F5 Distributed Cloud Services vs Prisma Cloud by Palo Alto Networks comparison

F5 and Palo Alto Networks are both solutions in the Web Application Firewall (WAF) category. F5 is ranked #16 with an average rating of 9.0, while Palo Alto Networks is ranked #9 with an average rating of 8.5. F5 holds a 1.9% mindshare in WAF, compared to Palo Alto Networks’s 2.0% mindshare. Additionally, 100% of F5 users are willing to recommend the solution, compared to 98% of Palo Alto Networks users who would recommend it.

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Executive SummaryUpdated on Feb 1, 2026

Prisma Cloud by Palo Alto Networks and F5 Distributed Cloud Services are competing in cloud security and management. Prisma Cloud seems to have the upper hand in pricing and customer support, offering greater value, while F5 excels in features, possibly justifying its cost for some organizations.

Features: Prisma Cloud offers robust security automation, threat detection, and compliance across multi-cloud environments. F5 Distributed Cloud Services provides comprehensive edge computing capabilities, application security features, and emphasis on edge computing. The key difference lies in Prisma's focus on multi-cloud support versus F5's edge computing excellence.

Ease of Deployment and Customer Service: Prisma Cloud provides intuitive deployment with comprehensive documentation and responsive support. F5 Distributed Cloud Services offers a flexible deployment model with dedicated assistance, which some may find more complex. Prisma's straightforward implementation appeals to those prioritizing simplicity, whereas F5's tailored support suits complex needs.

Pricing and ROI: Prisma Cloud by Palo Alto Networks provides competitive pricing with robust ROI due to inclusive features and lower setup costs. F5 Distributed Cloud Services, despite higher initial costs, offers solid ROI through extensive features and strategic advantages. Prisma is more cost-effective, whereas F5 focuses on a feature-rich pricing model.

To learn more, read our detailed F5 Distributed Cloud Services vs. Prisma Cloud by Palo Alto Networks Report (Updated: April 2026).

Buyer's Guide

F5 Distributed Cloud Services vs. Prisma Cloud by Palo Alto Networks

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare Web Application ...

Mindshare comparison

As of May 2026, in the Web Application Firewall (WAF) category, the mindshare of Cloudflare Web Application Firewall is 4.7%, down from 7.1% compared to the previous year. The mindshare of F5 Distributed Cloud Services is 1.9%, up from 0.9% compared to the previous year. The mindshare of Prisma Cloud by Palo Alto Networks is 2.0%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Application Firewall (WAF) Mindshare Distribution
Product	Mindshare (%)
Cloudflare Web Application Firewall	4.7%
Prisma Cloud by Palo Alto Networks	2.0%
F5 Distributed Cloud Services	1.9%
Other	91.4%

Web Application Firewall (WAF)

Featured Reviews

Dean Barisic

CTO at PlayNirvana

Advanced security reporting has protected high-traffic betting platforms from constant attacks

I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.

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Mohan Janarthanan

Associate Vice President at Novac Technology Solutions

Centralized security has protected APIs and optimized multi‑cloud traffic management

F5 Distributed Cloud Services has been used for two years for DDoS protection, and there is a particular feature called API protection. Within API protection, there is malicious user mitigation, which is one particular technology that has been implemented. This is a kind of advanced bot attack prevention. Malicious user mitigation is an AI/ML-based technology that was introduced by the F5 team, and this particular MUG protects rate limiting. If some users are having anomaly detection or someone is trying to do a bot attack, it will create a CAPTCHA challenge for that particular user alone and not for all users. For example, if someone is trying to act as a rogue, it will create a CAPTCHA challenge in the backend system on that particular system, so they cannot try again and again at the same time. It is for a concurrent session, and it will give the CAPTCHA challenge. This MUG, malicious user mitigation, prevents bot attacks. F5 Distributed Cloud Services includes the real-time intelligence feature, which helps with threat response strategies from a threat intelligence perspective. For example, if there are geo-restrictions or geo-based restrictions, sometimes people may come in through proxy-based servers, and it will prevent that. The load balancing feature optimizes application performance. Observability is the basic piece where F5 got introduced. This observability piece provides end-to-end visibility on the application performance. It gives complete end-to-end visibility across network latency and application performance issues. Sometimes when it is getting more than 200 pages, it throws errors such as 300, 400, or whatever has been configured, including 500 errors. F5 Distributed Cloud Services has helped improve traffic management efficiency. Most applications are hosted in the Check Point and F5 firewall, F5 web application firewall, where applications and traffic management can be accessed in a single dashboard. Automated threat detection is a basic feature of F5 Distributed Cloud Services meant for that purpose. There are two scenarios with automated threat detection, which is provided by F5. It is a completely machine learning solution that came from the bot defense, and it automatically protects against sophisticated attacks.

