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IBM ProtectTIER vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM ProtectTIER
Ranking in Backup and Recovery
74th
Average Rating
7.2
Number of Reviews
7
Ranking in other categories
Deduplication Software (13th)
Rubrik
Ranking in Backup and Recovery
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Cloud Backup (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of January 2026, in the Backup and Recovery category, the mindshare of IBM ProtectTIER is 0.5%, up from 0.1% compared to the previous year. The mindshare of Rubrik is 4.1%, down from 7.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik4.1%
IBM ProtectTIER0.5%
Other95.4%
Backup and Recovery
 

Featured Reviews

AG
Technical Lead at a manufacturing company with 10,001+ employees
Provides a short-term backup, archive, and cataloging for 20,000 people in our organization
The backup for a large amount of data is slow. When there's a large amount of data, sometimes the backup isn't completed in time. I have a 24 hour cycle, so it doesn't get completed in 24 hours with the large amount of data. With Veritas NetBackup, I can take 20 terabytes of backup in a day.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is highly stable."
"The cataloging is the best feature. It takes millions of frames for the backup. It's incremental, so it takes less time to complete."
"Overall IBM ProtectTIER is a great solution. It is easy to use."
"The most valuable features are the Self-Service, and the ability to search the data."
"In terms of stability, I've found it to be very stable. I've walked into the server room when it was at 60 degrees Celcius, and it was still running fine."
"The command-line interface is good."
"What I like the most about Rubrik is its user-friendly interface."
"Rubrik has improved our organization by minimizing downtime."
"The solution's technical support team is very responsive and proactive."
"The Auto-Snapshot SLA feature and recovery time are amazing. It took seven seconds to have a server back up and running in production from a total failure."
"Automation functions, image based backup, and the ability to instantly recover anything from files to databases."
"This is a centralized tool where we are able to schedule backups and perform monitoring."
"I haven't encountered any bugs or glitches using the solution."
"The solution’s ransomware recovery, from a security perspective, is one of the biggest features of the product. We don't have to worry about the operational complexity of air-gapped backups and can rely more on the immutability approach. It is a highly valued feature in this solution."
 

Cons

"IBM ProtectTIER could improve by being more user-friendly."
"Setting up the system to work with legacy equipment is a bit complex at times."
"The configuration wizards are still complex and hard to navigate. These should be easier to manage."
"The backup for a large amount of data is slow."
"I would like the possibility to back up the infrastructure and then replicate it upon on restart, without having to orchestrate the starting of the VM."
"It is already very well furnished, but live mounts for Nutanix AHV would be amazing."
"It is not Windows Cluster-Aware at the moment or Exchange DAG-Aware. If they add support for these particular use cases, it would be even better."
"The solution needs to be more secure and needs to better protect against ransomware."
"The licensing cost is quite high. That is something that needs to be worked out, because so many times it happens that the team does not have the budget or there are other issues at that time. Cost has become an important factor in deciding whether to continue with the Rubrik solution."
"There are some corner cases where the Rubrik Connector (Agent) still doesn't work for our clients."
"There could be better reporting and better filtering."
"I don't like Rubrik's user interface because it's not intuitive, and I find it hard to get the information I need."
"Based on my experience with Rubrik, I think they could improve by providing more customer-friendly technical support, even though they currently offer the best support."
 

Pricing and Cost Advice

"IBM ProtectTIER is an expensive solution."
"This solution is very expensive."
"The customer can decide how they want to purchase a license. However, the price of the solution is expensive."
"We have a capacity-based license, which is managed centrally for all the sites of my company."
"Its price tends to go up with time. Its pricing definitely has room for improvement. If you negotiate right with them, you might get a good price. Support is a part of the package, and every three years, when we renew our contract, we get new hardware."
"Rubrik is expensive, but due to its data management capabilities, customers can save a lot by reducing hardware and storage."
"Rubrik is not cheap. Hopefully, you can archive your data on cheap storage to keep the investment minimal."
"Originally, we bought the units on perpetual licenses. Now, we have switched to Rubrik Go. I think the Rubrik Go subscription is a better model, where it is based on your onsite environment and you consume what you use."
"Rubrik is an all inclusive price. No additional implementation costs or licencing."
"We are on an annual license to use Rubrik and it is priced well."
"There are additional costs for add-ons, and they recently upgraded a new cluster, which also carries a price."
"The pricing has been quite good from our perspective, in terms of being able to negotiate with the Rubrik team to get the product that we want and be able to sell that out to our end customers."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
12%
Computer Software Company
10%
Manufacturing Company
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise3
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

Ask a question
Earn 20 points
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Durham Police Department, Re-Store LLC, CenterGrid, pixx.io GmbH, Australian Government Department of Defence, QD, Refresco Gerber
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about IBM ProtectTIER vs. Rubrik and other solutions. Updated: December 2025.
879,371 professionals have used our research since 2012.