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Betty Blocks vs ServiceNow Now Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 17, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Automation Anywhere
Sponsored
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
662
Ranking in other categories
Business Process Management (BPM) (2nd), Robotic Process Automation (RPA) (2nd), Process Mining (1st), Intelligent Document Processing (IDP) (1st), Agentic Automation (1st), Business Orchestration and Automation Technologies (2nd), AI Legal & Compliance (1st), AI Finance & Accounting (2nd), AI Procurement & Supply Chain (1st)
Betty Blocks
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
Rapid Application Development Software (36th), No-Code Development Platforms (15th)
ServiceNow Now Platform
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
51
Ranking in other categories
Rapid Application Development Software (16th), Low-Code Development Platforms (12th), No-Code Development Platforms (4th), Business Orchestration and Automation Technologies (18th)
 

Featured Reviews

Venkat Sivaprakash - PeerSpot reviewer
Management Consultant at Accenture
Has significantly improved document-driven workflows and reduced processing time across finance and HR functions
Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.
Hans De Groot - PeerSpot reviewer
Owner/Operator at Informatieewerkplaats
The solution is stable and has good support, but is expensive
Betty Blocks, when I started with it, was similar to a back-end platform with the ability to have a standardized back-office UI out of the box, which is perfect for a lot of situations. For more customer-facing UIs, we had to create the front end ourselves, building endpoints with HTML and JavaScript. Then Betty Blocks started in 2018 with the page builder. This allowed us to create drag-and-drop interfaces. That was quite cumbersome. Now Betty Blocks is entering a new generation of it - next generation forms - which should be a lot better. The most valuable feature is the back end. The way we can create action flows for things such as sending emails, creating PDF reports, or connecting to web services is very complete. I never experience a lack of functionality in it. The standardized back-office UI is said to be deprecated over time, which is a shame, because it is a real time-saver and is one of their strong points, only if it was kept up-to-date.
Vishal Savajiani - PeerSpot reviewer
Senior Analyst at DXC Technology
Low-code workflows have transformed how we automate processes and build enterprise apps
First and foremost, ServiceNow Now Platform allows us to do a low-code or no-code platform, which is the wonderful first feature. On top of that, if you want to do some customization along with the low-code and no-code, you can do it. Beyond that, if you write a full-fledged customized code and make your functionality, you can do it. Workflow is there, and we can automate our workflows. Flow is there as an option. Apart from workflow and flow, we have many business rules and script includes. These are all the technical components and features of ServiceNow Now Platform that allow us to achieve our objective. ServiceNow Now Platform offers a very easy feature that we call workflow or flow. Using workflow or flow, we can customize industry workflows. The development on that flow is very simple, and you can use drag and drop functionality. If you want to do some scripting, you can do it. This is an awesome feature of ServiceNow Now Platform that allows us to develop or automate any flow in quick time. Internally, ServiceNow Now Platform uses a lot of AI features and machine learning features. This makes it more wonderful. AI and machine learning are the core of ServiceNow Now Platform, and they are using it heavily. It is making a lot of impact on deliverables. You can develop anything whatever you want on ServiceNow Now Platform. If you understand ServiceNow Now Platform capabilities, you can develop a full-fledged application on ServiceNow Now Platform easily. You don't have to write scratch code or do any database operations. You just need to create tables and forms, which are very easy to develop if you are familiar with ServiceNow. Everything is on one platform, so it is a single source of data that you can find on ServiceNow itself for the overall enterprise. ServiceNow Now Platform offers a reporting feature very well. Along with the reporting, they are offering workspace and dashboard. All these UI interfaces you can use to extract precise information for your customer. This is really helping the customer make decisions with the precise and versatile reports. You can have a list report view, a graph report view, or a pie chart. All these features can be developed quickly and used in ServiceNow. This is where ServiceNow Now Platform makes a lot of difference.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's really easy to use. We have a number of people at our firm who are now certified RPA developers that had no development background. They did that just by the online training in some cases. In some cases, it was the online training, as well as a three day class that we brought in-house and had taught."
"Automation Anywhere helped me achieve my automation goals as it reduced turnaround time, cost, human intervention, and increased overall satisfaction levels for our customers."
"Automation Anywhere reduced the manpower up to 80% with a high return on investment."
"Simple processes such as tracking, logging, and data consolidation are now automated, which helps us focus more on doing tasks that are impactful and more important."
"The IQ Bot is the most valuable feature and a significant market differentiator."
"We are measuring ROI through quality: Reducing errors, saving time, and saving money."
"In most of the use cases, both time and cost are being saved, which is the reason they are using these automations."
"Recorders and Bot Insights are very valuable features."
"The most valuable feature is the back end."
"All these components are separately tuneable, which makes it a very strong platform, and we believe that this should be considered in the enterprise market."
"It is a stable solution...It is a scalable solution."
"When it comes to complex workflows, cross-functional projects and extended integration features, ServiceNow does a much better job."
"The ServiceNow Now Platform is powerful because it allows for seamless integration and sharing of common features. I can access various features from a single point, enhancing efficiency and usability. Its capability to integrate different user features while maintaining full integration is a significant strength of the platform."
"ServiceNow can document and produce a historical working tool that deals with projects themselves. The user interface is another strong suit."
"Now Platform's best features are collaboration, configurability, and customizability."
"In ServiceNow, the best features are the reports. We have more options there."
"This is a great workflow tool that offers great support."
"It is a scalable and a stable platform."
 

