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IBM FlashSystem 9100 NVMe vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
17th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
IBM FlashSystem 9100 NVMe
Ranking in All-Flash Storage
27th
Average Rating
8.8
Reviews Sentiment
7.5
Number of Reviews
21
Ranking in other categories
NVMe All-Flash Storage Arrays (11th)
Pure Storage FlashArray
Ranking in All-Flash Storage
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
211
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of IBM FlashSystem 9100 NVMe is 0.6%, up from 0.5% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.7%, up from 6.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
Pure Storage FlashArray6.7%
Pure FlashArray X NVMe1.4%
IBM FlashSystem 9100 NVMe0.6%
Other91.3%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
MohammedIsmail - PeerSpot reviewer
Datacenter Manager at Tracker Connect
Enhanced storage performance and an easy setup with compression challenges
We use IBM FlashSystem 9100 NVMe as a storage device in the IT industry The features I find most valuable include its use for storage and performance. The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could also be improved as it's been…
Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of this solution is its ease of use."
"The most valuable features of this solution are its ease of use and performance."
"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."
"The solution uses newer technology for deduplication and compression."
"The latency is good."
"On a scale of one to ten, I rate Pure FlashArray as ten."
"The high availability of the product is the most valuable feature."
"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."
"Its ease of use, performance, and hardware compression is very useful feature."
"IBM FlashSystem 9100 NVMe is one of the leading storage systems in the world...I rate the solution's stability a ten out of ten."
"The most valuable features of IBM FlashSystem 9100 NVMe are its steady performance and usefulness in high-traffic environments."
"A key feature is that compared to storage systems that we've been familiar with over decades, IBM simply does not fail. The reason is that IBM is the only manufacturer that engineers its own flash module, and there is a key architectural difference from everything else that we have seen in the market. The difference is that the flash module has the computational capability, which allows reliability and capacity enhancements to be uploaded from the main controllers and run in each module. So, each of the flash drives becomes its own little storage system, and that is extremely effective architecture. In this field, with this type of system, IBM has made a statement. They've never had one of these modules cause an outage. So, the failure rates on these things are just in a whole different universe from what we were accustomed to."
"It is a very stable product. Stability-wise, I rate the solution a ten out of ten because we did not face any issues in the last three years."
"The most valuable feature of IBM FlashSystem 9100 NVMe is the snapshot. We use it daily for all of the storage units."
"It's easy to use, has good stability, and many features."
"The features I find most valuable include its use for storage and performance."
"It allows engineers to focus on other things rather than doing the more manual tasks. It automates tasks, so the ease of use is extreme. It simplifies the storage."
"The most important feature of any storage array is its reliability, measured by its uptime."
"Data deduplication is one feature I found to be the most valuable in the tool...Stability-wise, I rate the solution a ten out of ten."
"Provides fast access and is user-friendly."
"They are quite responsive and our local team was pretty good."
"You can even review the devices from your phone. You don't need to be connected to your company's website or VPN to access alerts and reports. While you can't manage the devices using your phone, you can review all the important details about the machine."
"It helps simplify storage. When you're running Pure all-flash, you don't have to do a lot of the old Oracle best practices. You don't have to worry about putting log files on a different disk channel than the data files, and those types of issues... That has made it vastly easier to do large volumes, rapid provisioning in databases, without taking a performance hit."
"The most valuable features are the ease of use and support."
 

