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IBM ProtectTIER vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM ProtectTIER
Ranking in Backup and Recovery
67th
Average Rating
7.2
Number of Reviews
7
Ranking in other categories
Deduplication Software (13th)
Rubrik
Ranking in Backup and Recovery
3rd
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Cloud Backup (3rd), Disaster Recovery (DR) Software (4th)
 

Mindshare comparison

As of April 2026, in the Backup and Recovery category, the mindshare of IBM ProtectTIER is 0.6%, up from 0.1% compared to the previous year. The mindshare of Rubrik is 3.6%, down from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Mindshare Distribution
ProductMindshare (%)
Rubrik3.6%
IBM ProtectTIER0.6%
Other95.8%
Backup and Recovery
 

Featured Reviews

AG
Technical Lead at a manufacturing company with 10,001+ employees
Provides a short-term backup, archive, and cataloging for 20,000 people in our organization
The backup for a large amount of data is slow. When there's a large amount of data, sometimes the backup isn't completed in time. I have a 24 hour cycle, so it doesn't get completed in 24 hours with the large amount of data. With Veritas NetBackup, I can take 20 terabytes of backup in a day.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall IBM ProtectTIER is a great solution. It is easy to use."
"The most valuable feature is the incremental backup."
"The most valuable features are the Self-Service, and the ability to search the data."
"The command-line interface is good."
"If you are looking for a reliable and scalable enterprise-class solution, you should consider this solution."
"Overall IBM ProtectTIER is a great solution."
"The cataloging is the best feature. It takes millions of frames for the backup. It's incremental, so it takes less time to complete."
"The most valuable features are the self-service features and the ability to search the data."
"Rubrik provides excellent customer service and technical support."
"We do like the instant recovery... Now, we say, "Okay, give me 15 seconds and I can get this back up for you." And within that 15 seconds it's on and the only thing that we have to do afterwards is vMotion it off of the Rubrik storage back to where it should rest."
"Rubrik has brought all of our backups under a single pane of glass and made recovery extremely simple."
"With this new product, Rubrik, we walked into it blind, not being backup admins, and it made a lot of sense to us."
"Rubrik is stable and easy to use."
"Saved tons of man hours on not having to do constant babysitting."
"The live mounting and compatibility of different operating systems is great."
"​Rubrik is very simple to implement and setup. ​"
 

Cons

"IBM ProtectTIER could improve by being more user-friendly."
"Setting up the system to work with legacy equipment is a bit complex at times."
"It is unmanageable. Support would be good."
"IBM ProtectTIER could improve by being more user-friendly."
"The backup for a large amount of data is slow."
"The backup for a large amount of data is slow. When there's a large amount of data, sometimes the backup isn't completed in time."
"The configuration wizards are still complex and hard to navigate. These should be easier to manage."
"The configuration wizards are still complex and hard to navigate."
"They need to find a solution for SMBs. It is currently only suitable for enterprises or big customers."
"I would rate the stability a seven out of ten. There is always room for improvement."
"Portal identity management should improve."
"Global management of multiple systems is lacking, as is reporting across multiple installed units."
"In terms of what could be improved with Rubrik, we need to improve the backup for remote sites. The competitors are stronger in terms of their remote office back up. Rubrik needs to improve to be stronger for backup. This is the main thing."
"I would like for unmanaged backups to be able to be saved in a separate policy."
"The customer service and support could be a bit faster."
"I don't like Rubrik's user interface because it's not intuitive, and I find it hard to get the information I need."
 

Pricing and Cost Advice

"We have a capacity-based license, which is managed centrally for all the sites of my company."
"This solution is very expensive."
"The customer can decide how they want to purchase a license. However, the price of the solution is expensive."
"IBM ProtectTIER is an expensive solution."
"The solution is expensive for small businesses."
"When we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition."
"Rubrik is an expensive solution."
"Originally, we bought the units on perpetual licenses. Now, we have switched to Rubrik Go. I think the Rubrik Go subscription is a better model, where it is based on your onsite environment and you consume what you use."
"Rubrik is not cheap. Hopefully, you can archive your data on cheap storage to keep the investment minimal."
"Rubrik is an all inclusive price. No additional implementation costs or licencing."
"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."
"The product is not cheap, but for good reason. It simply works and is very fast."
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Top Industries

By visitors reading reviews
Manufacturing Company
16%
Construction Company
16%
Financial Services Firm
12%
Comms Service Provider
10%
Financial Services Firm
13%
Manufacturing Company
9%
Computer Software Company
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise3
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

Ask a question
Earn 20 points
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Durham Police Department, Re-Store LLC, CenterGrid, pixx.io GmbH, Australian Government Department of Defence, QD, Refresco Gerber
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about IBM ProtectTIER vs. Rubrik and other solutions. Updated: April 2026.
890,071 professionals have used our research since 2012.