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IBM Security Identity Governance and Intelligence vs Microsoft Entra ID comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Omada Identity
Sponsored
Ranking in Identity Management (IM)
4th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
User Provisioning Software (4th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th), Customer Identity and Access Management (CIAM) (3rd)
IBM Security Identity Gover...
Ranking in Identity Management (IM)
29th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
2
Ranking in other categories
User Provisioning Software (13th)
Microsoft Entra ID
Ranking in Identity Management (IM)
2nd
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
235
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of September 2025, in the Identity Management (IM) category, the mindshare of Omada Identity is 3.2%, down from 3.6% compared to the previous year. The mindshare of IBM Security Identity Governance and Intelligence is 1.0%, up from 1.0% compared to the previous year. The mindshare of Microsoft Entra ID is 12.2%, up from 11.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID12.2%
Omada Identity3.2%
IBM Security Identity Governance and Intelligence1.0%
Other83.6%
Identity Management (IM)
 

Featured Reviews

Pernilla Hulth - PeerSpot reviewer
The interface is easy to use and gives you a solid overview
The cloud-based deployment was straightforward, but the on-prem deployment was in a highly complex ecosystem. Omada has matured since then. I wouldn't say that it isn't straightforward, but it depends on the customer. A standard deployment is relatively easy, but it can be more painful if you need a lot of customization. We deployed the cloud solution in around four months, nearly meeting the 12-week benchmark. The on-prem deployment took three years. It was a highly complex ecosystem that was dependent on other systems. Depending on the size of your environment, you need a product owner and some specialists for maintenance. My last customer was a university with a complex environment. They had around 12 people involved in maintenance at that organization. Typically, it's between 2-5 people.
Siraz Shaik - PeerSpot reviewer
Clear evaluation and life cycle management; service center could be more user friendly
Our primary use case is for publishing and our customer has somewhere between 3,000-4,000 users. We're partners with IBM and I work as a security consultant.  This solution has a very good dashboard and the documentation is also very good. Life cycle management and governance are also good…
Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Omada's onboarding features reflect our processes for onboarding new employees well. That is the primary reason we use this solution. We use role-based access control. I'm not sure how much it has improved our security posture, but it's made managing identities more convenient."
"I'm not using Omada, but the interface is easy to use and gives you a solid overview of your identities."
"As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs."
"It has a very user-friendly interface compared to what we are used to, and it is highly configurable. In the old solution, when we needed to do something, we had to have a programmer sitting next to us, whereas, in Omada Identity, everything is configurable."
"Two valuable features of Omada Identity are the ability to discover accounts and link them to identities, and the automatic disabling of inactive accounts or identities."
"When we started with identity and access management, we cleaned up and skipped 500 accounts. Therefore, there are a lot of people who are still in our system. Using this tool, we have cleaned up a lot of accounts for ourselves as well as our partners and suppliers. So, we can manage everything now."
"Support-wise, working with Omada has been good. We have very good direct interactions and fast responses."
"It has a lot of out-of-the-box features. It is flexible, and there are a lot of possibilities to configure and extend it. It is user-friendly. It has an interface that is end-user or business-user friendly."
"I would rate the price eight out of 10, with 10 as the best value for money."
"Lifecycle management, governance and documentation."
"Delegated permissions and federated credentials are valuable features of Entra ID."
"The best thing about Active Directory is its compatibility. It works with lots of third-party vendors. We're using multiple products, and they're all integrated with our Active Directory."
"Customer service and technical support for Microsoft Entra ID are very good because I open many tickets with the support and get straight answers."
"Two very important features in terms of security are governance and compliance through the Conditional Access policies and Azure Log Analytics."
"We can centralize and manage everything much more effectively with this tool."
"The best feature is the single sign-on provision for the various type of users."
"Conditional Access, Geofencing, and Azure Multi-Factor Authentication are the major security features to secure resources."
"We haven't had any problems with stability. Everything works fine."
 

