GeneXus vs Magic xpa Application Platform comparison

GeneXus and Magic Software are both solutions in the Mobile Development Platforms category. GeneXus is ranked #10 with an average rating of 9.0, while Magic Software is ranked #12 with an average rating of 7.0. GeneXus holds a 3.3% mindshare in MDP, compared to Magic Software’s 3.5% mindshare. Additionally, 100% of GeneXus users are willing to recommend the solution, compared to 100% of Magic Software users who would recommend it.

GeneXus

Read 14 GeneXus reviews

909 Views
400 Comparison Views

100% willing to recommend

Magic xpa Application Platform

Read 10 Magic xpa Application Platform reviews

1,035 Views
476 Comparison Views

100% willing to recommend

GeneXus

Magic xpa Application Platform

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Executive SummaryUpdated on Mar 4, 2025

Magic xpa Application Platform and GeneXus compete in the software development category. Magic xpa holds an advantage in support and cost-effectiveness, while GeneXus leads with its feature-rich offerings.

Features: Magic xpa provides a customizable development environment supporting multi-channel applications, excellent database gateway capabilities, and platform-independent toolsets that streamline integration. In contrast, GeneXus offers advanced AI-driven coding automation, extensive support for multiple programming languages, and robust integration with third-party tools.

Room for Improvement: Magic xpa could enhance its UI/UX and expand its cloud deployment options. Additionally, modernization of legacy systems and improved documentation would benefit users. GeneXus could refine its front-end development capabilities, reduce complexity in integration with existing systems, and simplify initial setup to enhance user experience.

Ease of Deployment and Customer Service: Magic xpa boasts easy deployment with prompt and dedicated support facilitating rapid issue resolution. GeneXus, with its cloud-based deployment, simplifies updates and maintenance and provides extensive support resources and training programs, valued by its users.

Pricing and ROI: Magic xpa is known for competitive setup costs, providing quicker ROI with positive value feedback. GeneXus requires a higher initial investment, which is offset by its comprehensive feature offerings and long-term benefits perceived by users.

To learn more, read our detailed GeneXus vs. Magic xpa Application Platform Report (Updated: December 2025).

Buyer's Guide

GeneXus vs. Magic xpa Application Platform

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GeneXus

Ranking in Mobile Development Platforms

10th

Average Rating

8.6

Reviews Sentiment

7.8

Number of Reviews

Ranking in other categories

Low-Code Development Platforms (19th)

Magic xpa Application Platform

Ranking in Mobile Development Platforms

12th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Application Server (10th), Application Infrastructure (16th)

Mindshare comparison

As of January 2026, in the Mobile Development Platforms category, the mindshare of GeneXus is 3.3%, up from 2.9% compared to the previous year. The mindshare of Magic xpa Application Platform is 3.5%, up from 3.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Mobile Development Platforms Market Share Distribution
Product	Market Share (%)
GeneXus	3.3%
Magic xpa Application Platform	3.5%
Other	93.2%

Mobile Development Platforms

Featured Reviews

XavierEspinoza

Internal System Coordinator at Red CEDIA

Offers a simplified architecture with outstanding integration capabilities

The integration capabilities of GeneXus are highly valuable for our organization. The metadata obtained within the logic of different systems is also vital. Due to the solution, our company team doesn't have to work with multiple languages and integrations can be made with C Sharp. JavaScript can also be used with GeneXus, the tool takes charge of all the rest and has a simple architecture. The solution can be used out of the box without facing any issues and nothing much needs to be done with frameworks. In our case we need to use Python with GeneXus, we use Ironpython to embed python code in C# .

Read full review

Mylsamy T.

Senior Associate - IT at Himalaya Wellness Company

Enables us to develop more than 90 applications in-house, which are used across our organization

It's a bit difficult to work with purely web-based applications to get the data and display it. There have been a few times when the connection was disconnected between the server and your browser. The connectivity on browser-built applications needs to be improved. The mobile application development could be easier. They could include different external applications, like finger sensors. I'm not sure whether it's in version 3.8 or not.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature is that GeneXus works with several languages. It's possible to develop chatbots and other functionalities."