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reviewer2776578

Cyber Security Architect at a comms service provider with 10,001+ employees

Image scanning has supported consistent security practices during cloud deployment

On a scale of ten, we would say people are happy with Prisma Cloud by Palo Alto Networks for the part we use. People are okay with it. We probably would give an eight. We don't give ten because if we don't use the other parts of Prisma Cloud by Palo Alto Networks, it's because it was difficult to implement from an operational point of view. We could have deployed the runtime monitoring with Prisma Cloud by Palo Alto Networks, but within our organization at our company, it was very difficult to find who would be the owner for the alerts. People have other tools and in the end, we don't use the full capabilities of a product that we pay for. It's partially related to the difficulty to integrate Prisma Cloud by Palo Alto Networks runtime in our company's support process. We don't use the real-time monitoring part of Prisma Cloud by Palo Alto Networks. We don't know about the automated remediation feature of Prisma Cloud by Palo Alto Networks.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Technical support has a very fast response time and they are helpful."

"It is a SaaS solution unlike much of the competition."

"This is a good product; it's reliable and scales well."

"It is configurable via API."

"Caching is the most valuable feature of Cloudflare Web Application Firewall."

"This solution does a good job of preventing web application attacks, SQL injections, and cross-site scripting attacks."

"The integration of Cloudflare with Cloud Suite is its most valuable feature."

"The rate limiting features and customizations in terms of URL match and applying policies are valuable to me."

More Cloudflare Web Application Firewall pros

"Technical support from F5 is good compared to Cisco and HP."

"Elastic environments are the most valuable features because I can pull these apps and migrate the on-premises environment to the Distributed Cloud environment, and this capability is very strong and the security regarding the apps is really very powerful."

"F5 Distributed Cloud Services provides a single unified console for security operations, network operations, and DevOps across all environments."

"The main benefit is Web App Security, offering a complete security package from DDoS to web application firewall, API protection, and bot mitigation."

"F5 Distributed Cloud Services is the market leader in load balancers and manages traffic really well."

"In a multi-cloud or distributed cloud, there are many protection possibilities from data to web application or API protection, including bot mitigation."

"F5 is known for being the best load balancer in the market. Customers with an existing module can easily adopt additional modules without investing in new hardware."

"One of the most valuable features is the compliance of RedLock, which we are using for any issues with security. It flags them and that's the primary objective of that feature."

"The threat detection feature in Prisma Cloud by Palo Alto Networks integrates with cloud-native controls like AWS GuardDuty and similar services on Azure and GCP."

"It provides insights into potential vulnerabilities in our code, helping us identify and rectify issues before they can be exploited."

"I've been really pleasantly surprised with how Prisma Cloud is, over time, covering more and more of the topics I care about, and listening to customer feedback and growing the product in the right directions."

"Prisma Cloud stands out as a user-friendly and powerful CSPM solution thanks to its comprehensive capabilities, built-in features, and flexible tagging system."

"Before implementing Prisma Cloud, we didn't have any visibility into workspaces like Kubernetes and the underlying network of containers, but now we have a better understanding of the resources interacting with Kubernetes and can identify vulnerabilities across the organization."

