere users are willing to recommend the solution, compared to 92% of Broadcom users who would recommend it.

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Automation Anywhere and Broadcom Service Virtualization based on real PeerSpot user reviews.

Find out what your peers are saying about UiPath, Automation Anywhere, Microsoft and others in Robotic Process Automation (RPA).

To learn more, read our detailed Robotic Process Automation (RPA) Report (Updated: September 2025).

Buyer's Guide

Robotic Process Automation (RPA)

September 2025

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Helped 872,837 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automate

Mindshare comparison

Robotic Process Automation (RPA) Market Share Distribution
Product	Market Share (%)
Automation Anywhere	9.1%
Microsoft Power Automate	16.5%
UiPath Platform	16.3%
Other	58.099999999999994%

Robotic Process Automation (RPA)

Service Virtualization Market Share Distribution
Product	Market Share (%)
Broadcom Service Virtualization	26.2%
Parasoft Virtualize	19.1%
ReadyAPI Virtualization	17.5%
Other	37.2%

Service Virtualization

Featured Reviews

Jane Rachma Kiniti

IT Project Manager at Labo des histoires

Automate has streamlined workflows and increased efficiency with powerful automation

The best features of the solution are the flexible automation features, it is rich with beautiful connectors, and it is easy to use with little to no coding knowledge required to get started, so anybody can use the tool. The intuitive interface of Automate has an intuitive design, which makes it easy to learn and use even without a strong technical background, and it has a drag-and-drop interface, which makes everything so easy and straightforward. The error handling capabilities in complex automation tasks are powerful, as it handles all types of tasks, whether complex or simple. I've never faced any problems even when dealing with complex tasks, so everything is super smooth and highly reliable, even when dealing with big tasks, as it has never slowed down. Automate's compatibility with existing IT infrastructure has impacted our business operations positively by providing smooth integration with other software that we use, such as Gmail, Jira, and Microsoft 365 apps, which gives us a unified platform instead of having to keep switching from one software to another, saving a lot of time and streamlining the whole workflows. The automated analytics have helped improve our business processes since it has increased our efficiency by automating our everyday tasks, freeing up time for us to focus more on strategic activities such as analyzing data and developing new business strategies. It is also cost-saving. By minimizing manual labor, it decreases human errors that can lead to costly mistakes. By automating the tasks, it helps to save costs, and it also improves our accuracy by reducing these errors to ensure that tasks are done almost perfectly.

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Venkat Sivaprakash

Management Consultant at Accenture

Has significantly improved document-driven workflows and reduced processing time across finance and HR functions

Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.

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DivyaMohan

Senior Project Manager at Infosys

Can be used for the virtualization of TCP/IP protocols for third-party terminal insurance

We use it for the virtualization of third-party APIs for performance testing. Our second use case is related to the virtualization of TCP/IP protocols for third-party terminal insurance, which is used for insurance clients In the case of the virtualization of TCP/IP protocols for third-party…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of Fortra's Automate include its FTP functionality and file manipulation capabilities."

"I find it very user-friendly. Our IT department and other departments can seamlessly collaborate without requiring extensive training. As a business department, we particularly value this aspect, as our team doesn't consist of many IT users. However, we couldn't solely rely on a drag-and-drop approach to implement and utilize the solution within our departments."

"Fortra's Automate has effectively replaced the workload of an entire employee, saving us significant time and money."

"The licensing of the product is very good. You only need to license it once and then you have it forever."

"A great feature that you seldom see in these kind of systems is the ability to use a database as trigger to launch a task. This is something I asked for a few years ago and that was added."

"The interface is simple, user-friendly, and very intuitive."

"It gives us a central place to schedule tasks and run them distributed."

"We have tried other RPA solutions like UiPath or Automation Anywhere. They are fantastic products but complex, and it's hard to understand everything. It would be best if you had a skilled developer or several. Automate is easy to implement, administer, and use. It's appropriate for us because our cases are simple and easy to automate. We don't need complicated tools with many features; We prefer to get a significant ROI quickly."

