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Avanan vs Proofpoint Enterprise DLP comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Data Loss Prevention (DLP)
21st
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Email Security (20th), Secure Web Gateways (SWG) (15th), Cloud Access Security Brokers (CASB) (11th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (12th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (3rd), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Data Loss Prevention (DLP)
27th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Email Security (14th)
Proofpoint Enterprise DLP
Ranking in Data Loss Prevention (DLP)
10th
Average Rating
8.4
Reviews Sentiment
6.6
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 1.7%, up from 1.3% compared to the previous year. The mindshare of Avanan is 1.0%, down from 1.3% compared to the previous year. The mindshare of Proofpoint Enterprise DLP is 1.2%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Proofpoint Enterprise DLP1.2%
Cloudflare One1.7%
Avanan1.0%
Other96.1%
Data Loss Prevention (DLP)
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
SR
Director Cybersecurity at a media company with 1,001-5,000 employees
Email data controls have reduced accidental leaks and support ongoing compliance monitoring
Overall, Proofpoint Enterprise DLP is a strong platform, but there are areas for improvement to enhance usability and effectiveness. One challenge is policy complexity and lifecycle management. As DLP programs mature, policies become layered and interdependent, leading to frustrations such as rule overlap that causes multiple triggers on a single message. Limited visibility into policy hierarchy impacts, difficulty modeling how new rules interact with existing ones, and change management requiring careful validation can all be challenging. An improvement opportunity would be advanced policy simulation tools for conflict detection between rules and clear rule precedence visualization, which would help understand the source of issues. The administrator user experience can feel dense from an admin perspective, especially when managing multiple layered policies, handling rule precedence, troubleshooting overlapping triggers, and onboarding new administration. As DLP programs mature, policy environments become complex quickly. Improvement opportunities would include visual policy mapping, impact previews, easier bulk policy editing, simpler policy cloning with conflict detection, and smarter recommendations during policy creation that would be very beneficial. Regarding data discovery and risk posture visibility, improvements are needed. While email layer protection is robust, organizations need better visibility across their repositories. There is an opportunity for built-in sensitive data discovery scanning and risk exposure mapping to identify which business units handle more sensitive data. A data movement visualization dashboard could also be beneficial, transitioning from reactive DLP blocking to proactive data exposure intelligence, which would significantly increase maturity.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Using Cloudflare One makes my work quite easy because for DDoS protection, all I need to do is understand the OSI model and click; it makes it easier than trying to write a command line or use a Linux command."
"It's a perfect solution from my perspective; it's easy to understand and easy to configure."
"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."
"Cloudflare DDoS is better than its competitors for its security, deployment, and scalability."
"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"Cloudflare Access is a stable solution."
"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"Clover is the best product globally."
"Avanan is a stable software. My company hasn't faced any issues, bugs, or problems with the performance of Avanan."
"The most valuable feature of Avanan is its Anti-Malware solution for Office 365, and box.com."
"Spam protection is the most valuable feature."
"Avanan is just outstanding on how efficient and effective their learning modules are to pick up on these different pieces."
"We have highly benefited from this platform since we deployed it, as it has provided reliable security to our email infrastructure and developed a secure working environment."
"Email inspection has saved many employees from spam attacks and viruses from unauthorized sources."
"Now, we aren't worried about any email threats as Avanan catches everything."
"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"Proofpoint Enterprise DLP is very important to our organization in maintaining our security posture as well as managing insider user risk."
"My experience with email security has been really good, as it blocks thousands of emails, whether they are Business Email Compromise, confidential credential compromise threats, telephone-oriented attack delivery, or ransomware attacks."
"Proofpoint is definitely the best."
"Proofpoint adds value and proves its ROI based on the services they provide."
"Proofpoint Enterprise DLP is a mature, reliable email-layer data protection solution that delivers strong value when implemented with proper governance."
"Being from the consultant side, I can say that the customer was really happy with Proofpoint Enterprise DLP as is."
"Adaptive information protection with Proofpoint Enterprise DLP has changed how we handle sensitive data and respond to threats, allowing us to block sensitive data if it is being shared with external persons."
"It has helped us tremendously to ensure our esteemed customers that whatever data our SMEs, security practice team, or SecOps team uses or may access from their customer data is being kept safe with us and is not being shared across the organization or outside the organization."
 

