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Google Analytics vs Heap vs StatCounter comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of April 2025, in the Web Analytics category, the mindshare of Google Analytics is 10.7%, down from 11.2% compared to the previous year. The mindshare of Heap is 7.0%, up from 6.0% compared to the previous year. The mindshare of StatCounter is 2.0%, down from 2.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics
 

Featured Reviews

OP
Provides information to help identify, understand, and make use of our visitor traffic
Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section. In addition, the “Not Provided” section tends to hide the entire data set, and it would not be bad if some of that information were available since it could be very useful.
Anil Kumar Shrestha - PeerSpot reviewer
Helps to debug issues quickly
We've been using Heap for some time, mainly to understand how users interact with our application and identify the most important features. Our product owner finds it valuable for this purpose. As a QA team, we use Heap's session replay and event capture features to debug issues our customer support team reported. When a support ticket comes in about a bug or issue, we review the session replay and event logs to see how the user encountered the problem and where the error occurred. This has been helpful for us. What I like best about it is the session replay feature. It saves a lot of time. I don't need to go and debug or replicate issues multiple times. We can go to the session replay for a few minutes. We can ask when the issue occurred, go to that time in the replay, and see whether the user made a mistake or if there's an app caching issue. That has been very helpful. I can describe how data visualization tools have impacted our decision-making process from a QA perspective. These tools have helped show us how users are interacting with our product. This allows us to focus on creating more user-centric test cases. We can see which features are used most and focus our testing efforts there. However, for more detailed information about data-centric decision-making, it would be best to contact our product owner. We're primarily using these tools for test case development and to guide our development process. Before using the tool, we faced challenges when clients reported bugs. It was hard to replicate issues because clients didn't share exactly how they used our application. It would take us one or two days to replicate the problem four or five times. This was frustrating for us. After integrating the solution's analytics, we bought their session review feature. This was very helpful for debugging. We could check exactly what the client did, making it much easier to reproduce and fix issues. It significantly improved our ability to respond to bug reports.
Malte Landwehr - PeerSpot reviewer
Gain strategic insights with trend analysis but data collection practices can improve
I can see market share data for search engines and for browsers, and I can see this over time, how it develops, and also in different geographical regions. This is the Global Statistics feature, and it's the only feature I'm using with StatCounter. Because the data is pretty rare, there are not a lot of services that offer this data for free, and I can slice and dice it and then do with it whatever I need to do.
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
14%
Educational Organization
14%
Insurance Company
9%
Insurance Company
19%
Financial Services Firm
16%
Computer Software Company
16%
Healthcare Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

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What is your experience regarding pricing and costs for Heap?
It's pretty costly, and they use the common model of impressions. It's impression-based pricing, which can be costly ...
What needs improvement with Heap?
From a user perspective, customizing the interface could offer more flexibility. Customizing and branding the visuals...
What advice do you have for others considering Heap?
Heap is quite user-friendly, featuring a primarily no-code interface for primary stakeholders. Some technical skills ...
What is your experience regarding pricing and costs for StatCounter?
I'm only using the free product called Global Statistics from StatCounter, and I cannot speak to their other offerings.
What needs improvement with StatCounter?
I think their free offering called Global Statistics is pretty robust. I cannot speak to the other areas of StatCounter.
What is your primary use case for StatCounter?
I want to understand the market share of different browsers and different search engines in different geographic regi...
 

Comparisons

 

Overview

 

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
Zendesk, Marketo, Ernst & Young, Salesforce
Healthyarea.org, Freepik, Hoowla, Freerange stock, HappyHealthy.nl
Find out what your peers are saying about Snowflake Computing, Amplitude, Matomo and others in Web Analytics. Updated: April 2025.
849,190 professionals have used our research since 2012.