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IBM ProtectTIER vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM ProtectTIER
Ranking in Backup and Recovery
74th
Average Rating
7.2
Number of Reviews
7
Ranking in other categories
Deduplication Software (13th)
Rubrik
Ranking in Backup and Recovery
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Cloud Backup (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of February 2026, in the Backup and Recovery category, the mindshare of IBM ProtectTIER is 0.6%, up from 0.1% compared to the previous year. The mindshare of Rubrik is 3.9%, down from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik3.9%
IBM ProtectTIER0.6%
Other95.5%
Backup and Recovery
 

Featured Reviews

AG
Technical Lead at a manufacturing company with 10,001+ employees
Provides a short-term backup, archive, and cataloging for 20,000 people in our organization
The backup for a large amount of data is slow. When there's a large amount of data, sometimes the backup isn't completed in time. I have a 24 hour cycle, so it doesn't get completed in 24 hours with the large amount of data. With Veritas NetBackup, I can take 20 terabytes of backup in a day.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The cataloging is the best feature. It takes millions of frames for the backup. It's incremental, so it takes less time to complete."
"The solution is highly stable."
"Overall IBM ProtectTIER is a great solution. It is easy to use."
"The command-line interface is good."
"The most valuable features are the Self-Service, and the ability to search the data."
"In terms of stability, I've found it to be very stable. I've walked into the server room when it was at 60 degrees Celcius, and it was still running fine."
"Drives the back-end through a powerful, well-documented API."
"Rubrik is highly scalable and is easy to do."
"Rubrik has automation capabilities that help streamline my workflows."
"It works with VMware and Hyper-V without agent installation."
"In terms of usage, Rubrik has allowed us to retrieve data 80 to 90 percent faster than our previous technology."
"The tech support is extremely helpful."
"I haven't encountered any bugs or glitches using the solution."
"The file search feature across all backups has been helpful."
 

Cons

"IBM ProtectTIER could improve by being more user-friendly."
"Setting up the system to work with legacy equipment is a bit complex at times."
"The configuration wizards are still complex and hard to navigate. These should be easier to manage."
"The backup for a large amount of data is slow."
"I would like the possibility to back up the infrastructure and then replicate it upon on restart, without having to orchestrate the starting of the VM."
"Price-wise, Rubrik needs improvement as it is considered expensive compared to similar competitors."
"User interface could be improved."
"With multiple Rubrik clusters setup in an environment, it becomes painfully obvious that this product needs a central management console."
"Its cost is high."
"Price-wise, Rubrik needs improvement as it is considered expensive compared to similar competitors."
"Rubrik needs to continue to listen to their customers and what they want/need, not just care about money and the bottom line."
"I would love to be able to just get from the dashboard to a file that I need, or a system that I need."
"Rubrik is expensive."
 

Pricing and Cost Advice

"This solution is very expensive."
"We have a capacity-based license, which is managed centrally for all the sites of my company."
"The customer can decide how they want to purchase a license. However, the price of the solution is expensive."
"IBM ProtectTIER is an expensive solution."
"The product is not cheap, but for good reason. It simply works and is very fast."
"You pay a premium for Rubrik, but you're getting a premium service that comes with immutable backups, instant recovery, and world-class support."
"I don't remember the cost, but I know that for Veeam, we were spending almost $250,000 a year for 205 licenses. It was an enterprise version. When we purchased Rubrik, it was just a little bit more. It was not a terribly huge amount, and if I recall, that was for three years of support as well. So, Veeam priced itself out of the market at a certain point in time."
"Rubrik is an expensive solution."
"Rubrik is quite expensive for small businesses."
"The pricing and licensing of Rubrik is better than products that we've had in the past. It was quite a bit cheaper than Commvault and NetBackup."
"There are additional costs for add-ons, and they recently upgraded a new cluster, which also carries a price."
"It is an expensive product."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise3
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

Ask a question
Earn 20 points
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Durham Police Department, Re-Store LLC, CenterGrid, pixx.io GmbH, Australian Government Department of Defence, QD, Refresco Gerber
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about IBM ProtectTIER vs. Rubrik and other solutions. Updated: February 2026.
882,207 professionals have used our research since 2012.