Dell PowerMax NVMe vs Hitachi Virtual Storage Platform comparison

Dell Technologies and Hitachi Vantara are both solutions in the All-Flash Storage category. Dell Technologies is ranked #10 with an average rating of 8.5, while Hitachi Vantara is ranked #13 with an average rating of 8.1. Dell Technologies holds a 3.8% mindshare in AFS, compared to Hitachi Vantara’s 3.3% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 96% of Hitachi Vantara users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and Dell PowerMax NVMe are two leading solutions in the enterprise storage market. Dell PowerMax NVMe appears to have the upper hand regarding features and capabilities, especially due to its performance, whereas Hitachi Virtual Storage Platform is notable for support and pricing.

Features: Hitachi Virtual Storage Platform is known for its reliability, scalability, and price-performance ratio. Dell PowerMax NVMe stands out for its high performance, advanced data reduction capabilities, and NVMe interface offering superior speed.

Room for Improvement: Hitachi Virtual Storage Platform could improve its update process, integration with cloud services, and management tools. Dell PowerMax NVMe users suggest enhancing management tools, simplifying configuration options, and reducing complexity in deployment.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform is noted for its straightforward deployment and commendable customer service. Dell PowerMax NVMe's deployment can be more complex, balanced by responsive customer support addressing user issues effectively.

Pricing and ROI: Hitachi Virtual Storage Platform is often cited as providing good value for money with lower setup costs and favorable ROI. Dell PowerMax NVMe generally has higher upfront costs, but the advanced features and performance levels justify the investment for many users.

To learn more, read our detailed Dell PowerMax NVMe vs. Hitachi Virtual Storage Platform Report (Updated: November 2024).

Buyer's Guide

Dell PowerMax NVMe vs. Hitachi Virtual Storage Platform

November 2024

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Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of December 2024, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.7%, down from 1.0% compared to the previous year. The mindshare of Dell PowerMax NVMe is 3.8%, down from 4.4% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.3%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Paul Pearson

Storage and Backup Architect at Concentrix

Works well, is easy to implement, and has upgrade analysis capabilities

We love the product. Pure Storage works really well. The CAT tool and also the ability to upgrade the unit's place grades are great. It allows for in-place control or upgrades. It's a very simple implementation. They have a good tool to analyze upgrades. The stability is good. Technical support has been excellent.

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Haseeb Khalid Sheikh

Senior Manager Enterprise Solutions at a comms service provider with 10,001+ employees

End-to-end NVMe capabilities helps improve availability, performance, and capacity

The solution's most valuable feature is the data reduction ratio. You can store a 5:1 ratio of your data in Dell PowerMax NVMe. For example, if you have 200 terabytes of usable capacity, you can save up to five times of data on that capacity. That means you can save one petabyte of data on just 200 terabytes of usable capacity. The solution's end-to-end NVMe capabilities have improved our operations. Everything is fast, and you don't have to map your storage to old hybrid storage technologies. Our organization has experienced positive change, and the solution has improved our uptime, availability, performance, and capacity.

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FarrukhSyed

Head of Infrastructure at a financial services firm with 51-200 employees

It's a high-performing solution with strong architecture

Hitachi is far superior to other storage platforms I've used. The architecture is strong. The management software is more powerful and easier to use. The Hitachi platform performs well. IOPS is a commercial operation's main concern. Hitachi has good IOPS numbers. IOPS, latency, and availability are the essential metrics for a commercial bank with thousands of branches. We don't worry about our banking applications because Hitachi passes all the tests for performance and availability.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"What I really like about this program, is that it is easy to use and easy to configurate."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"The most valuable feature of this solution is reliability."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"The solution is very straightforward to set up."

More Pure FlashArray X NVMe pros

"The compression and deduplication are always on. We get more than 4:1 capacity savings using them. The efficiency benefits from compression and deduplication are through a specialized hardware module within the storage itself, and that means there is no overhead to the compression and dedupe."

"The most valuable feature is its global cache, which allows for uncompromised performance."

"We're consolidating two to three arrays down to one which means that our data center footprint has decreased by like 90%. So we're saving 90% of our space, and it also is much better on power and everything else in our data center. And on top of that, the performance is much, much better than our older arrays."

"For the migration process from the older VMAX arrays to PowerMax, we VMotioned everything. It was easy."

"It has reduced our footprint in different physical locations."

"It is very stable. We expect superior performance and reliability from this particular storage system."

"We removed the need to observe whether we ran into issues with the performance of disks or number of IOPS. Previously, our Oracle Database would throw us performance errors. Now, with PowerMax, everything runs smoothly."

"I am impressed with the tool's reliability since we see a few hardware failures with it. Also, the solution's replication configuration is good."

More Dell PowerMax NVMe pros

"The most valuable feature is that you can use it with all deployment models."

"The performance is very good."

"Overall, the solution is strong, easy and fast."

"It is the most stable high-end solution in this area."

"The most valuable features in Hitachi Virtual Storage Platform F Series are Shadowimage, easy to manage equipment, and upgrading the firewire is very simple."

"It's best features are its reliability and stability."

"One of the features, for us, that is important is the monitoring platform integrated into the solution. It has all the elements that we need to see, at all times, to be sure the platform is working right."

"The technical support is great."

More Hitachi Virtual Storage Platform pros

Cons

"We need better data deduplication."

"They could add more support for file storage and different types of storage."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"There is room for improvement in the pricing of the product."

"The tool's pricing is higher than competitors."

"The software layer has to improve."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

More Pure FlashArray X NVMe cons

"I would like to see more development in the cloud environment. It would be good if it comes in the cloud kind of setup."

