IBM ProtectTIER vs Rubrik comparison

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IBM ProtectTIER

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Executive SummaryUpdated on Sep 11, 2024

IBM ProtectTIER and Rubrik compete in the data protection solutions category. While IBM ProtectTIER is favored for its security, Rubrik has the upper hand with its innovative features and user-friendly approach.

Features: IBM ProtectTIER offers strong data deduplication, tape replacement, and robust security. Rubrik impresses with cloud integration, API capabilities, and simplicity. Users find Rubrik's modern approach valuable.

Room for Improvement: Users note that IBM ProtectTIER could enhance scalability, backup speed, and performance. Rubrik users suggest better disaster recovery tools, cost reduction, and expanding functionalities.

Ease of Deployment and Customer Service: IBM ProtectTIER has a straightforward deployment model but sometimes lacks responsive customer support. Rubrik's deployment is praised for quick setup and minimal manual intervention with responsive customer service. Users find Rubrik easier to deploy and support better.

Pricing and ROI: IBM ProtectTIER generally has a higher setup cost, justified by excellent security, though its ROI might be slower. Rubrik presents competitive pricing with faster ROI due to easy scalability and efficiency. Users feel Rubrik delivers better value despite IBM ProtectTIER's reliable performance.

To learn more, read our detailed IBM ProtectTIER vs. Rubrik Report (Updated: April 2026).

IBM ProtectTIER vs. Rubrik

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

IBM ProtectTIER

Ranking in Backup and Recovery

65th

Average Rating

7.2

Number of Reviews

Ranking in other categories

Deduplication Software (13th)

Rubrik

Ranking in Backup and Recovery

3rd

Average Rating

9.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Cloud Backup (3rd), Disaster Recovery (DR) Software (4th)

Mindshare comparison

As of May 2026, in the Backup and Recovery category, the mindshare of IBM ProtectTIER is 0.7%, up from 0.1% compared to the previous year. The mindshare of Rubrik is 3.4%, down from 7.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Backup and Recovery Mindshare Distribution
Product	Mindshare (%)
Rubrik	3.4%
IBM ProtectTIER	0.7%
Other	95.9%

Backup and Recovery

Featured Reviews

Avdhesh Garg

Technical Lead at a manufacturing company with 10,001+ employees

Provides a short-term backup, archive, and cataloging for 20,000 people in our organization

The backup for a large amount of data is slow. When there's a large amount of data, sometimes the backup isn't completed in time. I have a 24 hour cycle, so it doesn't get completed in 24 hours with the large amount of data. With Veritas NetBackup, I can take 20 terabytes of backup in a day.

Read full review

Kammara Bheemanna

Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC

Technical support has improved my data management process but I encounter GUI and cost challenges

The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is highly stable."

"If you are looking for a reliable and scalable enterprise-class solution, you should consider this solution."

"In terms of stability, I've found it to be very stable. I've walked into the server room when it was at 60 degrees Celcius, and it was still running fine."

"The cataloging is the best feature. It takes millions of frames for the backup. It's incremental, so it takes less time to complete."

"I will highly recommend this product for excellent and quick backup solution in small and large IBM I Series environment."

"The most valuable features are the self-service features and the ability to search the data."

"Overall IBM ProtectTIER is a great solution. It is easy to use."

"In terms of stability, I've found it to be very stable."

More IBM ProtectTIER pros

"The product is simply easy to use, efficient, and its out-of-the-box configuration just works."

"What I like the most about Rubrik is its user-friendly interface."

"We do like the instant recovery... Now, we say, "Okay, give me 15 seconds and I can get this back up for you." And within that 15 seconds it's on and the only thing that we have to do afterwards is vMotion it off of the Rubrik storage back to where it should rest."

"If a fast recovery and scalability are critical points, then this is the best choice."

"The tech support is extremely helpful."

"The security and the ransomware protection are most valuable."

"Rubrik, when compared to Cohesity, Dell, and Veritas, was the best of the four."

