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Automation Anywhere vs Broadcom Service Virtualization comparison

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Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Automate
Sponsored
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
28
Ranking in other categories
Robotic Process Automation (RPA) (5th)
Automation Anywhere
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
591
Ranking in other categories
Business Process Management (BPM) (2nd), Robotic Process Automation (RPA) (2nd), Process Mining (2nd), Intelligent Document Processing (IDP) (3rd), Agentic Automation (1st)
Broadcom Service Virtualiza...
Average Rating
8.2
Number of Reviews
97
Ranking in other categories
Service Virtualization (1st)
 

Mindshare comparison

Robotic Process Automation (RPA)
Service Virtualization
 

Featured Reviews

Anabel Marco - PeerSpot reviewer
Automates processes efficiently with cost-effective scaling and robust customer support
Web scraping is quite good since it offers a lot of possibilities. Another important feature for me is its compatibility with MBI, the Power that is ISEQUADO Centers. I appreciate the ability to scale and increase the number of bots or studios without additional expense. Automate's non-reliance on additional orchestrators makes it quite cost-effective.
Vatsal Mehta - PeerSpot reviewer
Accommodates diverse use cases and effectively meets customer requirements
AI agents need further improvements. AI agent technology in agentic process automation is still evolving. We have only scratched the surface, and there are many potential use cases yet to be explored. As technology advances, I believe it will enable us to implement more comprehensive automation solutions. Document Automation has issues related to speed. When I compare Document Automation with IQ Bot, IQ Bot is faster than Document Automation. My understanding is that they are still evolving Document Automation, and this issue of slowness will be resolved in the upcoming .35 version, so we are good with that. They are working on signature identification and validations for handwritten documents. Currently, we are able to extract data out of scanned but digital images, but there is still scope for improvement for handwritten documents.
DM
Can be used for the virtualization of TCP/IP protocols for third-party terminal insurance
We use it for the virtualization of third-party APIs for performance testing. Our second use case is related to the virtualization of TCP/IP protocols for third-party terminal insurance, which is used for insurance clients In the case of the virtualization of TCP/IP protocols for third-party…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The pricing is excellent. I would give them perfect marks in that regard."
"I like the interface; it makes managing automation easy. We can set different schedules and templates for each task."
"The best feature of Automate is its ease of use, which is a major selling point."
"We have found the pricing to be very reasonable."
"Fortra's Automate has effectively replaced the workload of an entire employee, saving us significant time and money."
"This tool has machine learning and voice recognition and computer vision, which are both quite useful aspects. These aren't available in other tools. It's a good addition to this tool and it gives the solution an edge on the market."
"I actually quite liked the no-coding functionality."
"The most valuable features for my client are timing and scheduling."
"AA has improved our digital strategy extensively and provided the required leverage to place ourselves above other peers in the O&G Industry. We were able to develop quick digital solutions by demonstrating the ROI and gain momentum by aligning the desired resources & budget from leadership."
"The Control Room is the most important feature, where we can manage the bots and publish to various bot runners in the environment."
"Automation Anywhere is a ten out of ten."
"Automation Anywhere can grow alongside our automation needs."
"As we were closing our fiscal year, we had this huge backlog that we needed to clean up. The business was preparing to hire 12 people to do that, and even though they were not sure they could handle it, we built the process to extract and do the entire process just in two weeks. We were able with a single person to clean the entire backlog, which gave us huge benefits."
"Automation Anywhere is one of the most popular RPA vendors offering powerful and user-friendly RPA capabilities to automate the business processes that are performed by humans. AA is a web-based management system that includes a control to run end-to-end automated business tasks for companies."
"Many tasks take a long time for a person to do them. Automation Anywhere enables us to do those jobs in less time."
"The OCR feature in Automation Anywhere is the best I have encountered, even better than Google."
"I think the pricing is quite fair because this solution provides a lot of functionalities, and is quite stable."
"We have been using it extensively for the shift left process and testing. It helps us to accelerate and virtualize services and assets that we don't have. It enables to test faster."
"Easy to understand ways of creating stubs."
"Ability to vary the responses very easily (randomize, pick-lists, etc.)."
"Unit testing or early life testing did not have to be stopped or delayed because those services were not available."
"We had a number of back-end services that were not available during testing times. What this had allowed us to do is get our early life testing done while those services are not available."
"It's got probably the greatest amount of features, in terms of different technologies that you can automate and virtualize, out of any of the solutions out there."
"The most valuable feature is that it supports so many protocols. We, being a large bank, have almost all the protocols, and it supports all of them, so that's one good thing."
 

