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IBM FlashSystem 9100 NVMe vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
17th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
IBM FlashSystem 9100 NVMe
Ranking in All-Flash Storage
27th
Average Rating
8.8
Reviews Sentiment
7.5
Number of Reviews
21
Ranking in other categories
NVMe All-Flash Storage Arrays (11th)
Pure Storage FlashArray
Ranking in All-Flash Storage
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
211
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of IBM FlashSystem 9100 NVMe is 0.6%, up from 0.5% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.7%, up from 6.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
Pure Storage FlashArray6.7%
Pure FlashArray X NVMe1.4%
IBM FlashSystem 9100 NVMe0.6%
Other91.3%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
MohammedIsmail - PeerSpot reviewer
Datacenter Manager at Tracker Connect
Enhanced storage performance and an easy setup with compression challenges
We use IBM FlashSystem 9100 NVMe as a storage device in the IT industry The features I find most valuable include its use for storage and performance. The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could also be improved as it's been…
Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."
"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."
"The solution is scalable."
"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."
"It has good, reliable, fast storage."
"The solution uses newer technology for deduplication and compression."
"What I really like about this program, is that it is easy to use and easy to configurate."
"The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves nearly 30% of the bank's capacity."
"The most valuable feature is the speed."
"IBM FlashSystem 9100 NVMe is easy to use and comes with good performance."
"The features I find most valuable include its use for storage and performance."
"The most valuable feature of the solution is its upgrades, as we don't have to do much homework because of its different controllers."
"IBM FlashSystem 9100 NVMe is one of the leading storage systems in the world...I rate the solution's stability a ten out of ten."
"The high performance and high availability improved our overall processes."
"Good performance with a user-friendly UI."
"The Direct FlashArray stands out as one of the best features in the market. The Pure1 storage management lets us see the details about utilization and everything else for all 40 storage boxes in one place."
"My favorite feature about Pure Storage FlashArray is definitely the simplicity; in one word, it's simple to install, simple to upgrade, simple to maintain, and simple to manage."
"For us, the most valuable feature is the compression and deduplication. Being able to deploy a three to one ratio for storage is absolutely critical in today's world with the growing need for storage and the growing need for more space."
"The management is simple in Pure Storage FlashArray."
"The code upgrades are very smooth."
"My rating of Pure Storage is a ten out of ten because of the price for performance and footprint - the overall value."
"Their REST API is wonderful, well-documented, and easy to use."
"One valuable feature of the Pure Storage FlashArray is its Flash-based architecture, which provides a significant advantage."
 

Cons

"Maybe the price can be reduced since the solution is very expensive."
"There are some challenges with data encryption and reduction."
"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"I'd like to see the product implement active replication for vehicles such as VMware."
"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."
"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."
"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."
"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."
"In the future, the limitation is upgrading the same storage by adding a shelf to the desk. There is a limitation in the backend connection between the storage and extended shelf."
"The solution's compression feature could be better."
"Deduplication and compression should be improved."
"IBM FlashSystem 9100 NVMe is currently at the end of its lifespan and will soon become obsolete in the markets."
"I'd like to be able to connect to tape drives behind the storage device to back up the tape if need be. We have all of our storage running in all-flash, and we make a copy on tape. Currently, when we want to hook up tape drives, we have to add some extra equipment, which is a little bit complex. We want IBM to add a feature where we could install a tape into the storage so that we can connect it through a single pane of glass. We'd like to have a feature in the IBM flash storage system so that we can connect backup tape drives through the IBM storage system and we can manage the backup tape from the storage system."
"IBM's support is not good. I experienced a big problem where I opened the console IBM Storage and would see that something was broken. I called the call centers, and I said, "I have a problem. My drive is not working." They want me to give them the serial number, I gave it to them and they told me "I cannot find your product. Your product is not here.""
"The pricing should be more competitive."
"Other vendors have included a block and file system. IBM doesn't include a file system. And yet, it's very necessary for all organizations' networks to have file systems. We have other systems for the file system, however, ideally, we would like to have one system with these features."
"The file functionality could be better."
"Having something native in the Pure Storage ecosystem would make it integrated and in one single company, and we wouldn't have to work with multiple organizations."
"The price could be better."
"The system has dual controllers but does not have a high level of resiliency built-in."
"It goes at about 95 percent, so we have had some performance issues. It is hard to clear them."
"We haven't seen ROI."
"I would like to see support for NVMe, end-to-end."
"Pure Storage will have issues with positioning in the near future since its a relatively new company. For now, customers need a PoC to trust using the solution, as it can't stand on its brand name alone. They need to improve Pure Storage's marketing."
 

Pricing and Cost Advice

"The product is expensive."
"As far as the licensing costs, everything is included in the license."
"With VMware, we pay $300,000 annually."
"Given its price, Pure is not the first option."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"The licensing is on a yearly basis."
"There are pricing options from the mid-rand to the high-range, of which the suitability depends upon the requirements."
"Compared to other solutions, the cost of IBM FlashSystem 9100 NVMe is reasonable, with a one-time payment of around $70,000. However, additional support is available for $25,000 for three years. The overall maintenance cost is steep."
"The price of IBM FlashSystem 9100 NVMe is less than Dell. For upgrades, the Dell solutions are more expensive."
"Price-wise, the solution offers excellent pricing to its users. In short, the prices offered by the solution are competitive compared to similar solutions."
"On a scale of one to ten, where one is a low price and ten is a high price, I rate the pricing an eight."
"The tool's pricing is competitive."
"It's a lot less costly than cloud storage. People get surprised by the cost of cloud storage, which is extremely expensive and four or five times the cost of storage on-premises. People don't realize what they're spending on storage until they start getting bills from Amazon, Microsoft, and others. This is a good way to reduce your cloud storage expenses."
"The product has an average cost."
"It is not the cheapest one out there. We're paying yearly, but I'm not 100% sure."
"All storage is expensive so any price improvement would help."
"It's a good price point and it's a solid product for the price."
"The price is reasonable."
"The price was more favorable than Dell EMC."
"We have seen a reduction in total cost of ownership."
"We implemented Pure Storage FlashArray nine years ago when it was new to the market and obtained it at a preferential price."
"When you are paying more than you were paying for the storage space, you'd like the cost to be less. If they could get into the spinning disk kind of cost, that would be it."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
11%
Financial Services Firm
11%
Government
6%
Government
9%
Computer Software Company
8%
Recreational Facilities/Services Company
8%
Manufacturing Company
7%
Computer Software Company
15%
Manufacturing Company
11%
Financial Services Firm
10%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise8
Large Enterprise5
By reviewers
Company SizeCount
Small Business63
Midsize Enterprise36
Large Enterprise143
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What do you like most about IBM FlashSystem 9100 NVMe?
The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves ne...
What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?
The tool is expensive, though I do not know the specific licensing costs.
What needs improvement with IBM FlashSystem 9100 NVMe?
The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could al...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't really know much about the pricing for Pure Storage FlashArray in terms of the absolute cost. Regarding Everg...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
IBM FlashSystem 9100, FlashSystem 9100
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about IBM FlashSystem 9100 NVMe vs. Pure Storage FlashArray and other solutions. Updated: December 2025.
881,227 professionals have used our research since 2012.