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HubSpot CRM vs LeadSquared comparison

HubSpot and LeadSquared are both solutions in the CRM category. HubSpot is ranked #6 with an average rating of 8.2, while LeadSquared is ranked #32 with an average rating of 7.5. HubSpot holds a 2.2% mindshare in CRM, compared to LeadSquared’s 0.8% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 80% of LeadSquared users who would recommend it.
HubSpot CRM
Read 47 HubSpot CRM reviews
  • 959 Views
  • 649 Comparison Views
98% willing to recommend
LeadSquared
Read 4 LeadSquared reviews
  • 449 Views
  • 308 Comparison Views
80% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

LeadSquared and HubSpot CRM are competing products in the customer relationship management space. LeadSquared offers better value for budget-conscious buyers due to its competitive pricing, while HubSpot CRM is favored for its extensive feature set, justifying its higher cost.

Features: LeadSquared provides advanced automation capabilities, customizable lead scoring, and robust third-party integrations. HubSpot CRM offers a wide range of marketing tools, powerful analytics, and seamless integration with its extensive ecosystem.

Room for Improvement: LeadSquared could improve by expanding its feature set and enhancing integration options. It could also benefit from a more intuitive user interface and better analytics capabilities. HubSpot CRM might enhance its affordability, simplify the learning curve for new users, and improve its reporting features.

Ease of Deployment and Customer Service: LeadSquared offers a straightforward setup process and solid customer support. HubSpot CRM features a user-friendly deployment model and comprehensive customer support, though it may require more customization for integration into existing workflows.

Pricing and ROI: LeadSquared has an attractive initial setup cost, providing a strong ROI through affordability and performance efficiency. HubSpot CRM requires a larger upfront investment but delivers substantial ROI with its feature-rich platform and scalability, making it cost-effective for larger enterprises with complex needs.

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To learn more, read our detailed HubSpot CRM vs. LeadSquared Report (Updated: April 2025).
Buyer's Guide
HubSpot CRM vs. LeadSquared
April 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot CRM
Ranking in CRM
6th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
47
Ranking in other categories
No ranking in other categories
LeadSquared
Ranking in CRM
32nd
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
4
Ranking in other categories
Marketing Automation (9th)
 

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of HubSpot CRM is 2.2%, up from 2.1% compared to the previous year. The mindshare of LeadSquared is 0.8%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Charles Dickens - PeerSpot reviewer
Effortlessly manage relationships with seamless contact data integration
The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.
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Kauhslendra Singh - PeerSpot reviewer
Has an easy-to-understand user interface
We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like how you can track one account from marketing to closing the deal. For example, suppose you generated a lead through marketing, you can then track it through to when the deal is closed."
"The most valuable feature of HubSpot CRM is the forms."
"The feature that I find valuable is the customer 360-degree view and the marketing automation."
"We get a good overview of where everything is in the pipeline."
"HubSpot's customer service is excellent and fast."
"It was quite stable. I didn't notice any specific issues or downtime"
"When we cannot dedicate a lot of time to each of these, in terms of research and support, it helps us automate some small things and provides opportunities."
"HubSpot CRM has the most reliable and user-friendly options."
More HubSpot CRM pros
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
"The most valuable feature of LeadSquared is the customization."
"The most valuable feature of LeadSquared is an easy-to-understand user interface."
"The initial setup is very easy."
 

Cons

"This solution could be easier to use. You really have to be hands on in the beginning as its an in depth solution. It takes some time to learn how it works before you can start using it."
"I believe it's tailored for companies that are well-lined up for inbound sales. They have rich content, and they can generate leads and capture leads on all the channels and websites, but if you are focusing on or depending on outbounds, it lacks the capabilities that are being offered by companies that focus on outreach, such as Salesloft or Outreach. It mainly lacks cadences for salespeople."
"Sometimes, the usability is not intuitive. There is a lot of work required to set it up the way I like."
"The initial setup could be faster as it currently takes a lot of time."
"I would need to try the product again to refresh my knowledge and give a recommendation."
"The product is not very scalable."
"There is room for improvement in pricing. The pricing strategy that they have is way too clever."
"HubSpot CRM is easy to use compared to others solutions and anyone can use it. However, for enterprise companies, I would recommend Salesforce because it has established partners, can be more reliable, has more features, and has a more powerful integration with ERP modules which is important for enterprise companies. For multi-locations and multinational companies, Salesforce is one of the best."
More HubSpot CRM cons
"The solution’s UI could be more user-friendly."
"The solution can get quite expensive, especially as you add more users."
"The notifications and workflow management can be improved in LeadSquared."
"The solution's report section is not very capable and could be improved."
 

Pricing and Cost Advice

"The price of the solution could improve because it is expensive."
"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."
"The pricing for this solution is user based. We're paying $39 to $45 per user."
"We are using HubSpot CRM’s free version."
"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."
"The cost of HubSpot CRM is less than the cost of Freshsales."
"We use a paid version of Hubspot and we have an annual license."
"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."
More HubSpot CRM pricing and cost advice
"The license is paid yearly, and it is about 30 euros per month per user."
"We have an annual renewable license for LeadSquared."
"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
"LeadSquared is not as costly as other CRM solutions."
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Government
11%
Comms Service Provider
11%
Manufacturing Company
7%
Computer Software Company
15%
Manufacturing Company
14%
Educational Organization
9%
Media Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about HubSpot CRM?
The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
See all answers
What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
See all answers
What is your primary use case for HubSpot CRM?
I primarily use the solution for CRM.
See all answers
What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
See all answers
What is your experience regarding pricing and costs for LeadSquared?
Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.
See all answers
What needs improvement with LeadSquared?
The solution’s UI could be more user-friendly.
See all answers
 

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Compared 11% of the time
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Zoho CRM vs LeadSquared Logo
Zoho CRM vs LeadSquared
Compared 100% of the time
More LeadSquared Competitors
 

Product Reports

Buyer's Guide
HubSpot CRM
April 2025
HubSpot CRM reportDownload HubSpot CRM product report
Buyer's Guide
CRM
March 2025
LeadSquared reportDownload LeadSquared product report
 

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management. 

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes. 

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot
LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.
LeadSquared
 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki
Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
Buyer's Guide
HubSpot CRM vs. LeadSquared
April 2025
Free Report: HubSpot CRM vs. LeadSquared
Find out what your peers are saying about HubSpot CRM vs. LeadSquared and other solutions. Updated: April 2025.
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