AvePoint Cloud Backup vs MSP360 Backup comparison

AvePoint and MSP360 are both solutions in the Cloud Backup category. AvePoint is ranked #11 with an average rating of 8.5, while MSP360 is ranked #46. AvePoint holds a 3.1% mindshare in CB, compared to MSP360’s 0.9% mindshare. Additionally, 100% of AvePoint users are willing to recommend the solution, compared to 100% of MSP360 users who would recommend it.

AvePoint Cloud Backup

Read 11 AvePoint Cloud Backup reviews

3,583 Views
2,902 Comparison Views

100% willing to recommend

MSP360 Backup

Read 15 MSP360 Backup reviews

1,420 Views
824 Comparison Views

100% willing to recommend

AvePoint Cloud Backup

MSP360 Backup

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 3, 2024

MSP360 Backup and AvePoint Cloud Backup compete in the data protection and management space for cloud environments. MSP360 leads in affordability and support satisfaction, while AvePoint justifies its higher price point with advanced features.

Features: MSP360 Backup provides robust storage solutions, automated backup scheduling, and cross-platform functionality. AvePoint Cloud Backup integrates comprehensively with Office 365 and Salesforce and offers sophisticated data recovery options, presenting a cloud-centric experience.

Room for Improvement: MSP360 could enhance its cloud integration and offer more sophisticated data recovery features. User interface improvements would increase ease of use. Additional advanced functionalities could improve competitiveness. AvePoint Cloud Backup may benefit from simplified deployment processes and a more user-friendly interface. Reducing complexity in its advanced features could enhance user experience. Offering more budget-friendly pricing tiers may increase appeal to small businesses.

Ease of Deployment and Customer Service: MSP360 simplifies integration with internal systems, reinforced by strong customer service and clear documentation for seamless adoption. AvePoint’s advanced functionalities result in a slightly more complex deployment, but its thorough support options facilitate smoother transitions.

Pricing and ROI: MSP360 Backup offers a cost-effective entry point with transparent pricing, making it appealing for small to medium businesses with commendable ROI. AvePoint Cloud Backup, although more expensive, offers significant value for enterprises invested in cloud ecosystems, with ROI reflecting its comprehensive feature set.

To learn more, read our detailed AvePoint Cloud Backup vs. MSP360 Backup Report (Updated: September 2025).

Buyer's Guide

AvePoint Cloud Backup vs. MSP360 Backup

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AvePoint Cloud Backup

Ranking in Cloud Backup

11th

Average Rating

8.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

SaaS Backup (5th)

MSP360 Backup

Ranking in Cloud Backup

46th

Average Rating

8.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Backup and Recovery (60th), Disaster Recovery (DR) Software (34th), MSP Backup (7th)

Mindshare comparison

As of October 2025, in the Cloud Backup category, the mindshare of AvePoint Cloud Backup is 3.1%, down from 3.6% compared to the previous year. The mindshare of MSP360 Backup is 0.9%, down from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Backup Market Share Distribution
Product	Market Share (%)
AvePoint Cloud Backup	3.1%
MSP360 Backup	0.9%
Other	96.0%

Cloud Backup

Featured Reviews

Hendrik Belitz

Owner at Innovation through understanding

Has a straightforward setup process and valuable data security policies

The product's sales process needs improvement. It takes a lot of work to acquire it. AvePoint doesn't sell products directly to the customers. They take the help of IT system distributors. It is challenging for small or medium-sized businesses to purchase it. This particular area needs improvement compared to other companies.

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CONRAD FORREST

President at MTS Consulting Group, Inc.

The solution provides the ability to backup all types of cloud drives, is inexpensive, and has decent support

MSP360 Backup provides the backup functionality, but we need to provide the storage component. We can use Azure, AWS, or another provider, but we need to choose the storage provider and create a bucket to store our data. The vendor is making changes to improve the functionality of the service and the separation of storage, but I would like to see more integration and a knowledge base of the tool. Currently trying to understand why the storage is separated and how to implement the storage properly is a challenge. Using the solution incurs additional charges for the device storage and backup which are not included in the service. Unlike other solutions such as Kohl which includes everything at one price. MSP360 Backup can be improved by adding inclusive pricing.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is the only product in the market that offers platform backup."

