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Heap vs Tealium Customer Data Hub comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Heap
Average Rating
8.0
Number of Reviews
5
Ranking in other categories
Web Analytics (7th)
Tealium Customer Data Hub
Average Rating
8.6
Number of Reviews
14
Ranking in other categories
Tag Management (1st)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. Heap is designed for Web Analytics and holds a mindshare of 7.0%, up 6.0% compared to last year.
Tealium Customer Data Hub, on the other hand, focuses on Tag Management, holds 33.3% mindshare, down 39.6% since last year.
Web Analytics
Tag Management
 

Featured Reviews

Anil Kumar Shrestha - PeerSpot reviewer
Helps to debug issues quickly
We've been using Heap for some time, mainly to understand how users interact with our application and identify the most important features. Our product owner finds it valuable for this purpose. As a QA team, we use Heap's session replay and event capture features to debug issues our customer support team reported. When a support ticket comes in about a bug or issue, we review the session replay and event logs to see how the user encountered the problem and where the error occurred. This has been helpful for us. What I like best about it is the session replay feature. It saves a lot of time. I don't need to go and debug or replicate issues multiple times. We can go to the session replay for a few minutes. We can ask when the issue occurred, go to that time in the replay, and see whether the user made a mistake or if there's an app caching issue. That has been very helpful. I can describe how data visualization tools have impacted our decision-making process from a QA perspective. These tools have helped show us how users are interacting with our product. This allows us to focus on creating more user-centric test cases. We can see which features are used most and focus our testing efforts there. However, for more detailed information about data-centric decision-making, it would be best to contact our product owner. We're primarily using these tools for test case development and to guide our development process. Before using the tool, we faced challenges when clients reported bugs. It was hard to replicate issues because clients didn't share exactly how they used our application. It would take us one or two days to replicate the problem four or five times. This was frustrating for us. After integrating the solution's analytics, we bought their session review feature. This was very helpful for debugging. We could check exactly what the client did, making it much easier to reproduce and fix issues. It significantly improved our ability to respond to bug reports.
Mihai Milea - PeerSpot reviewer
Used for tag management and its CDP capabilities
I really enjoy Tealium as a whole, including its tag management part and its CDP capability. I'll break it down into two parts. Tealium is the only tool available on the market for tag management designed properly for enterprise users. It already has a lot of ready-made integrations that you can customize according to your needs. Tealium's system combines tags with the concept of extensions. The way in which you can scope these extensions will allow you to greatly simplify your work when it comes to managing complex implementations. You could theoretically do the same things with Google tag manager. Generally, simple things are easier to do in Google Tag Manager. Very complicated things are done in a much easier, much smoother, and much more logical way Tealium compared to other tag management tools. Tealium is a complex tool. Although it's advertised as a no-code platform, that is really not the case. If you use your tag management system at a high enough level, you cannot rely just on the ready-made integrations and the out-of-the-box features. The same thing applies to Google Tag Manager. In many cases, you will also need to write code. However, Tealium allows you to deploy that code and control it throughout your implementation at a much more granular level, allowing you to do complicated things in a very streamlined fashion. For the Tealium CDP part, the tool has many ready-made integrations, and the concept of Webhooks allows you to integrate with pretty much anything else. The available consent manager integrations also make sending consent values across your entire tech stack much easier. It's part of the same platform and designed to be easily integrated with most consent management platforms. This consent integration feature is great for integration between your tag management and your CMP. You will still need to develop your own CMP or consent manager for extremely complicated scenarios. However, developing your own consent manager is much easier because Tealium has the consent manager API, which allows you to use a lot of ready-made functionality within your own code. The heavy lifting of that technical solution is handled through the API. For that sort of work, you need a developer. You won't be able to use someone who just analyzes data. You need someone technical who understands the JavaScript behind it to deliver this solution. It will be much quicker for a developer to deliver this solution using Tealium's APIs rather than coding everything from scratch and doing DevOps work to build the infrastructure. With Tealium, you can use your own infrastructure alongside Tealium's API. You need to write your own custom functionalities that you can integrate with Tealium's API capabilities.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Discerning application and UX weak points, driving better user retention."
"An immensely useful feature is the retention graphs with the ability to generate retention data for individual features."
"What I like best about it is the session replay feature. It saves a lot of time. I don't need to go and debug or replicate issues multiple times. We can go to the session replay for a few minutes. We can ask when the issue occurred, go to that time in the replay, and see whether the user made a mistake or if there's an app caching issue. That has been very helpful."
"You can track customer behavior with your project, such as how the customer envisions, navigates, uses CPA, and every touch point on the website. You can plan to optimize the phases and the customer behavior of the journey."
"Heap enables one to easily track how customers use one's applications on both the web and mobile."
"With its ability to easily define user events, one can easily detect how one can better optimize one's product to drive better retention and feature use."
"The initial setup process was straightforward."
"The reporting has helped improve investor relations and let us quantify our growth and progress with ease."
"The tool offers a wide variety of extension stacks."
"The product is super easy for anyone to learn."
"Tealium's ease of use and multiple out-of-the-box integrations set it apart from other tools."
"The baseline creation of the tags is one of the tool's features that I like."
"We can create our segments and users in a field. Creating segments in Tealium using AudienceStream is easier than using any other filter."
"Tealium differs from Google Tag Manager and Adobe Launch. It allows you to manage different environments easily. For example, you don't have distinct environments in Google Tag Manager. When you want to work on development sites, preview the changes before publishing them to a production website."
"It's a nice tool, and the data from Tealium is more appropriate compared to other tag management tools."
"I really enjoy Tealium as a whole, including its tag management part and its CDP capability."
 