More Automate pros

"Automation Anywhere helped our organization to get our training and implementation needs successful by providing both community edition and partner edition. Automation Anywhere seamlessly handed off exceptions to employees from Automation Anywhere bots."

"Automation Anywhere is one of the most popular RPA vendors offering powerful and user-friendly RPA capabilities to automate the business processes that are performed by humans. AA is a web-based management system that includes a control to run end-to-end automated business tasks for companies."

"The Control Room is the most valuable feature. This is where I can schedule a task. It runs 24/7, so it's a great feature that I love. If we are not in office, we can schedule something and leave, then the bot will run at the scheduled time."

"We are using Automation Anywhere for our leave approval process. We used to have three FTEs on the day shift working on this process. Now, we only have one FTE working on the leave approval process. The bot supports everything else in the process. With this bot, we are saving the cost of two FTEs."

"We did not encounter any stability issues with Automation Anywhere during the time I worked with the solution."

"Some of the really impactful features of working with Automation Anywhere are the ability to design and partner with their experts to come up with our solutions."

"At the end of the day, the effort that you put in has exponential benefits, giving you many advantages from your lines of code, which is amazing."

"The most valuable feature is the screen recorder, which helps to automate processes easily."

More Automation Anywhere pros

"There are several areas that are easily configurable."

"You can create virtual services from a live recording or convert raw traffic into request/response pairs."

"Ability to vary the responses very easily (randomize, pick-lists, etc.)."

"It's got probably the greatest amount of features, in terms of different technologies that you can automate and virtualize, out of any of the solutions out there."

"We have been using it extensively for the shift left process and testing. It helps us to accelerate and virtualize services and assets that we don't have. It enables to test faster."

"We had a number of back-end services that were not available during testing times. What this had allowed us to do is get our early life testing done while those services are not available."

"The ability to create virtual services and deploy them as Docker containers, and include them in our Jenkins build pipelines, is a valuable feature."

"Easy to understand ways of creating stubs."

More Broadcom Service Virtualization pros

Cons

"Regarding customer support, I face challenges sometimes. They're not always available, and you may need to wait for assistance, but overall their support is acceptable."

"Fortra's Automate is not as reliable as I would like it to be."

"There is a lack of good development for artificial intelligence, such as machine learning."

"The user interface could be slightly enhanced to make it more modern."

"I believe we need to test various OCR tools that assist in evaluating, let's say, six different customer resyncs. We analyze their spending patterns and documentations, but current OCR support has limitations, requiring highly standardized documents, which isn't always the case. With a more advanced OCR system, we could improve processes related to credit risk management and legal matters. We're exploring how to integrate Fortra's Automate with our CRM platform, taking cues from instances where Salesforce seamlessly merged with Automate. However, we use a different CRM, Insight for New Enterprise, and we're seeking ways to connect the automation process within our CRM. We aim for the automation to continue smoothly, even in instances where traditional automation methods might face hurdles."

"I would like to see some better web automation, a wizard like the one in the product WinAutomation would be very nice."

"It's possible that they could use a stronger community for seeking guidance and help."

"There is room for improvement regarding cloud functionality; there are a few missing features, and the logging could be better, especially air logging. We can go into logging events and create our own task, but it would be nice if this were more detailed."

More Automate cons

"One aspect I don't appreciate about Automation Anywhere is the way variables are handled. Many things seem to become a string, which makes it hard to code and keep track of items when everything's a string."

"One of the challenges that I face every now and then while working with A2019, is around the bot agent updates. Every week/alternate weeK, I receive an error while running my bots, that asks me to update the bot agent."

"The licensing model could be a lot less complex, mainly due to their different structures, which are not straightforward."

"In A2019 it does not display the exact running status, but rather it displays the previous one."

"For assisted automation, the AA bot needs the facility to be triggered through an application interface after collecting input from the user."

"The scheduling is a little difficult at times. Rather than setting up individual instances, it would be really nice if we had the ability to set repetitive jobs easily. Right now, if you want a job to run every 15 minutes, you have to schedule it a lot of times. I'd rather have the ability to just say 'run every 15 minutes.'"

