F5 Distributed Cloud Services vs Prisma Cloud by Palo Alto Networks comparison

F5 and Palo Alto Networks are both solutions in the Web Application Firewall (WAF) category. F5 is ranked #16 with an average rating of 9.0, while Palo Alto Networks is ranked #8 with an average rating of 8.5. F5 holds a 1.9% mindshare in WAF, compared to Palo Alto Networks’s 1.9% mindshare. Additionally, 100% of F5 users are willing to recommend the solution, compared to 98% of Palo Alto Networks users who would recommend it.

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Executive SummaryUpdated on Feb 1, 2026

Prisma Cloud by Palo Alto Networks and F5 Distributed Cloud Services are competing in cloud security and management. Prisma Cloud seems to have the upper hand in pricing and customer support, offering greater value, while F5 excels in features, possibly justifying its cost for some organizations.

Features: Prisma Cloud offers robust security automation, threat detection, and compliance across multi-cloud environments. F5 Distributed Cloud Services provides comprehensive edge computing capabilities, application security features, and emphasis on edge computing. The key difference lies in Prisma's focus on multi-cloud support versus F5's edge computing excellence.

Ease of Deployment and Customer Service: Prisma Cloud provides intuitive deployment with comprehensive documentation and responsive support. F5 Distributed Cloud Services offers a flexible deployment model with dedicated assistance, which some may find more complex. Prisma's straightforward implementation appeals to those prioritizing simplicity, whereas F5's tailored support suits complex needs.

Pricing and ROI: Prisma Cloud by Palo Alto Networks provides competitive pricing with robust ROI due to inclusive features and lower setup costs. F5 Distributed Cloud Services, despite higher initial costs, offers solid ROI through extensive features and strategic advantages. Prisma is more cost-effective, whereas F5 focuses on a feature-rich pricing model.

To learn more, read our detailed F5 Distributed Cloud Services vs. Prisma Cloud by Palo Alto Networks Report (Updated: June 2026).

Buyer's Guide

F5 Distributed Cloud Services vs. Prisma Cloud by Palo Alto Networks

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare Web Application ...

Mindshare comparison

As of July 2026, in the Web Application Firewall (WAF) category, the mindshare of Cloudflare Web Application Firewall is 4.0%, down from 5.8% compared to the previous year. The mindshare of F5 Distributed Cloud Services is 1.9%, up from 0.9% compared to the previous year. The mindshare of Prisma Cloud by Palo Alto Networks is 1.9%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Application Firewall (WAF) Mindshare Distribution
Product	Mindshare (%)
Cloudflare Web Application Firewall	4.0%
Prisma Cloud by Palo Alto Networks	1.9%
F5 Distributed Cloud Services	1.9%
Other	92.2%

Web Application Firewall (WAF)

Featured Reviews

Dean Barisic

CTO at PlayNirvana

Advanced security reporting has protected high-traffic betting platforms from constant attacks

I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.

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Mohan Janarthanan

Associate Vice President at Novac Technology Solutions

Centralized security has protected APIs and optimized multi‑cloud traffic management

F5 Distributed Cloud Services has been used for two years for DDoS protection, and there is a particular feature called API protection. Within API protection, there is malicious user mitigation, which is one particular technology that has been implemented. This is a kind of advanced bot attack prevention. Malicious user mitigation is an AI/ML-based technology that was introduced by the F5 team, and this particular MUG protects rate limiting. If some users are having anomaly detection or someone is trying to do a bot attack, it will create a CAPTCHA challenge for that particular user alone and not for all users. For example, if someone is trying to act as a rogue, it will create a CAPTCHA challenge in the backend system on that particular system, so they cannot try again and again at the same time. It is for a concurrent session, and it will give the CAPTCHA challenge. This MUG, malicious user mitigation, prevents bot attacks. F5 Distributed Cloud Services includes the real-time intelligence feature, which helps with threat response strategies from a threat intelligence perspective. For example, if there are geo-restrictions or geo-based restrictions, sometimes people may come in through proxy-based servers, and it will prevent that. The load balancing feature optimizes application performance. Observability is the basic piece where F5 got introduced. This observability piece provides end-to-end visibility on the application performance. It gives complete end-to-end visibility across network latency and application performance issues. Sometimes when it is getting more than 200 pages, it throws errors such as 300, 400, or whatever has been configured, including 500 errors. F5 Distributed Cloud Services has helped improve traffic management efficiency. Most applications are hosted in the Check Point and F5 firewall, F5 web application firewall, where applications and traffic management can be accessed in a single dashboard. Automated threat detection is a basic feature of F5 Distributed Cloud Services meant for that purpose. There are two scenarios with automated threat detection, which is provided by F5. It is a completely machine learning solution that came from the bot defense, and it automatically protects against sophisticated attacks.

