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Datto Cloud Continuity vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 15, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Datto Cloud Continuity
Ranking in Cloud Backup
21st
Ranking in Disaster Recovery (DR) Software
18th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Rubrik
Ranking in Cloud Backup
4th
Ranking in Disaster Recovery (DR) Software
5th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Backup and Recovery (4th)
 

Mindshare comparison

As of January 2026, in the Cloud Backup category, the mindshare of Datto Cloud Continuity is 1.2%, up from 1.0% compared to the previous year. The mindshare of Rubrik is 6.1%, down from 10.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup Market Share Distribution
ProductMarket Share (%)
Rubrik6.1%
Datto Cloud Continuity1.2%
Other92.7%
Cloud Backup
 

Featured Reviews

TS
Assistant Director, Network Operations at Premier Marine Insurance
Provides enterprise-level protection from ransomware attacks
Speaking about how the product is deployed in my company's business operations, I would say that it is an appliance with a critical infrastructure. In terms of data protection capabilities, the tool's ability to boot a device and have a separate network has saved the day for many of our company's clients who use the solution. If you have a collection of old servers, and if one of the old servers dies, you could be dead in the water if you cannot locally boot a server. Even the new gears in place can have an issue if people are not spending money on robust hardware tools, and replace them. It is necessary to have the local boot options if and when you have a hardware issue. The product brings the most value in the area of virtual boot when it comes to disaster recovery since it can boot up a version of the server from before an incident, which is helpful and allows your company to have a lower RPO or recovery point objective. It makes a big difference if you can have an RPO in hours rather than in days. The image-based backup functionality has revolutionized and impacted our company recovery time objectives since we deal in hours and not in days. The interface of the product is intuitive. I like the product's functionality that provides the ability to see everything at a glance, along with the alerting feature. Maintenance is required since certain drives die at times. In general, maintenance is required to deal with dead RAMs and hard drives. The former clients with small offices and the old Linux servers that used to die in production used to boot such servers with the help of Datto Cloud Continuity. The aforementioned process allows the clients to continue running their business while buying time to get replacement hardware, making a big difference that helps them reduce potential data loss or downtime. The local boot provided by the product saved the day for many of our company's clients. I recommend the product to those who plan to use it. Though the tool is not inexpensive, it provides enterprise-level protection from ransomware. I rate the overall tool a nine out of ten.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The recovery time objective and recovery point objective were most valuable. It was easy to use, and it was easy to recover a file. I was the head of sales and a product evaluator for an MSSP, so I never had to deal with recovery from ransomware. However, I was confident that if ransomware had occurred, I would only lose a maximum of 59 minutes of data. The files were encrypted."
"The platform provides a faster backup process."
"Datto has strong competition, but they succeeded in linking their service to the device. It's easy for managed service providers to sell and upsell products using their portal and the remote monitoring and maintenance."
"The solution's reliability is one of its most valuable features...It is a very stable solution."
"The solution has the capability to scale well."
"The product's initial setup phase is easy."
"What I like the most about Rubrik is its user-friendly interface."
"The solution is stable."
"Rubrik has brought all of our backups under a single pane of glass and made recovery extremely simple."
"The main benefit is that we are secured in terms of workloads. We know that if we need to restore any VMs, or even any files inside a VM, that we will succeed 100 percent. This means that we don't need to spend much time administering the backup environment because we know it is self-healing and efficient. So, we are spending that time on something else, which is always a plus."
"This is a centralized tool where we are able to schedule backups and perform monitoring."
"The solution is extremely stable. They've been phenomenal, especially for a young company."
"The ease of use and innovation are the features that stand out for us."
"In the event of any issues or questions, the support is top-notch. We rarely need to use support, but when they are needed, they are always quick to respond and very knowledgeable."
 

Cons

"I don't have any feedback to provide in terms of features that may be lacking."
"Datto's only shortcoming is RMM. They have a portal-based connection service like ConnectWise, but it does backups and keeps things running. Datto purchased Backupify and Kaseya bought Datto. If they upped the ante in their RMM, I could see them dominating the MSP space. At the end of the day, MSPs are responsible for networks, software, devices, and backup. Datto covers all these functions so they could offer a turnkey MSP solution."
"They are now providing the device instead of selling it, while wanting their users to sign a three-year contract, and this is something which my clients don't like...I dislike the fact that signing a three-year contract is required."
"The product's scalability features could be even better."
"At the time I was using it, I would've focused more on signatures of malicious software in the cloud. I love Datto, and I know they're on the right path, but I probably would've focused more on the operating system update management. When you go from the desk to the cloud or from the server room to the cloud, everything changes. Everything is different. You're not in control of your servers anymore. It is from the Active Directory management perspective and not from the perspective of zero-day attacks or other similar things. At the time, more focus on zero-day attacks and business email compromise (BEC) would've been a better protection factor than just educating about how many of these attacks have occurred."
"The fact that Datto Cloud Continuity is not cheap is one of the aspects that I don't like about the product, making it an area where improvements are required."
"There is always room for improvement with some shortcuts for the web interface. They could make it even more beautiful."
"I would like to see more openness for partners to access and assist in system management. Currently, access is limited, often handled by Rubrik personnel, likely due to security concerns."
"I would like to see Rubrik better integrate with Microsoft Active Directory. Instead of just backing up a full domain controller, I would like the solution to have Active Directory object knowledge so we can restore specific objects in Active Directory versus restoring the whole domain controller."
"Portal identity management should improve."
"One improvement I would suggest for Rubrik is to have an inbuilt media layer facility for direct backups to tape."
"The dashboard and user interface could be improved to make them more user-friendly."
"When errors do occur, it can be a somewhat painful process to get to the bottom of issues."
"Better integration for complex NAS structures having to mount at root adds time and workload to the process of NDMP."
 

Pricing and Cost Advice

"As the company grew from business continuity—or what used to be called business BCDR—they brought on services. Certain services, such as SaaS protection, were a value-add, but you would expect to pay for them. They are not going to be free. It is just the life that you live when you're evaluating software vendors, partners, etc. There is going to be some form of a base offering, and then there are going to be different tiers that you need to get up to a better level."
"I rate the product price an eight on a scale of one to ten, where one is low price and ten is high price."
"It’s simple, straightforward, and we were able to see 50% hard savings."
"The initial setup cost includes support and maintenance costs, followed by a monthly fee."
"Rubrik was probably the most expensive solution but in the long run, it's justified by the value of the data that it protects."
"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."
"Originally, we bought the units on perpetual licenses. Now, we have switched to Rubrik Go. I think the Rubrik Go subscription is a better model, where it is based on your onsite environment and you consume what you use."
"The cost was less than our previous provider, and this is a much better product."
"It is a great value, but its cost is still a bit high."
"The solution is expensive for small businesses."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
11%
Comms Service Provider
7%
Financial Services Firm
5%
Financial Services Firm
12%
Computer Software Company
10%
Manufacturing Company
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise1
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

What is your experience regarding pricing and costs for Datto Cloud Continuity?
I rate the product price an eight on a scale of one to ten, where one is low price and ten is high price.
What needs improvement with Datto Cloud Continuity?
The fact that Datto Cloud Continuity is not cheap is one of the aspects that I don't like about the product, making it an area where improvements are required.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Also Known As

Datto Cloud Continuity for PCs
No data available
 

Overview

 

Sample Customers

Information Not Available
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about Datto Cloud Continuity vs. Rubrik and other solutions. Updated: December 2025.
879,455 professionals have used our research since 2012.