"Another feature that would be cool to see in Automation Anywhere is more use of artificial intelligence. Right now, RPA is basically limited to a bot which is simply following the instructions that it was given. However, what would be really useful is if a bot was able to more flexibly respond to issues. For example, sometimes there are erroneous errors and pop ups. With good code, you can certainly build your bots to be able to handle that. However, it does take time and a bit of technical know-how to be able to do that."

"For this, we tried to automate handwritten documents, but it was not successful. I believe there is room for improvement."

More Automation Anywhere cons

"I would like to have more flexibility towards the mainframe virtualization and also in JDBC virtualization."

"It is not a stable solution."

"DevTest is pretty massive. It's hard to tell what different parts of it can be used to do different things. They should modulize it more."

"I really want to see more of the "express" kind of model, where you get a little bit for free. I'd love to be able to see you be able to edit and author tests without having to be connected to a licensed server. And then, if you want to go and execute tests, then you go and connect to the server... I think it would unblock people to be able to do a lot more work from home or from remote places, where they can't really connect to the server."

"UI should be more user friendly: better usability, more testing oriented."

"I'd like to see more of the newer technologies included in there, looking mainly from a mobile perspective, possibly, so you can virtualize some of the aspects that we're going to be doing for mobile testing."

"I would rate the tech support a nine out of ten. They need more knowledge about the connectivity to DevOps orchestration."

"One major feature I would like to see is on the user administration part. Right now, anybody can access any of the folders and any of the projects."

More Broadcom Service Virtualization cons

Pricing and Cost Advice

"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."

"Once you buy the software, you just pay for the support for backend help."

"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."

"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

"While solutions like UiPath and Blue Prism cost around $11,000-$12,000 for each license, this product costs around $7,000 and you can keep it forever."

"From a distributor's perspective, one of the biggest selling points of Automate is its price point."

"I'm only involved in running the product and maintaining the systems, so I can't speak to the cost."

More Automate pricing and cost advice

"We are not receiving the right information about their features, e.g. Automation Anywhere University, or anything that they are selling. They need to improve their documentation."

"It's somewhat pricier than some of the other tools that we've used, and the breakout between the different applications is also somewhat costly. If they can make it a little more cost-effective or bundle packages a little bit more, that would be beneficial."

"Price is where I'm least satisfied. Other vendors are more willing to offer discounts."

"Currently, it stands as one of the more expensive RPA tools available."

"It is reasonable and affordable. If you consider the tasks that we can get done using this, the pricing is reasonable and affordable."

"Costs savings have been seen by employing bots for multiple shifts instead of people."

"One of the key features that we chose, the bot as a service or the BotFarm, when they launched version 11.3, they decided not to have the BotFarm anymore. This put us in a situation because we expected to have bots on demand, just like our cloud software. This would have been cost efficient for us to use. We hope to see this again being realized with A2019. I hope the scalability from an on demand basis improves."

"The price is very reasonable."

More Automation Anywhere pricing and cost advice

"There is a yearly licensing cost, and I would give it a four out of five."

"I think the pricing is quite fair because this solution provides a lot of functionalities, and is quite stable."

"I don't have the exact dollar amount, but we have spent close to $1,000,000 for a three-year agreement, for an enterprise level."

"There are additional fees for advanced-level technical support."

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Top Industries

By visitors reading reviews

Financial Services Firm

11%

Computer Software Company

Manufacturing Company

Performing Arts

Computer Software Company

16%

Financial Services Firm

13%

Manufacturing Company

10%

Healthcare Company

Financial Services Firm

29%

Manufacturing Company

10%

Computer Software Company

10%

Performing Arts

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	21
Midsize Enterprise	8
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	141
Midsize Enterprise	81
Large Enterprise	516

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	8
Large Enterprise	98

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

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What is your primary use case for HelpSystems AutoMate?

My main use case for Automate is automating my everyday tasks, such as reporting, task assignment, and updating proje...