"CSPM is the most valuable feature for any organization that runs its workloads in the cloud."

"Visibility is a key feature. Integration with other technologies across the board, whether they are Palo Alto technologies, Windows technologies, or cloud technologies, is probably the biggest thing."

More Prisma Cloud by Palo Alto Networks pros

Cons

"They have some limitations with third-party integrations."

"The accuracy of the Cloudflare Web Application Firewall could be improved by reducing the number of false-negative alerts."

"Support can be challenging at times."

"Their documentation could be better. They don't have documentation that explains everything well. They have documentation for everything you're looking for, but they lack a single piece of documentation to tie everything together. As a new user or beginner, it took us a little bit of time to figure out how to put all these things in place."

"The learning curve was steep initially."

"I have experienced some difficulties with Cloudflare's support as a customer based in India."

"It would be ideal if the solution offered better log integration and more integration with different platforms."

"A key challenge arises when dealing with numerous integrations with HVAC systems. Depending on the specifics, there might be some configuration mismatches, which necessitate specific support."

More Cloudflare Web Application Firewall cons

"The pricing could be adjusted to better meet the needs of typical customers in regions like Poland, where the product is considered too expensive."

"The main issue is integration with other parts or products of F5, like on-premise WAF. There are some problems, mainly from the perspective of implementation and customer expectations, which sometimes differ from reality."

"The main issue is integration with other parts or products of F5, like on-premise WAF."

"Last year there was a downtime of 30 minutes across the cloud distributed console, and that was the only impact observed."

"For small players, it is completely not worth it."

"The worst experience is that with so many solutions available, it is very complicated to know all of the solution modules, and the offers from F5 Distributed Cloud Services are vast."

"For small players, it is completely not worth it."

"Getting new guys trained on using the solution requires some thought. If someone is already trained on Palo Alto then he's able to adapt quickly. But, if someone is coming from another platform such as Fortinet, or maybe he's from the system side, that is where we need some help. We need to find out if there is an online track or training that they can go to."

"We would like to have the detections be more contemporaneous. For example, we've seen detections of an overprivileged user or whatever it might be in any of the hundreds of Prisma policies, where there are 50 minutes of latency between the event and the alert."

"There needs to be a mechanism that allows me to manually configure compliance more easily."

"Though Prisma Cloud by Palo Alto Networks provides excellent security, is a pioneer in this space, and knows what it's doing, from a user perspective, it would have been better if it was a little easier to use."

"The challenge that Palo Alto and Prisma have is that, at times, the instructions in an event are a little bit dated and they're not usable."

"They charge seven workloads for monitoring one compute, and that is quite expensive."

"While Prisma provides a lot of visibility, it also creates a ton of work. Most customers that implement Prisma Cloud have thousands of alerts that are urgent."

"One of the main backlogs in their development is in the area of integration. For example, we have ServiceNow in place for ticket management, and Prisma Cloud is supposed to send closure emails for incidents, but from time to time, it fails to do so."

More Prisma Cloud by Palo Alto Networks cons

Pricing and Cost Advice

"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."

"The solution is expensive."

"The solution's pricing option needs to be more transparent for enterprise clients."

"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."

"It is not too pricey."

"We pay $210 per month for CloudFlare WAF."

"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."

"It starts at $20 and can easily go up to $200 monthly"

More Cloudflare Web Application Firewall pricing and cost advice

Information not available

"You can expect a premium price because it is a premium quality product by a leading supplier."

"If you pay for three years of Palo Alto, it's better. If you're planning on doing this, it's obviously not going to be for one year, so it's better if you go with a three-year license... The only challenge we have is with the public cloud vendor pricing. The biggest lesson I have learned is around the issues related to pricing for public cloud. So when you are doing your segmentation and design, it is extremely important that you work with someone who knows and understands what kinds of needs you will have in the future and how what you are doing will affect you in terms of costs."