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reviewer2776578

Cyber Security Architect at a comms service provider with 10,001+ employees

Image scanning has supported consistent security practices during cloud deployment

On a scale of ten, we would say people are happy with Prisma Cloud by Palo Alto Networks for the part we use. People are okay with it. We probably would give an eight. We don't give ten because if we don't use the other parts of Prisma Cloud by Palo Alto Networks, it's because it was difficult to implement from an operational point of view. We could have deployed the runtime monitoring with Prisma Cloud by Palo Alto Networks, but within our organization at our company, it was very difficult to find who would be the owner for the alerts. People have other tools and in the end, we don't use the full capabilities of a product that we pay for. It's partially related to the difficulty to integrate Prisma Cloud by Palo Alto Networks runtime in our company's support process. We don't use the real-time monitoring part of Prisma Cloud by Palo Alto Networks. We don't know about the automated remediation feature of Prisma Cloud by Palo Alto Networks.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The impact of Cloudflare Web Application Firewall's integration with existing web technologies on our site's performance and security measures is quite great, actually."

"We extensively use the solution every day. The solution is very stable; we haven’t seen any glitches."

"In general, it's a very good product: the solution is very stable, the performance is great, the product offers very good scalability, the pricing is very reasonable, the installation is very straightforward and quite simple, and technical support has a very fast response time and is helpful."

"Cloudflare is cheaper compared to Azure WAF, which I have considered before."

"The setup process is very simple for me."

"It is a SaaS solution unlike much of the competition."

"There is a huge signature repository"

"Very glad the WAF rulesets works out of box, and requires very little tuning or maintenance."

More Cloudflare Web Application Firewall pros

"F5 is known for being the best load balancer in the market. Customers with an existing module can easily adopt additional modules without investing in new hardware."

"The main benefit is Web App Security, offering a complete security package from DDoS to web application firewall, API protection, and bot mitigation."

"F5 Distributed Cloud Services is the market leader in load balancers and manages traffic really well."

"In a multi-cloud or distributed cloud, there are many protection possibilities from data to web application or API protection, including bot mitigation."

"We have never had problems with F5 Distributed Cloud Services and they are doing a very good job."

"F5 Distributed Cloud Services provides a single unified console for security operations, network operations, and DevOps across all environments."

"I appreciate the UI of F5 Distributed Cloud Services and the backend cost, alongside the actual value proposition that they provide with the load balancer, which is excellent."

"Technical support from F5 is good compared to Cisco and HP."

More F5 Distributed Cloud Services pros

"The most valuable features of the solution are areas like compliance and asset inventories, along with runtime protection."

"The client wasn't using all of the features, but the one that stood out was infrastructure-as-code (IaC). I built IaC use cases and was trying to get them to use it. I also liked cloud workload protection. I worked with the vulnerability management team to develop a process. It's a manual process, so it can be challenging to remediate many image or container issues. It was nice that we could build out a reporting process and download the reports. The reports are solid."

"The solution will streamline and minimize manual efforts."

"The most valuable feature of Prisma Cloud is WAF (web application firewall)."

"It gives us a central location to see what the security posture is like for multiple cloud providers."

"For people who want to use this product, I would say it's definitely a good product to use."

"The UI is very good. We get all the things within a single UI."

"This solution helped us by allowing us to schedule and fix things. This is not an easy thing if you're managing 1,000 plus resources."

More Prisma Cloud by Palo Alto Networks pros

Cons

"Support can be challenging at times."

"Their documentation could be better. They don't have documentation that explains everything well."

"The product can improve by having more multitenancy capability, which is currently not available."

"We have noticed some latency when the call goes through the firewall. That could be improved."

"The dashboard could be more user-friendly."

"The solution's learning curve can still be further reduced"

"There could be an option to duplicate the cluster to maintain the consistency of rules."

"The reporting could be improved if it were more granular."

More Cloudflare Web Application Firewall cons

"For small players, it is completely not worth it."

"The pricing could be adjusted to better meet the needs of typical customers in regions like Poland, where the product is considered too expensive."

"Last year there was a downtime of 30 minutes across the cloud distributed console, and that was the only impact observed."

"The main issue is integration with other parts or products of F5, like on-premise WAF. There are some problems, mainly from the perspective of implementation and customer expectations, which sometimes differ from reality."

"One area where F5 Distributed Cloud Services can be improved is in API security, which can be enhanced."

"The worst experience is that with so many solutions available, it is very complicated to know all of the solution modules, and the offers from F5 Distributed Cloud Services are vast."

"A better correlation between the multiple products Prisma Cloud contains would be crucial. It would reduce the time spent looking at reports and enable you to get all the actionable insights across products. I think that Palo Alto is working on it, but they need to work faster because it doesn't make sense to have all these products in a single pane of glass without any correlation between them."

