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IBM ProtectTIER vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM ProtectTIER
Ranking in Backup and Recovery
65th
Average Rating
7.2
Number of Reviews
7
Ranking in other categories
Deduplication Software (13th)
Rubrik
Ranking in Backup and Recovery
3rd
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Cloud Backup (3rd), Disaster Recovery (DR) Software (4th)
 

Mindshare comparison

As of May 2026, in the Backup and Recovery category, the mindshare of IBM ProtectTIER is 0.7%, up from 0.1% compared to the previous year. The mindshare of Rubrik is 3.4%, down from 7.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Mindshare Distribution
ProductMindshare (%)
Rubrik3.4%
IBM ProtectTIER0.7%
Other95.9%
Backup and Recovery
 

Featured Reviews

AG
Technical Lead at a manufacturing company with 10,001+ employees
Provides a short-term backup, archive, and cataloging for 20,000 people in our organization
The backup for a large amount of data is slow. When there's a large amount of data, sometimes the backup isn't completed in time. I have a 24 hour cycle, so it doesn't get completed in 24 hours with the large amount of data. With Veritas NetBackup, I can take 20 terabytes of backup in a day.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features are the self-service features and the ability to search the data."
"I will highly recommend this product for excellent and quick backup solution in small and large IBM I Series environment."
"Overall IBM ProtectTIER is a great solution. It is easy to use."
"The solution is highly stable."
"The cataloging is the best feature. It takes millions of frames for the backup. It's incremental, so it takes less time to complete."
"The most valuable features are the Self-Service, and the ability to search the data."
"In terms of stability, I've found it to be very stable."
"The most valuable feature is the incremental backup."
"I would rate the solution's web interface at eight out of ten. It's just fantastic and intuitive. It's so easy to use. I've never done any formal training on Rubrik, but I was able to quickly come to grips with its capabilities."
"Intelligent agent technology."
"My advice would be in the form of a question. If you have the money to purchase Rubrik, the real question is do you want success? Do you want it to work? Because if you want it to work and you want it to be easy — I don't know if Rubrik has won awards for support and service, although I feel like they should have — if you want that support for the few times that you need it, then you go with Rubrik."
"I highly recommend the solution as it's very user-friendly and easy to work with out-of-the-box; there's nothing complex about it."
"I would estimate that Rubrik recovery testing saves us 80% in time as compared to our prior solution."
"With an easy backup process, simple and fast recovery process, ability to scale out and still keep a single deduplication domain and a fast storage appliance, all I can think of to say is to shut up and take my money."
"Cut backup remediation to nearly nothing."
"Rubrik is able to hit about 95% to 98% of the things that we want to do, which is not going to be the case for every company, but it will fit most customers' needs."
 

Cons

"It is unmanageable. Support would be good."
"The backup for a large amount of data is slow."
"The configuration wizards are still complex and hard to navigate. These should be easier to manage."
"The backup for a large amount of data is slow. When there's a large amount of data, sometimes the backup isn't completed in time."
"Setting up the system to work with legacy equipment is a bit complex at times."
"IBM ProtectTIER could improve by being more user-friendly."
"I would like the possibility to back up the infrastructure and then replicate it upon on restart, without having to orchestrate the starting of the VM."
"These days, we are thinking about pushing another solution because of the poor support from IBM."
"Based on my experience with Rubrik, I think they could improve by providing more customer-friendly technical support, even though they currently offer the best support."
"It would be nice if they could work on the pricing a bit."
"Setup is immediate but pricing is not cheap."
"Looking at how the data is broken down, we can see the total story, but sometimes it's difficult to see how big a particular snapshot is."
"I would like to see Rubrik better integrate with Microsoft Active Directory. Instead of just backing up a full domain controller, I would like the solution to have Active Directory object knowledge so we can restore specific objects in Active Directory versus restoring the whole domain controller."
"With multiple Rubrik clusters setup in an environment, it becomes painfully obvious that this product needs a central management console."
"It is an expensive product."
"There could be better reporting and better filtering."
 

Pricing and Cost Advice

"We have a capacity-based license, which is managed centrally for all the sites of my company."
"IBM ProtectTIER is an expensive solution."
"The customer can decide how they want to purchase a license. However, the price of the solution is expensive."
"This solution is very expensive."
"Due to this effective, faster backup and recovery solution, we are now able to focus on other creative tasks to meet our entire pipeline. So, we have seen ROI in terms of the improvement of productivity in our team. We save around one million dollars a year."
"Rubrik's competitive pricing and strong return on investment make it a compelling choice, especially compared to alternatives like Data Domain and Avamar. Commvault was considered but deemed too expensive."
"We do perpetual licensing... It was all based on the amount of storage we needed to use. We did a cost analysis compared to Tivoli and it was in line with other solutions."
"Rubrik is expensive, but due to its data management capabilities, customers can save a lot by reducing hardware and storage."
"As a technical person, I don't have the details, but from what I have heard, it can be expensive."
"Its price tends to go up with time. Its pricing definitely has room for improvement. If you negotiate right with them, you might get a good price. Support is a part of the package, and every three years, when we renew our contract, we get new hardware."
"Rubrik is not cheap. Hopefully, you can archive your data on cheap storage to keep the investment minimal."
"There are additional costs for add-ons, and they recently upgraded a new cluster, which also carries a price."
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Top Industries

By visitors reading reviews
Manufacturing Company
16%
Construction Company
16%
Financial Services Firm
12%
Comms Service Provider
10%
Financial Services Firm
12%
Manufacturing Company
9%
Computer Software Company
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise3
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise56
 

Questions from the Community

Ask a question
Earn 20 points
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Durham Police Department, Re-Store LLC, CenterGrid, pixx.io GmbH, Australian Government Department of Defence, QD, Refresco Gerber
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about IBM ProtectTIER vs. Rubrik and other solutions. Updated: April 2026.
893,915 professionals have used our research since 2012.