Cons

"Their analytics could be more user-friendly."
"It's more expensive."
"Based on my experience, there's some room for improvement. The application is a bit slow. Also, I must read through old documentation when I need to check for new features. It's not very user-friendly. Once you're in the application, it's easy because it has many features. But for first-time users, you have to go through all the documents, which can be challenging."
"The product could benefit from more advanced UI features."
"In the UI, some data is not visible. I think improvements related to bug fixing are needed in the tool."
"Sometimes, the trace ID does not work properly."
"Some areas need attention in terms of improvements for the Tealium Customer Data Hub. For example, audience sizing could be improved because it can only process up to one lakh users per day when trying to get a historical audience. Improvements are also needed in areas like dashboarding. Although they have introduced new features like Audience Insights, there's still room for enhancement."
"Tealium lags is in the tag templates."
"Tealium Customer Data Hub does not provide any reporting analytics."
"We did have a couple of incidences where the CDN was possibly not resolving."
"You can do anything you need with Tealium and reach your goals. You may face difficulty finding talents using this solution as it is new to market."
"The solution’s user interface could be improved."
 

Pricing and Cost Advice

"Heap's pricing can be heavy according to the usage and requirements for control billing."
"The solution is expensive."
"Tealium's pricing can be expensive compared to others, but it's worth the investment due to its extensive features and capabilities."
"The tool's price is somewhere in the middle, meaning it is not too expensive and not too cheap either. The pricing model comes with flexibility."
"In Tealium, there is something called events, and the pricing is dependent on the event. You will be charged only if you have active data flowing it in and out."
"The price is based on event volume."
"It's not as expensive as other tools."
"Tealium Customer Data Hub is an expensive solution, but it is not more expensive than Adobe."
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Top Industries

By visitors reading reviews
Insurance Company
19%
Financial Services Firm
16%
Computer Software Company
16%
Healthcare Company
8%
Financial Services Firm
14%
Computer Software Company
14%
Insurance Company
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Heap?
It's pretty costly, and they use the common model of impressions. It's impression-based pricing, which can be costly for websites with high traffic.
What needs improvement with Heap?
From a user perspective, customizing the interface could offer more flexibility. Customizing and branding the visuals a little bit better would take them to the next level.
What advice do you have for others considering Heap?
Heap is quite user-friendly, featuring a primarily no-code interface for primary stakeholders. Some technical skills are required for administrators. However, based on my experience, Heap's design ...
What is your experience regarding pricing and costs for Tealium Customer Data Hub?
In Tealium, there is something called events, and the pricing is dependent on the event. You will be charged only if you have active data flowing it in and out. We try to do the development that my...
What needs improvement with Tealium Customer Data Hub?
Everything in Tealium is pre-built, and it is customizable to play around with the data. The data that I get has little room to be enriched or modified. A little bit of coding would be helpful, esp...
What is your primary use case for Tealium Customer Data Hub?
My company is into CDP tools. Based on user behavior, my company chooses the next best action that needs to be done. All the data my company has, even before we had Adobe or some other different sy...
 

Comparisons

 

Overview

 

Sample Customers

Zendesk, Marketo, Ernst & Young, Salesforce
L.L. Bean, Tripping.com, Charter Communications, Lincoln Financial Group, Citrix, Luxottica, Electronic Arts, HARMAN International, ALM Media, American Eagle, Ancestry.com, Brand New Day
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