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HootSuite vs Qualtrics XM Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HootSuite
Ranking in Social CRM
4th
Average Rating
7.6
Number of Reviews
6
Ranking in other categories
Social Media Management Solutions (4th), Social Media Analytics Software (2nd)
Qualtrics XM Platform
Ranking in Social CRM
3rd
Average Rating
8.8
Reviews Sentiment
7.3
Number of Reviews
14
Ranking in other categories
Customer Experience Management (1st), Survey Software (1st), Customer Feedback Management (1st), Product Management Software (3rd)
 

Mindshare comparison

As of April 2025, in the Social CRM category, the mindshare of HootSuite is 9.2%, down from 10.6% compared to the previous year. The mindshare of Qualtrics XM Platform is 4.8%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM
 

Featured Reviews

Kapil Rampal - PeerSpot reviewer
Good customization and social media management with helpful AI capabilities
It has made access control very easy. We don't need to share the actual account credentials with any employee. They can work through HootSuite. We can also manage all our social media in one interface with personalization. It has improved efficiency and security and has delivered significant cost savings. In the enterprise edition, there is also an option to manage user access, and you can limit or grant access, depending on the business needs. For example, marketing can be given access to analytics, customer support to messages, and social teams to the postings. Also, you can have levels for approvals.
VinayakMishra - PeerSpot reviewer
Workflows are very good, integrate with a lot of things and effective real-time feedback mechanism
There is a lot to improve in Qualtrics. 1. The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work. For example, if I want to move widgets from one page to another, I have to do it one by one. If there are many widgets, I cannot multi-select and move them. 2. In workflows, they can be categorized into folders. Currently, there is no folder structure. So, Qualtrics should introduce folders where you can put multiple workflows in one place. 3. Qualtrics can also introduce AI features to suggest how to build a survey. For example, if I make a grammatical error or if I input a query that a client is looking for a particular kind of survey with a specific use case, it should automatically suggest some templates for building a survey. There are a lot of things they can improve on. These are just a few.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has a social media presence outside of the hours people are able to devote to an organization."
"The main improvement HootSuite offers is allowing my organization to run social media campaigns."
"HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes up with excellent suggestions for more posts."
"The tool's most valuable feature is its simplicity and standardization. The consistent look and feel across surveys make it easy to use and provide a sense of simplicity. Once I've navigated through it for one survey, I feel confident I can efficiently handle the next hundred surveys. The intuitive interface contributes to the overall ease of use."
"Text iQ is a great feature."
"Its flexibility allows for easy adjustments to subscriptions, which contributes to user satisfaction"
"We can integrate data and run an algorithm."
"The solution is very simple to use."
"The solution allows the development of multiple surveys based on the lifecycle"
"The solution has other extra features, like Stats iQ, Text iQ, and Predict iQ."
"Workflows are very powerful. There are a lot of good things, but I feel workflows are the best."
 

Cons

"Last I checked, you can't schedule Twitter threads where each tweet is a reply to a previous tweet."
"The company should reduce the pricing to make it easier for companies to deploy to larger social teams."
"The solution's integration with Salesforce should be improved."
"The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work."
"Most of the improvements made constantly cause some friction in the platform."
"It needs to focus more on broader CX programs and customer experience."
"The solution should add more visual-type elements or image-based question approaches."
"The process of creating, updating, and importing participants needs to be more flexible"
"I suggest to the Delighted by Qualtrics development or R & D team to consider incorporating advanced AI capabilities into their platform. In the current trend where AI is being integrated into various tools, introducing features that enable users to generate surveys efficiently through conversational interfaces or minimal instructions would be a significant advancement."
"Sometimes, a lot of emails bounce back during email distribution."
 

Pricing and Cost Advice

"​I have only used the free versions.​"
"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."
"The solution is fairly expensive, but it would be money well spent."
"Some clients felt that this product was expensive when the sales team tried to sell it to them."
"Delighted by Qualtrics is more expensive than the competitor solutions"
"The product is not cheap."
"Pricing depends upon the different kinds of use cases."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
17%
Manufacturing Company
13%
University
8%
University
15%
Computer Software Company
12%
Government
10%
Educational Organization
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about HootSuite?
HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes up with excellent suggestions for more posts.
What needs improvement with HootSuite?
Hootsuite has a lot to improve, particularly the user interface, which feels dated and like an old product. I am not quite happy with the service and am looking to replace it.
What is your primary use case for HootSuite?
I am using Hootsuite to manage my customers' LinkedIn pages. I manage about ten customers.
What do you like most about Delighted by Qualtrics?
The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many comp...
What is your experience regarding pricing and costs for Delighted by Qualtrics?
Delighted by Qualtrics is more expensive than the competitor solutions. In my personal experience, even if I imagine that we have a partner running the solution on our behalf, internal resources wi...
What needs improvement with Delighted by Qualtrics?
The process of creating, updating, and importing participants needs to be more flexible in Delighted by Qualtrics. When a new user needs to be added into the system, for instance, if someone joined...
 

Also Known As

No data available
Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,
 

Overview

 

Sample Customers

Vega, TicketLeap, Radio Italia, The PureMatter Agency, Kiva, The Vancouver Canucks
Aetna, 1 800 Contacts, GE
Find out what your peers are saying about HootSuite vs. Qualtrics XM Platform and other solutions. Updated: March 2025.
845,406 professionals have used our research since 2012.