"The front-end features are the most valuable."

"The solution provides ease of programming and the speed of delivery of demands."

"This solution works extremely quickly in terms of enabling an application in a production environment."

"GeneXus evolves with technology."

"The integration capabilities of GeneXus are highly valuable for our organization"

"With GeneXus, we can create logical representations of transactions in the form of objects."

"In Knowledge Base, being able to model the workflow before developing the screens is great. We first work with the tables or the transactions using GeneXus and then we work on the screens."

More GeneXus pros

"The ability to use the same development environment for both Windows and Android applications. Magic xpa also supports iOS applications."

"What I found most valuable in the Magic xpa Application Platform is that it has a client-server and web browser technology that's perfect for company users."

"Speed of development and database connectivity (MS SQL, Oracle, DB2, Btrieve/Pervasive PSQL, ODBC, MySql, and SQLite)."

"Magic’s Database Gateway allows the logic of the program to be isolated from the underlying database. This provides the flexibility not only to move existing programs to different database environments without the need to change the logic in the program but also allows the programmer access to different databases without the need to know how to "talk" to them."

"The best feature of Magic is the development time. The time it takes to develop something is incredibly fast if you compare Magic with, for example, Java."

"Without the need to compile code, the time spent in the development cycle is greatly reduced, allowing the programmer to test modifications to a program immediately after they have been saved."

"xpa gives us a fast development speed."

"Magic’s unique approach to development ensures that the programmer stays focused on the objective of the program (i.e. display all customers in California), instead of the repetitive tasks that surround it (i.e. connect to database, open customers table, create the query to retrieve records within the specified criteria, fetch the result of the query, connect it to a data grid, etc.)."

More Magic xpa Application Platform pros

Cons

"The tool needs to be tuned before being used. You need some experience to get the best out of the tool."

"Code generation is highly time-consuming for GeneXus"

"We would like to see more extensions and more user controls added to the front-end of this solution, in order to help developers manage the website."

"The graphical interface could be improved. I also notice some performance problems on hardware that should be more than adequate. GeneXus uses a lot of RAM and other computer resources."

"I told them to add something about Angular. They're already working on adding it."

"GeneXus's user interface has room for improvement."

"It would be better if GeneXus had a wiki. The developer needs some experience to work with the tools. It would be better if they could improve the community. If we have some problem, I open a ticket that takes us to a board, and I have to describe my issue in detail. If the tools have a general community for us to explore with some videos or some articles, I think that that may help the developer."

"There are issues in integrating it with other solutions."

More GeneXus cons

"The configuration of the xpa RIA mobile environment is complex and a discouragement to new developers. Also, Magic's documentation can be less than complete at times which leads to frustration for new developers. (I encourage new Magic developers to join the Magic Users Group)."

"The ability to display page up, page down, top and bottom buttons along the scroll bar would make my mouse-reliant customers happy."

"In the next version of the Magic xpa Application Platform, I want tables or small programs where I can directly add expressions. I can do it on SQL, but it would make life much easier if that specification were added to the platform."

"When you have several tasks, you open a screen in a task in developing mode, and you don't see the parent screens. Debugging lacks the effects to solve problems. You have to do it first in a kind of studio. Then you have to be sure that you can do it in Magic because there is almost nothing to debug it. It's practically impossible to debug. You have to be sure before you put your snippets."

"I would like to see a spell checker included with optional language support. Currently, this has to be purchased from a third-party."

"The user interface could be improved to be more friendly for developers."

"There is room for improvement in Magic's marketing and licensing. I would like to see more integration of web functionality."

"The Android environment is missing a number of functions for file/folder manipulation, sending receiving text messages (SMS) and the menuing options are limited. For now, it is left to the developer to write his/her own Java functions to include in the APK."