"The pricing for Prisma Cloud is high. Providing a pay-as-you-go model or pricing options tailored for medium and small enterprises could help attract more clients."

"Its price is reasonable as compared to other products. The main challenge is explaining the licensing model to customers. It isn't a problem related to Palo Alto. Commonly, people don't understand cloud licensing or security licensing. When they have fixed virtual machines, they know what they are going to be charged, but when it comes to cloud automation, it is hard for them to get clarity in case of high workloads or when they have enabled auto-scaling, etc. It would be helpful if Palo Alto can educate people on their licensing programs."

"The cost depends on the pricing model. Compared to other solutions, the cost isn't that bad."

"The cost was not on the higher side. Overall, the cost gets recovered with its implementation."

"The price is high. In the future, when there are more competitors at the same level with different clouds, maybe the position will be different."

"If a competitor came along and said, "We'll give you half the price," that doesn't necessarily mean that's the right answer, at all. We wouldn't necessarily entertain it that way. Does it do what we need it to do? Does it work with the things that we want it to work with? That is the important part for us. Pricing wasn't the big consideration it might be in some organizations. We spend millions on public cloud. In that context, it would not make sense to worry about the small price differences that you get between the products."

More Prisma Cloud by Palo Alto Networks pricing and cost advice

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Top Industries

By visitors reading reviews

Construction Company

17%

Financial Services Firm

Comms Service Provider

Computer Software Company

Construction Company

11%

Financial Services Firm

10%

Computer Software Company

Insurance Company

Financial Services Firm

15%

Computer Software Company

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	6
Large Enterprise	6

No data available

By reviewers
Company Size	Count
Small Business	37
Midsize Enterprise	22
Large Enterprise	56

Questions from the Community

What is your experience regarding pricing and costs for Cloudflare Web Application Firewall?

The price of Cloudflare Web Application Firewall is reasonable.

See all answers

What needs improvement with Cloudflare Web Application Firewall?

I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...

See all answers

What is your primary use case for Cloudflare Web Application Firewall?

We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...

See all answers

What is your experience regarding pricing and costs for F5 Distributed Cloud Services?

I am not involved in sales, so I do not deal with the pricing aspect directly. I give the cost of the solution a four...

See all answers

What needs improvement with F5 Distributed Cloud Services?

There are some gaps between the implementation, expectation, and the reality. The main point is user integration with...

See all answers

What is your primary use case for F5 Distributed Cloud Services?

F5 Distributed Cloud Services works as a Software as a Service based security, networking, and application management...

See all answers

What is your primary use case for Prisma Cloud by Palo Alto Networks?

Prisma Cloud helps support DevSecOps methodologies, making those responsibilities easier to manage.

See all answers

What Cloud-Native Application Protection Platform do you recommend?

We like Prisma Cloud by Palo Alto Networks, since it offers us incredible visibility into our entire cloud system. We...

See all answers

What do you think of Aqua Security vs Prisma Cloud?

Aqua Security is easy to use and very manageable. Its main focus is on Kubernetes and Docker. Security is a very valu...

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Product Reports

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Cloudflare Web Application Firewall

May 2026

Cloudflare Web Application Firewall report

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Buyer's Guide

F5 Distributed Cloud Services

May 2026

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Buyer's Guide

Prisma Cloud by Palo Alto Networks

April 2026

Prisma Cloud by Palo Alto Networks report

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Also Known As

Cloudflare WAF

No data available

Prisma Public Cloud, RedLock Cloud 360, RedLock, Twistlock, Aporeto

Overview

Cloudflare Web Application Firewall integrates DDoS protection, load balancing, and firewall capabilities. Its ease of use, configurability, and robust security measures make it a versatile choice for protecting web applications.

Cloudflare Web Application Firewall provides a comprehensive defense against threats with advanced reporting and robust security measures. It includes DNS integration, rate limiting, and extensive rule sets, all within a SaaS model that allows API configurability. Users value its caching, scalability, and pricing, although enhancements are needed in rate-limiting and third-party integration. Improvements in customer support, especially in India, real-time controls, and user documentation are also desired. Users seek a more intuitive dashboard, better log management, and improved alert systems, along with multitenancy capabilities and enhanced reporting.