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What is your experience regarding pricing and costs for Fortra Automate?

The pricing for Automate is affordable, even for a small organization, and it's well-packed and affordable.

See all answers

How good is Automation Anywhere for RPA processes?

It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...

See all answers

How good is Automation Anywhere for RPA processes?

From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...

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How good is Automation Anywhere for RPA processes?

It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.

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Comparisons

UiPath Platform vs Automate

Compared 19% of the time

Nintex RPA vs Automate

Compared 15% of the time

Microsoft Power Automate vs Automate

Compared 14% of the time

Redwood Software - Finance Automation Edition vs Automate

Compared 9% of the time

MOVEit vs Automate

Compared 6% of the time

More Automate Competitors

Microsoft Power Automate vs Automation Anywhere

Compared 31% of the time

UiPath Platform vs Automation Anywhere

Compared 16% of the time

Blue Prism vs Automation Anywhere

Compared 9% of the time

Python RPA vs Automation Anywhere

Compared 5% of the time

Blue Prism Cloud vs Automation Anywhere

Compared 1% of the time

More Automation Anywhere Competitors

Parasoft Virtualize vs Broadcom Service Virtualization

Compared 46% of the time

OpenText Service Virtualization vs Broadcom Service Virtualization

Compared 29% of the time

Tricentis Tosca vs Broadcom Service Virtualization

Compared 25% of the time

More Broadcom Service Virtualization Competitors

Product Reports

Buyer's Guide

Automate

October 2025

Download Automate product report

Buyer's Guide

Automation Anywhere

October 2025

Download Automation Anywhere product report

Buyer's Guide

Broadcom Service Virtualization

October 2025

Download Broadcom Service Virtualization product report

Also Known As

HelpSystems Automate, Automate

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise

ITKO LISA, CA LISA, CA Service Virtualization

Overview

Automate offers a user-friendly solution with a drag-and-drop interface for efficient task automation and integration with major platforms like SAP and Azure, making it ideal for quick deployment with minimal coding and training.

Automate provides powerful features for businesses seeking efficient automation, offering compatibility with databases, email integration, and cloud platforms. Its simple interface supports both beginners and experienced users, simplifying tasks like invoice processing, HR automation, and data transformation. Cost-effective pricing and flexible licensing enhance its appeal while integration capabilities and scheduling tools ensure smooth workflow automation.

What are Automate's Key Features?

Drag-and-Drop Interface: Simplifies automation with intuitive design.
Integration Capabilities: Connects with platforms like SAP and Azure for seamless data flow.
Database and FTP Triggers: Enhances automation potential through direct data interaction.
Efficient Scheduling: Automates tasks with precise timing and control.
Web Scraping: Automates data extraction for quick analysis and reporting.

What Benefits and ROI Should Users Expect?

Rapid Deployment: Minimizes coding efforts for quick implementation.
Cost-Effectiveness: Offers flexible pricing models to suit budget constraints.
Operational Efficiency: Reduces manual workloads and enhances productivity.
Comprehensive Integration: Facilitates improved data management across systems.
Scalability: Adapts to growing business needs with ease.

In industries such as healthcare, banking, and logistics, Automate is used for tasks like invoice payment automation, data transformation, and task automation. This leads to streamlined processes and reduced manual workload, illustrating its value in enhancing operational efficiency through diversified workflows.

Fortra

Automation Anywhere offers a robust automation platform known for its user-friendly interface, flexible scalability, and advanced automation capabilities. It's designed to streamline operations across industries by automating manual and repetitive tasks.

Automation Anywhere empowers organizations with its easy-to-use platform that simplifies automation processes through its drag-and-drop functionality. With features like MetaBot and IQ Bot, it provides advanced automation solutions. The platform seamlessly integrates with business applications, ensuring efficient operation and data protection through security features like the credential vault. Despite its strengths, there is room for improvement in integration with source control systems and third-party applications. Enhancing UI friendliness, IDE capabilities, and licensing flexibility, along with improved support in the Citrix environment, are needed. Better OCR accuracy, AI functionalities, and Excel integration would enhance user experiences.