Cons

"There is an issue with security where users can see the values in the credential vault."
"Though the courses in the certification's learning hub are great and awesome, there is some more space for adding more explained contents."
"Automation Anywhere can improve process mining."
"The installation piece was sort of complicated because we are new to the business. We are new to installing Automation Anywhere services and the services that they are providing. So, we are sort of expected some kind of installation engineer to come onto our premises and provide the support, rather than remotely."
"The document processing, OCR, needs to be more accurate. Sometimes, when you try it on documents, it keeps on failing and goes to a different queue. It needs to mature."
"I don't find a lot outside of the internal community forum."
"We've had some technical difficulties connecting, but that's more on our environment and how we have the machines and everything set up. It's not specific to Automation Anywhere. However, it's pricier than some of the other tools."
"I have seen that the South American support is not as good as it should be."
"I would like to see full integration with AI."
"What I find lacking in the software is its ability to query the database."
"In many cases, they make choices where flexibility is a little bit degraded, but if you leave everything open and the flexibility is great then the usability is a little bit less."
"The analytics should be more readily available on the base product."
"The reporting capabilities need to be improved, otherwise we need to pay for performance analytics."
"The price is a bit high and can be a bit of a barrier for some customers."
"Simplifying the user interface for both users and administrators is key. It is not very intuitive."
"ServiceNow Now Platform's automation process needs improvement."
"Bug and defect management are not available in ServiceNow."
"Because of the high cost of this product, you don't always see an ROI."
"Currently, the product is comparatively quite expensive and lowering the cost would likely produce a better response from customers."
 

Pricing and Cost Advice

"If you look at the capital expenditure, Automation Anywhere is number two to UiPath. But if you take a long-term view, on a scalable model of a large number of bots coming out, it slowly goes on to become the costliest tool. There is something they can do about that. The capital expenditure goes out right at the point of buying the tool. For Automation Anywhere, I would need to spend $20,000. UiPath can give me something for $6,000, while Blue Prism will come in at $300,000."
"Overall, the pricing of Automation Anywhere is good."
"I don't deal have cost specifics but I can say it is a tool that provides value for the money."
"Talk to your manager and try to procure an automation license for training. This will allow you to train people, so you can move to automation."
"It has good licensing costs which are average for the market."
"I think it's $5,500 per license."
"The cost of this solution is a little bit high, but it is worth the price."
"Additional costs will be for the machines and the number of machines that you are using. You can deploy virtually as well as on physical machines. In both the situations, you do need to allocate a certain budget for securing the machines and where the software will be installed and running. The machines cannot be used for anything else, because only a certain bot can run at a certain time. You need to be very particular about your scheduling of running the bots, and while the bot is running nobody can use the machine. You cannot have an agent working on a machine and the bot running in the background. It has to be completely dedicated. Then there are the network bandwidth requirements and space requirements, which are additional costs apart from the licensing and software costs. The developer is also going to charge you for their coding time too."
"The pricing structure that we have been working with was based on a number of blocks."
"The pricing is quite high, but the pricing is also not very transparent."
"Pricing is based on the number of users and user licenses, but the product is 20% to 30% more than the competition."
"Price-wise, I would describe the product's cost to be more than the average, but it compensates for that with the functionalities that it provides."
"The solution is expensive."
"In my opinion, it is expensive. However, they do offer favorable licensing for charities, for example."
"People seem to be buying the tool a lot. I think its licensing is okay."
"There are extra expenses for maintaining the product apart from the licenses."
"From what I heard, the license for the ServiceNow Now Platform is paid monthly, and on a scale of one to five, I'm rating it a three in terms of pricing, so it's on the cheaper side. I don't know of any additional costs associated with the ServiceNow Now Platform, apart from the standard licensing fees."
"ServiceNow is not open source, so there is a license you must pay. As for how much it costs, what I have observed is that it often depends on your subscriptions."
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Top Industries

By visitors reading reviews
Outsourcing Company
15%
Financial Services Firm
12%
Manufacturing Company
10%
Comms Service Provider
10%
No data available
Outsourcing Company
13%
Construction Company
13%
Financial Services Firm
11%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business158
Midsize Enterprise82
Large Enterprise558
No data available
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise3
Large Enterprise36
 

Questions from the Community

How good is Automation Anywhere for RPA processes?
It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...
How good is Automation Anywhere for RPA processes?
From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...
How good is Automation Anywhere for RPA processes?
It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.
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What is your experience regarding pricing and costs for ServiceNow Now Platform?
I do not know the setup cost details. I am not at that level where I make decisions on the cost.
What needs improvement with ServiceNow Now Platform?
There are areas of ServiceNow Now Platform that could be improved or enhanced in the future. So far, I do not have ma...
What is your primary use case for ServiceNow Now Platform?
As a customer of this solution, I use it as a ticketing platform in my projects. I have multiple use cases for Servic...
 

Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)
No data available
No data available
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics
KPMG, TELE2, Sligro Food Group, Ymere, Flexpoint Group
experian, beachbody, health partners
Find out what your peers are saying about Betty Blocks vs. ServiceNow Now Platform and other solutions. Updated: August 2026.
912,788 professionals have used our research since 2012.