"It is the best product in the market for Office 365 backup, and our customers are satisfied with it."

"The recovery options in Microsoft 365 are not adequate and it does not help to recover data from the recycle bin that is older than 90 days. The solution has made us more efficient and helps to recover data that is older than 90 days."

"The SaaS feature of AvePoint Cloud Backup is very strong."

"The initial setup is super easy."

"The product's initial setup phase was super easy."

"The most promising feature of the product is data security policies, which make it simpler to include compliance processes."

"The most valuable features are the email backup and the SharePoint backup."

More AvePoint Cloud Backup pros

"It has allowed me to implement a cost effective, highly configurable solution."

"The solution is simple to use and easy to configure."

"One massive advantage of this solution, as compared to more enterprise products, is that no firewall changes are needed on the client's premises. For the product to back up from the client's premise to the cloud, it just needs port 8 and port 443, which are anyway always open. This was one of the things that made us decide to go with the product. It is very difficult to justify a firewall change for a small client who doesn't even know what a firewall is and how to maintain a firewall, or doesn't have anybody maintaining their firewall. You then have to maintain the firewall. MSP360 Backup takes away firewall change requirements, VPNs, or channels that are needed for the backup."

"Provides connectivity to a lot of different cloud storage solutions."

"The feature that I have found most valuable is its online backup capacity because you don't have to do an entire backup again and again, it just does whatever you type in, you type a, it goes a, you type b, it goes b. It doesn't take an entire site up again and again. So that incremental and bit by bit backup is important, it is a nice feature here."

"Technical support is very good."

"General ease of use and performance of the Windows version is the most valuable feature."

"Client-side encryption minimizes worries about data being captured on the back-end."

More MSP360 Backup pros

Cons

"The configuration could be made easier."

"The restoration could be faster."

"AvePoint Cloud Backup's pricing could be lower and more flexible. Particularly, when dealing with smaller customers or more minor businesses, obtaining competitive pricing for bundles rather than on a one-by-one basis remains challenging."

"It is not a traditional restore process and it is somewhat limited in what we can do."

"It is challenging for small or medium-sized businesses to purchase it."

"I would like to see improvements in the tool's initial seed. The initial seed of around 10 TB of SharePoint data took 45 days to complete."

"The product's price is an area of concern where improvements are required."

"Some customers choose other backup solutions because AvePoint is Office 365 and CRM backup system, but they have other backup needs for Azure and so on. Such customers often choose another backup solution instead of AvePoint."

More AvePoint Cloud Backup cons

"The graphics are looking a bit old and should be updated."

"They can add some production backup capabilities and the ability to do single instance back up. At the moment, it doesn't do deduplication on the standard backup. So, the issue is backing up PSG files for customers who have limited bandwidth. The other issue is that I don't like the implementation of the SQL backup. We do use SQL ourselves using a PowerShell script with the VDA tools as a module. That's how we back up. The rotation feature would be nice to have, but I know that they've got it on their dashboard or on their list to look at. They can also do a few tweaks to the dashboard. I would like the reporting capabilities on the portal to be much more granular. Normally, I export it to a text file, and then I run it through a pivot table in order to look at it from a cost-recovery point of view and to see when the backup last ran and if it was successful when it ran two or three days ago. Such a feature would work really well for my market. They can also add a cost-effective backup for Android and Apple cellphones. I've had one or two customers who were looking for this feature. I haven't found this functionality at the moment. I've been looking for a product that does that."

"There are some things that we don't like about it. That is why I was exploring alternatives in a hyper-scale environment. That is why I was checking IT Central Station."

"The main improvement is that it should have GDPR compliance. That's the problematic point. They say they are GDPR compliant, but they are not."

"We could basically use just a more concise visual dashboard reporting on the status of the various machines."

"Using the solution incurs additional charges for the device storage and backup which are not included in the service."

"The solution's pricing is very high."

"The interface feels like it is targeted for end users who typically are looking for an all-in-one integrated push button solution. It would be better if the interface had a beginner mode and an expert mode."

More MSP360 Backup cons

Pricing and Cost Advice

"The platform is more expensive than other vendors."

"I am not sure, but I believe that the cost is $7 USD per user."