Cons

"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"There are some challenges with data encryption and reduction."
"We need better data deduplication."
"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."
"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"We've seen that when we create a POD in synchronous mode, it increases the latency."
"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."
"I would like to see IBM products become more affordable because they can be quite expensive, which limits their accessibility to a broader customer base."
"The ZIO interface could be improved."
"In the FlashSystem 5200, there were only four ports of 32 fiber channels for the architecture. This has been resolved in the new generation."
"The pricing should be more competitive."
"Other vendors have included a block and file system. IBM doesn't include a file system. And yet, it's very necessary for all organizations' networks to have file systems. We have other systems for the file system, however, ideally, we would like to have one system with these features."
"IBM FlashSystem 9100 NVMe is currently at the end of its lifespan and will soon become obsolete in the markets."
"IBM's support is not good. I experienced a big problem where I opened the console IBM Storage and would see that something was broken. I called the call centers, and I said, "I have a problem. My drive is not working." They want me to give them the serial number, I gave it to them and they told me "I cannot find your product. Your product is not here.""
"In the future, the limitation is upgrading the same storage by adding a shelf to the desk. There is a limitation in the backend connection between the storage and extended shelf."
"We would like to see more cloud support, which we know is coming, although it's not out yet. It's going to be released in the next versions. That would be the biggest win, if additional cloud support is built into the array."
"Pure Storage FlashArray could improve by being more secure."
"The price of the solution can improve."
"A noticeable area for improvement is the support for object storage. The FlashArray does not natively support object storage like S3 or Swift, which pushes customers needing these features towards the more expensive FlashBlade."
"It would be nice if Pure had something in its portfolio that provided higher deduplication and compression for backups."
"I would like to have support available in Spanish."
"The support for NFS protocols right out-of-the-box need improvement. I'm used to other storage vendors who have NFS support right out-of-the-box, and Pure Storage doesn't seem to have anything."
"With scalability, I have run into a little problem with our last upgrade. There were some undocumented limitations to the number of drives that our controller could run on. So, instead of putting in a new data pack as we had anticipated, we had to keep adding and removing to get up to the capacity that we needed to be. What should have been a one day process (or a few hours) turned into a month and a half process."
 

Pricing and Cost Advice

"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"As far as the licensing costs, everything is included in the license."
"The support cost per array is about $20,000 a year for 24/7 support."
"Our licensing fees are $500,000+ USD."
"With VMware, we pay $300,000 annually."
"The product is expensive."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"The solution is priced well."
"The tool's pricing is competitive."
"The price of IBM FlashSystem 9100 NVMe is less than Dell. For upgrades, the Dell solutions are more expensive."
"The price of the FlashSystem 9100 NVMe is reasonable."
"It's a lot less costly than cloud storage. People get surprised by the cost of cloud storage, which is extremely expensive and four or five times the cost of storage on-premises. People don't realize what they're spending on storage until they start getting bills from Amazon, Microsoft, and others. This is a good way to reduce your cloud storage expenses."
"On a scale of one to ten, where one is a low price and ten is a high price, I rate the pricing an eight."
"The price of IBM FlashSystem 9100 NVMele can be considered affordable when taking into account the operating system that is required for it to function properly. This operating system, which is licensed by IBM, may carry a higher cost, but it is worth the investment for larger corporate entities, such as insurance companies, Fortune Five companies, and banks, who make up a significant portion of their target market. The FlashSystems are designed for larger corporations and multinational enterprises, and may not be the most cost-effective solution for smaller businesses."
"Compared to other solutions, the cost of IBM FlashSystem 9100 NVMe is reasonable, with a one-time payment of around $70,000. However, additional support is available for $25,000 for three years. The overall maintenance cost is steep."
"We would like them to improve the pricing, so we could put them to use some more product, like backup or long-term storage. In the future, if the price goes down, then we could buy different types of products."
"They have a standardized fee; it's been the same price for 10 years straight. I am happy with the price — I think it's good."
"Pure Storage FlashArray is expensive."
"Pure is not a cheap product. It is not something that is inexpensive. But, the total cost of ownership tends to be lower than with other solutions, because you don't need a lot of expertise, you don't need a lot of training or very expensive engineers or very expensive consultants."
"The price-to-performance is good. I looked at Pure about three to four years back, but the price-to-performance wasn't right for us. Now, it's right."
"The price is reasonable."
"The pricing of Pure Storage FlashArray is reasonable."
"There is an annual or perpetual license required for this solution."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
11%
Financial Services Firm
11%
Government
6%
Computer Software Company
9%
Government
9%
Recreational Facilities/Services Company
8%
Manufacturing Company
7%
Computer Software Company
15%
Manufacturing Company
11%
Financial Services Firm
10%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise8
Large Enterprise5
By reviewers
Company SizeCount
Small Business63
Midsize Enterprise36
Large Enterprise143
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What do you like most about IBM FlashSystem 9100 NVMe?
The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves ne...
What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?
The tool is expensive, though I do not know the specific licensing costs.
What needs improvement with IBM FlashSystem 9100 NVMe?
The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could al...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't really know much about the pricing for Pure Storage FlashArray in terms of the absolute cost. Regarding Everg...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
IBM FlashSystem 9100, FlashSystem 9100
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about IBM FlashSystem 9100 NVMe vs. Pure Storage FlashArray and other solutions. Updated: December 2025.
880,435 professionals have used our research since 2012.