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IBM ProtectTIER vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM ProtectTIER
Ranking in Backup and Recovery
74th
Average Rating
7.2
Number of Reviews
7
Ranking in other categories
Deduplication Software (13th)
Rubrik
Ranking in Backup and Recovery
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Cloud Backup (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of February 2026, in the Backup and Recovery category, the mindshare of IBM ProtectTIER is 0.6%, up from 0.1% compared to the previous year. The mindshare of Rubrik is 3.9%, down from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik3.9%
IBM ProtectTIER0.6%
Other95.5%
Backup and Recovery
 

Featured Reviews

AG
Technical Lead at a manufacturing company with 10,001+ employees
Provides a short-term backup, archive, and cataloging for 20,000 people in our organization
The backup for a large amount of data is slow. When there's a large amount of data, sometimes the backup isn't completed in time. I have a 24 hour cycle, so it doesn't get completed in 24 hours with the large amount of data. With Veritas NetBackup, I can take 20 terabytes of backup in a day.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall IBM ProtectTIER is a great solution. It is easy to use."
"The cataloging is the best feature. It takes millions of frames for the backup. It's incremental, so it takes less time to complete."
"The most valuable features are the Self-Service, and the ability to search the data."
"The command-line interface is good."
"In terms of stability, I've found it to be very stable. I've walked into the server room when it was at 60 degrees Celcius, and it was still running fine."
"The solution is highly stable."
"Drives the back-end through a powerful, well-documented API."
"ubrik's One-Touch Recovery helps address this. Using backup as a migration tool can also help overcome challenges when moving to a hybrid cloud."
"Rubrik is cheap, and you get good performance."
"The file search feature across all backups has been helpful."
"Intelligent agent technology."
"The most valuable features of Rubrik are the restoration and ease of use."
"We have a great success rate for backups with Rubrik and because of the ease of automating tasks, we also run periodical restores to check the quality of the backups."
"The solution is stable."
 

Cons

"IBM ProtectTIER could improve by being more user-friendly."
"I would like the possibility to back up the infrastructure and then replicate it upon on restart, without having to orchestrate the starting of the VM."
"The configuration wizards are still complex and hard to navigate. These should be easier to manage."
"The backup for a large amount of data is slow."
"Setting up the system to work with legacy equipment is a bit complex at times."
"Price-wise, Rubrik needs improvement as it is considered expensive compared to similar competitors."
"The price of Rubrik is too high, especially when you are considering a change in the total backup solution."
"The main pain points we experienced was the stability of the system. We received a lot of instability when we have upgraded from a certain version to a new version. The newer version was completely filled with bugs and we needed to purge the system every week until we update to a newer version that was available one year later. The stability of the code is the main problem, they need to make it better."
"The customer service and support could be a bit faster."
"I would rate the stability a seven out of ten. There is always room for improvement."
"The functionality is missing, but they are very receptive to our thoughts and ideas."
"The dashboard and user interface could be improved to make them more user-friendly."
"I would love to be able to just get from the dashboard to a file that I need, or a system that I need."
 

Pricing and Cost Advice

"The customer can decide how they want to purchase a license. However, the price of the solution is expensive."
"IBM ProtectTIER is an expensive solution."
"This solution is very expensive."
"We have a capacity-based license, which is managed centrally for all the sites of my company."
"Rubrik's competitive pricing and strong return on investment make it a compelling choice, especially compared to alternatives like Data Domain and Avamar. Commvault was considered but deemed too expensive."
"The setup cost is a bit high, but the solution is an all-in-one solution."
"The pricing has been quite good from our perspective, in terms of being able to negotiate with the Rubrik team to get the product that we want and be able to sell that out to our end customers."
"We pay annually for the license for Rubrik. There are no additional costs. Initially, we needed to set it up, negotiate and finalize the offer."
"Originally, we bought the units on perpetual licenses. Now, we have switched to Rubrik Go. I think the Rubrik Go subscription is a better model, where it is based on your onsite environment and you consume what you use."
"Rubrik was probably the most expensive solution but in the long run, it's justified by the value of the data that it protects."
"Rubrik is an all inclusive price. No additional implementation costs or licencing."
"I rate the pricing an eight on a scale of one to ten, where one is low, and ten is high."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise3
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

Ask a question
Earn 20 points
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Durham Police Department, Re-Store LLC, CenterGrid, pixx.io GmbH, Australian Government Department of Defence, QD, Refresco Gerber
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about IBM ProtectTIER vs. Rubrik and other solutions. Updated: February 2026.
882,479 professionals have used our research since 2012.