"The challenge that Palo Alto and Prisma have is that, at times, the instructions in an event are a little bit dated and they're not usable. That doesn't apply to all the instructions, but there are times where, for example, the Microsoft or the Amazon side has made some changes and Palo Alto or Prisma was not aware of them. So as we try to remediate an alert in such a case, the instructions absolutely do not work. Then we open up a ticket and they'll reply, "Oh yeah, the API for so-and-so vendor changed and we'll have to work with them on that." That area could be done a little better."

"There should be some kind of automation, AI incorporation, and bot system. All these would add value."

"These tools have a set of signatures or rules that will alert you whenever something meets the criteria. In the future, they might include some machine learning or AI feature that allows you to ask questions about the context of the alert, and it will provide you answers based on the data that they have. Most vendors are doing it, and I believe they will do it in the future. The reporting bar could also use AI to add context based on the environment."

"There needs to be a mechanism that allows me to manually configure compliance more easily."

"Prisma is the result of multiple Palo Alto acquisitions, like CWPP, Twistlock, and Aporeto. Though they are part of a single pane of glass, there is no correlation between the solutions."

"The visibility on the SIEM needs to be streamlined so we can get the data without any issues."

"We would like to have the detections be more contemporaneous. For example, we've seen detections of an overprivileged user or whatever it might be in any of the hundreds of Prisma policies, where there are 50 minutes of latency between the event and the alert."

More Prisma Cloud by Palo Alto Networks cons

Pricing and Cost Advice

"The solution is expensive."

"The solution's pricing option needs to be more transparent for enterprise clients."

"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."

"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."

"Cloudflare Web Application Firewall is more affordable than other solutions."

"It starts at $20 and can easily go up to $200 monthly"

"The annual licensing fee is $10,000 USD."

"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."

More Cloudflare Web Application Firewall pricing and cost advice

Information not available

"The pricing is competitive; for the most part, the security firms have similar prices."

"The purchasing process was easy and quick. It is a very economical solution."

"The cost was not on the higher side. Overall, the cost gets recovered with its implementation."

"Our licensing fees are $18,000 USD per year."

"The cost depends on the pricing model. Compared to other solutions, the cost isn't that bad."

"Prisma Cloud is affordable."

"The pricing and the licensing are both very fair... The biggest advice I would give in terms of costs would be to try to understand what the growth is going to look like. That's really been our biggest struggle, that we don't have an idea of what our future growth is going to be on the platform. We go from X number of licenses to Y number of licenses without a plan on how we're going to get from A to B, and a lot of that comes as a bit of a surprise. It can make budgeting a real challenge for it."

"This solution is good for a company with at least 400 people that must be connected remotely. For smaller companies, it can be too expensive."

More Prisma Cloud by Palo Alto Networks pricing and cost advice

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Top Industries

By visitors reading reviews

Construction Company

16%

Financial Services Firm

Comms Service Provider

Outsourcing Company

Construction Company

11%

Financial Services Firm

Computer Software Company

Outsourcing Company

Financial Services Firm

13%

Computer Software Company

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	6
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	37
Midsize Enterprise	21
Large Enterprise	58

Questions from the Community

What is your experience regarding pricing and costs for Cloudflare Web Application Firewall?

The price of Cloudflare Web Application Firewall is reasonable.

See all answers

What needs improvement with Cloudflare Web Application Firewall?

I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...

See all answers

What is your primary use case for Cloudflare Web Application Firewall?

We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...

See all answers

What is your experience regarding pricing and costs for F5 Distributed Cloud Services?

F5 Distributed Cloud Services is affordable. I think it is very affordable. I do not think it is expensive.

See all answers

What needs improvement with F5 Distributed Cloud Services?

One area where F5 Distributed Cloud Services can be improved is in API security, which can be enhanced.Specifically, ...

See all answers

What is your primary use case for F5 Distributed Cloud Services?

My main use case for F5 Distributed Cloud Services is WAF protection.I am using F5 Distributed Cloud Services primari...

See all answers

What is your primary use case for Prisma Cloud by Palo Alto Networks?

Prisma Cloud helps support DevSecOps methodologies, making those responsibilities easier to manage.

See all answers

What Cloud-Native Application Protection Platform do you recommend?

We like Prisma Cloud by Palo Alto Networks, since it offers us incredible visibility into our entire cloud system. We...

See all answers

What do you think of Aqua Security vs Prisma Cloud?

Aqua Security is easy to use and very manageable. Its main focus is on Kubernetes and Docker. Security is a very valu...