More Magic xpa Application Platform cons

Pricing and Cost Advice

"The cost of a GeneXus license is extremely high. At the same time, one person using the solution can do the work of three Java or data developers. I think that's why they charge so much. It's too expensive, which is one reason it isn't widely used."

"This solution offers multi-plan licenses, depending on the size of the company and the features required, as opposed to being priced per user/device."

"I would rate the pricing a seven out of ten"

"I give the cost of the solution a four out of ten."

"I don't know about the price because I am an employee, but I hear it's cheaper than other tools."

"It's expensive. I'd rate it a four out of ten in terms of pricing."

"I know that its licenses are generally per year, and in the past, the license for GeneXus was around $5,000, but I don't know what's the current price of the GeneXus license."

"People tend to work with GeneXus if it's cheap, but GeneXus does have licensing policies...Moreover, the cost of resourcing work in GeneXus may make it more expensive than other programming languages."

More GeneXus pricing and cost advice

"The licensing cost varies because nowadays Magic has tailor-made offerings for clients. I think the solution is worth the money."

"The main problem with the Magic xpa Application Platform is pricing. You have to pay a lot of money for development, and you also have to pay a lot for the deployments and runtime, while in most competitors, you have to pay a lot for one of the two and not both."

"My clients have to purchase additional licenses in order to use what I built. It's not a fair approach."

"The cost for developers is high because you have to pay for licenses as well as runtime."

"The licensing is too costly."

"There are different licenses, we have the application and the online application. There are two different licenses for two different program sites for the Magic xpa Application Platform."

"Magic is not the cheapest IDE out there. If you are considering Magic xpa, you should do a cost-benefit analysis to feel comfortable with your decision. The Magic sales staff is very helpful in providing pricing."

"It's not cheap. The licenses are not cheap. Not at all. They cost much money. There are other tools with free licenses but Magic asks for a lot of money."

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Top Industries

By visitors reading reviews

Energy/Utilities Company

Outsourcing Company

Comms Service Provider

Manufacturing Company

Financial Services Firm

16%

Computer Software Company

15%

Manufacturing Company

12%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	2
Large Enterprise	1

Questions from the Community

What needs improvement with GeneXus?

GeneXus needs to be more consistent in functionality without any errors. Code generation is highly time-consuming for GeneXus, but in some cases, it saves time as well. Some errors will take too lo...

See all answers

What is your primary use case for GeneXus?

Our company uses the latest version of GeneXus. The solution is used in our company to develop various enterprise systems, and GeneXus is used as an integrator, which further facilitates low-cost d...

See all answers

What advice do you have for others considering GeneXus?

The tool's use case depends upon the requirements. The solution is ideal for integrations to modernize systems. GeneXus is also used in a site to develop systems with functional programming for big...

See all answers

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Comparisons

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Compared 22% of the time

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Compared 16% of the time

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Compared 15% of the time

OutSystems vs GeneXus

Compared 15% of the time

Microsoft Power Apps vs GeneXus

Compared 12% of the time

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Apache Web Server vs Magic xpa Application Platform

Compared 23% of the time

Microsoft .NET Framework vs Magic xpa Application Platform

Compared 18% of the time

Mendix vs Magic xpa Application Platform

Compared 12% of the time

IBM WebSphere Message Broker vs Magic xpa Application Platform

Compared 10% of the time

SAP Mobile Platform vs Magic xpa Application Platform

Compared 9% of the time

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Product Reports

Buyer's Guide

GeneXus

December 2025

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Buyer's Guide

Magic xpa Application Platform

December 2025

Download Magic xpa Application Platform product report

Also Known As

No data available

uniPaaS

Overview

What is GeneXus? GeneXus™ is the best Low-Code Platform that you don't know yet.