What are Automation Anywhere's key features?

Ease of Use: Offers a user-friendly platform that allows straightforward automation of processes for non-technical users.
Advanced Bots: Includes MetaBot and IQ Bot for complex automation tasks.
Integration: Seamlessly integrates with business applications for smooth operations.
Security: Features like credential vault ensure robust data protection.
Scalability: Provides flexibility and scalability for expanding automation needs.

What benefits and ROI should users look for?

Efficiency: Automates repetitive tasks, enhancing process efficiency.
Accuracy: Improves accuracy in operations like finance and HR.
Scalability: Offers scalable solutions for growing enterprises.
Cost Reduction: Reduces operational costs by streamlining processes.
Flexibility: Adapts to various industry requirements allowing broad implementation.

In the finance sector, Automation Anywhere is used for tasks like accounts payable, accounts receivable, and invoice processing. In HR, it's implemented for onboarding, payroll, and attendance verification. Its deployment also extends to supply chain, compliance, and customer service, providing streamlined operations by automating complex business processes.

Automation Anywhere

Broadcom Service Virtualization offers a robust platform for isolating test environments by virtualizing dependent services, including fragile or in-development services. It’s a versatile tool widely used for API testing, virtual data creation, API marking from web servers, and supporting performance testing.

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Users find Broadcom Service Virtualization incredibly efficient for creating and deploying virtual services as Docker containers that integrate seamlessly within Jenkins build pipelines, allowing isolated testing to occur without disturbing unrelated services. Features like IBM MQ service creation through recording simplify usage, even for those with limited development experience. Its support for TCP/IP protocol virtualization broadens its applicability, especially in specialized scenarios like terminal insurance. However, the solution does come with areas needing updates, such as outdated workstation components, integration of fragmented web applications, and a steep learning curve. Challenges also exist in stability, performance, and cost-related factors, particularly for performance testing. Users have called for improved flexibility in mainframe and JDBC virtualization, with a preference for enhancing existing functionalities over developing new features.

\n\n

**What are the most important features?**\n
- **API Testing and Virtual Data Creation:** Helps users perform comprehensive API tests and create virtual test data efficiently.\n
- **Docker Container Deployment:** Enables users to deploy virtual services as Docker containers, ensuring easy integration within CI/CD pipelines like Jenkins.\n
- **TCP/IP Protocol Virtualization:** Provides unique capabilities in virtualizing TCP/IP protocols, essential for specialized industries.\n
- **IBM MQ Service Recording:** Simplifies the creation of MQ services, making it accessible even to those with limited coding experience.\n
- **Performance Testing Support:** Handles heavy performance loads, critical for high-demand environments.

\n\n

**What benefits should users look for in reviews?**\n
- **Cost Efficiency:** Reduces costs by minimizing delays and expenses related to dependent service development.\n
- **Scalability and Performance:** Capable of handling performance loads up to 2000 to 3000 GPS.\n
- **Flexibility in Testing:** Offers flexibility in performing isolated tests without disrupting unrelated services.\n
- **Ease of Integration:** Simple integration within CI/CD pipelines, enhancing workflow efficiency.\n
- **Comprehensive Support:** Includes various tools for virtual service creation, even for those with limited technical skills.

\n\n

Broadcom Service Virtualization finds significant usage in industries necessitating complex testing environments, such as insurance, where it aids in third-party API virtualization and TCP/IP protocol virtualization. By creating isolated test environments, companies can reduce costs and delays and efficiently manage high-performance loads, ensuring a streamlined development process.

Broadcom

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics

Union Bank, Swisscom, Autotrader, KPN, ING Bank, Best Buy, American Family Insurance, TESCO, Telefonica, Molina Healthcare, California DMV, Aktia, City Index, Con-way, DirecTV, GRU Airport, Liquidnet, NAB, Nordstrom, T-Mobile, TIM Brasil,

Buyer's Guide

Robotic Process Automation (RPA)

September 2025

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