"Rubrik was heads-and-shoulders above the rest of them in terms of ease of use."

More Rubrik pros

Cons

"The configuration wizards are still complex and hard to navigate."

"IBM ProtectTIER could improve by being more user-friendly."

"The configuration wizards are still complex and hard to navigate. These should be easier to manage."

"The backup for a large amount of data is slow."

"The backup for a large amount of data is slow. When there's a large amount of data, sometimes the backup isn't completed in time."

"These days, we are thinking about pushing another solution because of the poor support from IBM."

"I would like the possibility to back up the infrastructure and then replicate it upon on restart, without having to orchestrate the starting of the VM."

"My advice to anybody who is considering this solution is to conduct a proof of concept first because everybody's needs are different, and this product is not suitable for every kind of backup."

More IBM ProtectTIER cons

"We would like to be able to do granular restores directly from Exchange. Also, more granular management of VM backups would help."

"I would like a way to set monthly backups on a certain date and time."

"Its reporting can be improved. Sometimes, I need to create reports to know whether something is available or not, how much frontend data is being protected, etc. Rubrik gives a lot of things in the report, which can be confusing. It isn't very easy to get reports. It shows all the backup, index, replication, and everything else in one report. So, I have to export, filter, and then do the calculations."

"I would like to see Rubrik better integrate with Microsoft Active Directory. Instead of just backing up a full domain controller, I would like the solution to have Active Directory object knowledge so we can restore specific objects in Active Directory versus restoring the whole domain controller."

"I have a personal want which might not necessarily make sense with Rubrik as a company or Rubrik as a software, but it would be really nice if they could also handle things like item-level backups and restores of Active Directory objects and DNS and DCP objects."

"It needs more storage array integration options and an easier restore for files that download using a browser."

"The solution could improve by having fewer VM Stuns."

"Rubrik can only leverage cloud storage for archiving and has no cloud failover."

More Rubrik cons

Pricing and Cost Advice

"This solution is very expensive."

"We have a capacity-based license, which is managed centrally for all the sites of my company."

"The customer can decide how they want to purchase a license. However, the price of the solution is expensive."

"IBM ProtectTIER is an expensive solution."

"Rubrik's support is definitely on the expensive side, but I consider it to be top of the line. We incur no additional costs beyond the standard licensing fees."

"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."

"Rubrik is an expensive solution."

"When we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition."

"Rubrik is an all inclusive price. No additional implementation costs or licencing."

"You need to understand what you're getting for the price. You are getting a backup solution, which is state of the art and works absolutely flawlessly. You are getting the storage needed to store your backups. You have all the sexy features that a modern backup solution can provide you, like deduplication, erasure coding, compression, fast execution time, secured data, and top-notch customer support. So, it might be expensive on paper. It's not free, but when you analyze what you are getting and the time you can spend on other stuff, then Rubrik is very cost-efficient."

"Due to this effective, faster backup and recovery solution, we are now able to focus on other creative tasks to meet our entire pipeline. So, we have seen ROI in terms of the improvement of productivity in our team. We save around one million dollars a year."

"The cost was less than our previous provider, and this is a much better product."

More Rubrik pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

16%

Construction Company

16%

Financial Services Firm

12%

Comms Service Provider

10%

Financial Services Firm

12%

Manufacturing Company

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	1
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	23
Midsize Enterprise	21
Large Enterprise	56

Questions from the Community

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Which would you choose - Rubrik or Veeam Backup & Replication?

Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...

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What do you like most about Rubrik?

It's easy to manage and has an innovated solution.

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What is your experience regarding pricing and costs for Rubrik?

Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.