It's a Software Development Platform that simplifies and automates the tasks of creating and evolving enterprise applications and multi-channel user-experiences. Great Advantages:

- Higher productivity, with automatic maintenance & evolution
- Multi-Experience, we continuously create new code generators
- Agile, incremental approach, with fully functional prototypes
- Easier to learn, one single language to cover all technologies
- Future-proof, we've been around for 30 years, evolving for you

Key Differentiators against the competition:

- No runtime fees, we charge by developer
- Best theoretical framework, which allows us to evolve
- Best coverage in the market: Most technologies, most languages, most markets and industries
- We run on-premise or on the cloud
- Multiple starting points depending on the type of company you work in, with products for Students, Startups, ISVs, Corporate Development, and SAP technologies

GeneXus uses Artificial Intelligence techniques to create software, enabling truly incremental development of apps, providing a low-code, future-proof development platform for the leading execution platforms and languages, and the most popular DBMS.

GeneXus

Magic xpa Application Platform is a mobile development platform that is designed to enable organizations to simplify and manage every aspect of their application development process. It enables users to construct applications while expending a minimal number of resources. Developers can leverage AI technology in a way that maximizes their ability to effectively deploy their resources toward the end of producing the best possible applications. Ultimately, Magic xpa Application Platform allows developers to rapidly develop and deploy applications across multiple platform types.

Magic xpa Application Platform Benefits

Some of the ways that organizations can benefit by deploying Magic xpa Application Platform include:

Decrease time needed for application production and refinement. Magic xpa Application Platform comes with pre-built application components that can be used to quickly create iterations of the application that can then be deployed or tested. It also makes it so that any and all changes or upgrades that are applied to the application take effect across all of the devices that run the application.

Allows developers to be far more productive than they would be otherwise. Various features, such as Magic xpa Application Platform’s drag-and-drop capability, allow developers to worry less about the more technical aspects of designing the applications and have more time to design the best possible application.

Ease of use. Magic xpa Application Platform is a low-code application development platform. This means that developers do not need to have extensive programming knowledge to create applications. Solutions of this type are far more accessible to the general employee of an organization than a program that is code-heavy. Fewer resources need to be spent training users to employ Magic xpa Application Platform than would be true of other similar platforms. Organizations increase their overall productivity when the process of application development becomes something that even those employees who are not the most technically savvy can take part.

Magic xpa Application Platform Features

Some of the many useful features Magic xpa Application Platform has to offer include:

AI-powered development capabilities. Magic xpa Application Platform has a built-in AI that users can leverage to simplify every step of the development process. Users can use this AI to automate various development steps. This increases the speed at which they can produce applications.

Mobile use capability. Magic xpa Application Platform has a mobile application that organizations can use to run their product development from anywhere in the world.

Collaboration tools. Magic xpa Application Platform provides developers with tools that enable them to work with others to create the enterprise applications that their organizations need.

Reviews from Real Users

Magic xpa Application Platform is a solution that beats out the competition in a number of areas. Two major advantages are the way that it simplifies the application management process and its scalability. It greatly eases the work that developers and administrators do by providing all of the tools that they need to meet their objectives. Additionally, users never have to worry about running out of development capacity in their digital environment. Magic xpa Application Platform can scale up and provide developers with the capacity to design and create their applications in the way that best meets their needs.

Per H., the CEO of Mass Marketing Software AB, writes, “The solution makes the managing and adapting of the software very easy. When it comes to the application's service, mistakes can easily be resolved. This shortens the time it takes to progress from an idea to a new function.”

He also writes, “The solution is highly scalable, allowing one to use very large databases and systems.”

Magic Software

Sample Customers

Canal de Panamá, Gerdau, Coca-Cola, Mercado Libre, DHL, Mitsubishi Heavy Industries, TECNISA, Mexican Polak Group, Ferrovalle, Canon, Azteca, KPMG, TURBUS, Santander, BBVA

ADD, Cape plc, Adecco, Kuno Kinzoku Industry Co., GE Capital, Dove Tree, CBS Outdoor, Paris-Nord Villepinte Exhibition Center, Allstate Life Insurance Company, Titan Software Systems

Buyer's Guide

GeneXus vs. Magic xpa Application Platform

December 2025

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