Cons

"The backend is pretty good but the self-service request access screen, the GUI, needs improvement. It's an old-fashioned screen. Also, Omada has reports, but I wouldn't dare show them to the business because they look like they're from 1995. I know they are working on these things and that’s good, because they’re really needed."
"The UI design needs improvement. One or two years ago, Omada changed its user interface to simplify, but the simplification has not really kicked in."
"If you find an error and you need it fixed, you have to upgrade. It's not like they say, "Okay, we'll fix this problem for you." You have to upgrade. The last time we upgraded, because there was an error in a previous version, we had to pay 150,000 Danish Krone (about $24,000 at the time of this review) to upgrade our systems... That means that we have to pay to get errors fixed that Omada has made in programming the system. I hope they change this way of looking at things."
"Omada Identity has a steep learning curve."
"We are trying to use Omada's standards and to adapt our processes. But we have had some trouble with the bad documentation. This is something that they could improve on. It has not been possible for us to analyze some of the problems so far, based on the documentation. We always need consultants. The documentation should include some implementation hints and some guidelines for implementing the processes."
"I am not working with the product, but they have this BI tool for role-based mining, and I think that should be included in the core product rather than an add-on."
"Its flexibility is both a good thing and a bad thing. Because it is very flexible, it also becomes too complex. This is common for most of the products we evaluated. Its scalability should be better. It had a few scalability issues."
"The user interface could be improved. The interface between Omada and the user is mainly text-based."
"Self service center is not always easy to understand."
"The solution is a bit pricey for some regions."
"Entra ID has limited integration with non-Microsoft solutions like iOS or Ubuntu. If it worked across different software and all kinds of devices could be managed under it, that would be great."
"One area where it can improve is connectivity with other systems. Not all systems are connected and you have to do coding to establish a point of connectivity. It supports certain vendors and it supports certain protocols. It is limited in many other aspects at the attribute level."
"The frequent changes in branding cause confusion among customers who struggle to keep track of product names and functions."
"The subscription costs are quite high, so that area needs consideration."
"Allowing for more customization would be very useful. There is a limited metadata capability. When you look at a user, there are only six pieces of information you can see, but organizations are way more complex, so having that metadata available and being able to use that for dynamic user groups and other policies would be very helpful."
"If any service is down, it can affect a whole region. We would need to wait on a ticket and get word from Microsoft to understand the issues. If it takes longer to resolve the issue on Microsoft's side, all we can do is wait for them to fix it."
"The transition from on-prem Active Directory to the Azure Cloud was difficult because there aren't group policy objectives."
"The price has room for improvement."
 

Pricing and Cost Advice

"Omada continues to be very competitive on pricing, especially on the Omada cloud product."
"Omada Identity offers a reasonable price point, but it will increase as we transition to the cloud."
"Omada is expensive."
"My client deals directly with the Omada Identity team in terms of licensing. I never look at pricing, so I'm not aware of how much the solution costs, but it's worth the money. Often, when you begin to use Omada Identity and it takes a while to set up, it'll be irreversible, and you'd depend on and focus more on the functionality of the solution, rather than its price tag."
"It's a fair price for the on-premises system. Compared with what we had before, it's much cheaper and we get all the modules in one. We tried to go with the cloud, but it was far too expensive."
"Omada isn't cheap or expensive. The licensing model is flexible. I've only had limited interactions with the Omada sales team, but they were positive. They don't sell the customers more licenses than they need. It's important to accurately forecast future usage. For example, we have many licenses that we don't use because we don't have the identities yet. We pay extra, which isn't good."
"The initial total cost of ownership to implement Omada Identity is not small. The TCO for the implementation is as high as any other solution. However, the cost of maintaining the solution is at par or lower than competitors, including adding more features or maintaining the system after the initial deployment or installation to make sure that they are available for users to use or extending the functionalities of those activities. Those maintenance costs are lower than other vendors, but the initial cost of getting the system installed is still high."
"They are positioned at a good price point. They are lower than some of their competitors."
"I would rate the price eight out of 10, with 10 as the best value for money."
"I'm not sure about the specific costs or how they're calculated, but essentially, the costs go up based on the level of security that is required by the organization."
"We pay about $35 per user."
"Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing."
"The solution can be cheaper."
"The price is good, and we have no complaints."
"We are working with the Premium P2 licenses, which are reasonable. If you invest in the on-premises environment setup, then it costs so much. However, on-prem AD gives you the ability to manage your organization in a very organized manner, where you can create a group policy."
"The product's price is in the midrange."
"This product is sold as part of the enterprise package and our licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
12%
Manufacturing Company
9%
Government
6%
Financial Services Firm
13%
Government
13%
Computer Software Company
11%
Insurance Company
8%
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise3
Large Enterprise39
No data available
By reviewers
Company SizeCount
Small Business80
Midsize Enterprise36
Large Enterprise132
 

Questions from the Community

What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configur...
What is your experience regarding pricing and costs for Omada Identity Cloud?
They are positioned at a good price point. They are lower than some of their competitors.
What needs improvement with Omada Identity Cloud?
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user ...
Ask a question
Earn 20 points
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Du...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. W...
What is your experience regarding pricing and costs for Azure Active Directory?
Our experience with the pricing, setup costs, and licensing of Microsoft Entra ID involves leveraging Microsoft 365 E...
 

Also Known As

Omada Identity Suite, Omada Identity Cloud
IGI, IBM Security Identity Manager, ISIM
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

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Overview

 

Sample Customers

Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
E.ON Global Commodities
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about IBM Security Identity Governance and Intelligence vs. Microsoft Entra ID and other solutions. Updated: September 2025.
867,497 professionals have used our research since 2012.