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IBM ProtectTIER vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM ProtectTIER
Ranking in Backup and Recovery
83rd
Average Rating
7.2
Number of Reviews
7
Ranking in other categories
Deduplication Software (13th)
Rubrik
Ranking in Backup and Recovery
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Cloud Backup (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of October 2025, in the Backup and Recovery category, the mindshare of IBM ProtectTIER is 0.3%, up from 0.1% compared to the previous year. The mindshare of Rubrik is 5.9%, down from 7.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik5.9%
IBM ProtectTIER0.3%
Other93.8%
Backup and Recovery
 

Featured Reviews

ValereFEUGWANG - PeerSpot reviewer
Protects data in hybrid infrastructures, but it is an expensive product with poor support
The main challenge for our customers is to replicate the virtual environment upon restart, without using any additional solutions such as VMware SLM. I would like the possibility to back up the infrastructure and then replicate it upon on restart, without having to orchestrate the starting of the VM. It would be much better for us. This solution can be made easier to use. Technical support is very frustrating and we are considering other solutions because of it. Stability is something that should be improved. The product is expensive and the licensing should be changed.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"In terms of stability, I've found it to be very stable. I've walked into the server room when it was at 60 degrees Celcius, and it was still running fine."
"Overall IBM ProtectTIER is a great solution. It is easy to use."
"The command-line interface is good."
"The cataloging is the best feature. It takes millions of frames for the backup. It's incremental, so it takes less time to complete."
"The most valuable features are the Self-Service, and the ability to search the data."
"The solution is highly stable."
"The system is able to determine when it is the best time to do backups. This is SLA-driven, and if it is not possible to maintain this SLA, the system will tell you too."
"Rubrik has automation capabilities that help streamline my workflows."
"The feature that I have found most valuable from Rubrik is its protection against ransomware attacks. Rubrik is a very nice, very good solution because it is able to protect your data and you have the possibility from the backup to detect any abnormal behavior, like a ransomware attack. You are able to detect and restore very easily with this solution. This is a major differentiator in comparison to the other competitors."
"It has reduced our maintenance efforts. The amount of time and effort that would have gone in troubleshooting various issues related a data crash has been addressed by Rubrik. So, it has helped to improve our productivity. The data is being captured about our customers periodically that is secure and safe."
"I would rate the solution's web interface at eight out of ten. It's just fantastic and intuitive. It's so easy to use. I've never done any formal training on Rubrik, but I was able to quickly come to grips with its capabilities."
"Rubrik's customer service is excellent."
"Rubrik simplifies our data backup and recovery processes significantly. It's very straightforward to use. We start by tagging through VMware, and everything tagged for Rubrik is backed up automatically. Backups are much better and faster because Rubrik takes a full snapshot of the virtual machine. We recently conducted a verification by performing a restore, and even during the restore process, we could bring up the server in less than 10-15 minutes. Additionally, we have set up alerts for sensitive data, which helps us track data."
"The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks."
 

Cons

"IBM ProtectTIER could improve by being more user-friendly."
"I would like the possibility to back up the infrastructure and then replicate it upon on restart, without having to orchestrate the starting of the VM."
"Setting up the system to work with legacy equipment is a bit complex at times."
"The configuration wizards are still complex and hard to navigate. These should be easier to manage."
"The backup for a large amount of data is slow."
"I don't like Rubrik's user interface because it's not intuitive, and I find it hard to get the information I need."
"It does not offer image-level backups for Hyper-V 2012."
"If there was something that we could get Rubrik to fix, it would be when our DBS takes snapshots of a server or the database, the replication doesn't kick off fast enough. They can't remote it to the peer site and manipulate it back up in order to move it over, take a copy of production, slap it over, and test it out. As I understand, they are working on it. Replication works. We also get spoiled by how good things are now. We get to a point where it is so easy but when something isn't instant gratification, it seems that everything else is so amazing, why isn't this right?"
"Rubrik's disaster recovery capabilities could be improved."
"They should give more access to the backend capabilities. From a customer point of view, you do not have access to all the features on the system. You have to engage their support to perform some of the tasks. It would be helpful for an experienced engineer to be able to go and do some of those tasks prior to contacting the support."
"There is room for improvement in pricing. After the licensing, the price tends to go up as time goes by."
"Troubleshooting failed backups is difficult, and deciphering the logs without the help of support is usually almost impossible."
"Pricing is something that needs to be considered for improvement."
 

Pricing and Cost Advice

"The customer can decide how they want to purchase a license. However, the price of the solution is expensive."
"IBM ProtectTIER is an expensive solution."
"We have a capacity-based license, which is managed centrally for all the sites of my company."
"This solution is very expensive."
"You pay a premium for Rubrik, but you're getting a premium service that comes with immutable backups, instant recovery, and world-class support."
"Rubrik is not the cheapest solution, but we've been happy with the time savings that we have seen. At least from what we have spent so far, we have been happy with the return on investment."
"I don't remember the cost, but I know that for Veeam, we were spending almost $250,000 a year for 205 licenses. It was an enterprise version. When we purchased Rubrik, it was just a little bit more. It was not a terribly huge amount, and if I recall, that was for three years of support as well. So, Veeam priced itself out of the market at a certain point in time."
"The pricing and licensing of Rubrik is better than products that we've had in the past. It was quite a bit cheaper than Commvault and NetBackup."
"The pricing has been quite good from our perspective, in terms of being able to negotiate with the Rubrik team to get the product that we want and be able to sell that out to our end customers."
"The cost was less than our previous provider, and this is a much better product."
"Some people say it is expensive, but you get what you pay for. If you want a Maserati, you have to pay for it. If you want to buy a Porsche, you have to pay for it."
"High priced when considering a total change in backup solution."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
11%
Computer Software Company
10%
Manufacturing Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise3
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise54
 

Questions from the Community

Ask a question
Earn 20 points
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Durham Police Department, Re-Store LLC, CenterGrid, pixx.io GmbH, Australian Government Department of Defence, QD, Refresco Gerber
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about IBM ProtectTIER vs. Rubrik and other solutions. Updated: September 2025.
871,358 professionals have used our research since 2012.