"The pricing part of the solution is based on a subscription model, which is based on the number of users or storage capacity."

"I would say that the pricing policy of the product is flexible and good."

"I rate the product's price a nine on a scale of one to ten, where one is cheap and ten is expensive."

"It is very good for many of my customers in the banking and finance segments. The price isn't a problem there, but in some other industries, people ask for a cheaper solution. When the price is an issue for the customer, we recommend Veeam, Metallic."

"It costs a little bit more than other competitors in the market."

"Pricing is reasonable although can be quite a large upfront cost."

"It includes a standard licensing fee. Once a year, there is a rebranding fee. The licensing costs are available on the internet for MSP360 Backup. There is a discount structure where if you have over 50 devices, you get a 50% discount. So, my cost is $2 a license per month."

"MSP360 is vastly cheaper than its competitors and has almost all the same features."

"I rate the price of MSP360 Backup a seven out of ten."

"It provides a good cost savings compared to our previous cloud backup."

"The cost is pretty inexpensive. Around four to five dollars per device, per workstation on each server."

"We have a very good return on investment."

"The solution is expensive."

More MSP360 Backup pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

16%

Manufacturing Company

10%

Financial Services Firm

Retailer

Computer Software Company

Educational Organization

Manufacturing Company

Real Estate/Law Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	2
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	2
Large Enterprise	2

Questions from the Community

How does AvePoint Cloud Backup compare with Veeam Backup for Office 365?

AvePoint Cloud Backup for MS Office 365 is a SaaS backup whose features include secure storage and unlimited and automated backups. The storage is saved in AvePoint’s Azure storage or it can also b...

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What do you like most about AvePoint Cloud Backup?

The product's initial setup phase was super easy.

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What is your experience regarding pricing and costs for AvePoint Cloud Backup?

When I deal with enterprises, good pricing is achieved. However, pricing becomes less favorable for smaller companies. Offering a package plan for multiple small clients would be beneficial.

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Product Reports

Buyer's Guide

AvePoint Cloud Backup

October 2025

Download AvePoint Cloud Backup product report

Buyer's Guide

MSP360 Backup

September 2025

Download MSP360 Backup product report

Also Known As

No data available

Cloudberry Backup

Overview

AvePoint Cloud Backup is a comprehensive data protection solution designed to safeguard critical business data stored in Microsoft 365 and Dynamics 365. It offers automated and secure backup and restore capabilities, ensuring that organizations can recover their data quickly in the event of accidental deletion, data corruption, or cyberattacks. With AvePoint Cloud Backup, businesses can easily manage and monitor their backup and restore processes through a centralized dashboard, enabling efficient data protection and compliance management.

This solution also provides granular recovery options, allowing users to restore individual files, folders, or entire sites with ease. AvePoint Cloud Backup offers flexible retention policies, enabling organizations to meet their specific data retention requirements.

Additionally, it provides advanced security features such as encryption and multi-factor authentication to ensure the confidentiality and integrity of backed-up data.

With its user-friendly interface and robust features, AvePoint Cloud Backup is a reliable and efficient solution for organizations seeking comprehensive data protection for their Microsoft 365 and Dynamics 365 environments.

AvePoint

MSP360 Backup is a comprehensive data protection solution designed for businesses of all sizes. It offers a wide range of features and capabilities to ensure the safety and security of critical data.

With support for various storage destinations, including local drives, network shares, and cloud storage providers, MSP360 Backup provides flexibility and scalability. It also offers advanced scheduling options, allowing users to automate backups based on specific time intervals or events.

The solution supports both full and incremental backups, minimizing storage requirements and optimizing backup speed. MSP360 Backup also includes built-in encryption and compression, ensuring data privacy and reducing storage costs. Additionally, it offers easy file and folder recovery, allowing users to quickly restore lost or corrupted data.

With its intuitive user interface and robust set of features, MSP360 Backup is a reliable and efficient solution for businesses looking to protect their valuable data.

MSP360

Sample Customers

Swedish Match, Hydro, Mercury IT, Avepoint

StratX

Buyer's Guide

AvePoint Cloud Backup vs. MSP360 Backup

September 2025

Free Report: AvePoint Cloud Backup vs. MSP360 Backup

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