See all answers

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Product Reports

Buyer's Guide

Cloudflare Web Application Firewall

July 2026

Cloudflare Web Application Firewall report

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Buyer's Guide

F5 Distributed Cloud Services

June 2026

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Buyer's Guide

Prisma Cloud by Palo Alto Networks

July 2026

Prisma Cloud by Palo Alto Networks report

Download Prisma Cloud by Palo Alto Networks product report

Also Known As

Cloudflare WAF

No data available

Prisma Public Cloud, RedLock Cloud 360, RedLock, Twistlock, Aporeto

Overview

Cloudflare Web Application Firewall integrates DDoS protection, load balancing, and firewall capabilities. Its ease of use, configurability, and robust security measures make it a versatile choice for protecting web applications.

Cloudflare Web Application Firewall provides a comprehensive defense against threats with advanced reporting and robust security measures. It includes DNS integration, rate limiting, and extensive rule sets, all within a SaaS model that allows API configurability. Users value its caching, scalability, and pricing, although enhancements are needed in rate-limiting and third-party integration. Improvements in customer support, especially in India, real-time controls, and user documentation are also desired. Users seek a more intuitive dashboard, better log management, and improved alert systems, along with multitenancy capabilities and enhanced reporting.

What are the key features of Cloudflare Web Application Firewall?

DDoS Protection: Shields applications from denial-of-service attacks
Load Balancing: Ensures efficient traffic distribution
DNS Integration: Enhances domain name system security
Rate Limiting: Controls traffic flow and reduces abuse
Extensive Rule Sets: Offers customizable security rules

What benefits and ROI can users find in reviews?

Scalability: Easily adapts to growing business needs
Pricing: Offers reasonable pricing structure
Caching: Improves application performance and speed
Configurable Security: Provides customizable defense settings
Efficient Management: Simplifies security and application control

Cloudflare Web Application Firewall finds application in industries like banking and retail by acting as a comprehensive security gateway, managing authentication and authorization while protecting web applications from malicious Layer 7 traffic. It also implements load balancing, CDN, and zero-trust policies, supported by advanced reporting, analytics tools, and threat scoring to meet specific industry needs.

Cloudflare

F5 Distributed Cloud Services excel in enhancing security, optimizing web application delivery, and ensuring robust network performance. Users value its integrated Web Application Firewall, DDoS protection, global server load balancing, and intuitive management interface. It boosts organizational efficiency, reduces operational costs, and scales seamlessly, making it essential for businesses operating in distributed environments.

Prisma Cloud by Palo Alto Networks provides comprehensive cloud-native security solutions. It covers dynamic workload identity, automated forensics, and multi-cloud protection, ensuring robust security across diverse cloud platforms.

Prisma Cloud delivers advanced capabilities for managing cloud security across AWS, Azure, and GCP platforms. It offers dynamic workload identity creation, real-time monitoring, and seamless integration into CI/CD pipelines. With automation, centralized dashboards, and enhanced visibility, users effectively manage security misconfigurations and vulnerabilities. While optimizing cloud environments through runtime protection and compliance, Prisma Cloud faces challenges with its navigation, pricing, and limited automation capabilities. Users seek improvements in API security, role-based access controls, and documentation quality, emphasizing the need for enhanced customization and reporting features.

What are the important features of Prisma Cloud?

Dynamic Workload Identity: Enables unique workload identities for security purposes.
Automated Forensics: Offers detailed insights into threats and incidents automatically.
Runtime Protection: Provides ongoing detection and blocking of suspicious activities.
Multi-Cloud Security: Protects environments on AWS, Azure, and GCP simultaneously.
Compliance Management: Assists in meeting regulatory standards across cloud platforms.

What benefits or ROI should users consider in reviews?

Enhanced Security Posture: Strengthens cloud defense lines with proactive monitoring.
Centralized Dashboard: Offers unified oversight of multiple cloud environments.
Efficient Misconfiguration Handling: Quickly identifies and addresses security lapses.
Seamless CI/CD Integration: Integrates security within development workflows.
Improved Visibility: Provides transparent insights into security operations and alerts.

Industries like finance and telecom rely on Prisma Cloud for managing cloud security posture and container security. Teams utilize its capabilities across hybrid and multi-cloud settings to ensure compliance and robust threat protection. Features like misconfiguration detection and runtime monitoring are critical in promoting security objectives in these sectors.

Palo Alto Networks

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk

Information Not Available

Amgen, Genpact, Western Asset, Zipongo, Proofpoint, NerdWallet, Axfood, 21st Century Fox, Veeva Systems, Reinsurance Group of America

Buyer's Guide

F5 Distributed Cloud Services vs. Prisma Cloud by Palo Alto Networks

June 2026

Free Report: F5 Distributed Cloud Services vs. Prisma Cloud by Palo Alto Networks

Find out what your peers are saying about F5 Distributed Cloud Services vs. Prisma Cloud by Palo Alto Networks and other solutions. Updated: June 2026.

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