What are the key features of Cloudflare Web Application Firewall?

DDoS Protection: Shields applications from denial-of-service attacks
Load Balancing: Ensures efficient traffic distribution
DNS Integration: Enhances domain name system security
Rate Limiting: Controls traffic flow and reduces abuse
Extensive Rule Sets: Offers customizable security rules

What benefits and ROI can users find in reviews?

Scalability: Easily adapts to growing business needs
Pricing: Offers reasonable pricing structure
Caching: Improves application performance and speed
Configurable Security: Provides customizable defense settings
Efficient Management: Simplifies security and application control

Cloudflare Web Application Firewall finds application in industries like banking and retail by acting as a comprehensive security gateway, managing authentication and authorization while protecting web applications from malicious Layer 7 traffic. It also implements load balancing, CDN, and zero-trust policies, supported by advanced reporting, analytics tools, and threat scoring to meet specific industry needs.

Cloudflare

F5 Distributed Cloud Services excel in enhancing security, optimizing web application delivery, and ensuring robust network performance. Users value its integrated Web Application Firewall, DDoS protection, global server load balancing, and intuitive management interface. It boosts organizational efficiency, reduces operational costs, and scales seamlessly, making it essential for businesses operating in distributed environments.

Prisma Cloud by Palo Alto Networks provides comprehensive cloud-native security solutions. It covers dynamic workload identity, automated forensics, and multi-cloud protection, ensuring robust security across diverse cloud platforms.

Prisma Cloud delivers advanced capabilities for managing cloud security across AWS, Azure, and GCP platforms. It offers dynamic workload identity creation, real-time monitoring, and seamless integration into CI/CD pipelines. With automation, centralized dashboards, and enhanced visibility, users effectively manage security misconfigurations and vulnerabilities. While optimizing cloud environments through runtime protection and compliance, Prisma Cloud faces challenges with its navigation, pricing, and limited automation capabilities. Users seek improvements in API security, role-based access controls, and documentation quality, emphasizing the need for enhanced customization and reporting features.

What are the important features of Prisma Cloud?

Dynamic Workload Identity: Enables unique workload identities for security purposes.
Automated Forensics: Offers detailed insights into threats and incidents automatically.
Runtime Protection: Provides ongoing detection and blocking of suspicious activities.
Multi-Cloud Security: Protects environments on AWS, Azure, and GCP simultaneously.
Compliance Management: Assists in meeting regulatory standards across cloud platforms.

What benefits or ROI should users consider in reviews?

Enhanced Security Posture: Strengthens cloud defense lines with proactive monitoring.
Centralized Dashboard: Offers unified oversight of multiple cloud environments.
Efficient Misconfiguration Handling: Quickly identifies and addresses security lapses.
Seamless CI/CD Integration: Integrates security within development workflows.
Improved Visibility: Provides transparent insights into security operations and alerts.

Industries like finance and telecom rely on Prisma Cloud for managing cloud security posture and container security. Teams utilize its capabilities across hybrid and multi-cloud settings to ensure compliance and robust threat protection. Features like misconfiguration detection and runtime monitoring are critical in promoting security objectives in these sectors.

Palo Alto Networks

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk

Information Not Available

Amgen, Genpact, Western Asset, Zipongo, Proofpoint, NerdWallet, Axfood, 21st Century Fox, Veeva Systems, Reinsurance Group of America

Buyer's Guide

F5 Distributed Cloud Services vs. Prisma Cloud by Palo Alto Networks

April 2026

Free Report: F5 Distributed Cloud Services vs. Prisma Cloud by Palo Alto Networks

Find out what your peers are saying about F5 Distributed Cloud Services vs. Prisma Cloud by Palo Alto Networks and other solutions. Updated: April 2026.

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