"Since the merging of EMC and Dell into Dell Technologies, there has been a hurdle that they've had to overcome, and they're not over it yet. It takes two to three times longer for things to get fixed than it did when they were separate companies. That is something that has to be fixed."

"There is some room to grow, especially with some of the installation quirks."

"There is also room for improvement in the PowerMax architecture and hardware itself. They should design the PowerMax on the basis of PCIe 4.0. I would like to see the possibility of an NVMe drive that operates on PCIe 4.0 and not PCIe 3.0."

"Dell PowerMax needs more connectivity options for projects that require separate web access."

"I would like to see the rack change. They have defaulted to the standard rack, so our fiber cables are crowded when we shut our back door."

"Dell PowerMax NVMe is costly compared to other solutions."

"I would also like to see a real-time, graphical view of metrics. I don't know how far back in time we can look, but if we could see the performance from two months or three months back, and how it is performing now, that would be helpful."

More Dell PowerMax NVMe cons

"I would like to see an audit account set up such that the user can log in, see the configuration, and see the logs, but they cannot make any changes."

"One improvement I am hoping for in the next release is unified storage."

"Hitachi Virtual Storage Platform's GUI or interface for storage and management is a little bit difficult compared to Primera and HPE storage products."

"In terms of new features, I would be interested to see deduplication added in their next release."

"The embedded management for installation feature has neither simplified nor complicated the management process, therefore, there is room for improvement."

"The life-cycle of the Hitachi Virtual Storage Platform G Series is too short. We only had approximately four or five years out of the solution before it was rendered its end of life."

"Hitachi should work on unified storage for the SMB market and entry-level NAS storage, similar to what HP or Dell offers."

"The distributor needs more knowledgeable resources for technical support. It would be better to connect directly to the vendor in case of queries."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Given its price, Pure is not the first option."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Our licensing fees are $500,000+ USD."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

More Pure FlashArray X NVMe pricing and cost advice

"One area for improvement, one that everybody always comes to, is price... it's still quite expensive to purchase these big arrays... For us, the pricing doesn't make Dell EMC uncompetitive."

"Dell PowerMax NVMe's price is expensive."

"The PowerMax appliance pricing was reasonable. Dell EMC quoted us a substantial discount."

"The cost is expensive. While VMAX now has good pricing, PowerMax is a little expensive."

"The labor savings and support have been significant. If we're talking 100 hours of labor every three months, that is 100 hours of a database engineer costs. There are performance latency numbers as well as costs associated with recovering data that gets lost, and this system doesn't lose data. You can look at numbers that go around the cost of downtime, if data is not available. This system doesn't go down. Everyone's ROI is going to be unique, but the dependability and performance of the system combined with its ease of operation will definitely save businesses of all sizes money."

"The price is okay."

"We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."

"It scales enormously, but it's expensive to do so."

More Dell PowerMax NVMe pricing and cost advice

"The solution is expensive."

"I give the price of Hitachi Virtual Storage Platform a nine out of ten."

"The price of the solution is reasonable compared to others, such as Dell EMC."

"It is a little expensive."

"Pricing could be better, because the cost is very high."

"Hitachi VSP's pricing is good compared to other brands."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

More Hitachi Virtual Storage Platform pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

16%

Manufacturing Company

12%

Financial Services Firm

11%

Government

Financial Services Firm

16%

Computer Software Company

15%

Manufacturing Company

10%

Government

Computer Software Company

21%

Financial Services Firm

19%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

After implementation, there are limitations, such as the number of paths, file systems, and replication options. It f...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

See all answers

What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

The pricing was quite competitive and the lowest among the competition.

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

Hitachi should work on unified storage for the SMB market and entry-level NAS storage, similar to what HP or Dell off...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 36% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 10% of the time

HPE Nimble Storage vs Pure FlashArray X NVMe

Compared 5% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax NVMe

Compared 26% of the time

IBM FlashSystem vs Dell PowerMax NVMe

Compared 11% of the time

HPE Alletra Storage vs Dell PowerMax NVMe

Compared 10% of the time

Dell Unity XT vs Dell PowerMax NVMe

Compared 7% of the time

HPE Primera vs Dell PowerMax NVMe

Compared 3% of the time

More Dell PowerMax NVMe Competitors

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 14% of the time

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 11% of the time

Dell Unity XT vs Hitachi Virtual Storage Platform

Compared 7% of the time

HPE 3PAR StoreServ vs Hitachi Virtual Storage Platform

Compared 4% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

December 2024

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerMax NVMe

December 2024

Download Dell PowerMax NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

December 2024

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC PowerMax, PowerMax

Hitachi Virtual Storage Platform F Series, Hitachi Virtual Storage Platform 5000 Series, Hitachi Virtual Storage Platform E Series, Hitachi Virtual Storage Platform N Series, Hitachi Virtual Storage Platform G Series

Learn More

Pure Storage

Dell Technologies

Hitachi Vantara

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Dell PowerMax is the industry’s most secure mission-critical storage platform. With NVMe Dynamic Fabric technology, PowerMax breaks from traditional storage limitations, enabling seamless integration with cloud-native and legacy applications. Designed with a powerful scale-up and scale-out architecture, PowerMax supports mission-critical applications at scale with zero downtime and ultra-low latency. The latest PowerMaxOS 10 release harnesses AI-driven efficiencies for trusted performance, capacity, and security. By choosing PowerMax, you can trust in a secure, intelligent, and always modern storage solution that unlocks the full potential of your data to drive business success.

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Buyer's Guide

Dell PowerMax NVMe vs. Hitachi Virtual Storage Platform

November 2024

Free Report: Dell PowerMax NVMe vs. Hitachi Virtual Storage Platform

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