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IBM ProtectTIER vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM ProtectTIER
Ranking in Backup and Recovery
74th
Average Rating
7.2
Number of Reviews
7
Ranking in other categories
Deduplication Software (13th)
Rubrik
Ranking in Backup and Recovery
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Cloud Backup (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of February 2026, in the Backup and Recovery category, the mindshare of IBM ProtectTIER is 0.6%, up from 0.1% compared to the previous year. The mindshare of Rubrik is 3.9%, down from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik3.9%
IBM ProtectTIER0.6%
Other95.5%
Backup and Recovery
 

Featured Reviews

AG
Technical Lead at a manufacturing company with 10,001+ employees
Provides a short-term backup, archive, and cataloging for 20,000 people in our organization
The backup for a large amount of data is slow. When there's a large amount of data, sometimes the backup isn't completed in time. I have a 24 hour cycle, so it doesn't get completed in 24 hours with the large amount of data. With Veritas NetBackup, I can take 20 terabytes of backup in a day.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall IBM ProtectTIER is a great solution. It is easy to use."
"The cataloging is the best feature. It takes millions of frames for the backup. It's incremental, so it takes less time to complete."
"The command-line interface is good."
"The solution is highly stable."
"The most valuable features are the Self-Service, and the ability to search the data."
"In terms of stability, I've found it to be very stable. I've walked into the server room when it was at 60 degrees Celcius, and it was still running fine."
"​Rubrik is very simple to implement and setup. ​"
"Instant recovery is a good feature."
"The fact that the API is so available to us with the playground — there's an internal and public playground — is also valuable. We can write API calls — and although I'm sure there's a way we could hurt the data — we write those calls with a lot of certainty that we won't be destroying anything. We write these API calls using really easy mechanisms and generate automation a lot faster."
"Rubrik, when compared to Cohesity, Dell, and Veritas, was the best of the four."
"Rubrik's customer service is excellent."
"It is easy to deploy."
"The most valuable feature is the Instant Recovery, where we can restore a VM or SQL database or any server or application, and have it up and running on their appliance within a few seconds."
"Instant recovery of virtual machines allows for the restoration of services in minutes."
 

Cons

"Setting up the system to work with legacy equipment is a bit complex at times."
"IBM ProtectTIER could improve by being more user-friendly."
"I would like the possibility to back up the infrastructure and then replicate it upon on restart, without having to orchestrate the starting of the VM."
"The backup for a large amount of data is slow."
"The configuration wizards are still complex and hard to navigate. These should be easier to manage."
"I would like to see more openness for partners to access and assist in system management. Currently, access is limited, often handled by Rubrik personnel, likely due to security concerns."
"There could be better reporting and better filtering."
"The price of Rubrik is too high, especially when you are considering a change in the total backup solution."
"A singular system is needed to manage all of the clusters."
"Needs integration with video CD (coming in the next release) and a multi-tenant GUI."
"The Office 365 protection could be improved."
"We would like to be able to do granular restores directly from Exchange. Also, more granular management of VM backups would help."
"I don't like Rubrik's user interface because it's not intuitive, and I find it hard to get the information I need."
 

Pricing and Cost Advice

"IBM ProtectTIER is an expensive solution."
"This solution is very expensive."
"The customer can decide how they want to purchase a license. However, the price of the solution is expensive."
"We have a capacity-based license, which is managed centrally for all the sites of my company."
"The cost was less than our previous provider, and this is a much better product."
"The solution is expensive for small businesses."
"As a technical person, I don't have the details, but from what I have heard, it can be expensive."
"Due to this effective, faster backup and recovery solution, we are now able to focus on other creative tasks to meet our entire pipeline. So, we have seen ROI in terms of the improvement of productivity in our team. We save around one million dollars a year."
"I rate the tool's pricing a six out of ten."
"It is an expensive product."
"Rubrik is an all inclusive price. No additional implementation costs or licencing."
"Rubrik is quite expensive for small businesses."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
11%
Computer Software Company
9%
Manufacturing Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise3
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

Ask a question
Earn 20 points
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Durham Police Department, Re-Store LLC, CenterGrid, pixx.io GmbH, Australian Government Department of Defence, QD, Refresco Gerber
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about IBM ProtectTIER vs. Rubrik and other solutions. Updated: February 2026.
882,961 professionals have used our research since 2012.