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Comparisons

Dell PowerProtect Data Domain vs IBM ProtectTIER

Compared 10% of the time

HPE StoreOnce vs IBM ProtectTIER

Compared 8% of the time

CMIT Data Backup vs IBM ProtectTIER

Compared 7% of the time

IBM Spectrum Protect Plus vs IBM ProtectTIER

Compared 5% of the time

Barracuda Backup vs IBM ProtectTIER

Compared 5% of the time

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Commvault Cloud vs Rubrik

Compared 11% of the time

Veeam Data Platform vs Rubrik

Compared 8% of the time

Cohesity DataProtect vs Rubrik

Compared 7% of the time

Azure Backup vs Rubrik

Compared 4% of the time

Dell PowerProtect Data Domain vs Rubrik

Compared 4% of the time

More Rubrik Competitors

Product Reports

Deduplication Software

Download IBM ProtectTIER product report

Download Rubrik product report

Overview

IBM ProtectTIER is designed for backup and recovery, providing efficient data management for IBM I Series environments. It offers valuable features like self-service, high adaptability, and data search capabilities.

IBM ProtectTIER stands out in environments requiring robust backup and recovery solutions, particularly suited for IBM I Series. Known for its efficiency in managing large volumes of data, it integrates a command-line interface, automatic workload distribution, and a virtual tape library. While highly functional, improvements in redundancy management, interface complexity, and user-friendliness are needed. It also faces challenges in integrating with legacy systems and ensuring fast backup speeds for substantial data loads.

What are the key features of IBM ProtectTIER?

Self-service: Empowers users to manage backups with ease.
Data Search: Facilitates quick retrieval of required data.
High Adaptability: Adjusts efficiently to data shrinkage needs.
Command-line Interface: Provides effective control over operations.
Incremental Backup: Ensures efficient data storage and saving resources.
Workload Movement: Automatically distributes tasks across storage tiers.
Virtual Tape Library: Configurable for multiple drives, enhancing capacity.

What benefits should users look for?

High Efficiency: Processes and catalogs millions of frames quickly.
Risk Reduction: Uses impressive raw capacity ratios to minimize risk.
Ease of Use: Offers capabilities that simplify backup and recovery tasks.

Organizations use IBM ProtectTIER to manage backup and recovery successfully, deploying it in physical and hybrid infrastructures. It supports short-term backup and archiving for internal IT within diverse deployment methods, accommodating thousands of users and multiple clients while securing database backups effectively.

IBM

Rubrik offers instant recovery and intuitive web interface for seamless data backup in cloud and on-premises environments. It prioritizes security with features like ransomware detection and immutable backups, supporting platforms such as VMware and Oracle for effective disaster recovery.

Rubrik is recognized for its automation capabilities, facilitating SLA management and policy integration. Its API-centric architecture allows for extensive customization and seamless integration. Robust security measures, including ransomware protection, enhance data integrity. Organizations benefit from features like Live Mount and CloudOut, which support rapid data recovery across various environments. Despite its strengths, improvements in integration for complex systems, advanced reporting, and pricing competitiveness are necessary.

What are Rubrik's key features?

Instant Recovery: Restores virtual machines and databases in seconds.
Intuitive Interface: Streamlines user interaction for ease of use.
Automation: Enables seamless SLA management and policy integration.
API-Centric Design: Facilitates customization and integration.
Robust Security: Offers ransomware detection and immutable backups.
Archival Functionality: Manages data storage efficiently, optimizing costs.

What benefits should you look for in reviews?

Data Protection: Confidence in data integrity and ransomware security.
Cost Optimization: Efficient data storage management reduces expenses.
Rapid Recovery: Swift restoration capabilities minimize downtime.
Regulatory Compliance: Supports adherence to data protection standards.

In industries like finance and healthcare, Rubrik's implementation ensures critical data is safeguarded against threats while enabling rapid backups and recovery. By supporting platforms like VMware and Microsoft, it aids in sustaining operational continuity, meeting compliance requirements, and managing long-term data storage efficiently.

Sample Customers

Durham Police Department, Re-Store LLC, CenterGrid, pixx.io GmbH, Australian Government Department of Defence, QD, Refresco Gerber

Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics

IBM ProtectTIER vs. Rubrik