Cons

"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."
"The initial onboarding was causing us some confusion."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"For the topic of improvement, providing some training material is one of my suggestions."
"The software has automated alerts, but the automated alerts are not available in the mobile app."
"Operating and tuning the product is difficult."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"Lacks a VPN feature to provide a secure connection to the data center."
"There are some things that they can't remediate. The honest thing is nobody can right now because of the nature of how some of the secure email platforms work."
"Sometimes it seemed like the allow list wasn't working. I've created many allow list rules however, they still seem to be blocked; the same is true with the blocked list rules."
"The response to new threats is sometimes slow and can lead to data compromise."
"Integration with various SaaS offerings, who are leading in the SaaS market."
"There are times when we have false positives."
"Being cloud first and because we are in the movie business, we use a lot of Macintoshes. So, there is absolutely no reason for us to have Active Directory whatsoever. However, if you are using Office 365, you must have Active Directory in order to reset passwords. Even though we have a single sign-on provider, we must have Azure Active Directory for Office 365, which is really stupid. As a cloud application, you would think that I don't need Active Directory, which I don't need for anything else except Office 365. We have one server inside that space to help us manage Active Directory just for Office 365. This is a very sore point, but it is what it is."
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"There are times when we have false positives."
"For improvement, I think adding more AI-powered features would be beneficial for Proofpoint Enterprise DLP."
"Proofpoint Enterprise DLP can be improved; the UI can always use work, but I don't have any real frustration points at the moment."
"Proofpoint Enterprise DLP is currently very good. It could become more user-friendly for someone who is not from the DLP field and could also help someone from a finance domain by integrating it with other domains as well."
"In terms of improvements, I find there are some blind spots in Proofpoint Enterprise DLP; you can obviously add more channels for detection, and logging can be much improved, specifying exactly what action took place or what alert was generated."
"Proofpoint Enterprise DLP is generally a high-pricing solution, so it generally requires additional licenses for the DLP."
"I think Proofpoint Enterprise DLP could be improved by including templates."
"From the pricing standpoint, I learned from my senior management team that Proofpoint Enterprise DLP is a little higher compared to other basic DLP tools."
"Proofpoint Enterprise DLP definitely has a higher cost compared to other email security tools, but some good solutions come at a cost."
 

Pricing and Cost Advice

"The prices are slightly expensive."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The solution's pricing lacks transparency."
"Cloudflare Zero Trust Platform's pricing is good."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The solution is not that expensive."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"Avanan’s price is comparable to Barracuda."
"The pricing of Avanan is reasonable."
"The product is not the cheapest in the market."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Good pricing arrangement as an SaaS offering."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
23%
Comms Service Provider
10%
Financial Services Firm
7%
Computer Software Company
6%
Computer Software Company
12%
Construction Company
9%
Financial Services Firm
8%
Comms Service Provider
7%
Financial Services Firm
19%
Manufacturing Company
8%
Government
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise11
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise3
Large Enterprise14
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
What do you like most about Avanan?
Spam protection is the most valuable feature.
What needs improvement with Avanan?
Avanan doesn't cover certain tool segments. Barracuda provides backup and retention of emails and Microsoft 365’s bac...
What needs improvement with Proofpoint Enterprise DLP?
I have no complaints about how Proofpoint Enterprise DLP can be improved.
What is your primary use case for Proofpoint Enterprise DLP?
My main use case for Proofpoint Enterprise DLP is email filtering for both spam and malicious attachments and phishing.
What advice do you have for others considering Proofpoint Enterprise DLP?
If one is looking for a bulletproof solution, then Proofpoint Enterprise DLP is the answer. I feel confident enough i...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
No data available
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Information Not Available
Find out what your peers are saying about Avanan vs. Proofpoint Enterprise DLP and other solutions. Updated: March 2026.
885,728 professionals have used our research since 2012.