Cons

"The documentation for errors needs improvement as many of the error messages we receive are very vague."
"I would prefer not having to log in to update a ticket; being able to respond via email would be beneficial."
"Sometimes when we communicate with the ERP system and there is an issue, we are not always aware of the specifics of Automate and the source of the problem."
"The workflow for variables could be better. The input and output of task-level variables could be made a little clearer in terms of passing those around from one task to another upon success, etc. Things like that could be a little easier potentially."
"I currently have three bugs open with them that I don't know if they are addressed in the new release."
"The solution has a very weak knowledge base."
"The intelligent automation feature could be improved. It's interesting because it's simple, but the automation quality isn't always good. It's easy to use, but sometimes you need to make a slight improvement to the automation, and that's not so easy."
"There is a lack of good development for artificial intelligence, such as machine learning."
"The accuracy in Web Recorder needs to be improved, defective outputs found most of the time(not sure if is a website side issue)."
"Built-in HTML features are lagging in this solution, whereas in UiPath, they are very good."
"Automation Anywhere can be improved in certain areas specified in the cognitive zone where the information needs better OCR Engine + Machine Learning capabilities. Also, they can improve on the System Identified region function of the IQ Bot - Our team faced a tough time in handling that as we were not able to assign variable to System Identified Region as the IQ Bot tool wasn't allowing it."
"I never use Automation Anywhere in the attended space because they are bad at that, at least compared to other players like us or UiPath."
"Support is not very satisfactory."
"Many clients use the Citrix environment but AA has very low functionality to automate a Citrix environment."
"Automation tools have a lot of dependency on the environment, particularly on machines. Reducing this dependency could increase success."
"The overall product in Automation Anywhere is good, but they need to improve a little bit on the overall architecture side."
"We had to implement an external service catalog. We put it in ServiceNow. I would like to see an integrated service catalog."
"I'd like to see more of the newer technologies included in there, looking mainly from a mobile perspective, possibly, so you can virtualize some of the aspects that we're going to be doing for mobile testing."
"The workstation component has a very out-dated UI and is in dire need of a facelift."
"DevTest is pretty massive. It's hard to tell what different parts of it can be used to do different things. They should modulize it more."
"UI should be more user friendly: better usability, more testing oriented."
"More examples of portal-based virtualization."
"It is not a stable solution."
"I would like to have more flexibility towards the mainframe virtualization and also in JDBC virtualization."
 

Pricing and Cost Advice

"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."
"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."
"I like the way this solution is priced because you can buy a license, or you can buy the software outright."
"From a distributor's perspective, one of the biggest selling points of Automate is its price point."
"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."
"I'm only involved in running the product and maintaining the systems, so I can't speak to the cost."
"It comes with a package that costs approximately $20,000 USD per year."
"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."
"Our company is investing a lot of money in Automation Anywhere. They have saved money wherever humans are working. They invest a lot of money in FTEs and other logistics, so the money saving is very pretty good with Automation Anywhere. While I don't know the exact figure, the tool is saving us millions of dollars as well as saving about 40,000 hours in the last year."
"We would like to use Citrix going forward. We use Bot Runners to scale up, and it gets to be expensive. Using Citrix, it can mitigate costs."
"I don't deal have cost specifics but I can say it is a tool that provides value for the money."
"It is the most economically friendly and it provides you with a lot of functions."
"It is cost-efficient in terms of licensing. I found their support good when I was working for the airline client. However, I hear from my managers here that the support price for Tier 3 or premium is a little higher. That is why we are not going for Automation Anywhere. Its price was okay for our client, but for us, it seems expensive."
"It is expensive. Automation Anywhere has reduced the price slightly, as we have grown. However, the price is still excessive enough that we are engaged in PoCs on other tools."
"The control room access gives the ability to create different roles, which helps when purchasing additional licensing."
"As our team size increases, we may get some more licenses for the tool."
"I don't have the exact dollar amount, but we have spent close to $1,000,000 for a three-year agreement, for an enterprise level."
"There are additional fees for advanced-level technical support."
"I think the pricing is quite fair because this solution provides a lot of functionalities, and is quite stable."
"There is a yearly licensing cost, and I would give it a four out of five."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
10%
Manufacturing Company
8%
Educational Organization
5%
Computer Software Company
16%
Financial Services Firm
13%
Manufacturing Company
10%
Healthcare Company
5%
Financial Services Firm
30%
Computer Software Company
14%
Manufacturing Company
10%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about HelpSystems AutoMate?
We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.
What is your primary use case for HelpSystems AutoMate?
The main purpose is for automation. That has been the purpose why I have been using it so far.
What is your experience regarding pricing and costs for Fortra Automate?
Regarding pricing, it is very friendly. I would not say that it is really cheap or very expensive, but it fits within...
How good is Automation Anywhere for RPA processes?
It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...
How good is Automation Anywhere for RPA processes?
From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...
How good is Automation Anywhere for RPA processes?
It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.
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Also Known As

HelpSystems Automate, Automate
Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise
ITKO LISA, CA LISA, CA Service Virtualization
 

Overview

 

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories
Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics
Union Bank, Swisscom, Autotrader, KPN, ING Bank, Best Buy, American Family Insurance, TESCO, Telefonica, Molina Healthcare, California DMV, Aktia, City Index, Con-way, DirecTV, GRU Airport, Liquidnet, NAB, Nordstrom, T-Mobile, TIM Brasil, 
Find out what your peers are saying about UiPath, Automation Anywhere, Microsoft and others in Robotic Process Automation (RPA). Updated: June 2025.
861,524 professionals have used our research since 2012.